Professional Documents
Culture Documents
presented to
BSHM
By:
Allan Arroyo
2nd Semester
1
PREFACE
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ACKNOWLEDGEMENT
First of all, We would like to thank our supportive and hands on professor
Ma’am Mimi F. Garma for giving us this opportunity to explore and push us in
creating something that we’ve never done before.
Also a big thank you to our parents that never doubted our skills and
believe that we can do this kind of task that is given to us. And specially to
Hiro’s father Mr. Roberto B. Ang II which give us a lot of knowledge about this
kind of business.
We would also like to thank all the respondents that cooperate and give
their time when our group are conducting surveys and asking question about
all the information needed to accomplish this feasibility study. We also want to
give our gratitude to our classmates and friends which helps us even in small
ways.
Lastly, Thank you Lord for the guidance and courage that you have
given us not only in creating this project but also in our daily lives.
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TABLE OF CONTENTS
CHAPTER I ………………………………………………………………............9
PROJECT BACKGROUND
I. Project Proponents ………………………………………………...…….9
II. Proposed Name of the Business ……………....…………………...….9
III. Type of Business Organization …………………………………………9
IV. Location of Head Office and Factory ………………………………....10
V. Logo ……………………………………………………………………...10
VI. Mission and Vision ……………………………………………………...11
CHAPTER II ……………………………………………………………………..12
MANAGEMENT AND PERSONNEL FEASIBILITY
I. Personnel (Administrative) ……………………………………………..12
II. Management Proposal ………………………………………………….14
III. System Forms and Design ……………………………………………..16
CHAPTER V …………………………………………………….……………….48
FINANCING FEASIBILITY
I. Total Project Cost …………………………………………....………….48
II. Financier ………………………………………………………………….50
CHAPTER VI ………………………………………...........…………………….51
FINANCIAL FEASIBILITY
I. Major Assumptions Used ……………………………………………….51
II. Financial Statement ………...………………………...………………...53
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THE EXECUTIVE SUMMARY
I. HIGHLIGHTS
1. Project Background
Name of Proposed Project: AHIA SHRIMP FARM
Type of Business Organization: Sole Proprietorship
Location of Project: Boundary of Pambisan
and Tabon- Tabon Baco
Proponents: Hiro Ichi Espiritu
Allan Arroyo
Adam Renz Jay Adao
3. Marketing Feasibility
The target market of the proposed business is all the people who eat
and sell shrimp in the vicinity of Calapan City. It includes vendors on public
markets, vendors on the side of the road, online resellers, and vehicle vendors
that roam around in the city.
The Ahia Shrimp Farm is a farm that cultivates quality Vannamei shrimp.
This proposed business will harvest shrimp three times a year.
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II. CONCLUSION TO FEASIBILITY
• The proponents come to the conclusion that the growing demand gap
might be exploited as a chance to introduce the AHIA Shrimp Farm
into the market, enabling this business to earn a higher profit margin.
Having marketing plans will aid in the establishment of the company
and the growth of its reputation. This business is expected to have
return of investment on its 2nd year of operation as shown in the data
collected.
• The location of Business itself give us an advantage because of its
area since our product need seawater to grow even better. The permits
and other legal aspects is stated at our paper so we can operate
without any complaints.
• Other than that, this business also have benefits for the staffs since
they are one of the key to success in this business without them there
will be no operations that will happen in exchange for this benefits such
as: Pag-ibig, Philhealth and SSS will be given to them. It will not just
help the staffs but also the business because it will motivate and give
them the courage to work even harder.
• The proponents expected this business to have a fair profit on its 1 st
year of operation due to the fact that all the equipment's, construction
cost, raw materials, salary, benefits and maintenance are not too
expensive as shown on the paper.
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CHAPTER I
FEASIBILITY STUDY
I. Project proponents
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IV. LOCATION
V. LOGO
10
VI. MISSION AND VISION
MISSION
Provide jobs and service that our customers will love and recognize.
