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“You get what you appreciate”: Effects of leadership on job satisfaction, affective
commitment and organisational citizenship behaviour
Abderrahman Hassi,
Article information:
To cite this document:
Abderrahman Hassi, (2018) "“You get what you appreciate”: Effects of leadership on job
satisfaction, affective commitment and organisational citizenship behaviour", International Journal of
Organizational Analysis, https://doi.org/10.1108/IJOA-08-2018-1506
Permanent link to this document:
https://doi.org/10.1108/IJOA-08-2018-1506
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Abstract
Purpose – The purpose of this study is to examine the influences of transactional and transformational
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leadership styles on employee job satisfaction, employee affective commitment and organisational citizenship
behaviour (OCB) within Moroccan organisations.
Design/methodology/approach – Data were gathered from a sample of 219 employees working in
seven different industries in Morocco and analysed using Structural Equations Modelling (SEM).
Findings – SEM analyses reveal that employee job satisfaction, affective commitment and OCB are only
impacted by the personal recognition dimension of the transformational leadership style. The study indicates
that charisma and intellectual stimulation (transformational leadership) as well as contingent reward and
management-by-exception (transactional leadership) did not yield significant results.
Research limitations/implications – The use of a cross-sectional research design limits establishing
cause-and-effect relationships.
Practical implications – The results of the current study may be of use and interest for organisations in
designing effective leadership training programs, as it takes into account how managers and/or practitioners
tap into their subordinates’ effective behaviour.
Originality/value – With insights derived from a non-Western perspective, the major theoretical
contribution of the present study lies in exploring the effects of transactional and transformational leadership
styles on employee job satisfaction, employee affective commitment and OCB in Morocco.
Keywords Job satisfaction, Transformational leadership, Commitment, Transactional leadership,
Organizational citizenship
Paper type Research paper
2004). Despite the growing interest in the concept of leadership, academic research has yet to
satisfactorily follow these trends in the Middle East and keep pace with Western countries
(Behery and Al-Nasser, 2016). In practice, numerous organisations and managers in the
Middle East disregard the importance of leadership and lack knowledge and skill of the best
leadership approaches that should be used when tapping into their subordinates’ effective
behaviours (Bealer and Bhanugopan, 2014).
Given this context, it is our intention to investigate the topic under study in response to
the countless appeals for more research on the subject matter to contribute to bridging the
glaring gap in the leadership literature pertaining to the Moroccan context. To do so, the
current paper will examine the impacts of transactional and transformational leadership
styles on employee job satisfaction, affective commitment and organisational citizenship
behaviour (OCB) within Moroccan organisations.
Transformational leadership
Examined through the lens of its effects, transformational leadership aims as transforming
followers’ priorities and inspiring them to accomplish targets beyond their potentials and
expectations (Yulk, 2010).
The model of transformational leadership includes the following components: charisma,
inspirational motivation, individualised consideration, intellectual stimulation and personal
recognition. First, charisma is a set of personal characteristics that permit a person to
influence other individuals by affecting their feelings, opinions and behaviours (Riggio,
2009). It makes an individual stand out and shine in comparison to their conventional
everyday counterparts (Dubrin and Dalglish, 2003). It has been recognised as a factor that
generates trust, credibility and respect (Bealer and Bhanugopan, 2014); it also influences
followers’ affective and normative commitment (Brown, Chen and O’Donnell, 2017). Overall,
charismatic leaders are perceived, by their subordinates, as more effective than less
charismatic leaders (Amirul and Daud, 2012). Second, inspirational motivation refers to
leaders who articulate a compelling vision for the future to their subordinates, express
confidence that desired outcomes will be achieved, build team spirit and create enthusiasm
(Bass and Bass, 2008). Third, individualised consideration entails organisational leaders
playing the role of coach or mentor for their followers with the objective to help them
nurture and achieve their full potential by creating learning opportunities and a conducive
environment (Bass and Riggio, 2006). Fourth, intellectual stimulation is concerned with
IJOA leaders allowing their followers to enhance the latter’s innovation-related skills by
encouraging them to think on their own, question assumptions, reframe problems and allow
employees to resort to novel perspectives as they deal with regular everyday workplace
challenges (Bass and Riggio, 2006). Finally, personal recognition is about providing
organisational members with rewards as praise and acknowledgment for fulfilling desired
results (Rafferty and Griffin, 2004).
