PROJECT REPORT

ON

“CUSTOMER EXPECTATION FROM ONLINE MARKETING

WITH RESPECT TO FLIPKART”

BACHELOR OF BUSINESS ADMINISTRATION

[2021-2024]

Under the Guidance of

Ms. KULNEET KAUR

Submitted By
PREETI
Enroll no.: 00791101721

SRI GURU TEGH BAHADUR INSTITUTE OF MANAGEMENT

AND INFORMATION TECHNOLOGY {Affiliated to GGSIPU}

 DECLARATION

I hereby declare that the project work entitled minor

project report on Customer expectation from online
marketing with respect to Flipkart submitted to the
Guru Gobind Singh Indraprastha University is
record of an original work done by me under the
guidance of Ms. Kulneet kaur , faculty member, Sri
Guru Tegh Bahadur Institute of Management &
Information Technology.

------------------------------
Signature of the scholar
Place: Delhi PREETI
Date: Enrollment no.
00791101721

CERTIFICATE

This is to certify that PREETI student of Sri Guru

Tegh Bahadur Institute of Management &
Information Technology of course BBA Batch {2021-
2024}, Has completed her research work titled “minor
project report on CUSTOMER EXPECTATION
FROM ONLINE MARKETING WITH RESPECT
TO FLIPKART Under my guidance and supervision.
The work submitted is genuine and authentic.

-----------------------------------
Signature of Project In charge
MS. INDERPREET KAUR

-----------------------------------

Signature of Guide
Place: Delhi MS. KULNEET KAUR
Date: ----------------------------------

Signature of Scholar
PREETI
 ACKNOWLEDGEMENT
With profound sense of gratitude and regard, I express my sincere thanks to my
guide and mentor Ms. KULNEET KAUR for her valuable guidance and the
confidence she instilled in me, that helped me in the successful completion of
this project report. Without her help, this project would have been a distant
affair, her thorough understanding of the subject and professional guidance was
indeed of immense help to me.
I am also greatly thankful to the faculty member of our institute who co-
operated with me and gave me their valuable time.

----------------------------
Signature of the scholar
Place: Delhi PREETI
Date: Enrollment no. 00791101721
 CHAPTER I:
INTRODUCTION
 INTRODUCTION
India has an internet user base of about 354 million as of June 2015. Despite
being third largest user base in world, the penetration of e-commerce is low
compared to markets like the United States, United Kingdom or France but is
growing much faster, adding around 6 million new entrants every month. The
industry consensus is that growth is at an inflection point. In India, cash on
delivery is the most preferred payment method, accumulating 75% of the e-
retail activities Demand for international consumer products (including long-tail
items) is growing much faster than in-country supply from authorized
distributors and e-commerce offerings. Flipkart is an e-commerce company
founded in 2007 by Sachin Bansal and Binny Bansal. It is a Singaporean
company which operates in India, where it is head quartered in Bangalore,
Karnataka. Flipkart has launched its own product range under the name
‘DigiFlip’ with products including tablets, USBs, and laptop bags. Flipkart
allows payment methods such as cash and delivery, credit or debit card
transactions, egift voucher and cards swipe on delivery. Initially, they had spent
₹ 400,000 only for making website to set up the business. Flipkart has later
raised funding from venture capital funds Accel India (US$1 million in 2009)
and Tiger Global (US$10 million in 2010 and US$20 million in June 2011). On
6 October 2014 Flipkart launched a promotion called 'Big Billion Day' with the
intention to increase the popularity of their website by targeting a billion sales
in 1 day. This, even though Flipkart achieved the target, led to public outcry and
widespread criticism among consumers, competitors and partners, heavily
damaging its reputation. Many users could not place orders because of high
server load and errors which led to frustration among customers. Many users
who placed orders received emails stating that their orders were cancelled. Most
of the products were sold for less than cost price, and Flipkart was accused of
killing competition. Major competitors filed complaints against Flipkart to the
commerce ministry, claiming that selling products lesser than cost prices is
against the commerce policy of the country. The Ministry said that they would
formulate new trade rules for electronic retail after this incident.
In September 2015, Sachin Bansal and Binny Bansal entered Forbes India Rich
List debuting at the 86th position with a net worth of $1.3 billion each
.  Co-Founder of Flipkart, Sachin Bansal, got Entrepreneur of the Year Award
2012-2013 from Economic Times, leading Indian Economic Daily.
  Flipkart.com was awarded Young Turk of the Year at CNBC TV 18's 'India
Business Leader Awards 2012' (IBLA).
 Flipkart.com- got Nominated for India MART Leaders of Tomorrow Awards
2011

