“EXECUTION OF ON GROUND SALE AND

CUSTOMER RELATIONSHIP MANAGEMENT

AT STANZA LIVING”

A Summer Internship Project Submitted

In Partial Fulfillment of the Requirements for the Degree of

Master of Business Administration

At

NOIDA INSTITUTE OF ENGINEERINGAND

TECHNOLOGY

SUBMITTED SUBMITTED TO:

BY: ASIF PROF. PRIYANKA
EQUEBAL
MALHOTRA FACULTY GUIDE
ROLL NO.2201330700042
NIET GREATER
PROGRAMME – MBA
NOIDA
BATCH 2023-24

1
 DECLARATION BY STUDENT

This is to certify that I, Asif Equebal, a student of MBA of 2023 -2024 Batch, Noida Institute
of Engineering and Technology, Greater Noida Uttar Pradesh have worked under theguidance
and supervision of Mr. Jitendra Singh for a Summer Internship.

This report has the requisite standard for the partial fulfillment of the Master of Business
Administration. To the best of my knowledge, no part of this report has been reproduced
from any other report, and the contents are based on original research.

I am aware that in case of non-compliance, Niet is entitled to cancel the report.

Signature

Name of the student – Asif Equebal

Roll No. 2201330700042

Batch: 2023 – 2024

2
 DECLARATION BY FACULTY SUPERVISOR

This is to certify that Mrs Asif Equebal, Roll No. 2201330700042, a student of MBA in,
2023 -24 Batch, Noida Institute of Engineering and Technology, Greater NoidaUttar Pradesh,
Noida has worked under my guidance and supervision for the duration of the summer
internship.

The report being submitted incorporates original work and research and is being submitted as
a partial fulfillment for the Master of Business Administration.

Signature

Name of faculty guide; Prof. Priyanka Malhotra

3
 ACKNOWLEDGMENT

I would like to express my gratitude and appreciation to all those who gave me the

possibility to complete this report as part of my summer internship.

I would like to thank the Marketing team at EXECUTION OF ON GROUND

SALE AND CUSTOMER RELATIONSHIP MANAGEMENT AT STANZA

LIVING which includes Mr. Jitendra Singh who helped me in completing this

report by providing valuable feedback and encouragingme to complete my internship

successfully.

Special thanks to my faculty guide Prof. Priyanka Malhotra for giving valuable

suggestions inthemaking of my report.

Lastly, I would like to thank my parents for providing me with excellent facilities and

qualityeducation that is going to help in building my career.

Date ASIF EQUEBAL

4
 TABLE OF CONTENTS

➢ EXECUTIVE SUMMARY

➢ INTRODUCTION TO THE COMPANY

➢ OBJECTIVE OF THE STUDY

➢ RESEARCH TOPIC

o SALES

o CRM

➢ RESEARCH METHODOLOGY

➢ DATA ANALYSIS AND INTERPRETATION FOR SALES

➢ DATA ANALYSIS AND INTERPRETATION FOR CRM

➢ FINDINGS AND RESULTS

➢ CONCLUSION

➢ QUESTIONNAIRE

5
 Executive Summary

This project report has been prepared on the basis of the Summer Internship at Stanza living

pvt ltd.

The Indian economy is the second largest growing economy of the world and the Student

Accommodation sector is one of the major contributors and concerns in the growth of the

Indian economy. Student housing in India is estimated to rake in over $10 billion in revenues

annually. I have undertaken this study to analyze the perception of the student in the choice

of student accommodation and also to identify the various reason contributing to the growth

of the sector. The study is based on the data collected both through primary sources such as

questionnaires, personal interviews and secondary sources like internet, journals, books and

magazines. The sample size taken for the study was of 75 respondents who were interviewed

personally and on telephonic interview.

In the absence of a reliable, branded, student housing solution, they often spent days,

sometimes weeks scouting for a suitable place, and ultimately settle for a ramshackle place

with unknown individuals because of the skyrocketing rents in the cities.

This study looks into the behavior of the student while choosing the student accommodation

i.e. their pricing, facilities, exposure etc.

Stanza Living is the new giant in the market operating from 2017 from mere 100 beds in

JUNE 2017 to 2000+ beds in JUNE 2018 more than $2 million funding is already raised from

partners like matrix and accel.

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 Introduction to the Company

Stanza Living is an IIT-IIM alumni initiative to provide international student accommodation

experience at affordable prices. Stanza Living was founded in February 2017 by Sandeep

Dalmia and Anindya Dutta. It is a technology enabled student accommodation concept that

puts the student as a consumer at the heart of its product and service design.

