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ROBOT BARISTAS AND SELF

This isn't just about coffee beans. It's a Thanks for spending your
caffeine-fueled exploration of the time! - DELUSIONS : ARE YOU
psychological minefield that is robotic CAFFEINATED OR
coffee culture. We'll dissect the
meticulously crafted image these CATFISHED ?
cafes project: futuristic, efficient,
effortlessly trendy. Then, we'll hold it
Where to
up to your mirror of self-perception: find us
aspiring innovator, tech-savvy
create t
socialite, or simply someone who LinkedIn we he
appreciates a decent latte. The sparks r f
that fly? That's the good stuff. Ariff Aqmar Bin Azizan he

et

ut
Nur Damia Atyierah Bt Ashnizal

Tog

ur
Aina Qistina Bt Azman

e
Aidi Hazwan Bin Abdul Halim
Phone
017-6224033 (Ariff)
0176648244 (Mia)
018-3744924 (Aina)
018-3885363 (Aidi)

Website
https://roboticscoffeeshopsxxx.blogspot.com

Instagram
@Its_ariffhaya
@Its_iaashnzl
@aainaazzz_
@aaidiizzz_

Robotics
Coffee Shop
Ariff Aqmar Bin Nur Damia Atyierah Aina Qistina Aidi Hazwan bin
Azizan Binti Ashnizal binti Azman Abdul Halim
Research Methodology
Introduction 1. Quantitative methods, sample size of
Objective 200 respondents
The study seeks to uncover how 2. Population and sample: targeted all
image congruence shapes consumer coffee lovers in Malaysia
perceptions and behaviors in robotic 3. Data collection : google form
In this context, we explore the coffee shops. Contributing insights for 4. Questionnaire design
intriguing relationship between self-
better understanding brand part A: demographic question
image congruence and the
emerging trend of robotic coffee preference and loyalty factors. The part B: close and open ended design
shops by examining the actual, results can guide marketing strategies
ideal, and social aspects of self-
image congruence. We investigate
and product development, enhancing
customer engagement and brand
Research
the ways in which people's views of
themselves, their goals, and the
loyalty in the robotic coffee shop Framework
context.
opinions of others impact their
brand attitudes and affinity for a
specific coffee brand.
Theory
A study by Sirgy et al. (1997)
compared the predictive validity of
the traditional and new methods of
measuring self-image congruence. The
study found that the new method was
more predictive of consumer behavior
than the traditional method. This is
Data Analysis
because the new method measures
the overall degree of congruence
between a person's self-concept and
their perception of a product or
brand, while the traditional method
only measures the discrepancy
between the two

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