Professional Documents
Culture Documents
Cooperation
The Italian Development Cooperation’s activities in India are handled within the framework of the “Indo-Italian
Cooperation Agreement” signed by the two Governments in February 1981. Since then, the Directorate General for
Cooperation to Development (DGCS), a Division of the Ministry of Foreign Affairs, has financed several projects in
the country.
In 1999, the Italian Parliament reiterated India’s status as a “Priority Country” for Italian Cooperation in the Asia-
Pacific region. By the end of the same year, the “Development Cooperation Office” was set up as a part of the Italian
Embassy in New Delhi to coordinate and strengthen development cooperation activities between the two countries.
The program are executed through bilateral, multilateral and multi-bilateral channels (e.g. financial support to
UNDP, UNIDO, WHO, UNODC, UNICEF, ILO). Besides these, funds of the Italian Government are channeled directly
to Italian NGOs working with local Indian counterparts. Furthermore, Italian Regions, Municipalities and Provinces
have been sponsoring numerous development projects in India through the Decentralised Cooperation Mechanisms.
The most active ones in India are: the Region of Lombardy, the Municipality and the Province of Milan, the
Autonomous Province of Trento and Bolzano, the Region of Sicily, Sardinia, Liguria and Tuscany.
The Italian Development Cooperation’s concern for the water situation in the world and their commitment to
addressing more effective water management in the drought stricken regions of the globe is expressed through
their support of institutions such as Jal Bhagirathi Foundation to upscale grassroots experiences into models of
replication in developing countries. As the present multilateral project with UNDP and JBF “Vulnerability Reduction
through Community Empowerment and Control of Water in the Marwar Region” started in 2005 comes to a
conclusion this year, UNDP has presented its second phase titled “Water and Livelihood’s Security for Vulnerability
Reduction in the Marwar Region”, for the period 2010 to 2015 to Italian Development Cooperation for their
continued partnership.
UNDP
UNDP is the UN’s Global Development Network, an organisation advocating change and connecting countries
to knowledge, experience and resources to help people build a better life. UNDP is on the ground in 166 countries,
working with them on their own solutions to global and national development challenges, as they develop local
capacity they draw on the people of UNDP and its wide range of partners.
UNDP in partnership with the Jal Bhagirathi Foundation is working on the project- ‘Vulnerability Reduction
through Community Management and Control of Water in the drought-prone areas of the Marwar Region’ which
supports social mobilisation efforts and strengthens people’s organisations for sustainable natural resource manage-
ment. It also attempts to ensure women’s empowerment and advocates community’s rights over common property
resources. UNDP has been instrumental in actively supporting the advocacy efforts of Jal Bhagirathi Foundation and
partnering to promote water policy reforms.
JBF was established as a
to regenerate community
between environmental
ongoing debate on
5-10
37-40
contents
11-14
41-46
15-20
47-50
21-26
51-54
Community Media
27-32
THE JAL
BHAGIRATHI
FOUNDATION
Strategic Vision
The Jal Bhagirathi Foundation is driven by a vision of water security, sustained by
responsive governance and inclusive growth leading to sustainable development.
Mission
Jal Bhagirathi Foundation exists to provide an enabling environment in which
the desert communities of the Marwar region can access adequate drinking water
for humans and animals within the constraints of environmental equilibrium by
leveraging traditional knowledge and appropriate technology; facilitating village
institutions of collective wisdom and building local capacities for community
mobilisation in an atmosphere of transparency, participation and accountability,
through a process of networking and advocacy.
6
THE JAL BHAGIRATHI FOUNDATION
Board of Trustees
HH Maharaja Gaj Singh : Chairman
Shri Rajendra Singh : Vice - Chairman
Shri Prithvi Raj Singh : Managing Trustee
Maharani Hemlata Rajye : Trustee
Ms. Kanupriya Harish : Trustee
Legal Status
Jal Bhagirathi Foundation was settled as a Public Trust on January
15, 2002 and Registered on May 14, 2002, Registration Number:
06/2002/Jodhpur
FCRA Number:125610038, dated January 6, 2003
Registered under section 12A of Income Tax Act 1961
Donations exempted under section 80G of Income Tax Act 1961
7
J al Bhagirathi’s flagship project “Vulnerability Reduction through Community
Management and Control of Water” supported by UNDP and the Italian
Development Cooperation has made a significant impact on reducing water distress
and poverty to ensure better quality of life
8
THE JAL BHAGIRATHI FOUNDATION
“Community Media Unit” for videos of the Community Media Organisational Structure
development and social change in Unit (CMU) project the message
Jodhpur, Pali and Barmer districts that local people need to take lead Physical Infrastructure: The main
of Western Rajasthan in their own development, and offices of the Foundation are located
This project is implemented in culminate in an ‘action point,’ which at the “Water Resource Centre”, at
collaboration with Video Volunteers is something concrete and locally Jodhpur which has been developed as
and is supported by the Irish Aid. do-able. The videos inspire audiences a spacious and well planned complex
The Community Media Unit set up with ‘success stories’ of local people with training rooms, conference facility
under this project is an effective who are making a difference, and the for 400 persons, discussion rooms,
tool for highlighting developmental screenings and discussions provide meetings rooms, classrooms and
issues to advocate policy reforms and otherwise absent platforms for the residential facilities for the participants.
draw the attention of opinion makers community to come together to JBF has a coordinating office in
to grass roots issues of concern. All discuss constructive steps. Jaipur, the State capital and four block-
offices in the field area.
9
Management Systems: JBF has provides quality management Addresses
adopted international management for optimising efficient utilisation
standards of operations and has of resources in program Registered Office:
been awarded an ISO 9001-2000 implementation and establishes “The Water Resource Centre”
for its management systems and a sensitive and responsive Maharaja Gaj Singh Jal Sansthan
procedures. The objectives mandated organisation which effectively Bijolai, Near Kaylana Lake
by the organisation are realised responds to the requirements Jodhpur, INDIA
by instituting a transparent and and concerns of the beneficiary Tele-Fax: +91 291 2751556
accountable work-culture which communities.
Head Office:
JBF
D-66 (B), Sawai Madho Singh Road
Bani Park, Jaipur 302 016, INDIA
Telephone +91 141 4025119
has adopted international Fax: +91 141 2280964
management standards of operations and
Email address: jal@jalbhagirathi.org
been awarded an ISO 9001-2000 for its Website: www.jalbhagirathi.org
management systems and procedures
10
11
THE
PROJECT AREA
The Region Is The Most Densely Populated
Arid Zone In The World
12
Context has built a communication strategy the water-scarce Marwar are able
to impart information on hygiene to bathe only once or twice a week.
