Professional Documents
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Submitted by:
Members
Aquino, Trisha
Cuison, Shainah
Date Submitted
TABLE OF CONTENTS
APPENDICES
BUSINESS DESCRIPTION
Omotech Company is a company that deals with the usefulness of technology and creating an
innovation that would help people with their needs specifically, the visually impaired. We are
dedicated to discovering and launching breakthrough solutions that will benefit visually impaired
people worldwide. Our business aims to make innovations that would help visually impaired people
have an easier life by solving their problems. It aims to improve a disabled "blind" person's
functional abilities and for continuous innovation for technologies to solve their specific problems.
VISION
To empower the lives of visually impaired people by imposing innovative solutions and to
create a world where visually impaired people have equal access to information and opportunities.
MISSION
To develop and provide products that solve specific problems encountered by people,
especially visually impaired people.
CORE VALUES
Collaboration - Our company is open for collaboration with other organizations in order to
push positive changes regarding visually impaired people.
Innovation - We are promoting innovative and progressive answers to visually impaired
people in order to enhance their quality of life.
Compassion- Omotech values compassion towards our customers and in the field of work.
Reliability- Omotech always maintains and values the reliability of the company and its
products.
Integrity- Omotech prioritizes having strong moral principles in the business and in
materializing its goals and objectives.
OBJECTIVES
We aim to improve disabled "blind" people's functional abilities and for continuous
innovation for technologies to solve their specific problems. To achieve sales by creating a product
that would help our target market needs that offers unique value or benefits. By the year 2024, we
measured that we will have our own physical store so that our customers will have the chance to try
and interact with our product.
DESCRIPTION OF PRODUCT/SERVICES
An innovative product named “Makita.” It is a bill recognizer specifically Philippine
currency made from a box equipped with Color Sensor, LDR Resistor, DFP Mini Player, Mini
Player, Mini Audio Amplifier, 1200mAh Battery, and Arduino Nano V3.0 as the main brain.
MARKET ANALYSIS
Visually impaired people face many challenges in their daily lives, including identifying
different denominations of money. This has led to the creation of a market for money detectors
designed specifically for them. It is important to recognize that this market is significant, as there is a
large number of people who could benefit from this type of product. According to the World Health
Organization, there are approximately 285 million people worldwide who are visually impaired, with
39 million being completely blind. The market analysis indicates a promising future for money
detectors designed specifically for visually impaired individuals. With a large target market and
advancements in technology, manufacturers have an opportunity to develop innovative products that
meet the needs of this underserved community effectively. By focusing on product development and
implementing effective marketing strategies.
TARGET MARKET
People who are blind or have limited vision, regardless of their age, gender, or level of
wealth, are included in the visually impaired target market. As the population ages and more
individuals suffer chronic illnesses like diabetes and macular degeneration, which can cause visual
loss, this market is expanding. People who are blind or visually impaired have a wide range of
requirements and desires, including accessible products and services, assistive technology, and
support services. It is critical to address the individual demands of distinct groups when marketing to
this market, such as age, degree of visual impairment, source of vision impairment, lifestyle, and
technological needs.
DEMAND ANALYSIS
EXISTING COMPETITORS
The iBill Talking Banknote Identifier: Currency reader is a small device that introduces the
value of a note in one of three ways: voice, tone pattern, or vibration pattern. Insert a note into the
device and press the side button to identify the denomination. The currency reader cannot tell the
difference between genuine and counterfeit banknotes. It is about the size of a key fob and can be
carried in a pocket or purse, clipped to a belt, or attached to a keychain or lanyard. It runs on a single
AAA battery, which typically lasts more than a year. Makita will use a colour sensor that will
recognize the colour of the bill.
MARKETING STRATEGY
By implementing these strategies effectively, we can ensure that our product reaches its
intended target market customers while making a positive impact on their lives.
SALES STRATEGY
Sales Promotion - Our company will offer discounts or specials deals for them to be convinced to
buy our product.
Sales Campaigns - We would create specific marketing campaigns to boost our sales and to promote
our product in the smartest way possible for different market segments.
