SUPPLEMENTARY EXAMINATION

Bachelor of Business Administration;

Bachelor of Commerce in Marketing Management;
Bachelor of Commerce in Human Resource Management;
PROGRAMME Bachelor of Commerce in Supply Chain Management;
Bachelor of Commerce in Entrepreneurship;
Bachelor of Commerce in Retail Management
Bachelor of Commerce in Information and Technology Management
Bachelor of Commerce in Financial Management

MODULE Business Management 1B

YEAR One (1)

INTAKE Jan 2017

DATE 08 January 2018

TIME 09h00 – 12h00

DURATION 3 hours

TOTAL MARKS 100

INSTRUCTIONS TO THE CANDIDATE

1. Questions must be attempted in the answer book provided.

2. All queries should be directed to the invigilator; do not communicate or attempt to communicate with any other
candidate.
3. You have THREE HOURS to complete this paper. You are not allowed to leave the examination room within
the first hour and in the last 15 minutes of this examination.
4. This is a CLOSED BOOK examination.
5. Read ALL instructions carefully.

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SECTION A [40 MARKS]
Answer ALL questions in this section.

QUESTION 1 (10 Marks)

Define each of the following marketing concepts:
1.1 Relationship Marketing (2 marks)
1.2 Integrated Marketing (2 marks)
1.3 Internal Marketing (2 marks
1.4 Social Responsible Marketing (2 marks)
1.5 Holistic marketing (2 marks)

QUESTION 2 (10 Marks)

State whether the following statements are TRUE OR FALSE. Write down the question number and the word
True or False next to it. E.g. 2.11 True
2.1 High-quality information is a benefit of an information system.
2.2 Robots are not an example of a system.
2.3 The information age is so dependent on computers that it’s often called the industrial revolution.
2.4 Computer-integrated manufacturing (CIM) is a concept, or management philosophy, emphasising the co-ordination
of CAD and CAM systems along with other information systems in the company.
2.5 Transaction processing system (TPS) is a firm’s basic accounting and record-keeping system that keeps track of
routine daily transactions necessary to conduct business.
2.6 An attribute of a service is that it can be inventoried.
2.7 Business Mastery skills are required to enable the Human Resource professional to assist individual employees and
the organisation to deal with and harness change.
2.8 An information system is a set of interrelated parts that work together to produce, distribute, and use information
products and services.
2.9 The capital market refers to the market where the demand and supply of short-term funds are brought together.
2.10 Social responsibility refers to both legal and ethical behaviour.

QUESTION 3 (20 Marks)

Match COLUMN A with COLUMN B. Write down the question number and the correct letter next to it. E.g. 3.11 A
COLUMN A COLUMN B
3.1 Top Management A. Belongs to managers who have the right to direct and control the activities of
subordinates
3.2 Methods B. Involve the manager’s thinking ability
3.3 Line authority C. A reason for specialisation
3.4 Conceptual Skills D. Set of interrelated parts that work together to accomplish a purpose
3.5 A system E. These are specialised skills which are used to do something
3.6 Job design F. A managerial technique that is utilised in an organisational structure
3.7 Staff Authority G. A factor that can affect productivity
3.8 First-line H. Are responsible for the company as a whole
management
3.9 Individual ability I. Staff Authority belongs to those who advise, recommend, research and offer
technical expertise
3.10 Technical skills J. Is responsible for the operational management of smaller sections or sub-
departments of the business

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SECTION B [60 MARKS]
Answer ANY THREE (3) questions in this section.

QUESTION 4 (20 Marks)

4.1 Define management and the functions of management. (10 marks)
4.2 Discuss the importance of capital as a key concept in financial management. (10 marks)

QUESTION 5 (20 Marks)

5.1 Identify and explain ANY SIX (6) demand states. (12 marks)
5.2 List the resources that are at the disposal of management. (8 marks)

QUESTION 6 (20 Marks)

6.1 Identify and explain the factors determining the best span of management. (10 marks)
6.2 Discuss the FIVE (5) primary activities in the value chain. (10 marks)

QUESTION 7 (20 Marks)

Discuss human resource provisioning and retention functions.

END OF PAPER

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