The drinking water crisis in behaviour, sanitation practices, water Moreover, the poor quality of water
Marwar has worsened due to conservation and purification. has an adverse impact on the health
centralisation of its supply, resulting Traditional gender biases and of children which in turn affects their
in poor coverage, inadequate caste discrimination have led to school participation. JBF sees schools
supply and poor quality of water. If the social exclusion of women and as institutions that have tremendous
drinking water supply in Marwar has people from the lower castes from potential to impart awareness
to be made sustainable, equitable decision-making forums on water on water, health and sanitation.
and community based, traditional resource management. Low literacy Therefore, JBF aspires to make schools
systems must be rejuvenated and rate further hinders their ability and villages self sufficient in drinking
developed along with the modern to participate in the development water to ensure improvement in
systems. Therefore, JBF supports processes. It is common for women enrolment and attendance rates.
desert communities so that they can and the marginalised communities Marwar is an agrarian region
build traditional systems of water to be unaware of their basic rights. with about 80 percent of the work
management which use low cost, Public awareness campaigns, force deriving its sustenance from
user-friendly techniques and can workshops and trainings conducted agriculture and livestock. Due to its
be sustained by local communities. by JBF constitute an empowering low water endowment and frequent
Such traditional community-based process which educates people on failures of monsoon, agrarian
structures have been known to their rights so that they can rightfully livelihood is perilous, leading to
contribute to social cohesion and claim services they are entitled to. economic hardships in the drought
self-reliance. Availability of water and local periods and increased vulnerability
In Marwar, effects of water hygiene have a strong impact on the to the impacts of climate change.
insecurity are felt in every aspect educational profile of the people of Moreover, a lack of alternate
of people’s lives, including health, Marwar. Scarcity of water affects livelihood options worsens their
finance, personal and social well- schooling pattern of girls, as it is financial struggle. These conditions
being. Therefore, water insecurity can usually they who have to walk long have worsened over time and a lack of
be linked to a deteriorating quality of distances to fetch water. If it takes choices has limited the scope of action
life and chronic psychological stress. them longer to fetch water, they are that communities can take. JBF seeks
JBF aims to address this by ensuring left with lesser time for other chores, to provide an enabling environment
water security for people that will thus leading to irregular school in which communities are empowered
directly reduce their vulnerability and attendance and eventual drop-outs. and can take decisions that will reduce
impoverishment. Further, the scarcity of water affects their vulnerability to these conditions
Sanitation needs to be addressed hygiene behaviour. Most people in and hence improve their quality of life.
at both individual and household
W
levels. This can be achieved with
the help of health and hygiene
education, by designing appropriate
communication strategies that ater insecurity can be linked
encourage awareness on hygiene and
hand-washing and educate people
to a deteriorating quality of life and
on how these practices can eradicate chronic psychological stress
or reduce instances of diseases. JBF
13
Problem Tree
As a strategy to
address the issues
of water resource
management in its
project area, JBF has
identified the problem
areas that have resulted
in inadequate drinking
water for the people
of Marwar leading to a
deterioration in quality
of life.
Objective Tree
After having identified the
problem areas, JBF devised
an objective tree that aims
to tackle each problem area.
The Foundation has laid
down its aims and objectives
that will provide the much
needed support to create
an enabling environment for
the people of the project
area, thus ensuring that
availability of drinking water
for them is improved. Such
an achievement will have its
positive effects on health and
hygiene and will ultimately
result in improved quality of
life for the people of Marwar.
14
15
Traditional
Water wisdom
Water Related Adaptation Is Vital Due To
Diminishing Fresh Water Supply
F or centuries, the
population managed its scarce
water resources by attaching
sanctity and value to the core
principles of conservation,
equity and controlled
utilization of resources
16
This initiative is a part of a long-term
strategy corresponding to long-term
needs of the region.
A “Community Led Water
Management System” has been
evolved, which taps run off from the
catchment area (Agor, Gauchar or
Oran) through water or feeder channels
to a surface water harvesting structure
important to reduce vulnerability Interventions (talab, nadi or nada) located at the
of the population. Invariably, water
The adverse impacts of climate outskirts of the village and from water
related adaptation is vital, since
change can be addressed through harvesting structure to community
diminishing fresh water supply
an adaptive strategy that improves water harvesting tankas (underground
could be the most challenging issue
coping capacities of the population. rain water harvesting tanks) in the
concerning vulnerability as it affects
Jal Bhagirathi Foundation believes vicinity of the village. This decreases
not only availability of drinking
that a bottom up approach that evaporation and seepage losses which
water but also other sectors such as
acknowledges various coping occur in surface water harvesting
livestock, sanitation and health.
mechanisms developed through a bodies and reduces the distance
traditional iterative learning process women have to travel to fetch water
is most suited for its project area. leaving more time for them.
Key Facts Based on this concept, JBF works Sustainability of these projects
On an average the region on reviving the rich tradition of the is ensured through a three-pronged
witnesses 6 droughts in a AGO matrix alongside experimenting strategy. Firstly, social capital is
decade with modern technologies that created through strengthening of
Average rainfall in the are suitable for sustainable water community based institutions from
project area varies between management. JBF encourages village level to project level. Secondly,
200 mm to 400 mm village level institutions to undertake financial sustainability and community
51 percent of the total rural micro projects to revive or create ownership is ensured through a
habitations in the region traditional water harvesting systems. transparent system of Jal Kosh
are not covered by the Village volunteers are encouraged (Development Fund), in which people
government's water supply to plant native trees in order to deposit at least 30 percent of the
system help conserve landscape and retain project cost and nominal water charges
More than 75 percent of more water, thus preserving the for development and maintenance
villages in the area have AGO. Furthermore, JBF facilitates of the micro project. Thirdly, the
groundwater problems communities’ experimentation with Foundation focuses on capacity
associated with high TDS, modern technologies like Reverse building of the rural community for
nitrate and fluoride content. Osmosis plants through private- development and proper management
There is a wide consensus public community partnerships. of ecological resources.
that the surface
temperature would increase
at least by 2 oC in this
century, and Rajasthan
has been identified as one
of the most vulnerable
states in India that will be
adversely impacted.
Climate change would result
in a 5 to 25 percent decline
in monsoon precipitation in
northern and eastern India.
Climate change is expected
to heighten incidences of
diseases such as diarrhoea,
cholera and malaria.