Previous work has indicated that transformational leaders demonstrate confidence and
respect in their followers and lead the latter to fulfil various positive organisational
outcomes (Givens, 2008) by means of appealing to their higher-order needs and offering a
purpose that transcends short-term goals (Judge and Piccolo, 2004). Transformational
leadership is an engaging relationship between a leader and their subordinates inspiring the
latter to think beyond the horizon as they seek new directions (Krishnan, 2012). Consistently,
transformational leadership has been found to be linked to superior performance (Jing,
2017), profitability (Brandt et al., 2016), affective commitment (Lee, 2005), intrinsic
motivation (Charbonneau et al., 2001) and trust in the leader (Holtz and Harold, 2008).
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Transactional leadership
The central tenet of the transactional approach is the exchange process between leaders and
followers where the former resort primarily to rewards and sanctions as a control
mechanism (Dubrin and Dalglish, 2003) to get the latter to perform desired tasks in a
preferred way (Kanungo, 2001). Transactional leaders and followers agree, explicitly or
implicitly, that desired followers’ behaviours will yield rewards such as increase in salary,
promotions and more perks and benefits; conversely, undesirable behaviours will result in
chastisement and punishment. Transactional leaders demand that their followers comply
with and adhere to their requests if they hope to obtain rewards and/or avoid punitive
action. To do so, transactional leaders define roles, set targets to be reached and develop
task requirements for their followers. In so doing, they increase the level of followers’
compliance, decrease resistance, reward achievement and promote reciprocal dependence
(Deichmann and Stam, 2015). This dyadic interaction of leadership style has been
fundamentally related to contingent reward and punishment behaviour.
Subsequently, it is no wonder that transactional leadership is composed of two
fundamental dimensions: contingent reward and management-by-exception. Contingent
reward takes place when the leader and follower have a mutual understanding of the
rewards or sanctions for performance or absence of performance. The emphasis is placed on
completing tasks that have been agreed upon according to previous expectations. On the
other hand, in management-by-exception, the leader takes action only when major
deviations from plans are blatantly obvious.
Empirical evidence lends supports to the association between transactional leadership
and organisational effectiveness (Bass and Riggio, 2006), organisational commitment
(Jabeen et al., 2015) and employee job satisfaction and organisational identification
(Epitropaki and Martin, 2005). On another note, transactional leaders have been found to
play a developmental role insofar as they monitor subordinate performance and take the
required corrective measures to oblige followers to adjust their work attitudes and
behaviours (Sosik and Jung, 2010).
positively related to job satisfaction because of its productive and caring characteristics
(Albion and Gagliardi, 2011; Menon, 2014). Conversely, transactional leadership impacts
negatively employee job satisfaction (Emery and Barker, 2007).
With regard to the influence of the dimensions of transformational leadership on
employee job satisfaction, Nguni et al. (2006) found that charisma exerted a great deal of
influence, while intellectual stimulation had a weak influence on respondents’ job
satisfaction. Similarly, recognition has been found to positively correlate with employee
satisfaction (Ali and Ahmed, 2009) as individuals whose work related contributions are
appreciated experience increased job satisfaction (Nelson, 2005; Gostick and Elton, 2007).
Charismatic leadership has been found to strongly influence job satisfaction (Sayadi, 2016).
Along the same lines, transactional leaders engender employees’ job satisfaction through
rewarding employees’ effort (Sadler, 2003; Yulk, 2010) as a leader’s contingent reward
behaviour leads employees to perceive that they are being treated in a just and fair manner,
which results in enhancing their job satisfaction (Podsakoff et al., 2000). Finally, there is a
negative correlation between management by exception and job satisfaction (Emery and
Barker, 2007).
Based on the preceding sections, the following research hypotheses are posed:
across various organisational and cultural settings (Bono and Judge, 2003). On another note,
transactional leadership has also been found to have a significant relationship with
organisational commitment (Lo et al., 2009).
