No.

of pages 03

No. of questions 06

University of Sri Jayewardenepura

Faculty of Management Studies and Commerce
Department of Entrepreneurship
Small and Medium Enterprises Development Support Unit
Certificate in Entrepreneurial Business Management
First Semester Examination- May 2017
CEBM 1301- Introduction to Management

Instructions
01. This paper consists with six (06) questions. Answer any five (05) questions only.
02. Time allowed - Three (03) hours.
03. You are responsible for clear and legible writing.

Question No. 01

a). Explain why do we need business organizations, briefly introducing what a business
organization is.
(08 Marks)
b). Present your idea on following statements.
(i). Informal organizations which can exist within a business organization are always
a threat to the business. Therefore immediate actions should be taken to eliminate
them.
(ii). Products are anything that can be used to satisfy human needs and wants.
(iii). It is very hard to find a difference between line functions and staff functions of a
business organization.
(iv). There is no any difference between a physical product and a service.
(12 Marks)
(Total 20 Marks)

Question No. 02
“A huge competition can be seen among business organizations in the present context. Specially
Small and Medium Entrepreneurs face many challenges and the business failure rate is also high.
There are various reasons for these business failures. Some of them can be controlled and some
are hard to be controlled by an entrepreneur. Lack of Management Competencies is one of the
main reasons affecting a business failure and many of the problems of a business.”

a). Briefly explain what management is?

(04 Marks)
b). What are the negative consequences of not having management competencies with an
entrepreneur and right management practices within a business.
(10 Marks)
c). Identify the reasons for not having correct management practices within business
organizations.
(06 Marks)
(Total 20 Marks)

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Question No. 03
a). Explain the following management functions and discuss how they are important or can
be used for the success of your business.

(i). Planning

(ii). Organizing

(iii). Directing

-Leadership, Motivation, Communication

(iv). Controlling

(16 Marks)

b). What is staffing? Briefly discuss the importance of staffing for the success of a business.

(04 Marks)
(Total 20 Marks)

Question No.04

a). Briefly explain who “managers” are?

(02 Marks)

b). Briefly explain the role of mangers given below in a business organization.

(i). Top Level Managers

(ii). Middle Level managers

(iii). Lower Level managers

(06 Marks)

c). “Entrepreneurs should have an ability to see and analyze the signals correctly which
come from the business environment and make them applicable to the business
organizations.”
State the elements of business environment and discuss the importance of being sensitive
to the business environment with examples.

(12 Marks)
(Total 20 Marks)

Question No. 05

a). “When discussing the evolution of management thought, “an extraordinary place is
received by Scientific Management. At that time, the focus of most researchers who
contributed to the scientific management was to find the one best way of working. They
described the man as an economic creature. Even though there are some criticisms for
scientific management, most of the management practices introduced at that time are
important for present-day business organizations.”

Present your idea regarding the above statement as an entrepreneur.

(08 Marks)

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b). “Man was described as a social creature in the Behavioral Approach to the
management. It was identified that social needs of a person extensively affect his or her
behavior.”
Briefly discuss how this is important to you as an entrepreneur.
(06 Marks)

c). “Excellency Approach is an important contribution of evolution of management

thought.”
What is the contribution that can be obtained from this approach for the success of your
business?
(06 Marks)
(Total 20 Marks)

Question No. 06

a). Briefly explain 04 management styles or techniques which can be identified from
Japanese Management for the success of a business organization.

(08 Marks)

b). What is meant by “business ethics”? Explain why business organizations tend for
unethical behaviors.

(06 marks)

c). What is meant by Social Responsibility of a business organization?

(06 Marks)
(Total 20 Marks)

***End of the paper***