VISION
“Be one of the top suppliers of shrimp in our country, where people will
recognize our shrimp farm. We will continuously push our limits to provide
customer satisfaction.
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CHAPTER II
FEASIBILITY STUDY
I. PERSONNEL (ADMINISTRATIVE)
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POSITION NUMBER OF SSS TOTAL
EMPLOYEES
EMPLOYEE EMPLOYER
STAFF 2 405.00 865.00 2,540.00
ORGANIZATIONAL CHART
We will not hire any professional firm services for our business.
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II. MANAGEMENT PROPOSAL
DEMOCRATIC MANAGEMENT STYLES- The democratic leadership style
actively involves the people being led. Democratic leaders frequently solicit
feedback and input from subordinates. They promote discussion and
participation in decision-making.
We chose this management style because it encourages brainstorming and
arouses a diverse range of ideas from other group members. This can result
in unique problem-solving processes and creative solutions. Democratic
leadership also promotes team member empowerment.
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FUNCTIONS
Position Function
Owner He/she will supervise the
whole operation and
handle all the paper works,
marketing and financial
matters.
Staff He will be responsible for
the execution of the whole
operation that will be
supervised by the owner.
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III. System and Forms Design
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APPLICATION FORM
Instructions: Answer all the questions. Sign date and the Form
PERSONAL INFORMATION:
First Name ________________________________
Middle Name ______________________________
Last Name ________________________________
Street Address
Phone Number:
____________________
Signature over
Printed Name
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EMPLOYEE EVALUATION FORM
EMPLOYEE INFORMATION
Employee Name
Position
Today’s Date
Initiative
Comment:
Productivity
Comments:
Overall Rating
ADDITIONAL NOTES
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LEAVE OF ABSENCE REQUEST FORM
Employee Name
Date_________
_____
_________________ ____________________
____________________
Start Date of Leave Return to Work Date Number of
Leave Days
_______________________________
__________________
Employee Signature Date
_______________________________
__________________
Manager Signature Date
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CHAPTER III
FEASIBILITY STUDY
I. MARKET DESCRIPTION
The target market of this proposal are all the people who lives in Calapan
City that want to sell or craving for shrimp.
This includes vendors on public markets, vendors on the side of the road,
online resellers, and vendors who roam around in the city.
Geographical Location:
• Tawiran Market located at Jose P. Rizal St. National Highway,
Calapan City
• Calapan Public Market located at Juan Luna St. Calapan City
• Vendors at the sidewalk of Balite Site, Calapan City
II. DEMAND
III. SUPPLY
SUPPLY FIGURE DATA
YEAR GEOGRAPHICAL SOURCES REMARKS
TAWIRAN CALAPAN VENDORS TOTAL
MARKET PUBLIC AROUND
MARKET CALAPAN
2022 6 - - 6 INCREASE
2021 3 - - 3 INCREASE
2020 2 - - 2 INCREASE
2019 2 - - 2 DECREASE
2018 2 - - 2 INCREASE
SOURCE: PUBLIC MARKETS AROUND CALAPAN AND OTHER
VENDORS IN CALAPAN
PROJECTED SUPPLY FIGURES
YEAR OF OPERATON TOTAL PROJECTED SUPPLY
2023 2
2024 4
2025 4
2026 5
2027 6
2028 7
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IV. DEMAND SUPPLY ANALYSIS
YEAR DEMAND SUPPLY (2) D-S GAP PERCENT
(1) (D) (3) (4) =(2) – UNSATISFIED
(2) (3) (5) = [(4)/(2)] X
100%
PAST
2018 107.4 ton 2 105.4 tons 98.13%
2019 113.8 tons 2 111.8 tons 98.24%
2020 67.8 tons 2 65.8 tons 97.05%
2021 67.8 tons 3 64.8 tons 95.57%
2022 107.4 tons 6 101.6 tons 94.59%
PROJECTED
2023 110.4 tons 2 108.4 tons 98.18%
2024 113.5 tons 4 109.5 tons 96.47%
2025 116.7 tons 4 112.7 tons 96.57%
2026 120 tons 5 115 tons 95.83%
2027 123.4 tons 6 117.4 tons 95.13%
2028 126.9 tons 7 119.9 tons 94.48%
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V. COMPETITIVE POSITION
Competitors
➢ Ahia farm will market their shrimp by going into different markets
here in Calapan City and showing the actual product and
describing the product characteristics.