Stanza Living is a premium, high-quality, student accommodation concept which is seeking

to disrupt the multi-billion-dollar student housing market by putting the student at the heart of

the product and service design, development and execution. From smart space planning in

rooms to gamifying food, from roof decks to celebrate special moments to an entertainment

and gaming lounge to just chill, Stanza is challenging the status quo when it comes to student

community living.

Starting from mere 100 beds in june 2017 and stanza operates on more than 2000 beds in
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june 2018. $2 million funding is already raised by matrix partners and accel partners

which giants in the corporate industry. With 20x Growth In A Year, Stanza Living Aims To

Offer An Affordable, Tech-Enabled Community-Based Living Experience To Students.

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 STANZA LIVING MISSION

Stanza Living Believes In Bridging The Existing Supply-Demand Gap Between Property

Owners In And Around Universities And Students, Who Come To A New City To Pursue

Their Ambitions. We Understand Your World Completely And Believe In Providing End-To-

End User Solutions For Both, At The Earliest. Stanza Living Is A Redefined Co-Living

Marketplace That Is Here To Meet The Needs And Challenges Of Student Housing At Large.

It Provides A Complete Housing Solution To Students In An Easy Way So That They Can

Stay Focused On Their Studies And Achieve What They Aim For. Similarly, Stanza Also

Makes The Lives Of Property Owners Around University Campuses Easier By Providing

Verified Renters And Thus Boosting Their Rental Income. With Stanza By Your Side, You

Will Never Have To Worry About Finding The Perfect Home Away From Home.

Property list in Greater Noida

1. Chicago House For Girls- 450 Beds

2. Paris House Girls Accommodation – 630 Beds

3. Kuala Lumpur House Boys Accommodation - 145 Beds

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 Property List In Noida

1. Santorini House Girls Accommodation

2. Mykonos House Girls Accommodation

3. Vacanza Inn Boys Accommodation

Property List In Delhi

1. Boston House Boys Accommodation

2. Los Angeles Girls Accommodation

3. Toronto House Girls Accommodation

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4. Colombia House Girls Accommodation

5. Dubai House Girls Accommodation

6. Kyoto House Girls Accommodation

7. Tokyo House Girls Accommodation

8. Osaka House Girls Accommodation

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 UNIVERSITIES CATERED BY STANZA LIVING

GREATER NOIDA

● Birla Institute of Management and Technology

● Galgotias University

● GL Bajaj Institute of Management and Technology

● JIMS

● LLOYD

● Sharda University

NOIDA

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● Amity university noida

● Jaypee institute of information technology

● Asian academy of film and television

● Amity law school

Delhi

● Delhi University

● Aditi Mahavidyalaya

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● HMR institute of technology

● Hindu College

● Hans Raj college

● Daulat Ram college

● Kirori Mal College

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HIGHLIGHTS ABOUT STANZA LIVING

TECH ENABLED

Stanza Living App Which Provides Access To All Major Things Like Food Menu And Other

Security Personel And Various Events

WIFI

High Speed Internet Connection To Make Their Customers Connected To The World 24*7

LAUNDRY

Laundry

Stanza Helps Students With The Laundry Stuff So They Have To Worry Less About

And Can Invest Their Effective Time Doing Productive Things.

CAFE

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CAFÉ’S are available at doorstep from Stanza Properties which had made it possible for

students to fulfill their fast food craving.

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24X7 HELPLINE

Stanza provides 24X7 services through mobile app ,

call, on ground and through co-ordination.

FOOD

Tempting and Healthy food that will nourish student’s health POWER BACKUP

Power Backup on hand available for a persistent and happy living.

FITNESS

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Stanza Living also caters fitness and health requirement of students.

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Relocating to a new city can be a nerve-wracking experience and all one wishes for, is a

sense of belonging and comfort. Yet hostels and PGs in India are often a far cry from

expectations.

This is where Stanza Living is a breath of fresh air! We are not a neighbourhood PG- owner

who over-accommodates to make an extra buck or a property developer who builds hostels

with the sole aim of maximizing returns.

From carefully designed spaces to a rich bouquet of services and exciting experiences, we are

redefining student living in India.

Product

Traditional student hostels and PGs in India are out-of-touch with the actual needs and

aspirations of the student community.

We are creating a network of tastefully-designed, high-quality student residences so students

never have to worry about proper housing facilities.

Fully furnished

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We provide well-furnished rooms, designed with an in-depth understanding of a

student’s needs.

Our residences are fully equipped with IoT enabled systems and new appliances to

enhance the quality of your everyday living.