Concerning the dimensions of transformational leadership, intellectual stimulation has
been found to have a positive impact on affective commitment (Rafferty and Griffin, 2004)
because when leaders encourage subordinates to actively engage in their organisation by
considering new ways of doing things, subordinates feel valued and exhibit an increased
affective commitment towards their organisation. Similarly, the more transformational
leaders intellectually stimulate their subordinates by encouraging their innovativeness and
creativity in solving problems and taking initiatives, the more likely subordinates’ affective
commitment increases as reflected in their identification with their organisation’s values,
goals and norms (Dick, 2011). While personal recognition is generally thought to positively
relate to affective commitment as individuals who receive recognition for their work would
feel an enhanced sense of investment in their organisation, empirical investigation found a
negative relationship between the two variables in question (Rafferty and Griffin, 2004).
Finally, affective commitment is positively linked to charismatic leadership (Michaelis et al.,
2009; Rowden, 2000).
Regarding the dimensions of transactional leadership, contingent reward and active
management by exception were found to be positively associated with affective
organisational commitment (Mesu et al., 2012).
The influences of leadership styles on employee affective commitment suggest the
following:
job satisfaction (Gyekye and Haybatollahi, 2015) and the supervisor–subordinate social
exchange relationship (Liu and Wang, 2013).
Research has also shown that various types of leadership have been associated with
followers’ OCB. To explain the positive influence of leaders on their subordinates’ OCB,
several theories have been employed to this end. First, according to the social exchange
theory, as leaders look after the benefit of their organisations and subordinates, the latter are
likely to reciprocate with similar pro-social behaviours (Mayer et al., 2009; Newman et al.,
2014). The effects of transformational leadership on OCB are far from being mere reactions
of subordinates to leadership behaviours, as they may include more complex relational
exchanges that take place between leaders and subordinates and that evolve over time
(Nohe and Hertel, 2017). Second, the social comparison theory posits that employees are
likely to engage more in OCB as they enjoy a favourable comparison against their colleagues
on job attainment, the exchange rapports with their superiors ((Vidyarthi et al., 2010) or the
way their organisations treat them (Spence et al., 2011). Finally, the social learning theory
suggests that individuals are influenced by observing role models with employees learning
about what is acceptable or unacceptable in the workplace by observing their supervisors
and adjusting their own behaviours accordingly (Mo and Shi, 2017).
Although the association between leadership and followers’ OCB is complex (Judge and
Piccolo, 2004), the relevance of leadership styles as predictor of subordinates’ OCB has been
empirically established (Burris et al., 2008). In this regard, transformational leadership has
been consistently associated with followers’ higher level of OCB (Carter et al., 2014; Wang
et al., 2011). Conversely, only a limited number of studies tackled links between
transactional leadership and OCB and revealed a statistically significant relationship
between the two variables under study (Walumbwa et al., 2008). Finally, it is important to
note that transformational leadership affects OCB more positively than transactional
leadership (MacKenzie et al., 2001; Yulk, 2010).
Transformational leaders inspire subordinates to go beyond their work expectations by
setting challenging goals while serving as ideal role models. Additionally, they provide each
follower with personalised attention and help and assist subordinates in aligning their
values with those of their organisation which consequently serve a higher collective desired
outcome (Bottomley et al., 2016). Transformational leaders may exhort followers to carry out
discretionary behaviours by enticing them to internalise and prioritise a larger
organisational purpose over self-interest (Caillier, 2014; Ritz et al., 2014).
IJOA In terms of its components, the various dimensions of transformational leadership
positively relate to followers’ OCB. In this respect, charisma has been found to positively
influence OCB at both the individual and group levels (Cho and Dansereau, 2010), as
charismatic leaders are able to motivate subordinates to go beyond their own needs (Dvir
et al., 2002). In fact, when charismatic leaders act in admirable ways such as selflessness,
subordinates feel positive about adopting a more collective and unselfish behavioural
orientation (Gilmore et al., 2013) and can result in subordinates’ enthusiasm toward altruistic
behaviours, including OCB (Sosik and Jung, 2010). Similarly, intellectual stimulation
positively impacts OCB, as it allows subordinates to become more creative and less risk
averse in matters pertaining to work because of the encouragement received by their leaders
to challenge held assumptions and beliefs (Herrmann and Felfe, 2014). Finally, employees
who feel recognised and valued by their organisation tend to perform extra roles in the
workplace (Snape and Redman, 2010). In short, the influence of transformational leadership
on followers’ OCB originates from fostering positive consequences (Gilmore et al., 2013).