➢ Ahia shrimp farm will have its on sewage system. All the waste
will go to the sewage system and it will flow in to the other side
of the river. All the waste that will flow in the river will serve as a
foods for aquatic life in the river.
➢ The pricing strategy that will be used is a competitive pricing
strategy, which allows us to monitor and adjust the price
according to our competitors' prices.
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Proposed Prices
PRICE
The proposed cost per kilo is based on the Calapan City price rate
Channel of distribution
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PROMOTIONAL ACTIVITIES
Social Media
We will create a social media account, and we will show them not only the
quality of our shrimp but also the quality of how we nurture them. By
having this kind of promotional activity, we can reach many potential
customers through social media platforms.
Flyers Distribution
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MARKET FORMS
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VII. PROJECTED SALES
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VIII. SYSTEM AND FORMS DESIGN
1. Biosecurity process
• Use a pond liner.
• Protect the farm with fences.
• Control the movement of people.
• Place feed and probiotics in a specific storage room.
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Marketing Flow Chart
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CHAPTER IV
PRODUCTION/TECHNICAL FEASIBILITY
I. PRODUCT/SERVICES
The AHIA SHRIMP FARM is a type of pond business which we sell quality
shrimp to customers and resellers on different areas here in Calapan City. There
will be no day off in our business since shrimp farming needs to be monitored
from time to time. The type of shrimp we nurture in our farm is shown below:
Vannamei Shrimp - White leg shrimp, also known as Pacific white shrimp or King
prawn, is a species of prawn of the eastern Pacific Ocean commonly caught or
farmed for food.
We will sell the shrimp by kilo since our supply is limited only.
We will have 3 harvest annually and the estimated harvest a year is 2,670 KG
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The process flow of the pond is shown above. The process starts by buying
some shrimplets then the pond is filled with water. The next thing to do is to
equalize the water temperature and the Ph level of the pond and the bucket where
the shrimplets is placed. In this process the shrimplets will not notice any difference
in their body temperature, once they are settled in the pond feeding process starts.
The shrimplets must be fed and have probiotics (vitamins) 5 times a day it starts
at 7:00 am then there will be a gap of 3 hours each feeding, After 37 days the
sampling begins. This process is done by getting some shrimp from the pond after
that, the feeding will depend on their weight. Once it reaches 3 months or its
marketable size, the shrimps are ready to be harvested and distributed to the
resellers and customers.
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V. TECHNOLOGICAL ASSISTANCE
Our far is far from the city the internet line will not reach the farm. So this
business will not have any technological assistance.
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BIRDS VIEW
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VIII. PLANT SIZE AND PRODUCTION SCHEDULE
A. Plant Size Capacity Proposal
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IX. BUILDING AND FACILITIES
Description Total
Roofing 19,920
Plumbing 13,807
Total 306,467
Person to be hired:
Foreman
Mason
Labor
Electrician
Plumber
Pond Contructor
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X. FLOOR PLAN
We decide to have a vertical layout in which the harvest area is facing our reservoir,
this will give us ease when transferring water from ng river. Our office and staff room is in
the middle and there is a hallway between the rooms that has direct access at the storage
room. The office window will allow the owner to monitor the staffs without even stepping
outside the office not only that it also gives the owner a relaxing view of the pond.
