Make it

Memorable

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Download PPT
感謝地區報/獨立平台 ^。^
Make it memorable …
2015年5月24日

從我入行那天起
就有一個強烈的執念伴隨我
就是不管我的角色是什麼
戲份有多少
哪怕只給我一秒鐘的鏡頭
我也要想辦法讓你在這一秒鐘內記住我

《我是路人甲》影評
RunDown
1030 自我介紹

1100 採訪 / 寫作 / 資料搜集 講解

Break

1230 分組討論（地區報交流）

1330 總結
採訪寫作篇

記協分享會
Story Idea 故題

Q 訪問時的切入角度？如何構想讀者有興趣的題材？

● 誰是讀者？
● 深入了解 / 第一手資訊
● 吸引大法：Universal Values / So What Test
● Don't throw away thoughts
採訪技巧
Q 受訪者回答後 ，我是否需要作出回應/如果是怎樣的回應？

Q 訪問時，發問問題的技巧？

● Why 記者為何要發問？ （an informed decision)

● What 想要甚麼答案？ （Information / Details )
● How 如何發問？ (attitude / accurate / simple )
● Who 要訪問誰？ (First hand / Strong central character)
● When
● Where
寫作技巧

● Talk to your mom test

● Clear and logical
● Conflict / Contrast (the essence of storytelling)
● Strong central character
● write to create imagery
 報道分享(1)
Anger and heartbreak on Bus No. 15 (Eli Saslow, The Washington Post)

As American cities struggle to recover from the pandemic, Denver’s problems spill over onto its buses

1)Set the scene

Suna Karabay touched up her eye makeup in the rearview
mirror and leaned against the steering wheel of the bus to say
her morning prayers. “Please, let me be patient,” she said.
“Let me be generous and kind.” She walked through the bus
to make her final inspection: floor swept, seats cleaned,
handrails disinfected, gas tank full for another 10-hour shift
on the city’s busiest commercial road. She drove to her first
stop, waited until exactly 5:32 a.m., and opened the doors.
2) Mind the details
Five days a week she drove back and forth on the
same stretch of Colfax Avenue, stopping 38 times
each way, completing every trip in a scheduled
time of 72 minutes as she navigated potholes by
memory and tried to make sense of what was
happening to her passengers and to the city that
she loved.

Philadelphia was reporting an 80 percent increase

in assaults aboard buses. St. Louis was spending
$53 million on a new transit security plan.
(3) Tell the big picture with a person
She kept driving as the bus filled behind her and then began to empty out after she passed
through downtown. “Last stop,” she announced, a few minutes before 7 a.m. She was
scheduled for a six-minute break before turning around to begin her next trip up Colfax, but
when she looked in the rearview mirror, there were still seven people sleeping on the bus.
Lately, about a quarter of her riders were homeless. The bus was their destination, so they
rode until someone forced them to get off. “Sorry. Everyone out,” Suna said again.

The American working class had been disproportionately crushed by covid-19, rising inflation
and skyrocketing housing costs, and her passengers were among the victims.
But then the pandemic closed much of Denver, and even though Suna had never missed a day
of work, many of her regulars had begun to disappear from the bus. Two years later, ridership
across the city was still down by almost half, and a new wave of problems had arrived in the
emptiness of urban centers and public transit systems, not just in Denver but all across the
country.
報道分享(2)
Inside Alabama’s worst speed traps
( Ashley Remkus and Ramsey Archibald; AL.com)

(4) Don’t overlook the littlest things

Hillsboro is home to just 407 people in Lawrence County, yet its
municipal court collected $253,183 in 2020, according to town
records, which comes out to more than $600 per resident. It also
kicked up more to the state in traffic fines than nearby Muscle
Shoals, a city 40 times its size. And in 2021, Hillsboro gave out
more speeding tickets through federal grants than the police
departments in Mobile and Montgomery.
(5) Be creative in presenting the story

Whatever you do, don’t speed through these Alabama towns.

If you do, there’s a good chance you’ll pay for it.

Alabama is packed with hundreds of small towns and cities,

most with their own police departments. But it turns out very
few crank out speeding tickets at a rate well beyond their
size. These are those towns.

An AL.com analysis of state and federal data found just nine

stand out, and most of them can be found in a compact
corridor in north Alabama.

(Use maps? Datawrapper?)

報道分享(3)
‘I beg you to give me a chance’: distraught 90-year-old hawker
pleads with Hong Kong police after chestnut cart confiscated
while she was on a toilet break

(6) Keep you passion alive anytime

採訪 寫作 Q
Q 不許錄影/錄音情況下，記錄事件的技巧

Q 人訪報導的幾種表達手法（一問一答直錄訪問內容/整合為一篇文）

優劣及各自適用情況

Q 如何拿捏報道的公正透明及受訪者的利益及私隱（用字/內容）
資料搜集篇

記協分享會
 Google小貼士 - 排除法 （minus)

20XX/2/2 簡報標題 18
 Google小貼士 - 括弧法 （“ ”)

20XX/2/2 簡報標題 19
 Google小貼士 - 檔案法 （filetype)

20XX/2/2 簡報標題 20
 Google小貼士 - 網域法（site)

20XX/2/2 簡報標題 21
簡單資料搜集（免費）
1. 政府電話簿/新聞處
2. Archive.org 搜索舊新聞:
collection search> pull down:
hk.appledaily.com 或
thestandnews.com
3. 立法會電子文件
4. 法律資料參考系統
5. Google 自訂時間點的新聞搜索
6. 社交媒體：facebook、連登、微
博等
注意：關鍵詞！
搜集資料 Q
Q 查政府嘢點樣揾資料？（入Q / Wise-searach /諮詢文件）

Q 網上搵資料竅門

Q 如何Fact check做好一點！萬一受訪者說錯的話，在報道時，如何加以註解部分
，出來結果不會太怪。（News or Views ?)
運作篇

記協分享會
媒體運作 Q

Q 整份報紙黎講，記者／美術／編輯嘅溝通係點？

Q 一間新聞機構點樣先可以收支平衡？（各平台分享 ^。^）
生存方法
● 內容革新：如何做新聞？( Content is the King? Icon ? )
● 傳播革新：如何接觸讀者？（Social Media? Newsletter? Whatsapp? )
● 組織/經營：如何賺錢？(Ads / Souvenir / Subscription )
● 風險管理文化：如何求存？

作者： 黃哲斌
出版社：天下雜誌
分組討論

記協分享會
總結
「多數新聞記者並非英雄主義的產物，只是懷抱某種執拗，站
在歷史路口的好奇紀錄者，有人載浮載沉，有人斷念離開，
更多人死守戰壕。這是一個既不偉大也不特異的群體，甚至
不時犯下愚蠢錯誤；但當我們拉近焦距細看，或許能看見各
種時代的迴波.....」