PITCH DECK

Universidad Tecnológica Centroamericana

Tegucigalpa, Honduras

Luis Castillo & Maria Carrasco I 2024

 TABLE
OF CONTENTS
03 VISITALO FIRST VIEW
BRAND DEVELOPMENT
04 ABOUT US
PROBLEM
05 OBJECTIVES
SOLUTION
06 PRODUCT
MARKET
07 BUSINESS MODEL
INNOVATION AND CREATIVITY
08 IMPACT AND RELEVANCE
FEASIBILITY AND IMPLEMENTATION
09 ADDED VALUE AND DIFFERENTIATION
SCHEDULE
10 EXPECTED RESULTS
BUDGET
11 BRAND VISUALIZATION

VISITALO PROJECT BRIEF 02

VISITALO F I R S T V I E W
Visitalo is an emerging startup in the Central American tourism sector that
has generated interest since its founding in January 2024. With an innovative
proposal, Visito is positioned as a mobile application aimed at revolutionizing
the way in which tourists discover and enjoy destinations in Central America.
The platform offers a unique experience by providing detailed and up-to-date
information on tourist attractions, cultural activities, local cuisine and
accommodation, all in an intuitive and easy-to-use format.

BRAND DEVELOPMENT

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VISITALO PROJECT BRIEF 03
 A B O U TUS
We are Luis Castillo and Maria Carrasco, the
developers behind VISITALO. Two architecture
students, with a shared passion and desire to
promote the technological development of the
region.
We have come together to create an
innovative platform that promotes the cultural
and natural heritage of Central America.
Our technological interest and our
love for the continuous improvement
of the country are reflected in every
aspect of VISITALO.
We both share an unwavering
commitment to excellence and
authenticity, ensuring that the
platform offers an exceptional
experience to travelers and
contributes to the sustainable growth
of tourism in the region.

PROBLEM
The problem that we seek to address with VISITALO focuses on several aspects
that negatively affect people's travel experience.
Recurring scams by travel agencies.
Lack of knowledge of the itinerary development process.
Issues related to security and trust.
According to the newspaper La Tribuna (2023), more than 43 complaints have
been filed in 2023 by the Special Prosecutor's Office for Consumer and Senior
Protection against nine travel agencies, which shows an upward trend in this
type of dishonest practices.
Lack of access to reliable travel planning resources has left many tourists
vulnerable to falling into the hands of scammers and has negatively affected
their travel experience in the region. In this context, VISITALO seeks to
address this problem in the most transparent way possible and to be a main

43 600
tool for travel planning.

THOUSAND
LEMPIRAS
COMPLAINTS FOR IN ECONOMIC
SCAMS IN 2023 DAMAGES
Fuente: Turistas y migrantes estafados con falsos viajes y encomiendas - Diario La Tribuna. (2023, 28 agosto).
Diario la Tribuna. https://www.latribuna.hn/2023/08/28/turistas-y-migrantes-estafados-con-falsos-viajes-y-
encomiendas/

VISITALO PROJECT BRIEF 04

 OBJECTIVES
Develop and promote an innovative mobile platform
GENERAL OBJECTIVE that promotes sustainable tourism in Central
America, making it easier for users to plan and
organize autonomous and personalized trips.

Develop an intuitive and easily accessible mobile

SPECIFIC application that integrates a wide range of tourist
GOALS services.

Establish strategic alliances with local tourism service

providers throughout the Central American region.

Implement information and education tools within the

application to promote responsible tourism practices.

SOLUTION
VISITALO addresses the problem of scams
by travel agencies in various ways.
Firstly, our platform offers users the
ability to plan and organize their trips
independently, thus eliminating the need
to resort to expensive intermediaries. By
providing direct access to a wide range of
verified and transparent tourism services,
users can avoid paying exaggerated
amounts of money for unnecessary items
or for services they never receive.
In addition, VISITALO implements
rigorous verification and evaluation
processes of tourism service providers to
guarantee the quality and reliability of
the options available on the platform.
This helps prevent situations where users
are scammed by non-existent or
fraudulent companies.
Lastly, the application promotes transparency in all transactions and services
offered on the platform. Users have access to detailed information about the
costs and booking conditions of each service, allowing them to make informed
decisions and avoid unpleasant surprises, such as charging for "hidden things."