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XI. MACHINERIES AND EQUIPMENTS
SUB-HEADING DESCRIPTIO SOURCE UNIT QUANTIT TOTAL
N AND USES S COST Y
JRK JAPAN Generators
Gasoline Generator are handy
7.0 hp gadgets that Shop in
provide Binondo, 15,26 1 15,260
electrical Metro 0
power during Manila
a power
outage
Acqua Tedela An air pump INGCO
Air pump 2HP is a pump for Tools JP
pushing air Rizal St,
San
Vicente 23,00 2 46,000
South, 0
Calapan,
City
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Net for
transferring Made by 800 1 800
shrimp in net fishermen
sack at San
Andres,
Baco
Storage tub Tub for all the CITI
shrimps that HARDWA
is being RE Brgy.
collected Masipit, 200 15 3000
Calapan
City
Net Sack 3x2 for Made by
transferring fishermen
shrimp in the at San 45
tub Andres, per
Baco meter 10 2750
+
labor
(500)
= 725
Freezer For making VPR Lalud
ice blocks Kaliwa
Calapan, 12,00 1 12,000
City 0
Weighing Scale A scale or INGCO
balance is a Tools JP
device used Rizal St,
to measure San 2880 1 2880
weight or Vicente
mass South,
Calapan,
City
Digital weighing A scale or INGCO
scale balance is a Tools JP
device used Rizal St,
to measure San 150 1 150
weight or Vicente
mass South,
Calapan,
City
39
Electric Fan create a VPR Lalud
breeze and Kaliwa
feel cooler Calapan,
City 900 1 900
40
Table Use at the INGCO
office Tools JP
Rizal St, 795 1 795
San
Vicente
South,
Calapan,
City
Chair UNITOP
Lumang
Bayan, 200 5 1000
Calapan,C
ity
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Calapan
City
Water Pump PVC Use to flush
water at the
pond Online 480 12 meters 480
shop
XII. UTILITIES
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XIII. RAW MATERIAL REQUIREMENTS
Raw Materials Unit Cost Quantity Total Cost Source
Needed
Shrimp 0.35/PIECE 112,500 PCS 39,375 BIOSOLUTIONS
INTERNATIONAL
CORPORATION
Feeds 1,300/25KG 6000 KG 312,000 BIOSOLUTIONS
INTERNATIONAL
CORPORATION
Chlorine 180/KG 120 KG 21,600 BIOSOLUTIONS
INTERNATIONAL
CORPORATION
Probiotics 5,000/KG 6 KG 30,000 BIOSOLUTIONS
INTERNATIONAL
CORPORATION
Total Raw Materials Requirements purchase for the next five years
Raw 2024 2025 2026 2027 2028
Materials
Shrimp 112,500 112,500 131,250 168,750 187,500
Feeds 6,000 KG 6,000 KG 7,000 KG 9,000 KG 10,000 KG
Chlorine 120 KG 120 KG 180 KG 180 KG 240 KG
Probiotics 6 KG 6 KG 7 KG 7 KG 10 KG
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Direct labor costs for your entire projection years.
Position 2024 2025 2026 2027 2028
Ahia Shrimp Farm will have its own sewage system. All the body waste of the
shrimp will go to the sewage system, where it will flow to the other side of the river. The
body waste of the shrimp is composed of feeds, so all the waste that will flow into the
river will serve as food for other aquatic life in the river.
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XVI. TOTAL PRODUCTION COST
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XVII. SYSTEM AND FORMS DESIGN
1. Biosecurity process
• Use a pond liner.
• Protect the farm with fences.
• Control the movement of people.
• Place feed and probiotics in a specific storage room.
5. Harvesting process
• Wear protection gear (gloves, goggles and long sleeve)
• Clean hands and feet before harvesting.
• Put ice on the shrimp when it’s out of the pond.
