Answer sheet for - "New_Assignment_MM_1" Scored: 10 / 30 Time taken: 15 Min , 12 Sec

1. Identify the wrong statement pertaining to services marketing.

Identify the wrong statement pertaining to services marketing.

2 / 2 Marks Correct

Services marketing involves the marketing of relationships and values.

In services marketing consumers prefer to receive services customised as per their requirements.

Services marketing remains the same for all people. 

Services marketing is usually done on an individual basis.

 comments

2. Pyramid designed under modern customer-oriented organisational chart puts top management
on the ____________ place.
Pyramid designed under modern customer-oriented organisational chart puts top management on the
____________ place.

0 / 2 Marks Incorrect

first

second

third

last 

 comments

3. When products are associated with service components it is called

When products are associated with service components it is called

2 / 2 Marks Correct

privatisation

customisation
 standardisation

servitisation 

 comments

4. Marketers try to put emphasis on customer?s life time values (CLV) to understand the profit
implications through their
Marketers try to put emphasis on customer?s life time values (CLV) to understand the profit implications
through their

0 / 2 Marks Incorrect

customer choice

customer base 

customer benefits

customers utility

 comments

5. Which of the following is a survey technique?

Which of the following is a survey technique?

0 / 2 Marks Incorrect

Face-to-face interview

Telephonic interview

Questionnaire

All of these 

 comments

6. Flank defence refers to

Flank defence refers to

0 / 2 Marks Incorrect

creating safeguards at the weak points 

 preparing counter attack when attacked by the competitors

planning withdrawal to operate only in those territories that can be handled effectively

developing superior brand image

 comments

7. Which one of the following strategies is used to secure competitive advantage by attacking
competitors?
Which one of the following strategies is used to secure competitive advantage by attacking competitors?

0 / 2 Marks Incorrect

Defensive warfare strategy

Flanking warfare strategy

Guerrilla warfare strategy

Offensive warfare strategy 

 comments

8. BCG matrix is used to manage

BCG matrix is used to manage

0 / 2 Marks Incorrect

production

promotion

distribution

portfolio of different business units 

 comments

9. Market environment refers to forces external to an organisation that cannot be controlled by

marketing management. These include
 Market environment refers to forces external to an organisation that cannot be controlled by marketing
management. These include

0 / 2 Marks Incorrect

customers

competitors

suppliers

all of these 

 comments

10. A process that involves gathering recording and analysis of data with respect to particular
market problems is known as
A process that involves gathering recording and analysis of data with respect to particular market
problems is known as

0 / 2 Marks Incorrect

market testing

market segmentation

market profile analysis

marketing research 

 comments

11. ______________ segmentation is important as it helps marketers to understand the needs of

local customers in a better way.
______________ segmentation is important as it helps marketers to understand the needs of local
customers in a better way.

0 / 2 Marks Incorrect

Demographic

Geographic 

Psychographic
 Behavioural

 comments

12. The characteristic of differentiation in service quality is called

The characteristic of differentiation in service quality is called

0 / 2 Marks Incorrect

heterogeneity 

perishability

tangibility

separability

 comments

13. Who developed five forces model?

Who developed five forces model?

2 / 2 Marks Correct

Michael E. Porter 

Philip Kotler

Kevin Lane Keller

Abraham Koshy

 comments

14. A direct marketing channel is also called ____ level channel.

A direct marketing channel is also called ____ level channel.

2 / 2 Marks Correct

zero 

one

two
 three

 comments

15. Which of the following is not one of the 4Ps of marketing mix?
Which of the following is not one of the 4Ps of marketing mix?

2 / 2 Marks Correct

Product

Price

Place

Profit 

 comments