INTRODUCTION:

This report provides a detailed analysis about the company. The topic undertaken is “ MRF
TYRES “ It describes the marketing strategies and the various steps that are required to increase
their scale. This report provides an in-depth analysis of tyre manufacturing. Thereafter, the
report analyses marketing strategies and in the end suggestions and recommendations are given
based on that analysis

CONCEPT OF MARKETING:
It is a philosophy of marketing that entails the wants and needs of a particular market. Through
the needs and wants of a market an organisation can achieve its goals in terms of revenue.
Achieving the desired revenue is achieved through delivering satisfaction to a buying market
better than a competitor

PRODUCT LIST:
TRUCKS:
1.Super miller
2.Steel Muscle S3C8 plus
3.Super LUG 50plus R
FARM:
1.Shakti xtra
2.Shakti super
3.Shakti lifeplus
BIKE:
1.MOGRIP Meteor
2.REVZ-C1
3.ZYLOGRIP
CARS:
1.Wanderer street
2.Perfinza
3.ZLX

COMPANY PROFILE:
COMPANY NAME:MRF TYRES
LOCATION:KAMARAJ SALAI,KARAIKAL
OWNER NAME:Mammen Mappillai
MANAGER NAME:S.Mohan kurian
YEAR: Around 78 years in (Chennai)
TRANSPORT: COMPANY TRUCK

ORGANISATIONAL STRUCTURE:
FINANCE:
MRF Limited reported earnings results for the second quarter and six months ended September
30, 2023. For the second quarter, the company reported sales was INR 62,171 million compared
to INR 58,263 million a year ago. Revenue was INR 62,878.2 million compared to INR 59,033.8
million a year ago.
LABOUR:
There are 16 labour working monthly wages. The monthly wages workers can take over the all
work.

*Production Supervisor
*Territory Sales Supervisor
*Technical Sales Engineer
*Officer
*Operation Assistant
*Production Officer
*Executive Engineer
MARKETING STARTIGES:

Marketing Strategy of MRF analyzes the brand with the marketing mix framework which covers
the 4Ps (Product, Price, Place, Promotion). These business strategies, based on MRF marketing
mix, help the brand succeed in the market. Let us start the MRF Marketing Strategy & Mix to
understand its product, pricing, advertising & distribution strategies:

TRANSPORT:
*Chennai
*Madurai
*Puducherry
*Maharashtra
*Delhi
*Kolkata
*Uttar Pradesh
*Haryana
*Kerala
*Bangalore
*Kanyakumari
*Trichy
*Coimbatore

TECHNOLOGY IN BUSINESS:
MRF uses cutting – edge technologies in predictive testing and design validation before it leaves
the drawing board. These advances have significantly brought down the time to market for new
designs.

Advanced raw materials are tested and approved in our NABL accredited laboratories. MRF
works closely with global suppliers in using the latest developments in materials across the
globe. Our laboratories which have the very latest in testing equipment closely monitor the
quality of the material going into our tyres at the time of approval and regularly after that.

CLIMATE AND SEASONALITY: