CARRIER ONBOARDING
project44 as Dedicated Partner
Network Growth Strategy: A People & Technology Product Approach
Team
Most effective team to get the job done
✓ >100 Carrier Onboarding
team members
✓ >20 languages supported by
Carrier Onboarding team
✓ 24/7 support in 7 languages
✓ Dedicated Carrier
Product team and resources
Technology Results
Automated integration & onboarding for Largest & fastest-growing carrier network
FTL GPS Tracking
✓ Network Management Center ✓ 3 million drivers / assets
(NMC) houses all ELD/GPS onboarded to date
connections ✓ 40K new assets added
✓ System auto-accepts new invites weekly
on behalf of in-network carriers ✓ 80M shipments tracked with
✓ Dedicated products to keep project44 to date
carriers engaged
✓ 850+ GPS/Telematics connections
in EU
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Network:
Ensuring Strong
Carrier
Connectivity
The Network Operations
team is more than 100
members strong across 7
core teams and 2 regions
(EU & NA) with additional
team members in strategic
expansion markets.
Following the latest fund
raising, we will accelerate
our investments and
increase our teams, in
particular for the
integration of LTL carriers
in Europe.
Team
Customer Carrier Ramp
Orient customers for onboarding and managing their carrier network
Carrier Onboarding
Manage and support carriers as they onboard in NMC
Carrier Integrations
Help carriers to establish TMS connections (FTL, LTL, parcel, tender, etc.)
Data Quality
Work with carrier base to improve data quality
Strategic Carrier Engagement
Manage strategic carrier relationships and drive carrier engagement
Partnerships
Manage channel / data / telematics partnerships
Proactive Carrier Engagement
Reach out to carriers to engage + convert them to connecting to the network
Team Members in China AUS / NZ MEA LATAM
Expansion Markets 4 5 3 5
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TL ONBOARDING

24/7 Carrier Support

Carriers can schedule time with the
project44 Carrier Onboarding team
right from our sign-up page.

Key benefits
• Easier than ever for carriers to
connect with project44 and get
support when they need it
• Carriers can proactively sign up
for a time that works for them
• Carriers can get connected and
start tracking shipments faster

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TL ONBOARDING

Branded Customer
Onboarding Page
Customised + branded onboarding
page to make it more user friendly and
clearly explain why carriers should join
the project44 network and trust our
platform with their data.

Key benefits
• Increases carrier onboarding
conversion rate
• Carriers immediately recognize their
customers logo vs project44 which
drives higher engagement
• + Email capture on the first page of
the sign-up flow to power re-
engagement and automate
nurturing campaigns

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TL TRACKING

Exception Digest
Carriers receive a daily digest email
summarizing tracking issues caused
by a missing or invalid equipment ID,
enabling them to quickly fix
exceptions.

Key benefits
• Shippers and LSPs get improved
tracking percentages without
manual intervention
• Carriers know about and can fix
tracking issues quickly, even on
days they don’t login to the CVOC
 Over the Road Data Tracking Differences:
Project44 can collect real-time tracking data through different methods dependent on the connection type and
mode type used by you and your carrier

Full Truck Load Full Truck Load LTL/ Groupage

GPS/ELD Tracking Direct TMS API Tracking Milestone based tracking
— — —
Onboarding: NMC* Onboarding: Integrations teams/ Onboarding: Integrations team /
Requires: Truck License plate and Integration to carriers TMS integration to carriers TMS
common shipment identifier Requires: Common shipment identifier Requires: Common shipment identifier

Returns:
• Lat/ Long geo positioning information Returns:
• ETA • Lat/ Long geo positioning information Returns:
• Notifications + exceptions • ETA • Milestones from the carriers TMS
• Notifications + exceptions
Project44 is dependent to what data is available no matter the type of integration *NMC – Network Management Center
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 Lifecycle of carrier onboarding to drive fast time to value

Carrier Invitation Continued Support from project44 to

Partnership Announcement
Customer announcement to their carrier network
that project44 has been selected as their RTV
provider. Pro-active carrier preparation helps deliver
a successful project by up to 80%.
engage and connect customers carriers
Communication out to carrier network per the
integration/ connection type to connect and onboard
to project44
Project44 then supports integration method and
connectivity of the carrier

Working with project44’s carrier ramp to triage and Customer to re-engage carriers to connect if
strategize priority carriers and begin onboarding plan unresponsive

Onboarding strategy and planning Carrier Outreach

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 PROJECT44 + CARRIER + CUSTOMER
INITIATIVES TO DRIVE BETTER CARRIER
CONNECTIVITY
 Raising awareness - Carrier Marketing
Quarterly newsletter Partnerships & associations
• Sent to all active & invited carriers currently in • Leverage external partnerships to enhance
NMC reach/brand awareness via content/joint
• Six languages (EN, DE, FR, ES, PL, RO) events

• LSP spotlights to raise awareness and support

onboarding

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 Raising awareness - Carrier Marketing
External events Social media promotion
• Attendance at carrier-facing events in key • Dedicated carrier content
geographies • Local language posts targeted to followers
in key geographies
• Paid campaigns to drive awareness &
engagement

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 Raising awareness – Carrier Marketing
Social media influencer marketing
• Exclusive partnership with Polish trucker
girl/social media influencer, Iwona Blecharczyk
• International following – YouTube: 434k,
Facebook: 427k, Instagram: 216k, TikTok 205k
• 12 month program of activity inc. social media
promotion on YT, FB, IG & TikTok +
participation in p44 events