17
Traditional Water wisdom
18
Evaluation of activities Success Story however believed that the rain
by Institute of Development provided them with enough water
Studies, Jaipur ( percent sample - Gawai Talab at Mandali:
for most of the year, if only they
households (hhs) reporting on Collective will for water
were able to retain it.
project’s impact) The village of Mandali receives
erratic rainfall and the situation has People of Mandali, with help
worsened over the years due to from JBF, got together and formed
95 percent hhs: reported increase
changing climate. The village pond their own Jal Sabha (village water
in availability of drinking water
98 percent hhs: individually called Gawai Talab had a limited users association). The members
benefited capacity and was unable to harvest undertook a participatory planning
68 percent hhs: reported the full potential of its catchment exercise and decided to increase
reduction in distance for fetching area. As a result, water harvested the capacity of the pond. They
drinking water in it lasted for only four months raised 30 percent of the project
80 percent hhs: reported increase each year, forcing residents to
cost and deposited it in the Jal Kosh
in drinking water availability for buy water for the remaining eight
(development fund). The pond was
livestock months. People of the village
80 percent hhs: participated in
decision making
T his amalgamation
of modern technology
alongside traditional
water harvesting
structures, both managed
by the same communities
is an effective adaptation
strategy to climate
change
19
worked upon and its capacity was
increased. Upon completion, people
of Mandali were happy to discover
S ocial capital is created through
strengthening of community based
that the pond harvested enough institutions from village level to project level.
water to last for up to 10 months in
a year. Volunteers from within the
village offered to clean the catchment The pond now provides water for in a month. A user charge of Rs.
area of the pond to improve its the neighbouring 8 to 10 villages. 100 per tanker has been fixed
water quality. They even made The village people contribute for its for people from outside villages.
water channels in the catchment and upkeep and have set up a system of Money collected through sale of
planted trees to improve water inflow. equitable distribution. Each individual this water is deposited in the Jal
is allowed to take one tanker of water Kosh and is used for maintenance
of the pond.
People of Mandali are
dedicated to maintaining and
improving their water resources.
Through their combined efforts,
they have successfully set up
an example of social cohesion
addressing the adverse effects of
climate change through a process
of sustainable water management.
20
21
Enabling
Environment
Facilitating An Enabling Environment For
Community Action
Context the local bio-diversity. The community institutionalised support system and
based institutional framework for democratic processes. The socio-
Common property resource management of the commons political apparatus has held back
management traditionally practiced through collective wisdom has broken conducive civil society response
by communities of the Thar region down due to centralised control towards sustainable empowerment.
has been an inseparable part of resulting in absence of community As a result, even after government
the cultural heritage of the desert sense of ownership and increased spending of billions of dollars in the
and played an important role in dependence on the Government. past 60 years, drought and water
maintaining livestock and preserving This has led to a poor usage of the scarcity continues to be a recurring
T
phenomenon in Rajasthan.
A centralised system tends
to be oriented more towards
he community based institutional framework for capital accumulation and leads to
unsustainable development. Building
management of the commons through collective wisdom social capital is, therefore, crucial
has broken down due to centralised control to establish an effective system of
water resource management. The
process involves building social norms
and networks that develop people’s
ability to work together on common
endeavours, leading to collective
action.
Interventions
Facilitating an enabling
environment for community action
is the most critical aspect of the Jal
Bhagirathi Foundation’s philosophy
and its core strategy seeks to
nurture and promote social capital
for community action and decision-
making which has been translated
in the field as a four-tier institutional
arrangement for water management.
22
Through mobilisation, trainings, Jal Samitis (water development way, it is able to balance macro level
workshops, orientation and capacity groups) exist in the tier above the Jal expertise with a focus on local needs.
building, the Foundation enhances Sabhas. Covering a much larger area Finally, the Jal Sansad
community’s capacity to work or ‘block’, these forums comprise of (stakeholders’ forum) represents
collectively to address its common members from Jal Sabhas and key the entire Marwar region, meeting
needs, thus fostering greater inclusion community leaders from the area. annually to review the progress
and cohesion, increasing transparency Jal Sabha members are specifically made by JBF. An annual work plan
and accountability. Networks and chosen for their local knowledge, is prepared by them on the basis of
relationships that exist within and leadership qualities and integrity. Jal the previous year’s progress. It acts
between community-led bodies allow Samitis meet on a periodic basis to as a platform for stakeholders to
people to voice their concerns at the review proposals received from Jal participate in the creation of JBF’s
village-level and impact the water Sabhas and forward the selected ones annual strategic planning document,
resource management in their region. to the tier above for consideration thereby affecting change at the
As such, a four-tier water governance and approval. They develop strategies highest possible level.
structure has emerged to ensure to solve prevailing water issues and This four tier water governance
active participation of the beneficiary build equitable systems for disbursal structure has provided stakeholders
community, thereby institutionalising of financial resources within the block. with a formal network through which
social capital. Jal Parishad (water forum) is a they can seek solutions to their water
The base tier consists of Jal Sabhas project-level institution comprising of concerns. Regular interaction between
(village water users association), people’s representatives and experts the tiers has enhanced their ability
the decision-making bodies for from reputed water institutions. to collaborate on natural resource
water resource development at the They decide on approval of grants development in the region. Most
village level. They are responsible to projects throughout the region, importantly, the institutionalised social
for management of existing and endorsing projects that adhere capital has enabled local people to
future water harvesting structures. Its to water development strategies revive a forgotten tradition of self-
functioning is based on the principles prepared at the local level. This governance at the village level.
T
of democratic governance and
participatory management, which
inculcates accountability from the
grassroots levels. JBF works to ensure he foundation enhances community’s
that all participants of the Jal Sabha
capacity to work collectively to address
have an active and equal voice when
making decisions. its common needs, thus fostering greater
inclusion and cohesion; increasing
transparency and accountability
23
Building Social Capital
24
Case Study planning exercises organised ensuring availability of quality
by the Jal Sabha. Together they drinking water for everyone.
The village of Sarwadi in managed to increase the nadi’s Enthused with the success of
the Barmer district of Rajasthan capacity and harvest more water the village nadi, the community
could barely meet the day to day from its catchment area. The expanded the scope of its work
water requirements of its 400 nadi was completed and 30 and has succeeded in raising
households. Due to its location at percent of its cost was raised by funds for revival of yet another
the end of a water pipe line, the the community and deposited in village talab (pond) called Gawai
village received water only once a the Jal Kosh (development fund). Talab and construction of a school
month. As a result, villagers were Maintenance of this nadi required tanka (underground roof top rain
forced to purchase water from over that the community contributed water harvesting tank) called
70 km away. for its upkeep as well. The idea of Saraswati Jal Kund, fondly named
To address this grave situation, charging money for this met some after the Goddess of Knowledge,
the village community decided to local resistance but the community Saraswati. In this way, the
excavate their own village nadi took a collective decision to charge village of Sarwadi has started a
(pond) known as Ghoda Nadi. In Rs. 20 per tanker through a token process of building social capital,
consultation with JBF, the village system. Money from this fund by encouraging community
formed a Jal Sabha. Putting aside was eventually used to appoint a participation at all levels and
their prejudices on caste, all watchman to safeguard the nadi taking over the control of its land
sections of the village community from animal and human misuse, thus and water management.
participated in a number of
25
Building Social Capital
26
27
Empowering
Women
Women’s Central Role As Users Of Water
Resources Is Well Known
28
Interventions institutional space, allowing women decision making process. As a result
to pursue development goals for the of this initiative, women’s access to
Jal Bhagirathi Foundation is betterment of herself, her family and and control over natural resources
involved in ensuring that water her community. has improved, thus substantially
availability also has a significant These institutions have taken two reducing the time and effort
impact in terms of women’s forms, namely Jal Sabhas or Village required for water collection. The
empowerment. Experience shows Water User Associations and Jal impact on the community, in terms
that while regenerating the resource Mandals or Self-Help Groups. of equitable water provisioning as
base may be a technical issue, JBF has taken a participatory well as in the larger framework of
management and administration approach to Gender and Water social and gender equity have been
of water resources is an issue of Management by enabling inclusive significant.
