ABOUT VRIDHCARE

VridhCare (www.vridhcare.com), a not-for-profit organisation headquartered in New Delhi, committed

to ensuring the dignity of life for the rising elderly population. We have the Vision ‘To be the catalyst to
minimize old age destitution and ensure that globally all old age destitute live the life of dignity’. In
our journey since 2019, we have expanded our reach at a fast pace and we are currently serving over
50,000 elderly people through 900+ old age homes pan India. These include unpaid, paid and
government old age homes.

Our Service Philosophy and Model

Our service philosophy is rooted in the belief that every old age person deserves to lead a life of comfort
and dignity. Our Service Model is based on “Maslow’s Hierarchy” which means that we do not just take
care of basic needs of food, clothing and shelter, we also provide them with the opportunity to live a life
with dignity. We start our intervention by meeting the physiological and safety needs and then move up
to take care of love/belonging, esteem and self-actualisation needs. This ensures a life of dignity for
every old age person associated with VridhCare.

VridhCare believes in deep engagement with the care givers and residents of old age homes. We also
understand that the needs of each old age home and each resident is unique and hence the service
should start with understanding the unique needs. Our ultimate aim is to bring happiness to old age
people and bring smiles to their faces.

Services offered by VridhCare

We support Old Age Homes and their residents by providing them:

1. Basic Living Necessities – nutritious food, clean drinking water, weather-suitable clothing and
clean shelter
2. Health & Hygiene – Health check-ups, medication, tertiary healthcare wherever required, yoga
classes, cleanliness of their surroundings including toilets and fresh air through plantation
wherever possible
3. Medical Support
4. Entertainment
5. Self-dependency
6. Assets programme for the above services

Our deep engagement helped us understand some of the unexpressed needs like Adult Diapers that
helped take care of their hygiene, health and self-esteem needs. We also realised that periodic
programmes like yoga, meditation, art & craft, bhakti and magic show sessions bring variety to their life.
Our self-sufficiency programme which includes cotton wick making, cattle dung sticks and more have
given meaning to the lives of old age people.
Our journey to Date

VridhCare was established in DEC 2019 by serving just 10 Old Age Homes and in a short period of just
over 4 years, we are now working with 900+ Old Age Homes in 28 states of North and East India. We aim
to build a network of over 1,000+ Old Age Homes working with us to serve more than 50,000 old age
residents of these old age homes. In addition, we have recently initiated a unique in-home service
model through which old people get associated with the closest old age home for necessary services
without the need to leave their existing residence. We have vendor tie-ups with leading brands like
Patanjali, Bajaj, Pansari, Usha, Dabur, Godrej and Friends Diapers who provide us with their range of
products at discounted prices and sometimes free of cost as part of their CSR programme.

In addition, more than 20 corporate and 100 individual donors are regularly supporting us in our
journey.

A problem where we require your support

As we go for expansion of reach and coverage as well as the unique in-house services model, our fund
requirement is expected to go up many folds. It may not be possible for us to meet this requirement
with our existing resources.
VridhCare is looking for your support by including us as part of your CSR programme. The small
contribution can make a huge difference in their life.