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In the realm of business research, conducting a literature review holds paramount importance. It
serves as the foundation upon which robust research is built, offering a comprehensive understanding
of existing knowledge, theories, and methodologies relevant to the research topic. A literature review
is not merely a summary of past studies but rather a critical analysis that aids researchers in
identifying gaps, formulating hypotheses, and designing methodologies for their studies.
The process of crafting a literature review, however, is no easy feat. It demands meticulous attention
to detail, extensive research, and analytical prowess. Navigating through a vast sea of scholarly
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One of the primary challenges encountered by researchers is ensuring the relevance and credibility of
the sources included in the literature review. With an abundance of information available online,
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of complexity to the task.
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