Regarding dimensions of transactional leadership, contingent reward behaviour is
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strongly associated with subordinates’ OCB, as the decision of engaging in OCB activities is
dependent upon employees’ beliefs about future rewards (Barbuto and Story, 2011). Along
the same lines, the relationship between management by exception and OCB has been found
to be positive (Nahum-Shani and Somech, 2011).
We posit that transformational and transactional leadership enhance positive OCB
among subordinates in the workplace. Henceforth, we make the following predictions:
Methods
Participants and research procedures
Data were gathered from employees working in various organisations in Morocco and
occupying various job positions. Potential respondents reported to a manager, as the aim is
to assess leadership styles. Different sectors of activities within public, semi-public and
private organisations were also represented. The various sectors, organisations and job
categories provide the opportunity for variance in regards to the adopted business practices.
A web-based survey was created and sent to 2,000 employees via a mailing list. The
questionnaire scales and items were presented in French, as the latter is the means of
communication widely used in the Moroccan workplace (Benzakour, 2007). The back-
translation method was used (Brislin, 1986) to translate the items from English to French. A
total of 219 usable questionnaires were obtained representing a response rate of 11 per cent.
While this response rate is low, the number of useable questionnaire is interesting (N = 219),
particularly that there is no agreed-upon standard for a minimum acceptable response rate
in social science research (Fowler, 2002).
The subsequent paragraph discusses the demographical details of the respondents.
Seven industries are represented as follows: Public administration (17.8 per cent), IT (16 per
cent), Manufacturing (15.1 per cent), Banking (14.6 per cent), Consulting (12.8 per cent),
Transformational You get what
Leadership you appreciate
y Personal H1a Job
Recognition
y Intellectual Satisfaction
Stimulation
y Charisma H1b
H2a
Affective
H2b
Commitment
Transactional
Leadership
y Contingent H3a
Reward
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H3b
y Management by OCB
Exception Figure 1.
Research framework
Healthcare (12.3 per cent) and Retail (11.4 per cent). In terms of gender, 46.6 per cent of the
respondents stated they were female. The age ranges are relatively balanced (18-24, 23.3 per
cent; 25-34, 32.4 per cent; 35-44, 23.3 per cent and 45-54, 21 per cent). From a methodological
stance, the fact that data were gathered from several industries paves the way to avoiding
industry-type effects usually associated with data collected from a single industry. As per
their educational level, 38.8 per cent of the respondents hold a bachelor degree, 29.2 per cent,
a college degree and 25.6 per cent, a postgraduate degree. Regarding their job position, 36.1
per cent are employees with non-managerial positions, 26.9 per cent are team leads, 23.3 per
cent are middle-managers and 13.7 per cent are senior managers. Their average
organisational tenure was 7.2 years (SD = 4.7 years).
Measures
A four-section web-based questionnaire was administered, including an introductory letter
stating the purpose of the study and an assurance of anonymity and confidentiality of
individual responses. Except for personal demographic data (i.e. age, gender, education, job
position, organisational tenure and industry), the following measures consisted of a five-point
scale with response options ranging from 1, “strongly disagree” to 5, “strongly agree”.
OCB
Six items were drawn from the Williams and Anderson (1991) scale of OCB-Individual,
which is directed primarily to individuals within the organisation, was used in this research
because it is differentiated from OCB-O, which refers to behaviours that benefit the
organisation in general. Further, Williams and Anderson’s (1991) OCB scale was based on
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the behaviour-related work of the founding pioneers of OCB such as Organ (1988) and Smith
et al. (1983). Finally, this scale is pertinent to measure OCB behaviours as it includes items
representing intra-role behaviours; this conceptual perspective indicate whether the
respondents differentiated between intra-role and extra-role behaviours (Cohen, 2006). These
six OCB items are:
(1) I help my co-workers when their workload is heavy.
(2) I help my co-workers who have been absent to finish their work.
(3) I take time to listen to my co-workers’ problems and worries.
