Tutorial 12

Past Year Questions

Question 2

(a) Innovation is the initial commercialisation of invention by producing and selling a new
product, services or process. Explain the characteristics of a successful innovation. (8
marks)
(b) Differentiation requires business to have sustainable advantages that allow it to provide
buyers with something uniquely valuable to them. Evaluate business differentiation
opportunities using skills and resources. (12 marks)
[Total: 20 marks]

Question 3
(a) Examine the different types of business social responsibilities that may be undertaken by
an organisation. (8 marks)
(b) Explain how an organisation could develop a corporate culture. (12 marks)
[Total: 20 marks]

Question 4
(a) Strategic decisions are made at the corporate level by top management team consist of the
CEO and the board of directors. Describe the roles of the board of directors in an
organisation. (8 marks)
(b) Examine the features of the Strategic Business Unit (SBU) and explain the purpose of
this organisation structure. Provide an example of a successful SBU of a multinational
company.
(12 marks)
[Total: 20 marks]

Question 5
(a) Discuss how SWOT analysis may be used as internal analysis tools in strategic
management process. (8 marks)
(b) Michael Porter proposed a four-pointed “diamond” to explain why some locations tend to
produce firms with sustained competitive advantages in some industries more than others.
Discuss the factors which should be present in achieving locational advantage. Illustrate
your answer with relevant examples. (12 marks)
[Total: 20 marks