Consultative Selling - We will focus on understanding our consumers' wants and needs to provide
them custom-made solutions.
Social Selling - We will incorporate our company to social media platforms to anticipate
encouraging leads.
Team Collaboration – Our company will promote collaboration among sales and marketing teams
to align projects and sales.
"Makita" is a life-changing gadget that promotes financial independence and security for the
visually impaired. It redefines how you see and interact with money due to its unsurpassed accuracy,
user-friendly design, and particular currency support. We've harnessed advanced technology to
ensure unmatched accuracy. Our device can distinguish between different Philippine Bills. Rest
assured that every transaction you make is secure.
Voice Alerts: Offers high-end voice alerts for quick and convenient money identification. Long-
lasting Battery: "Makita" boasts an extended battery life, so you can rely on it all day long without
worrying about recharging.
Dedicated Customer Support: We're here for you. "Makita" comes with dedicated customer
support to answer any questions, address concerns, and provide assistance when needed.
Total Independence: "Makita" empowers the visually impaired to handle their finances
independently. It detects money; it provides vital information via clear, natural-sounding voice cues.
No more relying on others for basic financial transactions.
PRICING
MATERIALS:
PAM8403 Mini Audio Amplifier TP4056 Lithium Battery Charging Board Module
Lithium-Ion Battery Super Glue
Materials Prices
Arduino Nano V3.0 149
TCS3300 Color Sensor 195
Module
4gb Micro SD Card 95
DFP Mini Player 70
PAM8403 Mini Audio 170
Amplifier
TP4056 Lithium Charging 29
Board Module
PLACE
Lithium-Ion Battery 48
We are planning to put
our location in Tarlac.
According to our research, in
Rocker Switch Double Pole 71
2014, there was this foundation
that started PVC Plastic Sheet 44 working in the
Small Screw 30
Hinge 28
TOTAL 920
Philippines, specifically in Tarlac, to develop a sustainable eye health program. Santa Rosa - Tarlac
Rd, Tarlac City, Tarlac. The online website is also included in our chosen place since we want our
products to be accessed in online.
Geographic Location
PROMOTION
PEOPLE
Employees - A person who is employed by another individual or business to carry out a task.
Company and the party they work for usually have a written or implicit employment contract with a
set pay rate. Depending on the demands of your business, you can recruit a variety of worker classes.
Customer - Anyone who purchases goods or services from any business is considered a customer.
Customers are important since they bring in money. Businesses would be unable to exist without
them. “The customer is always right” they said, because they are the ones who purchase product or
service.
Suppliers - A supplier purchases products from several producers and resells them to clients. They
are the ones who supply goods or services to all companies for them to sell it.
Partners - A business partner undergo in several practice or meeting to approve both companies’
alliance. This can be contractual for them to assure their loyalty. The both party needs to trust each
other for them to run the business well.
PROCESS (Step-by-step)
First step: Once Makita is created our customer can access our products and purchase them in our
online website.
Second Step: after placing order the estimated time of arrival in their certain destination will mostly
take 2-7 days of delivery depending of the location of customer. Payment process in ordering Makita
which we included the uses of online payment like G-cash or Online Banking and cash on delivery.
Once they availed the Makita the company has a warranty in the span of 6-months money-back
guarantee.
Third step: The customer may now wait until the delivery of Makita which will be delivered by our
partner logistics company and enjoy the fulfilling benefits of our product once arrived.
PHYSICAL EVIDENCE
BRANDING ELEMENTS
In this logo that the company created it represents how our product converts or illustrate the
product’s purpose. It shows the read-to-speech variable that is essential to our target market of
visually impaired. Color palette of the logo consists of white, blue, and black. The color white is
frequently used to depict blindness since it is the color of the sclera, the white component of the eye.
White is typically connected with nothingness or emptiness; hence it can also signify the loss of
vision. Since the sky and the ocean are two items that are frequently connected to emptiness and
infinity, the color blue is frequently used to symbolize visual impairment. It may also symbolize the
challenges visually impaired persons encounter when attempting to navigate their surroundings.