Explore Residences Interactive

common areas

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Lively dining areas, comfortable lounge rooms, dedicated fitness corners and entertainment

spaces – our endeavour is to provide you enriching and vibrant spaces where you can unwind

with your fellow Stanzens.

Beautifully designed spaces

Sitting for a casual chat or planning your yoga session? Check-out the calming and verdant

outdoor spaces in a Stanza residence, where you can feel rejuvenated after a long day.

Explore Residences

Quality assurance

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We value quality craftsmanship and apply strong checks throughout the residence

transformation process. You can be assured of reliable and fine-quality fixtures, fittings and

furniture in your residences.

Young & vibrant design

We uniquely interact with every building to create tailor-made solutions, based on the Stanza

design standards.

At the same time, we retain key features of the original building. The result – adaptive

design transformation, while delivering user comfort.

Adaptive design transformation

We uniquely interact with every building to create tailor-made solutions, based on the Stanza

design standards. At the same time, we retain key features of the original building. The result

– adaptive design transformation, while delivering user comfort.

Amenities.

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 We know, you have more tasks to focus on, other places to be and better things to do. So we

offer a wide range of facilities, under one roof, that ensure a truly comfortable living

experience.

Healthy and flavourful meals.

A perfect blend of nutrition and taste, we provide meal-services from breakfast to dinner,

cooked in FSSAI-licensed kitchens. Enjoy a side of extra, with our 24x7 tea/coffee facility

and special midnight meals during exams.

Frequent food lab testing.

Branded ingredients.

Explore Residences. Courteous

and caring captains.

Friendly Captains hired from hospitality institutes who run daily residence operations.

Specifically trained to understand student needs, take utmost care, and better their services

based on your feedback – they are here to listen and act.

Designed for our Stanzens, the proprietary.

Stanza Social and Stanza Springboard programmes provide curated experiences for their

personal and professional well being – so they can live, grow and thrive together.

Technology

Connected IoT-enabled ecosystem for a seamless experienceConnected IoT-enabled

ecosystem for a seamless experienceConnected IoT-enabled ecosystem for a seamless

experience

We make technology work for people. Our solutions are designed for smart living – be it

your interaction with the residence spaces, feedback and communication with operations

teams, socializing with your fellow Stanzens and more, everything is just a quick tap away.

1. Stanza Resident AppHigh Tech Security

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 Your safety and security is of utmost importance. Hence, every Stanza Living residence is

installed with a robust 24x7 security ecosystem built on an extensive hardware framework.

We also have a responsive team to address safety concerns within residence and in immediate

vicinity.

1. biometric access gates,

2. cctv geo-fencing,

3. high-tech motion sensors,

4. central residence monitoring,

5. emergency reponse team,

6. Seamless consumer experience,

We believe in making technology work for people. Our systems are designed to

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 simplify your everyday living experience through automated and intuitive documentation and

record-keeping processes.

1. paperless KYC,

2. automated payments,

3. easy checkout and clearance,

4. quick on boarding,

5. Machine Learning Algorithms.

We invest in consumer-insight mapping and predictive analytics to design delivery of our

services. This enables us to customize our solutions based on your choices, creating a Stanza

Living experience, that is uniquely yours.

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 OBJECTIVES OF THE STUDY

● To identify the factors affecting the value of student housing sector.

● To find out the factors which enhance CRM in an organization.

● To identify the current trends in student accommodation sector.

● To identify the factors affecting decision of student in choosing a hostel

● To Attract the students to the products and services offered by stanza living.

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Sales

Sales is an activity where a commodity is exchanged for money. Stanza Living in this case

tries to rent out shared and private rooms to the students of various universities. Stanza

Living rented-room services are available near universities which makes the sales process for

the company easy.

To make a place in the market, it is providing numerous services to the students at the right

price. These services include Wi-Fi, laundry, A.C, cafe, 24*7 helpline, food, power

backup and fitness. Such services attract the youth, thus resulting in increase of sales. Stanza

Living understands the needs of a 21st century university student and has developed itself

accordingly.

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 Search Engine Marketing by Stanza Living

Search Engine Marketing or SEM involves tasks that help search engines such as Google,

Bing, Yahoo to find and rank a website. Basically, SEM tells us about the things one can do

to make sure his website appears on the search engine results when someone looks for

information.

Two major SEM strategies are:

1) SEO

2) PPC

Stanza Living uses SEO in order to advertise its service online.