(4) I go out of my way to help new co-workers.
(5) I take personal interest in my co-workers.
(6) I pass along notices and news to my co-workers.
Transformational leadership
This measure includes three scales, namely charisma, intellectual stimulation and personal
recognition. The first two scales were developed by Bass (1985) and included in the
Multifactor Leadership Questionnaire (MLQ). The personal recognition scale was
operationalised by Rafferty and Griffin (2004).
Empirical research has consistently and extensively demonstrated that idealised
influence (charisma), intellectual stimulation, individualised consideration and inspirational
motivation are highly correlated and that they reflect the higher-order construct of
transformational leadership (Walumbwa et al., 2005); this is one of the main reasons why
these scales are usually combined into one transformational leadership factor by
researchers. In the present study, as we used a finer-grained approach to identify which
aspects of the transformational and transactional patterns account for employee job
satisfaction, affective commitment and OCB, we opted for leadership dimensions that have
yet to show a high intercorrelation for them to be used separately as dimensions rather than
to be combined in one second-order construct.
Transactional leadership
This measure is comprised of two scales, which are contingent reward and management-by-
exception as suggested in the Multifactor Leadership Questionnaire (MLQ) created by
Bass (1985). Contingent rewards and management by exceptions were used in the current You get what
research because they constitute the building block of transactional leadership (Bass and you appreciate
Avolio, 2004; Rafferty and Griffin, 2004; Yulk, 2010). The MLQ is the most widely used
instrument by researchers in the leadership literature (Posner, 2016).
As the focus of the present study was to show how the different facets of
transformational and transactional leadership influence employee job satisfaction, affective
commitment and OCB, we treated leadership dimensions separately; consistently with this
reasoning, we did not resort to the overall effect of each leadership style as reflected in a
composite score averaging the means of each of the leadership dimensions.
Control variables
Extant literature suggests that demographic variables such as gender, age, education, job
position and organisational tenure are potential predictors of leadership outcomes
(Walumbwa et al., 2004), organisational commitment (Riordan et al., 2003) and employee job
satisfaction (Warr, 2008). Therefore, we controlled for respondents’ age, gender, position,
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education, organisational tenure (years in service with the current organisation) and
organisation’s industry. These variables are held as fixed effects in our analyses to account
for unmeasured impacts on the dependent variables that may be associated with these
variables.
To answer the research hypotheses, structural equations modelling (SEM) technique is
used, via AMOS 24, for the sake of parsimony (James et al., 2006). The SEM technique is also
used because of its multiple advantages such as:
(1) estimating and removing the measurement error, while leaving only common
variance, which enhances the reliability of measurement; and
(2) allowing complete and simultaneous tests of multiple relations among variables
(Ullman, 2006).
Variables (N = 219) M SD 1 2 3 4 5 6 7 8
Measurement model
The goodness of fit of the overall model will be assessed by means of several indices as
generally recommended by scholars (Schumacker and Lomax, 2004). These indices are the
comparative fit index (CFI), Tucker–Lewis index (TLI), the root-mean-square error of
approximation (RMSEA), the chi-square ( x 2) and the minimum discrepancy divided by its
degree of freedom (CMIN/DF) because the x 2 test is sensitive to sample size (Kline, 2011).
Before testing the hypothesised structural model, the measurement model was tested to
assess whether it is a good fit.
To evaluate the independence and distinctiveness of our scales, we conducted
confirmatory factor analyses to compare two different models. Concerning transformational
leadership scales, in the first model, we used three factors for the transformational construct,
namely charisma, personal recognition and intellectual stimulation, while allowing the three
factors to correlate. The fit indices of this model were satisfactory: x 2 = 1541.126; x 2/df
ratio = 2.055; RMSEA = 0.070; CFI = 0.828; and TLI = 0.812. In the second model, one
unique factor was built for the transformational construct. The fit indices of this model
compared to the first model were slightly not as good: x 2= 1,690.356; x 2/df ratio = 2.195;
RMSEA = 0.074; CFI = 0.800; and TLI = 0.787.