SIGNIFICANCE OF THE STUDY

India's e-commerce market was worth about $3.8 billion in 2009, it went up to
$12.6 billion in 2013. In 2013, the e-retail segment was worth US$2.3 billion.
About 70% of India's e-commerce market is travel related. According to Google
India, there were 35 million online shoppers in India in 2014 Q1 and is expected
to cross 100 million mark by end of year 2016. CAGR vis-à-vis a global growth
rate of 8–10%. Electronics and Apparel are the biggest categories in terms of
sales. The latest risers among the e-commerce sectors are E-Grocery & E-
Dining, with players like Bigbasket (2011), Grofers (2013), Zopnow (2011) etc.
already securing multiple rounds of investment and expanding their coverage to
many other cities other than their point of origin, E-Grocery is set to grow
rapidly whether they follow the hyper local model or inventory based model.
Bigbasket reached a valuation of US $ 1 Billion in their latest round of funding
in August 2015. In case of E-dining, Zomato has already gone international and
is strengthening its core proposition of facilitating and enhancing consumers'
dining experience to newer levels.
STATEMENT OF THE PROBLEM
Internet is the backbone of e-commerce. Unfortunately, internet penetration in
India is so far dismally low at 0.5 per cent of the population. Other big
challenge associated with e-commerce market is the near absence of cyber laws
to regulate transactions on the Net. There is no protection offered either by
Website or outside watchdogs against hazard created by exploiting one’s
 privacy. Digital illiteracy is one of the formidable problems e-commerce is
facing in India. On the other hand, the continuous exodus of skilled computer
engineers to other countries has denuded India of software engineers.
 CHAPTER II:
INDUSTRY PROFILE
 HISTORY OF E-COMMERCE
One of the most popular activities on the Web is shopping. It has much allure
in it one can shop at your leisure anytime. Literally anyone can have their pages
built to display their specific goods and services.
History of ecommerce dates back to the invention of the very old notion of "sell
and buy", electricity, cables, computers, modems, and the Internet. Ecommerce
became possible in 1991 when the Internet was opened to commercial use.
Since that date thousands of businesses have taken up residence at web sites
. At first, the term ecommerce meant the process of execution of commercial
transactions electronically with the help of the leading technologies such as
Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT) which
gave an opportunity for users to exchange business information and do
electronic transactions. The ability to use these technologies appeared in the late
1970s and allowed business companies and organizations to send commercial
documentation electronically.
Although the Internet began to advance in popularity among the general public
in 1994, it took approximately four years to develop the security protocols (for
example, HTTP) and DSL which allowed rapid access and a persistent
connection to the Internet. In 2000 a great number of business companies in the
United States and Western Europe represented their services in the World Wide
Web. At this time the meaning of the word ecommerce was changed. People
began to define the term ecommerce as the process of purchasing of available
goods and services over the Internet using secure connections and electronic
payment services. Although the dot-com collapse in 2000 led to unfortunate
results and many of ecommerce companies disappeared, the "brick and mortar"
retailers recognized the advantages of electronic commerce and began to add
such capabilities to their web sites (e.g., after the online grocery store Webvan
came to ruin, two supermarket chains, Albertsons and Safeway, began to use
ecommerce to enable their customers to buy groceries online). By the end of
2001, the largest form of ecommerce, Business-to-Business (B2B) model, had
around $700 billion in transactions.
Ecommerce has a great deal of advantages over "brick and mortar" stores and
mail order catalogs. Consumers can easily search through a large database of
products and services. They can see actual prices, build an order over several
days and email it as a "wish list" hoping that someone will pay for their selected
goods. Customers can compare prices with a click of the mouse and buy the
selected product at best prices. Online vendors, in their turn, also get distinct
 advantages. The web and its search engines provide a way to be found by
customers without expensive advertising campaign. Even small online shops
can reach global markets. Web technology also allows to track customer
preferences and to deliver individually-tailored marketing.
COMPONENTS OF E-COMMERCE
Some essential must haves to make your shop a success.
1. GOOD EXPERIENCE FOR MOBILE SHOPPERS In 2013, 55% of people
purchased from mobile devices rather than from PCs and laptops, so ensuring
that your ecommerce website is mobile friendly is a must. Mobile’s increasing
market share means that online shop should have a mobile first strategy to
ensure getting conversions no matter what device.
2. EASY CHECKOUT PROCESS The biggest conversion killer for online
store is potentially checkout process. One could easily be losing up to 67% of
customers if checkout is poorly planned or designed. Striking a balance between
good functionality, usability and building trust are key to offering a good
checkout experience.
3. GUEST SIGN UPS Laborious registration forms can increase the likelihood
of customers abandoning a purchase at checkout so give customers the option to
checkout as a guest rather than register an account. Online shoppers are keen to