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 Promoting Carrier Loyalty
Exclusive offers for p44 carriers Preferred Telematics Program
• Partnerships/joint promotions with
• Exclusive discounts for p44 carriers
providers of complementary products &
services • https://www.project44.com/preferred-
telematics-partners
• First promotion launched with Bandag
(part of Bridgestone), October 2021

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 Content creation
Customer carrier onboarding videos
• Co-branded content created using p44’s
Vocal Video platform
• Multiple language capabilities
• Paid social media promotion targeting
specific carriers

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FTL CARRIER ONBOARDING
PROCESS
 Shipment tracking for Full Truck Load (FTL)
Carrier options for providing truck load visibility through project44

NMC / Telematics: First step to set up connection type:

Carriers can leverage our Network Management Center (NMC) platform to Customers/project44 sends data sharing invitations to their carriers directly from
Option 1

integrate telematic/GPS accounts, onboard their subcontractors and the NMC portal, and our Carrier Onboarding Team will support the carriers
manage customer relationships. throughout the onboarding process.

API Push Integration:

Option 2

project44 provides a webservice (API) and carrier builds an integration to project44 will provide carriers with our FTL PUSH API documentation and
push data to project44’s webservice carriers will scope out effort and return with the implementation timeline.

DriveView App:
Option 3

The DriveView application offers a mobile option for truckload Carriers download the DriveView App from the relevant app store and follow the
tracking when API Push or GPS device connection is not available. instructions to register their phone number for tracking.​
Network Management Center (NMC)
FTL GPS Tracking onboarding

In the NMC you can build your carrier network

and follow the integration progress of your
ELD/GPS carriers.
You must ensure that your carriers are
informed about NMC importance when you are
introducing project44.

Carriers should use NMC to:

• Accept invitations from Customers
• Connect GPS/Telematic account(s)
• Monitor Fleet status
• Invite subcontractors

NMC Demo

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 Step ownership

Onboarding process (FTL) Arkema

project44

Carrier NMC Data Sharing Connecting Verifying Data Connectivity

Preparation invitation Consent Fleet & Subs Quality Support

• Inform carriers about your • Initiate invitation to carriers • Carriers to accept the • Carriers to connect their own • Confirm vehicles are • Continuous support to carriers
Activities

visibility project with project44 via NMC invitations via NMC fleet onboarded • Identify and resolve any
• Communicate benefits of • Carriers to identify, invite and • Confirm GPS connection is connectivity issues
participating onboard relevant stable and sustainable
subcontractors
Support from

• Review in details carrier • Escalation point in • Confirm format of • Escalation point in

Arkema

list with project44 case carriers are license plates received case carriers are
• Identify relevant uncooperative from carrier unresponsive or
contact persons for uncooperative
each carrier
Support from

• Intro materials in several • Cross check carrier list • Engage with carriers
project44

languages provided • Training on the NMC for where needed

• Joining calls for relevant customer users • Additional materials
strategic carriers • Align on onboarding timing regarding data security,
purpose of visibility etc.

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LTL CARRIER ONBOARDING
PROCESS
Shipment tracking for Less than Truck Load (LTL)

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Shipment tracking for Less than Truck Load (LTL)

Option 1: API Push integration : First step to set up connection type:

Option 1

project44 will provide carriers with our LTL PUSH API documentation and
project44 provides a webservice (API) and carriers builds an integration to
carriers will scope out effort and return with the implementation timeline
push data to project44’s webservice

Option 2: API Pull integration:

Option 2

Carrier will provide project44 with technical documentation and project44

Carrier provides a webservice (API) and project44 builds an
will develop the connector based on integration roadmap
integration/connector to pull data from carrier’s webservice

Option 3: Flatfile via FTP:

Option 3

Carrier generates a CSV/XML file that contains the LTL status updates Project44 will provide carrier with a CSV template and carrier will scope
from their TMS or other system. This will be processed by p44 into an API our effort and return with implementation timeline.

LTL Carrier Required Data: Customer identifier - Carrier identifier - Shipment identifier - Status event - Location (for some events) - Time stamp
 Step ownership

Onboarding process Owner = Arkema

Owner = project44
Less than Truckload (LTL)

Carrier Carrier Define & Connectivity

Testing Deployment
Preparation Kickoff Call Commit Plan Support

• Inform carriers about your • Kick off call with the carrier IT • Carriers to confirm preferred • Carriers/project44 tests • Carriers/project44 deploys • Continuous support to carriers
Activities

visibility project with project44 contacts/ Arkema connectivity option integration integration in production • Identify and resolve any
• Communicate benefits of • Validate that integration • Arkema/project44 connectivity issues
participating meets business requirements evaluates data quality
of Arkema

• Organize and join kick off • • • •

Support from

Arkema to escalate and Escalation point in Evaluate data quality once Escalation point in
calls with carrier IT
Arkema

enforce commitment case carriers are deployed case carriers are

contacts/ Arkema uncooperative unresponsive or
• Validate integration scope uncooperative
when required
Support from

• Intro materials in several • Joining calls between • Leads all communication

project44

languages carrier/project44 directly if with carrier

• Joining calls for Arkema is unavailable
strategic carriers

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