VISITALO PROJECT BRIEF 05

 PRODUCT
FUNCTIONALITIES
USERS, “TOURISTS”
Search and reservation of tourist
services.
Detailed destination information.
Map integration.
Support and assistance.
View of menus and other services
offered by companies.
Direct chat for service management.
Itinerary creation.

USERS, “ENTREPRENEURS”
Management of reservations and availability of your
services in real time.
Publication of special offers and promotions.
Registration and management of business profile.
Receiving reviews and ratings from users.
Analysis of data and statistics on the performance
of your business on the platform.

MARKET
The platform, VISITALO, is designed to meet the needs of
a growing market within the tourism sector in Central
America. Below are the main aspects of the market we are
targeting:
975
MILLIONS
TOURISTS IN LATAM

7.1
International tourists
National tourists
Specific market segment
Tourist service providers
Local and community businesses MILLIONS
TOURISTS IN CA

2
VISITALO is strongly based on the numbers of tourists in
Latin America, Central America and Honduras, which
positions us to satisfy the needs of a constantly evolving
market, connecting a region that shares a history rich in
culture and cultural heritage. MILLIONS
TOURISTS IN HN

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BUSINESS M O D E L
Visitalo's business model is based on a freemium structure, where users can
access for free a wide range of options for tourist, cultural, gastronomic and
accommodation activities in Central America. To enjoy these options, users
only need to register and log in to the app, giving them unrestricted access to
detailed and up-to-date information on destinations and local services.
Likewise, the business model is also based
Login view on a B2B structure, where companies that
wish to display their services on the
platform must pay a fee to be present in
the application. This rate allows them to be
visible among users and reach a broader
and more specific audience interested in
tourism in Central America. Visitalo offers
these companies the opportunity to
personalize their profiles and promote their
offerings prominently, allowing them to
stand out in a highly competitive market.
As part of its business model, Visitalo also
receives a commission for each purchase
made through the application. This
commission is applied to transactions made
by users, whether to reserve activities,
purchase local products or reserve
accommodation. In this way, Visit it not
only provides a comprehensive platform for
travelers, but also becomes a strategic
partner for local businesses by boosting
their sales and promoting tourism in the
region.

INNOVATION
AND CREATIVITY
Innovation and creativity at Visitalo goes hand in hand with the technological
advancement of artificial intelligence. The app leverages artificial
intelligence to offer users a personalized and convenient experience when
planning their trips throughout Central America. Its use is based on the ability
of artificial intelligence to create personalized itineraries based on the users'
spending budget. By interacting with artificial intelligence, users can specify
their budget and receive recommendations on activities, places to stay and
dining options that fit their needs and preferences.

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This AI-powered approach not only simplifies the travel planning process, but
also gives users confidence that they are making informed decisions
optimized for their budget. The integration of artificial intelligence in Visitalo
not only improves the user experience, but also demonstrates the company's
commitment to innovation and continuous improvement of its services to meet
the changing needs of modern travelers.

IMPACT A N D R E L E V A N C E
Visitalo has a significant impact on Destination selection view
tourism and the economy of Central
America by offering a platform that
promotes the region as a premier
tourist destination. By facilitating
access to detailed and up-to-date
information on local activities,
attractions and services, Visitalo
encourages an increase in the flow of
tourists to the region, which in turn
drives demand for tourism services and
contributes to the economic growth of
local communities. .
Additionally, by promoting the
participation of local companies on the
platform, Visito stimulates the
economic development of the region
by providing a showcase for these
companies to promote services to a
global audience. This not only benefits
local businesses, but also strengthens
the cultural identity of Central
America by highlighting its traditions,
gastronomy and unique tourist
attractions.