make their purchases quickly and can easily be distracted, so help them achieve
their goal by giving them a quicker option to check out as a guest.
4. GOOD QUALITY PRODUCT PHOTOGRAPHY Product photography
could be the single most important aspect of ecommerce site. This is what helps
user get ‘buy in’ and is often the first experience of product.
5. HAVE A CLEAR RETURNS POLICY The first part of a good returns policy
is to try to prevent the return. People return their products when they’re
disappointed so write clear and accurate product descriptions.
6. DETAILED PRODUCT DESCRIPTIONS Clear and accurate descriptions
about products are important to help buyers make the decision to purchase.
Descriptions act like store’s sales staff so it needs to be informative and the
right tone for target. Include an FAQ’s section too to help alleviate any doubts
about products.
7. CLEAR DESIGN & INTUITIVE NAVIGATION Get clear about shop
categories and how online store is structured. Poorly structured sites don’t
perform well and struggle to convert. The goal is to make it easy for customers
to find what they’re looking for.
 PRESENT STATUS OF E-COMMERCE
India has joined the bandwagon and the numbers themselves do all the talking.
The latest statistics reveal that India has been reported to have 70 million active
Internet users, the count rising exponentially by the minute. However, markets
involve intricate interactions involving a variety of business/organizational
factors, general economic and social trends. And the actual scope of growth in
e-commerce can’t be evaluated without taking into consideration the
aforementioned factors. For such doubts to be remedied, one may take notice of
the recent industry reports. One such report, shared by ASSOCHAM, estimated
the online retail industry to touch Rs 7,000 crore by 2015 (rising from the
current Rs 2000 crore), with an annual growth rate of 35 per cent. Adding on to
this, IAMI has facilitated data to indicate a zoom in India’s e-commerce sector,
with transactions rising 50 per cent annually. Online retailing or e-tailing, which
accounts for about 6 per cent of Rs 46,000 crore industry, has taken the
forefront of this rapid growth.
Such strong current indications to massive changes, occurring across the entire
business spectrum, have already wiped out doubts about the scope of e-
commerce in India. The expense of the tremendous ambit for the growth of
Internet marketing in India being clear now, it can conveniently be stated that
marketing through the Internet can be an extremely potent ball game.
With copious amount of literature, thousands of articles and multiple studies
conducted around e-commerce, it undoubtedly is the new mantra in the world of
marketing. In justification to the aforementioned statement, there is practically
no dearth of e-tailing portals and deal websites floating in the market at this
moment.
The basic explanation to such a boom lies in the fact that e-tail has surfaced as
a boon to both the sellers and the consumers. It has garnered significant
attention from consumers due to the convenience of shopping. The need to
physically visit stores has, in some cases, been eliminated. Instead, you can just
sit at home and order, easily browse through a host of products, conveniently
compare prices and avail the best deal. It’s all about saving on precious time,
energy, money and get what you desire. On the flip side, it has succeeded in
pleasing the sellers by providing a faster buying/selling procedure, resulting in
saving a lot of time. Now, products can be made available for purchase and sold
around the clock. This also provides a wider reach, defying all theoretical
 geographic limitations in reaching out to customers. Sellers have shown
remarkable enthusiasm for this system as their need to continuously augment
and keep abreast of customer expectations and desires is aptly catered to.
Not long ago, when the concept was newly induced in the Indian markets (first
put to practice by companies like Dell), the average Indian was sceptical. While
the west comfortably transacted and shopped through Amazon.com and e-bay,
the Indian markets still went after the touch-and-feel of physical products,
opulent showrooms, salespersons with good etiquette and liquid transactions.
But over the time, with a number of payment gateways coming into the picture
and making e-transactions effortless and trouble-free and curbing security
threats, people have grown comfortable with e-shopping. This to the extent that
today, four out of five Internet users shop or do their pre-shopping research
online, thus recording 13.5 million customers of consumer products and
outnumbering 8.5 million customers of travel products. Customers today are
hooked to online shopping and are not even fighting shy of deal sizes that cross
Rs 20,000-Rs 25,000 while earlier, they hardly went up till Rs 2,000. Industry
figures suggest that the soaring numbers in the e-commerce space are driven by
the young blood and these are expected to grow tenfold, being pushed by the
Generation. The most sought after categories for these buyers currently are:
mobile & accessories, computer hardware & consumer electronics and travel
products like train and air tickets.
However, plenty of competition has been observed in the e-commerce market.
With countless congruent e-commerce players, the winners will be those who
will be able to provide a delightful experience across the entire ecosystem, will
have robust business models and can scale quickly. Their reward will be to take
a healthy share of the $100 billion industry in the next few years.
E-commerce is the new mantra, building a splendid crescendo of excitement,
and it definitely has a long way to go.
 CHAPTER III:
COMPANY PROFILE