governance. Equitable access governance in the Jal Sabhas, With a view to promote women
and distribution depends on the facilitating equal participation of empowerment and ensure that
existence of participatory and men and women in the decision they are involved in the process of
democratic decision-making bodies making process. At least one woman development, they are encouraged
with the competence, credibility and is encouraged to occupy a leading to form Jal Mandals or self-help
authority to intervene in the private position in the Jal Sabhas, thus groups. These groups typically
as well as public spheres in defence ensuring women representation and consist of 10-15 women who come
of these principles. Efforts have their voice is heard in the community together for the common purpose
primarily focused on the creation of
W omen’s access
to and control over
natural resources
has improved, thus,
substantially reducing
the time and effort
required for water
collection
29
Gender and Water Management
30
J al Bhagirathi Foundation is involved in ensuring
that water availability also has a significant impact in
terms of women empowerment
31
Success story Jogmaya Jal Mandal (women’s SHG). the village and applied to the bank
The group initiated a practice of for loan. Unfortunately, the bank
“ I have been a slave to this savings. They opened a bank account manager who was to sanction the
idani* all my life…… and even started inter-loaning to loan was transferred to another
I promise to rid my daughters meet their needs. Further, the group branch, leaving the women’s dreams
of the same fate” decided to solve their problem in a state of despair. However, true
of drinking water. Hence, they to their nature, they visited the
Situated at a distance of 40 approached JBF and after a number new bank manager to ask for loan.
kilometers from Jodhpur, the village of discussions with the Foundation, Eventually their perseverance paid
of Rampura is scattered in dhanis or the women opted to build individual off and their water tanka (water
hamlets. The only water source, the rain water harvesting tanks in their harvesting tank) project is now
village pond, is located at a distance homes. underway.
of three kilometers from the village. However, lack of financial capital These women have set
Women had to fetch water from this was a major impediment to this plan. an extraordinary example for
pond everyday and their drudgery But the women were determined and other women of rural Marwar.
was further increased by the fact that so applied for formal credit from a Through sheer determination and
they did not have storage facilities bank and carried out systematic and perseverance, they have ensured that
at home. Moreover, during summer timely savings. They pursued their their daughters are freed from the
months when the village pond dried dream for over 12 months. burden of idanis.
up, they would have to walk to six Finally, the day came when
kilometers to collect water. they could begin making the tanks.
To address these day to day They approached JBF for technical *An idani is a small ring
problems, ten women from the assistance and cost estimations, used to stabilise a large urn of
village got together and formed the identified construction workers in water on a woman’s head
32
33
Nursing
Education in
the Desert
School Attendance Is Strongly Linked To
Availability Of Drinking Water
W ater shortages
at home also affect school
attendance when children
(especially girls) must help
their mothers fetch water
for the family
34
JBF helps in establishing children’s groups
to oversee the management and maintenance of school
water harvesting tankas
35
The village decided to construct to get involved in conservation
Achievements a tank in the school connected to plans around their village.
its roof-top, such that its water Inspired by the success of the
Tankas have been built in 80 schools of the intake was maximised. This plan school tank, students have now
project area and a storage capacity of 3.4 was implemented with community started a “piggy bank” in which
million litres has been created. members contributing up to 30 every student contributes a rupee
percent of the construction cost per month. This money is deposited
Schools have formed their own Jal Dals, (Rs 54,395). The new tank was into the Jal Kosh (village develop-
comprising of students who are responsible constructed with a capacity of 40 ment fund) and is used for mainte-
for maintenance of the structures. kilolitres. nance of the tank and for purchas-
Finally, the community decided ing water in times of distress.
24,960 children have benefited from the that maintenance of the newly In this way, the Upper High
project. constructed tank was vital for School with its water tank, named
ensuring its sustainability. Thus a Saraswati Kund, has become a
Schools now remain open in dry season Jal Dal, constituting of a group of splendid example of how village
and attendance rates have improved signifi- students, was formed to assist in people, school administration and
cantly. its maintenance work. The school students can work together to
teachers also took up the respon- ensure that every child gets his/her
sibility to educate students about right to education without worrying
water distress and encourage them over availability of drinking water.
Case Study
The Upper High School of Godawas
village used to experience extremely
poor enrolment and attendance rates.
Non availability of drinking water in
school premises led to zero atten-
dance, especially during the summer
months. Children, who had to spend a
lot of time helping their mothers fetch
water for household needs, were
forced to let go of their basic right to
education for prolonged periods of
water distress.
In search for a sustainable solution
to this problem, people from this
village together with the help of JBF
constituted a Jal Sabha, a village
level body which plans and executes
solutions to water related problems.
36
37
Securing
Life, Health
& Dignity
Water Security And Access To Sanitation
Have A Mutual Impact On Each Other
Context central to poverty reduction. There hazards, while new issues like liquid
is a global consensus that hygiene and solid waste management have
Water security and access to promotion is vital to development also emerged. There is an urgent
sanitation have a mutual impact as it reduces the burden of diseases. need for a holistic approach to enable
on each other: improper sanitation Recently, the Water Supply and access to sanitation facilities, promote
undermines the availability of safe Sanitation Collaborative Council hygiene practices and enhancing
drinking water while shortage of has spearheaded a global campaign water security.
water leads to serious sanitation known as WASH to specifically
issues. Indisputably, water and address these issues.
sanitation facilities need to be The Millennium Development
developed in rural areas as it is Goals (MDGs) aim to halve the Key Facts
proportion of people without access
to clean water and basic sanitation Rajasthan has a sanitation
by 2015. Human development is coverage of 34 percent
more closely linked to access to safe
The average person in the
water and sanitation than any other
region spends 12 percent
development indicator. Therefore,
of his/her annual income
achieving this target is important
on treatment of water-
to ensure that other MDGs are also
borne diseases
met.
