PESTEL Analysis of MKT>

Political Factors:

Political instability and turmoil has plagued the roots of the country sincelong.

Military rule is the major decision making force in the country and it has notallowed democracy to
flourish.

In 2011-2012 elections, for the first time democratic parties took part and itseemed as if MKT> has at
least gained democratic vision and learnt from the past mistake,

but unfortunately the Govt. couldn’t survive

even a year andwas dismissed and taken over by military coup.

Since then military, judiciary and political parties are struggling to gaincontrol of power.

Internationally MKT> and Ethiopia are in constant debate over the dam issueon River Nile.

Due to its heavy dependence on river water, international council has givenveto power to MKT> to
approve or disapprove any projects on this river andother countries who share the water source with
MKT> are unhappy over thisdecision.
 PESTLE Analysis

 Political:
o Government incentives or subsidies for eco-friendly products
o Regulations on energy efficiency and waste disposal
o Political stability and its impact on business environment
 Economic:
o Consumer purchasing power and price sensitivity
o Economic growth/slowdown and its effect on discretionary spending
o Currency exchange rates and costs of imported components
 Social:
o Rising awareness of environmental issues and sustainability
o Urbanization and the demand for smart home technologies
o Changing demographics (family structures, lifestyle preferences)
 Technological:
o Advancements in battery technology for longer run times
o Development of more sophisticated AI and sensor integration
o Increase in the adoption of connected smart home devices
 Legal:
o Compliance with environmental regulations and product safety standards
o Intellectual property protection related to innovative features
o Consumer protection laws
 Environmental:
o MKT>'s commitment to environmental sustainability goals
o Availability of recycling programs for dust bags and components
o Climate change and potential for stricter environmental regulations

SWOT Analysis

 Strengths:
o Eco-friendly design and sustainable features
o Strong technological capabilities (AI, sensors)
 o Commitment to sustainability across the business
o Focus on user-friendly interface and design
o Established brand reputation for quality and innovation
 Weaknesses:
o Potential for higher initial price point compared to traditional models
o Limited distribution channels
o Need to increase brand awareness among MKT>ian consumers
o Possible learning curve for some users in adopting smart technology
 Opportunities:
o Growing market for eco-conscious consumers across various segments
o Rise of urbanization and adoption of smart home products
o Increasing focus on health and indoor air quality
o Partnerships with environmental organizations for promotion
 Threats:
o Competition from established and new-entrant brands with eco-friendly
products
o Economic fluctuations and impact on consumer spending
o Changes in environmental regulations
o Rapidly evolving technology could make certain features obsolete

Increase Market Share

 Targeted Marketing:
o Emphasize eco-credentials to specific segments of environmentally-
conscious customers.
o Highlight health benefits of improved air quality (allergy sufferers etc.).
o Position as a smart technology device for urban dwellers and busy
professionals.
 Pricing and Distribution:
o Offer tiered pricing models to cater to different price sensitivities.
o Consider subscription models for dust bags to build recurring revenue.
o Expand distribution to include both online and offline channels, particularly
eco-friendly stores and appliance retailers.
 Building Trust and Awareness:
o Collaborate with MKT>ian influencers and eco-lifestyle bloggers for
promotions.
o Participate in sustainable living expos and events to directly reach the
target audience.
o Educational campaigns on social media highlighting benefits of
sustainable cleaning.

Address Potential Challenges

 Cost Sensitivity:
o Emphasize long-term savings (energy, disposable bags) compared to
traditional vacuum cleaners.
 o Offer financing plans or payment installments to mitigate upfront cost.
 User-friendliness:
o Provide clear tutorials and in-app guidance for smart features.
o Invest in excellent customer support and troubleshooting resources.
 Competition:
o Continue innovating with new features and technologies to stay ahead.
o Build strategic partnerships with other eco-friendly brands (cleaning
products, etc.)

Successful Establishment in MKT>

 Market Research: Conduct in-depth research on MKT>ian consumer

preferences, cleaning habits, and attitudes towards sustainability.
 Local Adaptation: Tailor marketing materials and messaging to resonate with
MKT>ian culture. Consider offering the interface in Arabic.
 Partnerships: Collaborate with local distributors and retailers familiar with the
MKT>ian market. Explore partnerships with environmental NGOs to enhance
credibility.