1. History
Flipkart (Company) was founded in 2007 by Sachin Bansal and
Binny Bansal, both alumni of the Indian Institute of Technology
Delhi. They worked for Amazon, and left to create their new
company incorporated in October 2007 as Flipkart Online Services
Pvt. Ltd. The first product they sold was the book Leaving Microsoft
to Change The World to a customer from Hyderabad. Flipkart now
employs more than 33,000 people. Flipkart allows payment methods
such as cash on delivery, credit or debit card transactions, net
 banking, e-gift voucher and card swipe on delivery. After failure of
its 2014 Big Billion Sale, Flipkart recently completed the second
edition of Big Billion Sale held between October 13 and 17. Where it
is reported that they saw a business turnover of 300 million in gross
merchandise volume.
2. Priorities and focus Flipkart is going big on kids. India's largest
ecommerce company has marked children as a "high focus" category
in the fashion segment for the coming year and has announced the
launch of 'Flipkart Li'l Stars'— a store dedicated to children on its
platform. Sales volumes of children's clothing and accessories grew
more than three times in the past year, contributing more than 10
per cent to Flipkart's overall fashion business. They're expected to
increase five-fold in the year ahead.
3. Vision and Mission VISION The vision of the company is to
become Amazon of India. MISSION The mission of the company is
to provide a delightful customer experience.