In the Marwar region poor Over 70 percent of the
hygiene practices, open defecation health problems of children
and minimal environmental in primary schools are due
sanitation are taking a major toll on to inadequate water and
health. Such customary practices sanitation facilities
entrenched over time have lead
to deep-seated behaviour which Sanitation and hygiene
is hard to change. With increased coverage in the rural areas
population, these practices have stands at a dismal 14% as
become a major cause of health per the 2001 census
38
Toilet
Interventions institutions, called Jal Sabhas, have to improved personal hygiene and
been capacitated to develop water waste disposal in the area. Through
Inspired by the WASH campaign, management systems, construct the ongoing awareness campaign,
JBF has adopted a multi pronged sanitation facilities and operate many others have learnt about the
strategy: creating supportive systems for solid and liquid waste problems of poor sanitation and
arrangements for households to management. Individuals residing in hygiene as well as how to address
make decisions, promoting demand a dhani approach their Jal Sabha for them.
for sanitation, initiating behaviour construction of a toilet and contribute
change, and stimulating systems of 50 percent of the total cost in the Achievements
local supply and management which form of cash and/or labour. Individual
provide better facilities for waste contributions serve to inculcate 40 percent of the households in
disposal at the household level. a sense of ownership and value, the project village constructed
Initially, a pilot project supported ensuring maintenance of the facility sanitary facilities within six
by the “Wells of India”, was and thereby enhancing the project’s months after JBF mobilised the
implemented in a village cluster in sustainability. Moreover, decentralised village.
the Jodhpur district. This project community-led institutions facilitate
mobilised local communities and Each toilet has been built with 50
a bottom-up approach to sanitation,
provided a momentum for further percent household contribution.
thereby bringing a behavioural and
expansion of the WASH program, attitudinal change.
which has now been up-scaled to 35 percent of the households
A campaign has also been initiated
cover seven more villages with are conducting solid and liquid
to boost awareness of sanitation,
the support of WFI and PC. The waste management in an
health and hygiene. Through various
project has three inter-related environmentally responsible
community initiatives such as wall
activities: revival and construction manner.
paintings, nukkad natak or street
of traditional rainwater harvesting plays, films, slogan writing and
systems to ensure availability of water, Widespread use of these toilets
footwalks, the people have become
construction of sanitation facilities, demonstrates a significant
aware that the issues of water,
and promotion of improved hygiene change in deep-seated
health and sanitation are often
practices. behavioural patterns.
inter-connected; solving one will
Community institutions formed in indeed have positive impacts on the
the nine dhanis (hamlets) across the 1200 people in the project
others. The project has enabled a
village area were empowered from villages have been trained in
large portion of the communities to
the project’s decentralised planning water, sanitation and hygiene
construct sanitary facilities, that leads
and implementation processes. These practices.
39
Case Study construction of household toilets. Wells for India
Munni Devi realised that this would
Munni Devi’s son had been suffering solve her problem to a great extent but Wells for India is a UK registered
from diarrhoea and missing school for she also knew that she would have to Development Organisation that has been
the past three months. According to local face substantial resistance from family working with the poorest communities in
beliefs, an evil spirit had engulfed the members. Rajasthan since 1987. WFI was founded
child’s body and so the family was advised For Munni Devi, the battle to build by Dr. Nicholas Grey and his wife Dr.
to make offerings to the local deity to save a household toilet began at home. Mary Grey in 1987 with an aim to help
the child. However, when the illness didn’t Initially, her husband was resistant to the poor and disadvantaged groups in
get any better after months, Munni Devi the idea because he believed it would the rural areas of Rajasthan.
began feeling helpless. pollute the house. Some persistence
Then one day, she heard of a film and artful persuasion, however, soon Wells for India’s work focuses on
screening in her village organised by convinced him of the benefits for the rainwater harvesting and wide social
“Marwar Media”, the community media entire family. Together they made and economic benefits it brings to the
unit of JBF. Curious to know more, she an application to the Jal Sabha for poor communities with the belief that
attended the screening with her three construction of a toilet in their home water provision is an essential foundation
children. The film was an eye opener for and contributed 50 percent of the for all other forms of development.
Munni Devi and she was surprised to cost. Munni Devi keenly monitored the Their work in Rajasthan for the last 21
discover that her son had been suffering construction and within one month, the years has illustrated how availablity of
from diarrhoea which was an illness caused household toilet was ready. safe potable water not only improves
by consumption of contaminated water. Munni Devi and her family are now health and releases time and energy of
She also learnt that contamination of water proud owners of a household toilet in women, but also improves poor people’s
bodies is preventable if people in the the village. She is now encouraging income, education, as well as social and
village began using toilets. This would also other women in the area to come cultural well-being. The communities are
save them from walking long distances to forward to construct toilets and follow carrying out many activities themselves,
answer nature’s call and will ensure their healthy sanitation practices. enabling to take next step towards
privacy. better sustainable future. Wells for India
Later, she heard that a newly formed has collaborated with Jal Bhagirathi
Munni Devi (in pink) standing proudly
Jal Sabha in her dhani, Sarano Ki Dhani Foundation to create model villages in
with her family and their new toilet.
had begun taking applications for the Thar desert which not only showcase
best practices in water harvesting
but also bring dignity to the poor
communities and healthier life styles
through sanitation and hygiene.
40
41
Strategic
alliances
Water Crisis Is Essentially A Crisis Of Governance
Context parts of India, especially the drought even become a catalyst for conflicts.
prone areas, with poor social and Inadequacy of water institutions,
Water is the basic requirement economic indicators, will face a severe fragmented institutional structures
for life and has a direct bearing on water crisis in near future, which (sector by sector management
all socio-economic development. will be even worse than the present approach and overlapping or
Availability of water is essential for situation. conflicting decision making
development of any human society as The water crisis is essentially structures), and diversion of public
it is directly linked to sanitation and a crisis of governance. Weakness resources for private gain are some
health. According to the Stockholm in governance systems has greatly serious problems pertaining to the
Environment Institute, the percentage impeded progress towards sustainable water sector.
of world’s population living in development and balancing of Although there is no agreed
countries of significant water stress socio-economic needs with ecological definition for water governance, it
shall increase from 34 percent in sustainability. The conflicting interests is generally agreed that the basic
1995 to 63 percent in 2025; those and lack of cooperation between principles of effective governance
living in poorer countries in Asia and those sharing precious water include participation of all
Africa with low and unreliable rainfall resources is leading to a deterioration stakeholders, transparency, equity,
and high levels of utilisation, will be at of living standards, degradation of accountability and responsiveness.
a greater risk of water scarcity having the local environment and political Sound water governance requires
severe impacts on their lives and and economic instability. In the certain reforms in policy and
livelihood. It is anticipated that large present scenario, water issues could institutions and effective enforcement
of laws and regulations that are
essential for sustainable water
resource management.
Moreover, participation of
people is vital for the success of any
policy on water governance. There
is a need for NGOs and CBOs to
work together to strengthen the
civil society’s participation in water
policy formulation, knowledge
sharing, linking stakeholders, raising
awareness, organising meetings and
building consensus on water laws and
governance.