Regarding transactional leadership scales, in the first model, we used two factors for the
transactional construct, namely contingent rewards and management by exception, while
allowing the two factors to correlate. The fit indices of this model were satisfactory x 2 =
760.169; x 2/df ratio = 2.071; RMSEA = 0.070; CFI = 0.854; and TLI = 0.839. In the second
model, one unique factor was built for the transformational construct. The fit indices of this
model compared to the first model were slightly not as good: x 2= 796.148; x 2/df ratio =
2.169; RMSEA = 0.073; CFI = 0.841; and TLI = 0.824.
These results support the distinctiveness and uniqueness of leadership scales used in the
hypothesised model. They also provide empirical evidence that further examination of the
structural model is justified.
Standardised
Structural relationships parameter estimates
Discussion
SEM analyses reveal that employee job satisfaction, employee affective commitment and
OCB are only impacted by the personal recognition dimension of the transformational
leadership style, whereas none of the other leadership dimensions are affected. Personal
recognition entails valuing employee efforts and achievement of outcomes through praise
and acknowledgment (Rafferty and Griffin, 2004). The empirical support for our research
model reflects the importance of recognising followers’ professional contribution by their
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leaders in assuring followers are satisfied with their job, affectively committed and good
organisational citizens.
Transformational leadership has consistently been associated with various positive
organisational outcomes (Givens, 2008). In this study, personal recognition, which is about
acknowledging followers’ efforts and treating them equitably (Rafferty and Griffin, 2004),
has been found to be important for employee job satisfaction, employee affective
commitment and OCB.
These results corroborate previous studies that have showed that employee recognition,
emanating from work-related performance, boosts employee satisfaction with their jobs
(DeCenzo and Robbins, 2010; Huxley et al., 2005). In fact, frequent doses of daily positive
reinforcement, whether implicit or explicit, from leaders towards their employees can
motivate the latter and assist in building feelings of confidence, self-worth and fulfilment,
sentiments and feelings that appear to be closely related to an individual’s job. Ultimately,
these leadership gestures towards their followers will encourage and promote employee
satisfaction.
The existing literature pertaining to personal recognition exhibits also a lack of
consistency as per certain variables. While some researchers (Huddleston et al., 2002)
suggest that highly educated employees were more likely to be motivated by praise and
recognition than less educated individuals, others found no significant relationship between
these two variables (Bhargava and Kelkar, 2000). Similarly, Hoole and Vermeulen (2003)
conclude that senior employees tend to value higher-order rewards more than their
counterparts in positions with less responsibility and authority.
Regarding the other dimensions of transformational leadership, charisma does not
influence any of the dependent variables in the current study. It seems that the concept of
the charismatic leaders, who are generally perceived by their subordinates as more effective
than less charismatic leaders (Amirul and Daud, 2012), does not hold in the Moroccan
context in light of the findings of the present study. In fact, in a survey of Moroccan
employees about their perception of leadership styles, respondents did not consider the
charismatic leader to be effective or functional, but rather preferred coaching and
participative leadership styles (Bensalem and Bensalem, 2014).
Along the same line, intellectual stimulation was not found to be relevant in the
context of this study. It is concerned with leaders allowing their followers to enhance
the latter’s innovation-related skills by encouraging them to think on their own,
question assumptions, reframe problems and resort to novel perspectives in dealing
with regular everyday workplace challenges (Bass and Riggio, 2006). This may be You get what
because of the high power distance and uncertainty avoidance that characterise the you appreciate
Moroccan national culture (Hofstede, 2001). In effect, within Moroccan organisations,
which widely resort to the hierarchical organisational structure (El Amrani and
Chebihi, 2003), subordinates expect to be assigned what to do and the ideal manager
adopts a top-down non-linear management approach (Ait Hammou et al., 2014). In
addition, the high level of rigidity and sought-after precision (Ait Hammou et al., 2014)
as well as obedience, reverence of hierarchy and status, paternalism and limited
encouragement of initiative taking (Benabdeljlil, 2007) may not leave room for
intellectual stimulation of subordinates in the Moroccan organisational life.
Further, the findings of the present study resonate with the extant literature suggesting
that organisational commitment is higher for employees whose leaders emphasised
consideration for them (Bycio et al., 1995). Previous work has indicated that employees
demonstrate strong affective commitment when they feel that their organisations recognise
their efforts, contributions and performance (Davies, 2001); recognition makes employees
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feel supported, important and responsible (Allen et al., 2000; Appelbaum et al., 2000).