4. Present status of the company

4.1 Nature of the Organization India's leading ecommerce business
portal and Online Megastore

4.2 Key executives and Board of Directors

Name Title

Binny Bansal Co-Founder and Chief Executive Officer

Sachin Bansal. Co-Founder and Executive Chairman

Sanjay Baweja Chief Financial Officer

Sujeet Kumar President of Operations

Michael Adnani Head of Brand Alliances and Vice President of Retail

4.3 Product Profile

Flipkart Online Services Pvt. Ltd. owns and operates an online
shopping Website in India. It provides books, movies, music, games,
consoles, gaming accessories, mobiles, mobile accessories, cameras,
camera accessories, computers, computer accessories, network
components, software, peripherals, home and kitchen appliances, TV
and video products, and personal and health care products.
4.4 Major Competitors
Amazon: Amazon.com, Inc. often referred to as simply Amazon, is
an American electronic commerce and cloud computing company
with headquarters in Seattle, Washington. It is the largest Internet-
based retailer in the United States. Amazon.com started as an online
bookstore, later diversifying to sell DVDs, Blue-rays, CDs, video
downloads/streaming, MP3 downloads/streaming, audio book
downloads/streaming, software, video games, electronics, apparel,
furniture, food, toys and jewellery.
Snapdeal: Snapdeal is an online marketplace, New Delhi, India. The
company was started by Kunal Bahl, a Wharton graduate as part of
the dual degree M&T Engineering and Business program at Penn,
and Rohit Bansal, an alumnus of IIT Delhi in February 2010.
EBay: EBay Inc. (stylized as "e-bay" since late 2012) is an American
multinational corporation and e-commerce company, providing
consumer-to-consumer and business-to-consumer sales services via
the internet. It is headquartered in San Jose, California. Ebay was
founded by Pierre Omidyar in 1995, and became a notable success
story of the dot-com bubble. Today it is a multibillion-dollar business
with operations localized in over 30 countries.
5. Future Prospects and Growth
E-commerce giant Flipkart has said that it has sold 150 million
products till date this calendar year, registering a whopping 150%
growth over last year. Fashion, lifestyle, home and consumer
electronics were among top selling categories, while Bangalore, New
Delhi, Chennai, Pune, Coimbatore and Ahmadabad were top cities in
terms of traffic.
The eight-year-old e-commerce player offers about 30 million
products across 70 categories, including books, media, consumer
electronics and lifestyle to its 45 million registered users. Besides
catering to buyers, with 10 million visits (hits) daily, the company
also provides an e-platform for sellers to reach a wider customer
base. With 30,000 sellers, the customers have access to a wide range
of products across categories and geographies.
 6. Milestones
 Flipkart has announced rising of $1 billion (Rs. 6,000 crore at 1
dollar = 60 rupees) in fresh funding - the biggest ever by an Indian
internet company all around. With this funding India’s biggest e-
commerce player is now expected to value at $5 billion as per
estimates. Per estimates.
 Flipkart, India's biggest e-commerce player today was set up by
IITians Binny Bansal and Sachin Bansal in 2007 with an investment
of Rs 4 lakhs.
 2010: WeChat, a social book discovery tool.
 2011: Mime360, a digital content platform company.
 2011: Chakpak.com, a Bollywood news site that offers updates
news, photos and videos. Flipkart acquired the rights to Chakpak's
digital catalogue which includes 40,000 filmographies, 10,000 movies
and close to 50,000 ratings. Flipkart has categorically said that it will
not be involved with the original site and will not use the brand
name.
 2012: Letsbuy.com, an Indian e-retailer in electronics. Flipkart has
bought the company for an estimated US$25 million. Letsbuy.com
was closed down and all traffic to Lets buy has been diverted to
Flipkart.
 Before May, Flipkart had raised between $540 million and $560
million, according to industry estimates, which valued the company
at about $1.6 billion at the end of 2013.
 In October 2013, the website announced the closure of a round of
funding commenced in July 2013. The total funds raised in this
round stood at $360 million. IN February, Flipkart and Motorola
Mobility in an exclusive partnership announced the launch of
Smartphone Moto G in India. There was tremendous response from
online shoppers to the launch with the 16GB version being sold out in
first 15 minutes.
 2014: Acquired myntra.com in an estimated ₹ 20 billion (2,000
crore,  about US$319 million) deal.
 The company has seen a turbo-charged growth, hitting an
annualized sales mark of $1 billion (Rs. 6,000 crore) in 2014 - a year
ahead of its target. In May 2014, Flipkart acquired fashion portal
Myntra and said it would invest $100 million (nearly Rs. 600 crore)
in the fashion business.
 2015: Flipkart acquired a mobile marketing start-up Appiterate as
to strengthen its mobile platform.
 CHAPTERS IV:

REVIEW OF LITERATURE
 Sohn and Ahn (1999) showed that consumers’ knowledge affects
their adoption of e-commerce. Liang and Huang (1998) Found that
customer’s experience an important factor in online purchasing. Kim
and Kwon (1999) contended that a consumer whose lifestyle is more
progressive and assertive in leisure activities use the internet more
frequently and searches information through the internet more often.
Limayem, Khalifa (2003) added personal innovativeness as another
personal characteristic in order to online shopping. Yang and Cho
(1999) examined the impact of consumers need for cognition, and
search objectives on consumer information search through the
internet. Investing in consumer satisfaction from the online
experience and creating brand or site loyalty are critically important
for companies that want to have a long run presence on the Web.
There are two approaches taken to induce loyalty into consumers in
an online context. One approach is to focus on concrete factors. For
example, creating a convenient and well-designed online store and
offering secure transactions are the keystones of satisfying e-
consumers (Szymanski and Hise, 2000). However, all satisfied
consumers do not become loyal. Personalization attempts and
increasing the social value of online experiences are very important
to make consumers build strong brand relationships in the cyber
world. Although Nunes and Kambil (2001) argue the opposite, some
studies find that personalized Web sites and customer communities
are highly influential on the consumer brand relationship especially
for experienced Internet consumers (Thorbjornsen, 2002). Besides,
businesses that can create trust and increase the perceived value of
online shopping can turn their satisfied consumers into loyal ones in
the e-marketing environment, too (Anderson and Srinivasan,(2003).
The online environment accommodates so many opportunities for
creating loyalty that even offline offerings can be effectively
facilitated with supporting after sale services provided through the
Web (van Riel et al., 2004).
The strategies that marketers are using have not adequately
addressed the changing demands of the consumer to ensure customer
satisfaction (Day & Landon, 1977). The marketing function limits the
scope of marketing strategies in operating successfully online. New
electronic communication marketing variables have exploded the
 alternatives available to customers globally. These changes have
redefined many of the old views of marketing, trade and power.
Furthermore, many researchers recognize and accept that customer
satisfaction is a logical measurement of success in market exchanges
(Dubrovski, 2001). Adrita Goswami (2013). Studied “Customer
Satisfaction towards Online Shopping with Special Reference to
Teenage Group of Jorhat Town” study concludes that online
customers are Satisfied. This research explicitly indicates that online
marketer should give more importance on price factor and after sale
factor. In this competition era all the online marketers should have to
concentrate on the customer’s satisfaction to retain the existing
customers and have to offer new scheme day by day to attract the
new customers. Alam and Yasim (2010) reported that that website
design, reliability, product variety and delivery performances are the
four key factors influencing consumers’ satisfaction of online
shopping. Ahn (2004); Lee and Joshi (2007); found that delivery
performance has significant influence on customer satisfaction. Vyas
and Srinivas (2002), in their paper stated that majority of the
internet users were having positive attitude towards online buying of
products/services. There exists a need for developing awareness
about consumers’ rights and cyber laws. They also emphasized on
better distribution system for online products. Crawford, (1997) in
his paper said that traditional consumer behaviour shopping has its
own model, which the buying process starts from the problem
recognition, information search, evaluation of alternatives, then
purchase, and at last post purchase behaviour. The lists of factors
having a positive or negative impact on consumers’ propensity to
shop do not seem to be very different from the considerations
encountered in offline environments. However, the sensitivities
individuals display for each variable might be very different in online
marketplaces. Factors like price sensitivity, importance attributed to
brands or the choice sets considered in online and offline
environments can be significantly different from each other
(Andrews and Currim, 2004).Uncertainties about products and
shopping processes, trustworthiness of the online seller, or the
convenience and economic utility they wish to derive from electronic
shopping determine the costs versus the benefits of this environment
 for consumers. Further studies aiming to complete the full set of
factors influencing consumers’ repurchase intentions are still much
awaited. Chary and Christopher (2003) stated that e-commerce is
today providing the infrastructure to communicate and share
information between the buyers and sellers. But the main drawback
in India is that most of the Indian consumers are from the rural,
backward areas and they are not aware of the electronic
transactions. Also in the urban areas most of the consumers are not
aware of this. So, in the light of these facts which constitute the
emotional factors, can we think that e-commerce in India is going to
affect the beliefs, values, culture, preferences and fashions of the
consumers? The major challenges are technology component,
internet infrastructure and payment related issues. The answer to the
challenges posed by the Indian market essentially lies in cyber retail
networks (networks of retail outlets on the net) connected through
the very small aperture terminals (VSATs). The three big advantages
of e-commerce-vast choice, economy in transactions and a wealth of
information tend to set the mind of consumer to move into electronic
market and so the excitement of e-commerce will be building up
away from the metros moving towards rural India.
 CHAPTER V:
RESEARCH METHODOLOGY