Since black is the hue of darkness, which is what blind people perceive, black is frequently used to
symbolize blindness. It can also represent the power and resilience of the visually impaired
community. These hues, when combined, form a visual depiction of the visually impaired
population, highlighting their potential, the assistance they get, and their tenacity in the face of
adversity. This combination indicates that a person's visual impairment is only one component of
their identity and does not determine their value or potential.
PRODUCT PACKAGING
FRONT VIEW
The front view of Makita is where the logo of our school and Makita itself is located. The
logo size is 3 by 2 inches and at the top you will see a lace holder for an easy to go device.
BACK VIEW
At the back part of the device is where the battery compartment is located. These battery
compartments are covered and locked by screw, available for replacements once it is totally used up.
BOTTOM VIEW
The bottom part of the Makita is where the money port can be seen. This is where the money will be
inserted and will be read by the device for the user.
UPPER VIEW
The upper view is where the charging port is located and the holder. Makita has 1200 mAh capacity
and the charging time is 3 hours. The holder can be used for putting ID lace on the device so that the
user can easily access the device when outside.
LEFT SIDE VIEW
The left side view is where the speaker located for the read-to-speech variable. The researchers used
Mini Audio Amplifier for the speakers.
ENTERPRISE SHIRT
Our company created to types of shirt which black and blue. This enterprise shirt are worned
by the staff and also can be sell through online so that our customer would have a chance to buy our
shirt. In the front we inserted the product logo and in the back the name of the product.
FINANCIAL PLAN
A financial plan is a comprehensive and structured strategy that individuals, businesses, or
organizations develop to manage their monetary resources, achieve their financial goals, and secure
their financial future. A financial plan provides a structured framework to help individuals and
organizations make informed financial decisions and work toward achieving financial security and
prosperity. It promotes responsible financial behavior, wealth accumulation, and a sense of control
over one's financial future.
APPENDICES
Appendix 1: Survey Questionnaires
1. Are you having a hard time buying something because of your condition
-Yes
-No
2. Have you encountered conflicts regarding with your situation that involves money
-Yes
-No
3. In a scale of 1-5 with 5 being the highest, how beneficial do you think it would be for
visually impaired people to use money recognizers
1 2 3 4 5
4. How does this product help the visually impaired in their daily activities
-Partially
-Completely
Mini Audio and Charging module. PVC pipe was used resulting to a sturdier and stronger
case.
5. When the application of black pipe and super glue was all dried up, a coat of putty was
applied. The putty was used for the finishing touches of the product, which resulted to a
smooth and fine exterior. Note that all these steps in constructing the case was done.
6. After constructing, strengthening, and polishing the case, the battery was also inserted
together, making it compact. The materials then were installed by a strong glue inside the case
to ensure durability and safety even when the product was vigorously dropped.
7. The charging module and Arduino Nano were also connected to the battery. Same
procedure was done which was gluing the diagram at the bottom part of the case where it was
most convenient and accessible to the user.
8. The materials were finally tested to see if it was still working properly and to made sure that
nothing has gone wrong specially for the connections of Color sensors, Arduino and switches
or buttons.
9. For enclosing the product, the researchers have used transparent hard plastic panel and put it
in the top part of the makita with the help of small screws. Then an exact amount of putty was
used to fill in the small gaps in the case.
10. The last method was done by designing the exterior product to make it more appealing and
to carry out a finished smooth look design. The product was decorated simply by spray
painting with the desired color, which are the black and teal green as a symbol color of
Makita.