1) SEO (Search Engine Optimization):-

SEO refers to all the tactics, strategies and techniques used to increase the number of

visitors to a website. It is done by obtaining a higher rank in the search result page of

search engines. Search engines include Google, Bing, Yahoo, etc.

Usually people don’t go through pages of search results. If a site ranks higher in search result

page then more users will be attracted towards the site. At last, higher the website ranks in

the search result page, higher will be the chance a site will be visited by the user.

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When we look for well furnished, luxurious PG in Delhi, Noida or Lucknow , Stanza Living

is one name that you can find on the very first page of the search engine. This increases the

traffic for

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 Stanza Living website. Moreover, Stanza Living’s website is so well designed that the users

stay there for longer period of time, thus resulting in higher ranking of the site.

2) Pay Per Click-

PPC is one technique where in order to advertise your product or service you have to pay the

search engines to display your website on the top of the search results. Its not only about the

ranking but PPC technique also involves displaying advertisements on or along the google

search

Methods Used in promoting Stanza Living

Promotion:-

Promotion is a bunch of activities which are used to communicate a brand, product or

service to the

user. The objective behind promoting a product is to make people aware about the product

and to induce them to buy the product, in preference over others.

Stanza Living uses major 3 promotion techniques in order to make a name in the market.

These are as follows:

1) Advertising-

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It is a method of passing the information about the product or service through paid media.

Here the one paying for the advertisements is the company or the firm itself. Advertising can

be done through various ways which includes television, newspapers, social media, radio, etc.

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 Stanza Living in this case uses mediums such as social networking sites which include

Facebook, YouTube, Twitter and Instagram. Other mediums used by the company includes

pamphlets, banners, official website, etc.

2) Personal Selling-

It is a method where businesses use the sales force to sell the product or the service to the

consumer after meeting them face to face. The sales force or sellers sell the product or

service through their attitude and knowledge about the product/ service. These sellers aim to

sell the product/service or at least try to give the trial the product.

Stanza Living in this respect got sales person appointed who meet the consumer as soon as

he arrives. These sales persons meet the consumers, show them the rooms according to

consumer needs and try to convince them to rent one. The prices are not always negotiable

as the facilities provided by Stanza Living are too good to not consider and location of their

property act as a cherry on the cake.

3) Publicity:-

It is a part of mass communication. Publicity is increasing the public awareness about a

product or a service through mass media. It is a way to represent your company in front of the

potential buyers. Publicity can be positive or negative in nature. Positive publicity helps to

increase the sales of a firm while negative publicity ruins the image of the firm. Publicity

can be done through 2 ways that is online publicity (twitter, Facebook, YouTube and

Instagram ) and through offline modes (newspapers, magazines, banners and posters)

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Stanza Living is a hype and undoubtedly doing good with positive reviews. This company

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gained positive publicity because of the services provided by them and this is working in

their favour. Stanza Living used online as well as offline modes of publicity so that is it is

present everywhere.

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 Cash burn could also be defined as the amount of money that is needed to be put in every

month to meet the cash losses of the company.

“Cash burn” is defined as the amount of money that is committed to be spent each month,

irrespective of whether or not a business is generating any cash flows.

Pre-Revenue Start up

CASH BURNING = total monthly costs

Post Revenue Start up

CASH BURNING= total expenses minus the amount the business is earning each month.

Cash burning expenses are for basic necessities such as

✓ Salaries,

✓ Rentals,

✓ Utilities and Communication Costs

✓ As well as for expenses of a capital nature such as business build out and fixed assets.

No one likes to lose money and yet it is a well-recognized fact that most new businesses will

lose money. Some businesses will lose money for longer periods than others because of the

nature of the business and retail businesses have very long gestation periods.

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―The main reason to know your burn is to arrive at a quick calculation of how many months’

cash you have before you run out of cash. Usually when an investor is asking you your burn

rate he or she is referring to net burn — what cash are you consuming.‖

Stanza Living is in cash burning phase where there inventory i.e. around 400 beds only in

Amity , Noida.., gives the profit only when around 70%-80% beds get filled. The operating

cycle of Stanza Living is low in 3 months (May, June & July ), as they do 9 months contract

and they called for 2 instalments contract only( July & October) , which effects their profits

margin.

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 COSTS BEARED BY STANZA LIVING

The facility that it provides in its property becomes its costs. The costs of the Stanza Living

includes providing of the following items. Stanza Living targets that they get these services at

the most reasonable rates so that their profit margins escalates and helps it for future growth.