VIABILITY A N D
IMPLEMENTATION
Visitalo's proposal is viable due to the growing demand for innovative
technologies in the tourism sector and the willingness of users to use mobile
applications to plan their trips. Visitalo's implementation strategy will focus on
gradual expansion through digital marketing campaigns aimed at potential
tourists, as well as strategic alliances with local businesses and tourism
organizations to increase the visibility and reach of the application.

VISITALO PROJECT BRIEF 08

 ADDED VALUE
AND DIFFERENTIATION
Visitalo's added value lies in its focus on offering a personalized and
complete tourist experience in Central America. The application stands out in
the market for its ability to provide itinerary recommendations based on the
user's budget, as well as its integration of artificial intelligence to facilitate
the planning and booking of activities.
Furthermore, collaboration with local companies and the promotion of the
culture and traditions of the region are key elements that differentiate
Visitalo and allow it to stand out in the tourism market. The proposal is aimed
at those companies that are not popular, they are not the typical hotels or
typical restaurants. Visit it seeks to promote small and medium-sized
entrepreneurs to strengthen a competitive market.

SCHEDULE
ACTIVITY EXPLANATION DURATION

The development of the application includes:

Platform User interface design.
Development The design of the company interface. 6-12
(Application The development and compilation of the backend. months
type) Establish databases.
Carry out pilot tests.

User acquisition includes: 7-8

User Acquisition Business socialization with companies. months
Market sampling.

The advertising and launch includes:

Development of digital marketing strategies to
publicize the application.
Launching advertising campaigns online and on
social networks.
Collaboration with influencers and travel bloggers to
Advertising, promote the application. 9 months and
Launch and Official launch of Visit it on the market. forward
Growth Monitoring and analyzing user feedback to make
continuous improvements.
Expansion of the user base through marketing and
public relations strategies.
Establishment of strategic alliances with local
companies and tourism organizations to increase the
offer of services in the application.

VISITALO PROJECT BRIEF 09

 E X P E C T E D RESULTS
The expected result of Visitalo is to become the main
reference platform for travelers who wish to explore and
enjoy the rich cultural, natural and gastronomic diversity of
Central America. Besides,
It is expected that Visitalo can strengthen the local and
regional economy
It is expected that Visito can increase and expand sales
and structure of small and medium-sized businesses
It is expected that the cultural and natural wealth will
be highlighted of American Center.

Visitalo can contribute to improving the tourism

situation in Central America in several ways:
Promotion and visibility: By offering a platform that
highlights the region's tourist attractions and
services, Visitalo can help increase the
international visibility of Central America as a
tourist destination, attracting more tourists.
Facilitate planning: The application can facilitate travel planning by
providing detailed and up-to-date information on destinations, activities and
accommodation options, making it easier for tourists to organize their visit
to the region.
Promote sustainable tourism: Visitalo can promote sustainable tourism
practices by highlighting businesses and activities that respect the
environment and local communities, which can attract a segment of tourists
that values sustainability.

BUDGET
ACTIVITY BREAKDOWN DURATION

Platform User interface design.

Development The design of the company interface.
(Application The development and compilation of the backend. $65,000
type) Establish databases.
Carry out pilot tests.

User Business socialization with companies. $15,000

Acquisition Market sampling.

Marketing, advertising and image management campaigns.

Advertising, Official launch of Visit it on the market.
Launch and Monitoring and analyzing user feedback to make continuous $45,000
Growth improvements.
Travel expenses for socialization, development and monitoring in
countries outside Honduras.
FINAL BUDGET :$125,000

VISITALO PROJECT BRIEF 10

BRAND
VISUALIZATION

VISITALO PROJECT BRIEF 11

Universidad Tecnológica Centroamericana
UNITEC