Assignment 1: Industry analysis

(Portfolio of factsheets and an organisational flow chart document)

1. Introduction

Whether engaging in professional, amateur, or professional sports, or any other physical

activity, Vietnam is among the nations where sports training and competition are
becoming more and more popular worldwide. One of the biggest producers of sportswear
and equipment in China is Li-Ning Company Limited. Mr. Li-Ning is the founder, and
the name of the business is the same. Providing Chinese sportsmen with a national brand
to wear on the international Olympic stage was his sole motivation when he launched the
company in 1990 (Chen and Tao).
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☐Introduce the purpose of the report

LO1 Explain the different types, size and scope of organisations

2. Overview on the sports industry
2.1. Types and purposes of organisations (P1 Explain different types and purposes of
organisations; public, private and voluntary sectors and legal structures)
- Definition of a for-profit organisation and non-profit organisation
- Overview (definition and main characteristics) of different sectors: public, private and
voluntary in the sports industry (1 example for each sector)
Describe at least 3 examples (1 public, 1 private and 1 voluntary) of different types of
organisations in the sport industry such as public (national and local sports
organisations, local leisure centres), private (gyms, sporting goods, retailers,
manufacturers) and voluntary (local clubs and teams). For examples in Vietnam, Public:
Vietnam Sports Administration, Vietnam Olympic Committee, Vietnam Football
Federation; Private: California Fitness & Yoga, Elite Fitness, Decathlon, Nike; Voluntary:
Saigon Heat, Hanoi Dragons Rugby Club, Hanoi Buffaloes; among others.
- Overview of different legal forms of an organization within the sports industry (sole
trader, partnership, private limited companies, public limited companies – definition and
main characteristics)
2.2. Size and scope of organisations (P2 Explain the size and scope of a range of different
types of organisations)
- Size: Explain how an organisation is categorised into Small, Medium and Large size
(indicate the measurement; e.g. number of employees, amount of revenue… with
appropriate sources)
For example: According to OECD, Small: less than 50 pp; Medium: 50-250, large: more
than 250 people
- Scope: Explain the scope through definition of business activities (manufacturer,
contractor, distributor, wholesaler, retailer, service, not-for-profit)
 Note: You need to give the definition, examples related to the sports industry.
Sources (with author name and date) must be cited.
2.3. The market size of the sports industry
2.3.1. International market size:
o Discuss the global scale of the sports industry, including its overall value and annual
growth rate.
o Provide some data and statistics on the international market size, such as revenue
generated by major sports events (e.g., FIFA World Cup, Olympics), global sports
merchandise sales.
2.3.2 National market size in Vietnam:
o Provide some data and statistics on the Vietnam’s market size, such as revenue
generated by major sports events, and sports merchandise sales in Vietnam.
2.4. The growth of the international business environment of the sport industry in terms of global
competition, technology, global economy, political, among others
REMEMBER TO MAKE THE FACTSHEET FOR THE SPORTS INDUSTRY by xtensio.com
3. Overview on Lining Vietnam and its competitor
Present details about Lining Vietnam and its competitor’s in Vietnam
3.1.Background: briefly history of the company
3.2 Products and services offered
3.3 Size and scope:
Size: For example, Lining Vietnam has 100 employees so it is medium sized
Scope: manufacturer, contractor, distributor, wholesale, retail service, not-for-profit. You
should state clearly the scope of Lining Vietnam and its competitor
3.4 Vision, mission and objectives:
3.5 Legal structure (You should determine Lining Vietnam and its competitors are Sole traders,
Partnerships, or Corporations? And why?)
3.6 Organisational structure (provide the organsiational chart of Lining Vietnam and its
competitor)
3.7 Stakeholders (Customers, suppliers, employees, managers, etc,)

- You should present these info on two factsheets: one for Lining Vietnam and one for its
competitor
Remember: MAKE FACTSHEETS ABOUT LINING VIETNAM AND ITS COMPETITORS IN
VIETNAM

Analysis on the relationship between structure, size and scope and business objectives and
product and services
For M1: You should make comments (your opinion and explanation) on the relationship
between structure, size and scope and business objectives and product and services.
Example 1: the large size of Lining Vietnam provides the company with talented
employees who would create unique shoe styles. This would attract the customers and
help Lining Vietnam achieve its objective of increasing revenue by 20% in the next two
years.
 Example 2: Legal structure: Company A is a private limited company whose shares are
not traded on the stock exchange. Size: Company A is a small-to-medium-sized
enterprise (SME) with around 100 employees. Scope: Company A focuses on providing
customized software solutions for small businesses. Link with Business Objectives: The
legal structure of Company A supports its business objectives by facilitating quick
decision-making. Its size enables agility and flexibility in catering to the specific needs of
its target market. The scope aligns with its business objectives as it aims to provide
tailored software solutions to small businesses, helping them streamline their operations
and increase efficiency.

For M1, you are expected to include all the required elements (legal structure, size and scope)
and (business objectives and product and services) in your analysis for Lining Vietnam and its
competitor in Vietnam
Chen, Yuang, and Wangting Tao. “The Development of Li Ning — How to Build a Unique

Sporting Brand.” Highlights in Business, Economics and Management, vol. 5, 16 Feb.

2023, pp. 410–415, drpress.org/ojs/index.php/HBEM/article/view/5113,

https://doi.org/10.54097/hbem.v5i.5113.