● Laundry

● EPC

● Security

● Wi-Fi

● DTH Cable

● Refrigerator

● Air Conditioner

● LED/LCD

● CFL

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● Bulb

● Light

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 SWOT analysis of STANZA LIVING pvt.ltd. Strength-

● First of its kind TECH ENABLED student accommodation platform with food menu,

feedback to complaints.

● Goodwill in the industry and funding from giants like matrix and accel partners.

● Dynamic leadership of founders Mr. Anindya dutta and Mr. Sandeep dalmia- . It’s their hard

work and guidance which has brought the company to the position where it stand today.

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● Stanza Living has large number of assets- with over 15 hostels in delhi ncr stanza living has

large number of assets to create a monopoly

● Putting students first is the priority of stanza living which received overwhelming

response by parents and students.

● FSSAI certified food services.

● laced with multilayer security solutions at entry and exit.

WEAKNESS-

● It will take tim e for parents to put their trust on a tech enabled student housing company.

● Prices offered by the company is not acceptable by every parent who come to greater noida

to admit their child in a institute with high tution fees due to different financial background

● It will take time to put things in a systematic way.

● To survive in a market of 50+ competitive hostels

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 OPPORTUNITIES-

● The biggest opportunity the company has is the greater noida market. It can

earn huge profits in this market and can earn benefits in long run.

● The company has an opportunity as it can explore new areas where it has not

yet reached out like Dehradun, Kota , Jaipur with large student base.

● It can create a monopoly in the student accommodation market with the

services which they are providing

● The company can diversify its business.

THREATS-

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● Threats from competitors like PLACIO, OXFORD CAPS etc. who are into the same

industry.

● High fees of the institutions make stanza unaffordable for people with an average

financial background.

● People find it difficult to trust a new company and leave their child with them.

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 Customer Relationship Management

As organizations business techniques has turned out to be considerably more progressed and

more client situated in view of these dynamic business condition, educational advances isn't

just being utilized for different offices or satisfying the need of different divisions, now these

innovations is additionally being utilized for serving the end clients of the association item or

administrations. In basic words, the innovation which is utilized to serve the clients or end

clients is known as Customer relationship administration.

Client relationship administration is helping the association in knowing the clients,

foreseeing the necessities and giving the administrations what the client’s needs. Client

relationship administration is helping the association to serve as indicated by the desire for

the clients. CRM is something that distinctive individuals sees in an unexpected way. Some

consider CRM as innovation and some other think about CRM as fundamental business

component. In this way, there is having to comprehend the correct importance of CRM in

business.

The STANZA living is a standout amongst other understudy lodging office organization

which is giving best in class offices to its clients and which is taking help of client

relationship administration since its initiation.

The paper is sorted out as takes after. Following this segment Introduction, we survey the

writing on Customer relationship administration. Next, we exhibit the foundation depiction of

STANZA living. We break down CRM usage at STANZA living and examine its effect on

the organization.
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 COMPETITION ANALYSIS-

● College hostels- a student’s family gives their first priority to college accommodation
which is safe and secure and in campus.In College campus fulfil there basic requirement

( in college, known staff and secure) college hostels like sharda university already have

facilities like biometric security and good food vendors.

● Private hostels with collaboration with companies like your space, Stanza Living, oxford
caps etc. this is majorly chosen by senior year students who have spend their first year in

college hostel and are not satisfied with the facilities, and also by fresher students who wants

more facilities than in campus hostel and more exposure of the crowd other than a specific

college. For example- ARYANS RESIDENCY. With seats of 500 students and facilities like

biometric, gym, cafeteria, smart card room entry and exit Aryans has created a good market

in greater noida

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 Other competitions in startups-

1) NESTAWAY-

NestAway Technologies is focussing on disrupting — and it has already got two rounds of

funding that totals Rs 84 crore, most of it (around Rs 75 crore) from Flipkart and Tiger

Global, and the rest from IDG Ventures, InMobi founder Naveen Tewari and former Helion

angel Kanwaljit Singh.

45
 NestAway was founded in January 2015 by four alumni of the National Institute of

Technology, Surathkal. Amarendra Sahu, Jitendra Jagadev, Smruti Ranjan Parida and

Deepak Dhar had zeroed in on an online marketplace for shared home rentals for singles. The

startup converts unfurnished houses into fully-furnished and managed apartments, and

provide them at affordable prices to preverified tenants.

All NestAway houses are fully furnished, and the discovery piece comes with zero brokerage.

The company also offers to pay damage insurance up to Rs 1 crore if the tenant damages the

property Nestaway has already onboarded 5000 houses in NCR region.

