To what extent does organizational culture influence employee motivation and productivity

at “Google”? Year-1 M.Tsolmon

8. SWOT Analysis:
Strengths:

1. Powerful branding and good image.

2. Diverse products (search engines, signaling, cloud computing, hardware
subdivisions).
3. The main advantage of online advertising.
4. Robustifiable infrastructure and high technology.
5. Talented and innovative workforce.
Weaknesses:

1. Reliance on advertising by programming, which can be affected by changes in

regulations or student attention to ads.
2. Adoption issues, privacy concerns and intentional or unintentional breaches of
security as well as molding to the regulatory controls imposed by the government.
3. Focusing on a few areas that are doing quite well in terms of social networks and apps
which competitors lead the record.
4. Now-a-days focusing just on this one source of income (advertising).

Opportunities:

 Scale into untapped market ( the emerging markets).

 The rise in cloud based services and enterprise service management.
 Revenue streams diverse than advertising (for example including hardware,
subscription-based services).
 The advent of AI and machine learning methods.
 Strategic relations and merger activity to enable product portfolio broadening and
market share enlargement.
Threats:

 Competition with other tech companies is equally hurtful as all are aware of the
current technological developments (e.g. Facebook, Amazon, Microsoft).
 Tumbling down industry or business structures on the back of the technologic
progress.
 Cybersecurity
 Economic slumps that stop marketers from investing into advertising campaigns.

9. STEEPLE Analysis:
Social: Google's offerings and options affect the human behavior and communication
because of lower costs and access. Technology, data privacy as well as misinformation can be
important pressures affecting Google’s operations.
Technological: The Google Company is engaged in a high dynamic field of the
technological development, which implies the emergence of new trends in AI, cloud
computing, and connectivity that change the horizon for market opportunities and
competition.
Economic: Economic factors, such as the global economic conditions, consumer expenditure
trends, and currency rates, can create possible influences on advertising revenues and
investment decisions generated by Google.

Environmental: Under Google’s promises and considerations of environmental

sustainability, operations are are still likely to bear environmental consequences. Regulating
authorities and consumers' demand for environmentally-friendly products can affect what
approach Google will take.

Political: Alphabet's complex regulatory environment including the possible sanctions and
geopolitical challenges that can influence its operations, market share and brand image.

Legal: Google is at the center of a multi-layered regulatory framework, where it faces laws
pertaining to competition, intellectual property, consumer protection and privacy. There is no
doubts about the legal compliance and litigation risk as the important elements of Google.

Ethical: Ethical behavior and CSR of Google have a substantial impact on its reputation and
customers‘interpretation. Major topics that matter are AI ethics, diversity and inclusion, and
responsible data handling for Google’s stakeholders.

11. Hofstede’s cultural dimensions

United States:

 Americans in general usually have the nature that they desire people to be treated
equally and they want to participate in decision making.
 They highly prize independent thinking and goal-achievement.
 Getting ahead and achieving put a much greater stress on an individual.
 The United States citizens are adaptive when it comes to the unconsciousness and the
changes.
 Most media spaces tend to emphasize short-term returns to the detriment of sustained
planning.

Japan:

 In Japan, position, age, and hierarchical structures are values that are deemed
important in order to maintain authority.
 Conforming to the central beliefs of group and making decisions by consensus is key.
 With a group of like-minded people, an individual will discover that winning and
competition are valued, but they are also a part of this diversity.
 Stakeholders once there is a voter ranked caste system instead of sick government
system they support for rules that are transparent and have a clear designation for
stability and anticipate uncertainty in an environment
 Consequently, support and continuity values, which are important for longevity,
preserving traditions and respecting religious viewpoints.