42
Key Facts policy is “Universal access to safe systems by handing over systems
drinking water covering all villages to Water Users Associations
Water Policy Status: The State and habitations”. But it is unable (WUAs) does not mention women
of Rajasthan is the most severely to provide either universal access, representatives on the associations.
water distressed State in India or safe drinking water. Piped water
Health Sector Policy: While
and it has adopted a Water Policy supply in both urban and rural
there is no single health sector
for the State, for the first time in areas is badly contaminated and
policy document for the State,
April’ 10. known to be unsafe for drinking.
the World Health Organisation
The State has differential norms
Water Governance Status: (WHO) estimates that 80 percent
for providing safe drinking water
In spite of a Water Resource of all sickness and disease can
to the rural and urban population
Department, five other be attributed to non-potable
which vary between 40 lpcd (litres
departments deal with water water and inadequate sanitation.
per capita per day) in rural areas
resources, which are: Public A study in Jodhpur found that
to 125 lpcd in urban areas.
Health Engineering Department about 70 percent of the sample
(PHED), Agriculture Department, Ground Water Policy: Policy of population was suffering from
Watershed and Soil Conservation subsidising power for irrigation at least one type of water-borne
Department, State Groundwater has led to a situation where disease. High levels of water
Department, and Central Ground ground water withdrawal is 104 contamination- including dissolved
Water Board without coordination percent of water available, which solids, bacteriological and chemical
with each other. has led to over exploitation of 122 contaminants are found all over
Agricultural Policy Status: More blocks and 63 blocks are critical Rajasthan. Moreover, fluorosis is
than 75 percent of the State’s of the total 236 blocks in the emerging as a major public health
population resides in rural areas State. Unsustainable extraction of crisis for Rajasthan, with about
and is dependent on agriculture. ground water is leading to serious 25 percent of settlements already
The state suffers from chronic deterioration of water quality, endemic and affected to varying
water scarcity as the quantity and with greater concentrations of degrees. There are indications
duration of rainfall is uncertain, fluoride and salinity, causing that if an adequate response is not
with the frequency of droughts irreparable damage to the ground developed soon, it could well have
over the past 102 years so high water aquifer. Since 90 percent devastating consequences for the
that there were only 9 years of drinking water, and 60 percent state.
when none of the districts and of irrigation water, come from
Education Policy: Rajasthan does
villages were affected by drought ground water sources, sustainable
not have a clearly articulated
but even in the face of such management of the ground
policy document without which
daunting circumstances, the State water resources therefore is a key
there is an absence of a common
Agriculture Policy never took priority for the State.
negotiated vision to integrate
cognizance of the scarce water
Gender Issues: Role of women formal education with the rich
resources while formulating crop
in water management is missing traditional Water Resource
targets and cropping patterns.
in any policy document. Even the Management which has been the
Drinking Water Policy Status: present policy of decentralising key to the survival of the people in
The main objective of the PHED management of irrigation this desert state.
43
Interventions influence public attitudes and to bodies, voluntary and community
pressurise public policies which will organisations working on the issue
An integrated approach to help in attaining an equitable, just on common platforms to discuss and
water resources management is and sustainable paradigm of water debate the national level policies.
critical to the survival of the State of governance. Similarly, to generate viewpoints,
Rajasthan in which 70 percent of its JBF has developed a create pressure groups and demand
population depends on agriculture comprehensive advocacy strategy for effective functional strategies,
for their livelihood of which water is that focuses in creating awareness, JBF has developed linkages with
a key input. This can be possible by generating constructive responses, government machinery, academia,
building capacity for more efficient eliciting partnerships, developing research institutions, voluntary
management of water resources, in conscientious citizens at local, agencies, donor agencies, media
terms of policy framework as well regional, state and national levels. and individuals. JBF’s “Water
as promoting best practices in water At the local level, the strategy Resource Centre”, has an important
management based on traditional focuses at developing an effective role in strengthening the advocacy
technologies as well modern network of villagers to become a component of the organisation. It
innovations. pressure group for institutionalising is an appropriate hub to showcase
Jal Bhagirathi Foundation has right-based governance. At the experiences and disseminate
initiated an action oriented advocacy regional level and state level, JBF knowledge to people and generate
campaign which demands a has concentrated in developing positive and effective responses.
multifarious strategy that will address partnerships and interacted with
issues of concern and advocate rights opinion makers and politicians to
issues at local, regional, state and sensitize them of dominant issues
Achievements
national levels. A strong advocacy along with plausible solutions to Major Conferences and
component has been built in the overcome the problems. National Consultations:
organisational process to enable level advocacy plan of JBF entails i. JBF is the first NGO in Rajasthan
villagers, community leaders and efforts through conventions, that advocates legal reforms
development workers to gain access conferences and workshops to through effective groundwater
and voice in decision making, to bring the government, local legislation. In February 2005, a
National Consultation “Looking
A
to the Future”, was organised
on the theme of ground water
management in Rajasthan. The
strong advocacy component has been conference discussed water policy
built in the organisational processes to enable in Rajasthan with particular focus
on groundwater management
villagers, community leaders and development and triggered a statewide debate
workers to gain access and voice in decision on institutional and legal reforms
making to influence public attitudes required to regulate and manage
ground water. The Rajasthan
44
Chief Minister Mrs. Vasundhara from India, Pakistan, Sri Lanka,
Rajye, Dr. Maxine Olson UN and Bangladesh and understand
Resident Representative in the nature of competing water
Networking
India, Political Leaders, Senior claims and discuss mechanisms I. JBF is the Founder member
Bureaucrats from the Central and to manage them. The conference of the “Jal Biradari” a national
State Governments, well known was inaugurated by H.R.H. The network of more than 1000
Water Resource Management Prince of Wales, and had a very NGOs working on advocacy
Experts from India and abroad, wide participation of Experts from of water issues and which has
prominent civil society members the Indian sub-continent, Israel, branches in every state of India.
and officials from UNDP, UNICEF, Afghanistan, Dubai, State and The organisation has conducted
Italian Embassy, European Union, Central Government and from 621 state-wide campaigns and
Aus Aid, USAID and other donor a wide range of international 117 Nationwide campaigns on
organisations attended the organisations like Italian Embassy, issues related to water.
conference. UNDP, UNICEF, SIDA, DFID, World II. JBF has founded the ‘Marwar
Bank, European Union and others. Lok Vikas Jal Manch’, a
ii. As a follow up to the
recommendations of the Expert network of 125 NGOs of the
iv. A national consultation “A Right
Committee for Integrated Jodhpur division. This platform
to a drink for Life” was organised
Development of the Water has been created to address
at the Water Resource Centre
Resources of Rajasthan, JBF common issues of development
in September 2008, to discuss
organised a workshop titled and to promote sustainable
issues relating to the availability
“Marudhar Main Jal Niyojan” management of natural
of portable drinking water and
in October, 2005 in Jodhpur resources. It has campaigned
the citizens right to safe drinking
to debate on a comprehensive against the pollution of the Luni
water. Participants included the
“Water Policy” for Rajasthan. It River (the only river in western
Italian Embassy, UNDP, UNICEF,
was presided by Governor H.E. Rajasthan and indisputably the
State Government, Experts in
Mrs. Pratibha Patil (Presently, the most polluted river in India). As
Water, Law and Development.