2) FELLA HOMES-

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Fella Homes is a startup operating in Delhi NCR region. Ziffy Technologies Pvt. Ltd, which

operates home rental marketplace ZiffyHomes acquired fella Homes for an undisclosed

amount.

After starting operations in 2015, Fella Homes had raised $2 million in July 2016 from

unnamed investors besides DS Group, according to an Inc 42 report. Around the same time,

media reports stated that it had acquired Noida-based home rental startup LifePad.

47
 It has started 7 new facilities comprising 1,000 beds to cater to the rising demand for

accommodation around colleges and will achieve four-fold jump in revenue to Rs 20 crore

during 2018-19.

Your-Space has so far raised $1 million fund from angel investor and HNIs. The company,

co-founded by Shubha Lal, Karan Kaushish and Nidhi Kumra, has now 11 facilities with

around 1,200 beds.

Properties of Your Space-

1) Greater Noida Knowledge Park 3

2) Noida sector 58

3) Delhi North Campus

CHALLENGES-

● To do business in a city like Greater noida with over 40+ private hostels and

48
 college hostels is a big task.

● Too much of choice available with a student due to presence of large variety of

hostels and pg

● Being newly open property in greater noida many students are unaware of our presence.

● Comparatively low fees charged by other hostels which attract students and

49
 their families.

● Hostel fees is the first and top most aspect seen by the students and their families

instead of the services provided in long run.

ACTIONS TAKEN-

● Started distributing flyers in colleges , market area ,outside private hostels etc. so that

students come to know about stanza living.

● Met with college deans , officers etc and make them understand the concept of stanza

living & suggested the students to stay in our hostels so that they can change their way of

living

● Collaborated with local auto rickshaw drivers to suggest our hostels for a visit in exchange of

some amount of money.

● Brand promotion like Umbrella adveritising , installing flex boards. digital marketing from

our team on popular social media platforms like facebook and instagram.

● Working on SEO’s so that if anyone search hostel in greater noida stanza living was on the

top of the list

● Started a refer and earn program to attract more students.

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 OUTCOMES-

● Visits increased in property by over 40%

● Closers and registration increased by over 60%

● Stanza has created a good name and reputation among students in the greater noida

market which is good for upcoming years.

● parents are also happy to send their child at a place where they feel like they are at their

another home.

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 RESEARCH METHODOLOGY

● Research Design

In this study structural design of research design were used where review of various research

paper were done and written accordingly in this report, the hypotheses were made on the

basis of the variable. The precision of the collected data is much more importance for

depiction of correct and valid conclusions from the investigations. A descriptive research

design has been used. Descriptive research is used to describe the characteristic and

performance of a population being studied.

● Data Collection:-

The data has been collected from two different sources.

● Primary Data:-

1. The essential and important information are those which are collected from various

MARKETING / SUPERVISOR, of the company.

2. Interview Method

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 3. Questionnaire

In CRM, it is always good because service is something that cannot be felt unless and until

you itself experience it. And service quality is different for different people. So in this study

the researcher get in to the field need the customer and ask about the services and the level

of satisfaction with customer relationship management.

● Secondary data:-

Secondary data is utilized implies that are as of now available. Secondary information

might be either future client information or unpublished information. Data from company

dictionary.

Previous data of Stanza was taken into CRM study, because this study can only provide the

relevant data only when the researcher ask the target question with the existing customers.

Target population:- The population whom we targeted were mostly students who are living in an

hostel , pg and students were going the joining the college first year and were looking for a

hostel.

Most of them were aware about the college hostel and facilities but now about Stanza Living. The

reason for choosing this target audience is to understand the fact what is really their

perception about the student Accommodation requirements and their wants of a hostel where

they can invest there money.

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 Sample Size:-

For Sales a random sampling frame of student participants were created from several sources,

the interviewer clearly stated the respondent were under no obligation to participate in the

survey, their identity will be kept anonymous and their responses will be kept confidential

and will be used aggregate from a total of 50 fully completed and usable responses were

received thus the response rate is at par.

Responses of 100 people has been taken to the study the CRM in Stanza living. All the

respondents are existing customer of Stanza.

Scope and limitation of study in CRM

SCOPE

● The research includes only the people residing in Delhi or Delhi-NCR regions.

● All the different occupations of people are taken into considerations.

● Age is limited to group of 19 to 35 years age

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 LIMITATIONS OF STUDY

● It is difficult to conduct survey beyond the boundaries of Delhi-NCR due to time

and resource constraints.

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 Questionnaire Design:-

● The research was done through gathering data through responses from fleet owner, questions

were made by the researchers in their papers, targeted participant were interviewed with

interviewer

● Questionnaire was filled by 50 respondents in which some of were people who are already

staying in a hostel/ pg, college campus hostel students and fresh batch students.

