INTRODUCTION TO SPORTS

MANAGEMENT
Sample Assessment Material

Time allowed
Three hours

Instructions
• Write the question number next to each answer in your answer booklet.
• You are not required to rewrite the question in your answer booklet.
• Ensure that you pay particular attention to words in bold.

Information
• Different questions may carry a different number of marks.
• Marks for each question are shown in [ ].

Advice
• Read each question carefully before you start to answer it.
• Use the full time permitted and check all your answers.

Materials
• Notes or books are not permitted.
• Non-programmable calculators are permitted.

© INSTITUTE OF COMMERCIAL MANAGEMENT

 ANSWER FIVE QUESTIONS FROM EIGHT

1. Chris owns a sports manufacturing company. In order to develop his business he

aims to utilise an environmental scanning tool.
(a) Describe the key areas of a PESTLE analysis model. [8 marks]
(b) Evaluate the strengths and weaknesses of the PESTLE analysis tool for Chris’s
business. [12 marks]

2. Outline the impact of web 2.0 technologies on businesses and using specific
examples, discuss how this technology can improve sports businesses. [20 marks]

3. An emerging tennis equipment brand is looking at ways to develop its organisational

culture.
Describe, with examples how Schein’s three levels of culture could be used to
develop the organisational culture within the tennis business. [20 marks]

4. Critically evaluate organisational socialisation, looking at the assumptions made

and dimensions addressed within the theory. [20 marks]

5. Lucy has developed a unique running trainer design and needs to develop the
strength of her organisational culture as she looks to grow her brand.
(a) Describe the features of a strong organisational culture. [8 marks]
(b) Explain the advantages and disadvantages of a strong organisational culture
at Lucy’s running business. [12 marks]

6. Paul is a manager at a sports distribution factory. He wants to get the best out of
his employees.
Critically evaluate the use of the behaviourist approach by Paul to ensure outcomes
are maximised at his business. [20 marks]

7. (a) Explain, with examples, the five types of power. [10 marks]
(b) Describe how the status structure affects power within a group. [10 marks]

8. Explain, with ten specific examples, Belbin’s team roles. [20 marks]

END OF QUESTIONS