President of India). The Leader a result of the campaign, the
v. A national consultation titled Government sanctioned USD
of the Opposition Mr. Ashok
Ganga Awahan (the call to save 150 million for cleaning and
Gehlot (Presently, Rajasthan Chief
the Ganga) was organised at the taking preventive measures to
Minister), Members of Parliament,
Water Resource Centre in Jodhpur stop further pollution of the
Members from the Legislative
in January, 2009. The delegates river.
Assembly, Panchayat Leaders and
from across the country debated III. JBF is a member of the
Senior Politicians across party lines
the environmental impacts of the International Union for
participated in the discussions.
successive dams that are under Conservation of Nature (IUCN),
iii. An Asia-Pacific Regional construction on the river and its the largest conservation
Conference titled “Towards increasing pollution. The meeting network in the world.
a Sustainable Water Future” ended with a ‘call to action’ and IV. On the invitation by Mr.
to discuss water conflicts and further meetings at Delhi which Bill Clinton, Ex-President
strategies for their resolution finally resulted in intervention of America, Jal Bhagirathi
was organised in March, 2006 by the Government of India and Foundation joined as member
with support from the Italian ordinance were passed in February of the Clinton Global Initiative
Development Cooperation, 2009 to redress the issues raised and participated at the Asia
UNDP, UNICEF and SIDA. The at the conference. Regional Meeting in Hong Kong
objective of this conference was (2008) where it made a joint
to share regional experiences commitment to action.
45
Highlights
I. JBF is member of the Steering Committee of the European
Commission-Rajasthan Government State Partnership
Program which supports water governance reforms with
the formulation and implementation of a very progressive
Water Policy, water related legal framework, and institutional
reforms.
II. JBF has been appointed as the Nodal NGO for Jodhpur
division by Government of Rajasthan with the intention to
work closely in partnership with the Foundation and be able International
to upscale the best practices identified in JBF projects as
well as share the leanings with the public in joint awareness
Networking
campaigns or water literacy drives. I. Participation in the World Water Week
III. JBF was appointed as a member of the “Expert Committee in Stockholm
for Integrated Development of Water Resources”, constituted II. Participation in the 13th UN
by the Government of Rajasthan to frame and recommend a commission for sustainable
‘Water Policy” for the State. development in New York
IV. JBF is a member of the Rajasthan Community Business III. Participation with an Exhibition Stall in
Alliance on Water, a committee set up by the Government the Water Fair at the
of Rajasthan under the auspices of the “World Economic World Water Forum in Mexico in 2006.
Forum”, to identify areas for improving the quality of water IV. Participated in the Regional
and waste water services through public-private-community Conservation Forum organised by the
partnerships. IUCN in 2007 in Nepal
V. Mr. Rajendra Singh, the Vice Chairman of JBF, is a member of V. Participated in the World Conservation
the Prime Minister’s Advisory Committee on Ground Water Congress organised by the
Management. IUCN in 2008 in Barcelona
VI. Indian Postal department released a Special Cover on World VI. Participation by hosting side events and
Environment Day (June 5, 2005) on the activities of the Jal with an Exhibition Stall in the
Bhagirathi Foundation. Water Fair in at the World Water Forum
in Istanbul in 2009
46
47
maharaja
gaj singh jal
sansthan
Water Costs Nothing For Those With Everything,
And Everything For Those With Nothing
Context with nothing. The poor pay huge take care of the household; so it is
sums for small amounts of water. their responsibility to find and fetch
Marwar region has been reeling To procure water, they walk great water for their families. For girls, the
under severe water stress and distances, wait hours, and compete lack of clean water and sanitation
repeated droughts are as much a man with other equally desperate people facilities close to home turns into lost
made calamity as a natural disaster. for the precious resource. Overcoming opportunities to go to school, learn
Breakdown of traditional water inequality is more than making sure marketable skills, and fully participate
systems and structures, erosion of that all people receive 20 litres of in their communities. When women
catchments areas and excessive use water everyday - those 20 litres must and girls have to collect and carry
of groundwater resources is resulting be clean and affordable - and free for water, or walk long distances to find
in further depletion of the scarce the poor. somewhere to go to the bathroom,
water reserves. The key to solve this The burden women and girls bear they lose time that could be spent
problem lies in efficient management is far more than their fair share of going to school. Many parents,
of natural resources especially water. the costs of the water and sanitation concerned about the lack of hygiene,
Water costs nothing for those with crisis. Traditionally women and girls safety and privacy in school latrines,
everything, and everything for those
T he burden women
and girls bear is far more
than their fair share of
the costs of the water and
sanitation crisis
48
withdraw their daughters once they scale. It has been involved in reviving to mobilise communities in water
reach puberty. traditional water harvesting systems resource management.
Gradual emission of greenhouse and synchronizing them with health, This institution disseminates ‘best
gases is making the world warmer education and overall livelihood practice’ in community management
and warmer. Our immediate activities. and control of natural resources and
global priority must be to create Creating awareness and building strengthens existing civil society
strategies to ease the threats to capacities of user communities to networks to promote community
human development. The effects manage their natural resources will participation in adaptive strategies
of climate change - rising sea enable them to become self reliant. to climate change and environmental
levels, droughts and deluges, and The Foundation therefore regeneration.
erratic temperatures, will affect the established a “Water Resource The Water Resource Centre focuses
health, security and livelihoods of Centre” for collective action through on innovation in natural resource
millions of people worldwide. No training, capacity building and development and social engineering.
matter what we do now, in the next information dissemination activities. It is the venue of national and regional
one hundred years the world will conferences, conventions, workshops
change dramatically as a result of and symposiums to support the
the greenhouse gases that we have
Intervention objectives of the Foundation. This
already pumped into our atmosphere. Jal Bhagirathi Foundation has is also the venue for networking to
Higher air temperatures will increase established a “Water Resource create public awareness and optimise
evaporation from the oceans and will Centre”, as an institution that social cohesion and emotive bonding
speed evaporation of water from land. is a conclave to exchange ideas among communities by providing a
Rainfall patterns will change - dry and experiences by civil society platform of continued interaction.
areas will get drier and wet areas will groups from all over India and As community members from
get wetter. Climate change will also abroad. The Water Resource Centre across the state and even the country
bring more extreme weather events promotes an active and enlightened collect at the Water Resource
in the years to come leading to severe rural community by training and Centre it shall foster partnerships
water crisis which is a looming threat capacitating rural volunteer groups for experience sharing, and policy
to the survival of humanity. Such by accomplished social workers advocacy.
extreme situation requires immediate
action.
Water is not a commodity - it is a
J
necessity for life. Collective Action is
the need of the hour.
Jal Bhagirathi Foundation has
followed this approach of collective al Bhagirathi Foundation has established a
action and has been successful in “Water Resource Centre”, as an institution that is
mobilising communities to come a conclave to exchange ideas and experiences by
together and rejuvenate dormant
civil society groups from all over India and abroad
water harvesting traditions on a large
49
Activities
Water Resource Centre with its effective outreach to all seven districts of Marwar region and to a
range of stakeholders - communities, Panchayati Raj Institution (PRI) members, block and district
government officials and NGO workers from within and outside Marwar, including other states of
India and other countries has hosted regular networking.
