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Task 1:

The bar chart shows the percentage of small, medium, large companies which
used social media for business purposes between 2012 to 2016.

The bar graph illustrates the proportion of small, medium and large companies
that maintained a presence on social media in a four year period starting from
2012.

Overall, the proportion of companies using social media increased over the
given period, regardless of their size. Additionally, large companies are the
most active and most consistent users of social media throughout the period.

Among small and medium businesses, the period stretching from 2012 to 2014
saw an increase in social media usage. The figures for smaller companies began
at just under 30 percent in 2012, then steadily increased to reach 35 percent two
years later. The change is even more pronounced in medium-sized businesses,
which began 2012 with around 35%, and ended next two years with a 20%
increase in social media use. After both types of businesses suffered a
significant drop in 2015 to around 30%, this rising trend would then resume in
the very final year, resulting in the recovery to around 50% in 2016 for both.
In contrast, large companies make extensive use of social media, with figures
almost always standing at just under 80% from 2012 to 2016. The sole
exception to this was 2015, where the media participation rate fell by nearly a
third to a record low of just over 50 percent.

Task 2:
What are the advantages and disadvantages of social networking?

On one hand, it is assumed that the social networking has many advantages:

Firstly, social networking sites have made it much easier for us to keep in
contact with our loved ones, regardless of geographic location. Students
studying abroad, for example, can keep in touch with their families and friends
on a daily basis using the video call features of Skype, Facebook or various
other apps.
Secondly, Social media is also a powerful tool in marketing and business. In
this digital age, companies can keep their clients updated regarding newly-
released products or promotions by posting their campaigns on Facebook or
Instagram, which helps save a great deal of time and expense compared to the
traditional methods of advertising in newspapers or magazines.

On the other hand, I personally believe that when it comes to communication,


social media also has many disadvantages:

The most negative effect is that people, especially young people, get addicted to
social networking. They spend even more than 4 hours a day to check their
social network, which waste an amount of their time. Nowadays, you can easily
see the young people on the streets staring at their smartphone to use facebook
or viber or snapchat,…
Furthermore, even primary children now use facebook, which affect badly on
their awareness. Another problem concerning with social media is the invasion
of privacy. When you log in, you must provide your private information.
Although the social network owners commit not to reveal your profile but the
hackers can take it from them any when they can. Furthermore, some people use
social networks for bad purpose such as offense some one or spread wrong
information.

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