● The survey instrument conducted through Nominal scale and random questionnaire method.

Analysis of Technique :- Data collected has been analyzed and interpret with the help of

percentage method and by using of pie chart. This involves converting raw data into useful

information. It involves tabulation of data and using statistical measures on them for

developing frequency distributions and calculating the averages and dispersions.

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 Data Analysis and Interpretation for sales

A study of preferences by students at the time of choosing student accommodation.

1. What Type of student Accommodation do you prefer?

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This figure says that among 50 individuals 40% opt for in campus hostel, 30% opt for private

hostel, 20% opt for private P.G. whereas mere 10% opt for independent flat. So it is clear that

majority of students wants hostel either in campus or private hostel.

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2. What is the budget for the Accommodation ?

According to the responses on this it states that 50% of the individual’s budget is in the

range of 50k - 1lpa, whereas 35% of the individual's budget for Accommodation fall in the

range of 1lpa to 1.5lpa, whereas mere 15% of the individuals can spend more than 1.5 lpa

for their Accommodation . So majority of students want in the budget of 50k to 1.5lpa for

Accommodation .

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3. Do you prefer AC or NON AC accommodation?

So it states that majority of the students want to live in

air conditioned accommodation. So the individuals want air

conditioned Accommodation in their budget.

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4. What is the meal preference which you want in your accommodation?

It states that 60% students opt for Vegetarian food, whereas 25% opt for both veg and non

veg and 15% opt for non veg, so majority of students wants to vegetarian food in their

Accommodation

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5) what is the range of Accommodation distance you want from college?

So it states that majority of students wants the Accommodation to be in campus to 2km

range. So the accommodation needs to be in the range of less than 2km if it wants to yield

profits.

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6) Have you heard the name of stanza living?

The Responses show that 70% of people don’t know about stanza living. So stanza should

improve its marketing technique and build a good market for itself in ncr.

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7) What is the mode for searching the hostel?

The responses show that majority of students look for hostel after the admission is done and

they search on internet so stanza should make a team who should go in every college at the

time of admission and should improve the internet search results through SOE.

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Data analysis and interpretation for CRM

Question 1: - Are you satisfied with services of STANZA living?

INTERPRETATION: -

Out of aggregate of 100 respondents, 83% individuals are happy with the sort of

administrations is given to the buyer of STANZA living. Out of 17% it contains the

respondents who doesn't think about the every one of the administrations of STANZA living.

We can translate that the administrations are up to the stamp and the clients are upbeat.
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Question 2: -In a day, how many times you use the STANZA living app?

s s s s han 5

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INTERPRETATIONS: -

In this inquiry the primary point was to think about the intensity of innovation CRM. This

inquiry was to check how much client is easy to understand with the STANZA living

application. The outcome is exceptionally positive as the vast majority of the clients are

utilizing the application in excess of 4 time in multi day which demonstrates the application

of STANZA living is all around prepared for client commitment and clients are cheerful.

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Question 3: - At what time your issue with any kind of services is being resolved?

In 12 hours In 24 hours In 2 days More than 2 days

78% 10% 6% 6%

INTERPRETATION: -
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STANZA living can without much of a stretch hold their great client since they are

comprehending the issue of 78% individuals in under 12 hours which builds the unwavering

quality of the administrations. The workers knows the significance of administration quality

since they know whether the administration quality is great then it will prompt better

consumer loyalty and better consumer loyalty will prompt better and long haul relationship.

Doing this will improve the client point of view CRM.

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Question 4: -How many times you get a call from STANZA living?

One time Two times More than 2 times

61 27 12

INTERPRETATIONS: -

All the respondents are getting a call from STANZA living in any event once in multi month
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which is great from client perspective as they will think organization is offering significance

to them which will upgrade their association with the organization. From the organization

perspective it is great on the grounds that the organization can gather the input from the

clients about the administrations consistently and if there is some basic issue which is flying

out can be settled at a lesser time.

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Question 5: - Are you getting the discount offers from STANZA living?

YES NO

95 5

INTERPRETATIONS: -

STANZA living is providing the discount coupons of foods, salons or club to their good

customer. Out of 100 respondents 95 people are getting coupons from the company which
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help them to increase the satisfaction by giving what customer not expected to get. This type

of services make the customer over-satisfied and which turns them to hard-core loyal

customers.

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Question 6: - what is your age?

