BISDIG - D

Dirty Data Jeopardize

University Fundraising
Efforts

GROUP 4:
1. Vania Putri Anasya (2106630284)
2. Nadia Rianny Zain (2106738251)
3. Adelia Putri (2106711344)
4. Vania Salma Hermayanti (2206068192)
 The University of Washington (UW), a

SUMMARY multi-campus public research university

located in Seattle is holding a
fundraiser. However, this fundraising was
CASE hampered by the existence of dirty data
that caused large volumes of undeliverable
mail, wasted postage and excessive
production costs, and worst of all a loss
in fundraising opportunities.

Therefore, to improve the quality of

its donor database, UW is working with
Melissa Data, a data collection and
verification group. Together they
implemented an extensive proactive data
quality program to fix the dirty data
problem.
Why was there dirty data in the
UW database?
UW has a poor data quality program, where
Answer: UW collects contact information from
multiple sources resulting in copious data
errors, duplicate, and outdated records in
their database that houses the names,
addresses, and other relevant information
about more than 900,000 student, faculty,
staff, alumni, and sports event attendees.

Other cause is maintaining accurate records

on students was difficult because students
are transient (relocating due to job
offers, getting married, changing names.)
What were the consequences to UW of
dirty data?
UW collects contact information for their fundraising from multiple sources
and this was resulting in copious data errors and duplicate records in their
database. The contact information in UW's donor records also quickly became
outdated.

This large volume of dirty data resulted in:

Large volumes of Excessive production

undeliverable mails cost

Loss in fundraising
Wasted postage
opportunities
How did UW The University worked with Melissa
address the Data, a data collection verification
group. They implemented an extensive
problem of proactive data quality to address
inaccurate data issues and make sure
dirty data? the consistency of student and alumni
records in their primary donor
database.

To find and prevent data duplication,

UW used Melissa Data's advanced record
matching and deduplication solutions.
 What were the benefits they experienced from
Improving the quality of their donor database?

Opens Opportunities to go after International Donors

UW can easily standardize and collect international contacts to increase their
global fundraising efforts.

Address the inaccurate data issues and ensures consistency

improves the system on how to handled address, phone, and email verification and
name parsing. It also prevents data duplication

Analyze location-specific relationships in its data

allowed UW to “connect the dots, find new relationships and capitalize on the
many ways our supporters wanted to contribute

Able to raise $2.7 billion in one fundraising effort.

What new The new data quality system implemented by
the University of Washington allowed them to

opportunity go after international donors, which was not

possible before due to inaccurate and
outdated data. With the help of Melissa
was Data's solutions, the University could easily
standardize and collect international

identified by contacts,
fundraising
thus increasing
efforts. This
their
was a
global
new
opportunity identified by the system that
the new helped UW in fulfilling its dream and raising
a whopping $2.7 billion in one fundraising

system? effort.
BISDIG - D

Thank You!