Answer sheet for - "Assignment-I_Product and brand Retail Management" Scored: 12 / 30

Time taken: 40 Min , 51 Sec

1. What insulates a brand from competitive pressures such as advertising and price promotion and
leads to higher profits?

0 / 2 Marks Incorrect

Brand awareness

Brand assets

Brand image

Brand loyalty 

 comments

2. Which of the following are characterised by high relative market share in low growth industries?

0 / 2 Marks Incorrect

Cash cows 

Brands

Dogs

Stars

 comments

3. Which of the following is defined as "the gathering classifying comparing and studying of
company sales data"?

0 / 2 Marks Incorrect

Business analysis

Market testing
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 Sales analysis 

Market strategy

 comments

4. Which of the following does not vary in amount with the volume of sales or production?

2 / 2 Marks Correct

Prices

Variable costs

Fixed costs 

Skimming price

 comments

5. Which of the following phase can be described as a money sinkhole compared to the maturity
phase of a product?

0 / 2 Marks Incorrect

Decline

Growth

Maturity

Introduction 

 comments

6. Which process begins by asking a number of individuals to independently produce a forecast?

0 / 2 Marks Incorrect

Delphi method 

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 Sales forecasting

Selling

Market surveys

 comments

7. Which method calculates the number of years a firm will take to recover the initial investment in
the project?

2 / 2 Marks Correct

Delphi

Payback 

Business analysis

Sales analysis

 comments

8. Which of the following is also called as prestige pricing?

0 / 2 Marks Incorrect

Profit

Competitive pricing

Penetration pricing

Skimming 

 comments

9. Which phase offers satisfaction of seeing the product take-off in the marketplace?

0 / 2 Marks Incorrect

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 Introduction

Maturity

Decline

Growth 

 comments

10. Which of the following works well when there are only one or two products?

0 / 2 Marks Incorrect

Product-focused structure

Channels

Functionally-focused structure 

Market-focused structure

 comments

11. Which of the following is used as an entry strategy for a new product and is useful to
discourage competitive entry?

2 / 2 Marks Correct

Penetration pricing 

Competitive pricing

Profit

Investment pricing

 comments

12. Which of the following includes line extensions brand extensions multi-brands new brands co-
brands? /
 2 / 2 Marks Correct

Branding decision

Brand-sponsor decision

Brand-repositioning decision

Brand-strategy decision 

 comments

13. Which of these normally require more personal selling and service command a higher margin
and require more seller guarantees?

2 / 2 Marks Correct

Non-durable goods

Services

Durable goods 

Shopping goods

 comments

14. Which of the following should have quantified standards of performance?

2 / 2 Marks Correct

Core strategy

Idea screening

Market strategy

Good objectives 

 comments

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15. Which of the following require more quality control supplier credibility and adaptability?

0 / 2 Marks Incorrect

Services 

Non-durable goods

Convenience goods

Speciality goods

 comments