STUDY OBJECTIVES
The specific objectives of the study will be:-
 To evaluate factors that attracts consumer to buy online.
 To know customer preferences regarding online purchase.
 To rate overall online shopping experience.
METHODOLOGY AND DATA COLLECTION
SCOPE OF STUDY
The study is conducted in Angamaly. The study attempts to analyze
e-commence market in India with special reference to flipkart.
SAMPLING METHOD
It can be defined as the process of selection of individuals from total
population for the purpose of studying the research problem.
 TOOLS FOR ANALYSIS
The collected data are analyzed using tables, graphs and pie charts.
LIMITATIONS OF STUDY
 The shortage of time and money will limit the number of samples
into minimum.
 The consumers of the services provided by flipkart are spread all
over world, but this study is conducted only among the consumers of
Angamaly.  Lack of availability of data.
 The time available for study is less.
REFERENCE
 www.wikipedia.com
 www.google.com

CHAPTER VI:
DATA ANALYSIS
 The purpose of every research study is to draw conclusion. Hence
after the data has been collected it must be processed and analysed to
draw conclusions. The editing, coding and tabulating is must when
the interviewer has a huge amount of data concerning the research
project at hand. The process of evaluating data using analytical and
logical reasoning to examine each component of the data provided.
This form of analysis is just one of many steps that must be
completed when conducting a research experiment. Data from
various sources is gathered, reviewed and analysed to form some sort
of findings and conclusions. It is through systematic analysis that the
underlying features of the data are revealed and valid generalisation
is arrived at.
The analysis is basically aimed at giving interference or associations
or difference between the various variables present in the research.
The collected data was analysed by using diagrams, graphs, charts
etc..
The conclusion summery and recommendations are based on the
statistical analysis and interferences drawn. This chapter mainly
focuses on the analysis and the interpretation of the data collected
from the field. A structured questioner helped to get information
from the respondents. Questioners are given to different category of
people and it consists of 19 question in total. In this project
researches collects data from 50 respondents through questioners.
These data are systematically analyzed and interpreted in this
chapter. Here researchers analysed data using table charts and pie
charts for easy understanding.

Table 5.1
Table showing gender of online consumers

Gender Responds Percentages (%)

Male 35 70
Female 15 30
Total 50 100
 Figure 5.1 Pie chart showing gender of online consumers

Interpretation: In this survey 70% of the respondents are male and the balance
30% are female which indicates that men prefer online marketing than women.
Table 5.2
Table showing age group of online consumer
Figure 5.2
Graph showing age group of online consumer

Interpretation:
This analysis showcases the participation of people in the online marketing
which include 54% youngsters, 32% of middle age and only 8% and 6% of
children and senior citizen respectively. This indicates that youngsters are more
active in online shopping than any other category of age group.
Table 5.3
Table showing whether they shop online

Figure 5.3
Figure showing whether respondents shop online

Interpretation:
This table shows that out of 50 people only 86% prefer online marketing while
14% does not.
 Table 5.4
Table showing how often they shop online.

Figure 5.4
Figure showing how often do they shop online.

Interpretation: This analyses that 58% of the respondents shop once in a month and the others
prefer shopping once in a week, once in 6 months and once in a year in the same ratio of 14%.

Table 5.5
Table showing reasons for shopping online.