Appendix 4: Correspondence
Appendix 5: Lean Canvas
UNIQUE
UNFAIR CUSTOMER
PROBLEM SOLUTION VALUE
ADVANTAGE SEGMENTS
PROPOSITION
Top 3 Problems Unique value Visually
proposition: impaired people
Makita is an "Makita" isn't just - This production regardless of
● A vision
efficient and a device; it's a could only have their:
problem that durable device been made with
gives people a life-changing tool
especially that promotes the time, money, - Age
hard time seeing invented for and resources we - Gender
things financial
visually impaired independence and had. - Level of
● struggle to people: security for the Wealth
- We took steps to
distinguish - It uses visually impaired. ensure that our Early Adopters:
between paper Arduino With its product was individuals who
currencies Nano V3.0 unparalleled innovative and recognize the
- Color accuracy, user- would be difficult importance of
● Unable to friendly design,
Sensor to replicate or inclusivity and
identify currency - Ldr and specific obtain. accessibility in
due to their Resistor currency support, society.
conditions it redefines how - We develop our
you perceive and innovations to
interact with meet a set of
List Existing standards for our
money. Welcome
Alternatives customers, their
to a world where
Assistive financial freedom quality cannot be
Technolog knows no bounds. readily imitated.
y: can be a KEY METRICS CHANNELS
game- X and y analogy:
changer. MAKITA
With a CHANNELS:
range of Total
Customers Independence: Direct Store
devices Retention Rate:
and "Makita" Online Websites
how they empowers the
software at subscribe to the
their visually impaired Social Media
specific product or to handle their
disposal, service.
everyday finances
tasks such Customer independently. It
as Satisfaction: detects money; it
navigating, efficiency of the provides vital
and product to the information via
communic customer. clear, natural-
ating can Customer sounding voice
be made Adversity: all of cues. No more
easier and the challenges they relying on others
more experienced being for basic financial
accessible. visually impaired. transactions.
Customers Unparalleled
Audiobook
Demand: it is Accuracy: We've
s and text-
based on their harnessed
to-speech
needs and wants advanced
tools can
Product technology to
make
Development - if ensure unmatched
written
the product and accuracy. Our
content
services is fully device can
accessible
developed and distinguish
to visually
well managed. between different
impaired
Philippine Bills.
people by
Rest assured that
converting
every transaction
it into
you make is
audio.
secure. Voice
Alerts: Offers
high-end voice
alerts for quick
and convenient
money
identification.
Long-lasting
Battery: "Makita"
boasts an
extended battery
life, so you can
rely on it all day
long without
worrying about
recharging.
Dedicated
Customer
Support: We're
here for you.
"Makita" comes
with dedicated
customer support
to answer any
questions, address
concerns, and
provide assistance
when needed.
PRODUCT Y:
Cheap: "Product
Y" offers an
affordable
solution for
visually impaired
individuals
seeking assistance
with currency
recognition.
Moderate
Battery Life:
Offers moderate
battery life,
suitable for
regular daily use
with occasional
recharging. Voice
Alerts: Offers
entry- level voice
alerts for quick
and convenient
money
identification
COST STRUCTURE REVENUE STREAMS
Production equipment and tools
Product materials
Office supplies
Office furniture ● Revenue Model: Money Detector
Taxes and licenses
Rent expense ● Selling price: 1,380 php
Salaries expense
Training expenses
Marketing expense
Freight expenses
Office fixtures
Utilities expense
Alon, A., Dellosa, R. M., Pilueta, N. M., Grimaldo, H. D., & Manansala, E. T. (2020, August
1). EyeBill-PH: A Machine Vision of Assistive Philippine Bill Recognition Device for
https://www.semanticscholar.org/paper/EyeBill-PH%3A-A-Machine-Vision-of-
Assistive-Bill-for-Alon-Dellosa/e95fe4b6013d2dc7023320b0cea33f03dba9b204
Dande, S. A., Uppunuri, G. R., & Raghuvanshi, A. S. (2022). YOLOv5 Based Wed
Patterson, B., & Huffman, L. (2015, June). The Free iBill Money Identifier from the US
Bureau of Engraving and Printing. Retrieved from American Foundation for the Blind:
https://www.afb.org/aw/16/6/15449
Karaman, K. K., Pamuk, S., & Yildirim-Karaman, S. (2020). Money and Monetary Stability in
Lemonaki, D. (2021, June 30). What is The C Programming Language? A Tutorial for
tutorial/
World Health Organization. (2022, October 13). Blind and Vision Impairement. Retrieved
https://www.who.int/news-room/fact-sheets/detail/blindness-and-visual-impairment