The Water Resource Centre is a repository of knowledge, best practices, useful data and
information related to water quality and availability.
The Centre proactively engages with the state and local governments to mainstream schemes and
programmes so that communities are able to voice their views and influence policy.
The Water Resource Centre establishes partnerships with national, international resource centres
and explores collaborations.
The Water Resource Centre has emerged as a centre of excellence in imparting training and
knowledge on community based natural resource management in the Marwar region as well as
state wide and nationally.
The Water Resource Centre has established institutional capacities and systems for developing
and regularly updating its repository of local, national and international best practices as well as
manuals and guidelines on community based approaches
Water Resource Centre as a conclave for networking and policy advocacy has partnerships with
national and international resource centres, technical agencies, experts, knowledge networks and
through participation in major water related events such as the World Water Week, IUCN, World
Water Forum that provide exposure and serve as a channel for flow of knowledge and experience.
Workshops, conferences and knowledge sharing forums are organised at the Water Resource
Centre to bring in national and international experience on water policy and practice, to engage
on policy issues and to discuss common areas of concern.
Fellowships and opportunities for internship are granted at the Water Resource Centre to
encourage action research and policy work on water.
50
Community Media
51
marwar
community
media
Media plays a vital role in ensuring a democratic
functioning of any society
Challenges mainstream newspapers and news that it can initiate positive social
channels. As a result, people of this change and provide a real voice
Media plays a vital role in ensuring region do not have a channel to voice to disadvantaged communities.
a democratic functioning of any their grievances and bring them to Participation of people at grassroots
society. It acts as a watchdog for the forefront to initiate change in level ensures a sense of ownership,
the society and provides a channel policy. pride and involvement which is
through which people are connected The concept of community media critical to introducing change.
to the governments. However, has been developed especially to In a region where only 60
mainstream media often tends to provide a voice to those sections of percent of the population is literate,
ignore some of the core challenges society whose problems are rarely visual communication is perhaps
faced by marginalised sections of the heard. Community media can play the best channel that can be used
society Evidence suggests that there an important role in community for communication, as video not
is minimal coverage of news relating empowerment. The power of only captures the attention of the
to the people of rural Marwar in the community media lies in the fact community but also have a lasting
impact on them. Thus they empower
people to take greater action and
encourage government to make
reforms.
Interventions
In order to provide a real voice
to the marginalised people of the
Marwar region, with the support of
Irish Aid, Jal Bhagirathi Foundation
in collaboration with Video
Volunteers, an international non-profit
organisation, has set up a Community
Media Unit (CMU) called Jal Chitran.
The Unit has been functional since
March 2008 and comprises of a team
of highly motivated young people.
The team was handpicked from the
rural belt and empowered through
extensive training sessions.
52
The program operates by setting powerful and cost-effective way to Secondly, the videos inspire audiences
up a Community Media Unit (CMU), reach large numbers of people. with ‘success stories’ of local people
which is a local production unit run Each film of the CMU has a dual who are making a difference. The
by seven to ten full-time community focus. Firstly, the films disseminate the coming together of the entire village
members trained by Video Volunteers message that local people must take to watch and engage with these films
in all aspects of video production. Jal the lead in their own development. also encourages social cohesion.
Bhagirathi Foundation supports the
CMU till it becomes self sustainable.
Achievements
The CMU produces and screens
regular video magazines, focusing The Community Media Unit of JBF is called the Jal Chitran.
on critical issues in the villages. The unit has overcome the barrier of illiteracy and communicated
These films are an effective way of to people in a visual medium that they find compelling. Far-flung
accelerating social as well as policy communities have had the opportunity to share knowledge and to
change by engaging large numbers of advocate in their own words with authority. The videos themselves
deprived people. provide critical information that had never before been shared
JBF aims to move towards in these media-poor communities. They also allow NGOs to
community ownership and expand their program by sharing best practices and successes and
sustainability with the help of the encouraging greater participation.
CMU. It provides a platform wherein
the community video producers carry In addition to these films, Jal Chitran has produced more than 10
out the various tasks involved in films on issues that JBF works on. The films have been screened
production - research, scriptwriting, across the project villages in the districts of Barmer and Jodhpur. So
shooting, editing and screening. far, it has received an overwhelming response, with around 10,000
This enables young men and women people having attended the screening. A Jal Chitran Film named
to take active interest in their ‘Mandli Ke Badhte Kadam’ has won ‘The Best Film Award, Rajasthan’
communities and transforms them at Jaipur International Film Festival 2010.
into socially conscious youth.
The aim of this effort is to create
ripples at the grassroots level that The CMU produces impact at four main levels
will eventually press for change at 1. It expands the scale and reach of social program
the macro policy level. At the micro
level, the films and videos made by 2. It encourages local people to take action
the CMU promote awareness and 3. It transforms the producers into leaders and activists
availability of information within
the community. It is a remarkably 4. It encourages government to take action
53
About-Irish Aid
Irish Aid is the Government
of Ireland’s program of
Training provided by Video Volunteers to the CMU assistance to developing
Camera operations and video editing on computers; countries. Ireland’s aid
philosophy is rooted in their
Research methods and interview techniques; foreign policy, in particular its
Effective storytelling; objectives of peace and justice.
Though India is not a bilateral
Human rights orientation on gender, caste, minority rights etc.; program country for Irish Aid -
Public speaking and activism; the Irish Government’s official
development cooperation
Sustaining a CMU—including financing and operations;
program-it is still a significant
Screening, distribution and generating community ownership; focus of the program with
some €5million being spent
Monitoring and Evaluation of the CMU; and
in India each year. While
Expanding the CMU into other media like radio, web etc. substantial proportion of the
“…..We have understood how crucial toilets are for women in the funding is channeled through
villages. We shall take this forward and ensure that every household has some of the large Irish NGOs,
a toilet in our village...” Response from a group of women in Mandli after funds are also granted to Irish
viewing the video magazine on sanitation. Aid In-Country Micro Projects
Scheme which is designed to
provide support to local non-
governmental organisations
“….The role of women working in a selected number
in managing the cleanliness of developing countries
of the surroundings is so where Irish Aid does not have
evident in the film….along a Bilateral Aid Program. Jal
with my friends, I also will Bhagirathi Foundation has
take responsibility to maintain been supported under this
cleanliness…..” program for the project-
Response from a group of ‘‘Community Media Unit for
teenage girls in village Raniya development and social change
Desipura/Barmer after viewing
in Jodhpur, Pali and Barmer
the video magazine on Sanitation
districts of Western Rajasthan”,
which started in 2008.
54
55
M-9811501119, mindseye@airtelmail.in
Mind’s Eye Communications