18-25 years 25-40 years 40 and above

50% 28% 22%

INTERPRETATIONS: -

50 % of the respondents belong to the 18 – 25 Years age group, 28 % of the respondents

belong to the 25-40 Years age group,

22 % of the respondents belong to the More than 40 Years group.

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Question 7: - what is your gender?

Male Female

60% 40%

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INTERPRETATIONS: -

60 % of the respondents are Males, 40 % of the respondents are Females.

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 Findings & Results

● Through this project the outcomes that was determined are-

● Students who join the college in first year mostly prefer in campus Accommodation

● Due to high competition in an area like Greater noida which is a university hub, Stanza

Living have to work very hard and provide excellent service to create its brand name

and market.

● 50% of the students want their Accommodation from in campus to the range of 2 kms

● Only 30% of the students knew the name of Stanza Living which is not enough

number, stanza have to improve its marketing technique to creater its brand name.

● Majority of students wants to live in an AC Accommodation .

● 75% of the students have their budget of Accommodation in the range of 50k- 1.5lpa which

states that there have to be separate facilities for different financial background

● The Indian purchasers are regularly noted for a high level of significant worth introduction

that they connect with the items/administrations they lean toward. Because of this, even

different extravagance brands need to outline an interesting and remarkable evaluating

system entirely for the Indian buyer showcase with a specific end goal to get an a dependable

balance in the Indian market.

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● Because of India's gigantic populace and perpetually expanding request each organization is

hoping to set up a solid position which is at last gone for what's to come. The Indian shoppers

are frequently connected with different compelling passionate qualities, for example,

sustaining, care and love by the business organizations. Items which convey sentiments and

feelings gel well the Indian customers.

● People love to get significance and getting this significance stays with them with the

and assembled long haul relationship.

● Technology is assuming an extraordinary part to enhance the client relationship

administration and in lodging industry having innovation arranged is

imperative.

● STANZA living calls there client consistently to gather input from them to enhance

their client relationship administration.

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 FINDINGS

● There has to be a proper allocation of the assets keeping in mind the needs of a student

who come to study here, to know their likes and dislikes.

● Every student have a different human nature and different family background so we

cannot use the same pitch for everyone.

● Features like tech enabled Accommodation , mobile app, and various other features

attracts students a lot.

● For a Startup like STANZA LIVING it will be really important to keep upgrading

their services from time to time due to high competition

● Many of the students do not opt for private hostels because of their blind faith in

college Accommodation .

● Their have to be several promotional events in colleges to create a brand name.

● 50% of the students want their privacy so they opt for a double seater room which means

the room mapping has to be done according to this.

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CONCLUSION

Student housing in India has always been a nightmare. Think back to your student days —

that 10x12ft room which you shared with your noisy (or nosy) roomie, where you had to

stash all your belongings in half a cupboard split horizontally (or vertically, for that matter),

could open the bathroom door only wide enough to sidle in because the study table got in the

way, had water for only a few hours, harrowing power cuts, rickety beds, and, not to forget,

food that would put jail meals to shame.

Stanza Living, a tech-enabled student accommodation platform,which wants to take the

pain out of student living in India and redefine the space with its scalable, professionally

managed offerings and decided to offer students something beyond cramped and makeshift

cubby holes with unreliable infrastructure, poor maintenance, and non-palatable food.

The startup has been working towards organising the industry through a process-driven

service model and simultaneously transforming Stanza Living into a scalable business.

With more than 2000+ beds in delhi ncr, and staff of professional background Stanza Living

has a long way to go.

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 LIMITATION OF STUDY

 The study only focuses on Stanza Living customers.

 A month's worth of time is not enough for the survey.

 The data given by respondents can be biased.

QUESTIONNAIRE

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EXECUTION OF ON GROUND SALES AND CUSTOMER RELATIONSHIP

MANAGEMENT AT STANZA LIVING

―Survey devised to understand the responses and garner suggestions for consumer buying

behavior in the Indian ceramics industry.‖

Question 1: - How did you first hear about Stanza Living?

o People

o Social media

o Reference

o Advertisement

Question 2: - Which facilities do you consider while a hostel?

o Agree

o Disagree

o Strongly agree

o Strongly disagree

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 Question 3: - Rate the facilities offered by STANZA LIVING?

o 1

o 2

o 3

o 4

o 5

Question 4 - Hr Stanza Living property?

o Always

o Most of the time

o Sometimes

o Rarely

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Question 4 - What is your reason for living at a Stanza Living property?

o Student

o Professional

o Retired

o Other

Question 5 My room at Stanza Living is comfortable and well-maintaine

Yes

No

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69
Thank you

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