Group Name: Course: Principles of Marketing-MKT 203

Name and ID:

Group:
Scoring Rubric for Project Oral Presentation: Principles of Marketing
(5 marks)

Very Good
Criteria Excellent (5) Good (3) Fair(2) Poor (1)
(4)
The student The The The student Does not
demonstrates student student demonstrate understand
well the demonstrat demonstrat s the ability and
Content
ability es the es the (25 %) to complete
Introduction is attention- (100%) to ability ability (50 understand the
getting, lays out the understand (75%) to %) to and information
problem well, and and complete understand understand complete required
establishes a framework the and and the
for information complete complete information
the rest of the required the the required
presentation. informatio informatio
Summarizing the n required n required
presentation
(0.5 Mark) (0.12marks (0 marks)
0.5 Mark
(0.38 (0.25 )
mark) marks)

PLO 8 The student The The The student Does not

(8.1) demonstrates student student demonstrate understand
Strong managerial well the demonstrat demonstrat s the ability and
attiude ability es the es the (25 %) to complete
(100%) to ability ability (50 understand the
Body of content/Key understand (75%) to %) to and information
and complete understand understand complete required
points
the and and the
• Valid argument. information complete complete information
required the the required
• Describes
(1mark) informatio informatio
methodology. n required n required (0.25
(0.5marks marks) (0 marks)
• The talk is logical
(0.75 )
supported with mark)
evidence and
examples.
1 Mark
 Student has Student has Student has Student has Student has
shown (100%) shown shown shown (25%) shown (0%)
thorough (75%) (50%) thorough thorough
understanding thorough thorough understandin understandin
the understandi understandi g the g the
PLO 8 material and ng the ng the material and material and
(8.2)managing skills topics material and material and topics topics
required to topics topics required to required to
Presentation contains complete the required to required to complete the complete the
task. The complete complete task. The task. The
accurate information.
section the task. The the task. The section section not
Well patterned comprises section section comprises comprised
required. comprises comprises required. required
Logical sequence content and required. required. content and content and
Coherence summarized. content and content and summarized. summarized.
summarized summarized
0.5 Mark . .

(0.12 (0 mark)
(0.25 marks)
(0.5 mark) (0.38 marks)
marks)

The student The The The student Does not

demonstrates student student demonstrate understand
well the demonstrat demonstrat s the ability and
Media 20% (1 mark)
ability es the es the (25 %) to complete
(100%) to ability ability (50 understand the
Format
understand (75%) to %) to and information
• Font size- 12
and complete understand understand complete required
• Font type-
the and and the
times new roman
information complete complete information
• Creativity
required the the required
• Design
informatio informatio
• Alignment
n required n required
0.5 Mark
(0.5 Mark) (0.12 (0 mark)
(0.38 (0.25 mark)
mark) marks)

Visual Aids The student The The The student Does not
demonstrates student student demonstrate understand
• Videos well the demonstrat demonstrat s the ability and
• Links ability es the es the (25 %) to complete
(100%) to ability ability (50 understand the
Tables/Graphs/Charts/ understand (75%) to %) to and information
Diagrams and complete understand understand complete required
Visual aids are well the and and the
prepared, informative, information complete complete information
required the the required
effective, and not informatio informatio
n required n required
Distracting. (Media
Handling/Coordination (0.12 (0 mark)
(0.5 Mark)
) mark)
(0.38 (0.25
0.5 Mark
mark) marks)

Delivery The student The The The student Does not

PLO 8.3 demonstrates student student demonstrate understand
Visionary skills to well the demonstrat demonstrat s the ability and
meet business goals ability es the es the (25 %) to complete
(100%) to ability ability (50 understand the
understand (75%) to %) to and information
Speaker maintains
and complete understand understand complete required
good eye contact with the and and the
information complete complete information
the
required the the required
audience and is informatio informatio
n required n required
Appropriately
animated (e.g., (0.5 Mark) (0.12 (0 mark)
(0.38 (0.25 mark)
gestures, moving
mark) marks)
around, etc.).
0.5 Mark
The student The The The student Does not
demonstrates student student demonstrate understand
well the demonstrat demonstrat s the ability and
ability es the es the (25 %) to complete
(100%) to ability ability (50 understand the
understand (75%) to %) to and information
and complete understand understand complete required
Speaker uses a clear, the and and the
audible voice. information complete complete information
0.5 Mark required the the required
informatio informatio
n required n required

(0.5 Mark) (0.12 (0 mark)

(0.38 (0.25 mark)
mark) marks)

Delivery is poised, The student The The The student Does not
demonstrates student student demonstrate understand
controlled, and smooth
well the demonstrat demonstrat s the ability and
and ability es the es the (25 %) to complete
(100%) to ability ability (50 understand the
without reading.
understand (75%) to %) to and
0.5 Mark
 and complete understand understand complete information
the and and the required
information complete complete information
required the the required
informatio informatio
n required n required

(0.5 Mark) (0.12

(0.38 (0.25 mark) (0 mark)
mark) marks)

The student The The The student Does not

demonstrates student student demonstrate understand
well the demonstrat demonstrat s the ability and
ability es the es the (25 %) to complete
(100%) to ability ability (50 understand the
Good language skills understand (75%) to %) to and information
and pronunciation are and complete understand understand complete required
the and and the
used. information complete complete information
Formal attire, Physical required the the required
Appearance. informatio informatio
0.5 Mark n required n required

(0.5 Mark) (0.12 (0 mark)

(0.38 (0.25 mark)
mark) marks)

Total Points 5