Similarly, the extant literature provides empirical evidence that the transformational
leadership style was a predictor of OCB (Bass, 1985; Boerner et al., 2007; MacKenzie et al.,
2001; Wang et al., 2005).
The absence of association between transactional leadership and affective commitment,
job satisfaction and OCB may imply that respondents do not feel satisfied, affectively
committed and do not resort to OCB behaviours in situations where their transactional
leaders use tactics such as rewards and sanctions.
In the current study, respondents did not show influence of transactional leadership on
their level of job satisfaction, affective commitment and OCB because the style in question is
mainly concerned with basic work requirements, maintaining the organisational status quo,
as well as limiting employee effort toward goals, job satisfaction and effectiveness
(Bass, 1985).
It seems that employee job satisfaction is not subject to explicit or implicit job-
related agreements between leaders and followers and it is not affected when desirable
behaviours yield rewards and undesirable behaviours result in punishment. This
conclusion is aligned with previous studies which have found that employee job
satisfaction is a pleasurable emotion that can be translated into an enjoyment of work
activities (Akehurst et al., 2013) and, hence, is not subject to negotiations and
concessions between leaders and their subordinates, especially that transactional
leadership style may be perceived as restrictive, less flexible and controlling (Afsar
et al., 2017). Finally, the current research findings resonate with earlier studies that
concluded that transactional leadership may cause employee satisfaction to suffer
because it does not seek to motivate followers beyond the level that is required to avoid
punishment or gain rewards (Bass, 1985).
Regarding the control variables of the present study, respondents’ age, gender, position,
education, organisational tenure and organisation’s industry did not turn out to be
statistically relevant for any of the dependent variables, including personal recognition.
These results are consistent with earlier research that did not find recognition to be
associated with gender (Bradler et al., 2016). Nonetheless, the results of this study are not in
line with previous research indicating that employees in their late career stage were found to
be more interested in praise than financial rewards as compared to their younger
counterparts (Huddleston et al., 2002).
IJOA Theoretical and managerial implications
From a theoretical stance, the current study is the first of its kind to examine the effects
of transformational and transactional leadership on employee job satisfaction,
employee affective commitment and OCB in Morocco and has identified the relevant
leadership style dimension in this context, that of recognising employee contributions
by leaders. The study, thus, enriches the management and leadership literature,
especially given the dearth of academic research and scholarly inquiry on the topic in
question both in the literature in general (Long and Shields, 2010; Neckermann et al.,
2014) and in Morocco in particular.
From a practical viewpoint, the results of the current study may be of use and interest for
managers and practitioners in designing effective leadership training programs. In this
respect, it has been suggested that transformational leadership may be used as a managerial
leadership development tool to yield substantial results (Collins and Holton, 2004;
Walumbwa and Lawler, 2003). At the same time, it is crucial that these training programs
take into account insights from local and traditional leadership styles to avoid possible
resistance (Ardichvili, 2001). While there is a growing interest pertaining to the
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Conclusion
While several studies have assessed leadership effectiveness in diverse settings, no
research has investigated leadership styles and their effects on various outcomes in the
Moroccan context. To contribute to bridging this gap, the current study looked at the
influence of transactional and transformational leadership styles on employee job
satisfaction, affective commitment and OCB within Moroccan organisations. SEM
analyses were conducted on data gathered from 219 employees working in seven
different industries in Morocco. The findings reveal that employee job satisfaction,
affective commitment and OCB are only impacted by the personal recognition
dimension of the transformational leadership style. The study indicates that charisma
and intellectual stimulation (transformational leadership) as well as contingent reward
and management-by-exception (transactional leadership) did not yield significant
results. The behaviours subsumed by the personal recognition dimension of the
transformational pattern have important implications for employee well-being,
productive behaviour and overall positive contribution in the workplace.
IJOA References
Afsar, B., Badir, Y.F., Bin Saeed, B. and Hafeez, S. (2017), “Transformational and transactional
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Corresponding author
Abderrahman Hassi can be contacted at: A.Hassi@aui.ma
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