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Project Flow Chart
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CHAPTER V
FINANCING FEASIBIITY
48
₱115,312
6 Equipments
in office
1. Electric Fan ₱900
2. Table ₱795
3. File Drawer ₱1,075
4. Chair ₱600
5. Pen ₱20
6. Paper ₱33
₱3,423
7 Contingencies: P5,000 ₱5,000
Total Initial Fixed Capital Costs ₱500,202
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Items Category Deb Equity Total
t
C. Initial Working Capital:
1 Current Assets:
A. Inventories
Raw Materials ₱402,975
II. FINANCIER
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CHAPTER VI
FINANCIAL FEASIBILITY
OPERATING EXPENSES
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A. Pre-Operating Period
Current Assets:
Cash ₱ 569,423
Raw Materials ₱ 402,975
Fixed Assets
Land ₱ 70,000
Building, Materials & Labor ₱ 306,467
Machineries and Equipment ₱ 115,312
Office Equipment ₱ 3,423
Capital:
Capital ₱ 1,467,600
52
II. FINANCIAL STATEMENTS
Less:
CASH DISBURSEMENTS:
Land ₱ 70,000
Building, Materials and Labor ₱ 306,467
Machineries & Equipments ₱ 115,312
Office Equipments ₱ 3,423
Procurement of Legal Permits ₱ 4,400
Miscellaneous Expenses ₱ 23,000
Contingencies ₱ 5,000
Raw Materials ₱ 402,975
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B. Operating Period
Less:
Operating Costs
Salaries ₱ 211,680
Utilities ₱ 131,448
Benefits ₱ 30,397
Maintenance and Repair ₱ 1,000
Advertising and sales promotion ₱ 500
Procurement of Legal Permits ₱ 4,400
Income Tax ₱0
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AHIA SHRIMP FARM
Operating Period
Projected Balance Sheet as of December 2024
ASSETS:
Current Assets:
Fixed Assets
Land ₱ 70,000
Building, Materials and labor ₱ 306,467
Machineries and Equipment ₱ 115,312
Furniture and Fixtures in office ₱ 3,423
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2024 2025 2026 2027 2028
INCOME
EXPENSES
Raw Material ₱402,975 ₱402,975 ₱477,337 ₱604,462 ₱678,825
Salaries ₱211,680 ₱225,650 ₱280,633 ₱384,626 ₱455,567
Utilities ₱131,448 ₱140,123 ₱148,051 ₱157,822 ₱168,238
Benefits ₱30,397 ₱30,397 ₱35,463 ₱45,595 ₱50,661
Sales-promotion ₱500 0 0 0 0
Maintenance ₱1,000 ₱1,000 ₱1,000 ₱1,000 ₱1,000
Legal permit ₱4,400 ₱4,400 ₱4,400 ₱4,400 ₱4,400
Tax
0 0 0 0 0
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CHAPTER VII
SOCIO-ECONOMIC FEASIBILITY
I. PROJECT’S EMPLOYEES
II. GOVERNMENT
They will also receive other benefits such as SSS, health insurance such as
PhilHealth, and the Pag-IBIG fund, which provides house loans. This proposed
business will help increase the supply of shrimp in Calapan City. It will also decrease
the consumption of wild-caught shrimp.
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CHAPTER VIII
PROJECT IMPLEMENTATION AND TIMETABLE
Negotiations/Approval/ Release of
Finances from project proponents
Determination/Awarding of engineering/
management, marketing contracts
Incorporation/Legal registration with:
a) DTI
b) City Government
c) BIR
d) Others
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g) others
Arrangement/Supervision for
marketing
(presentation/canvassing and
negotiation) of:
a) marketing budgets
b) distribution modes
c) promoters
d) warehousing and storage
e) test marketing
f) others
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APPENDIX
QUESTIONNAIRE
Good Day! We, third year students of the Divine Word College of Calapan taking
Bachelor of Science in Hospitality Management are here to conduct our survey for our
feasibility study entitled "AHIA SHRIMP FARM". The purpose of this survey is to
forecast the demands and supply to determine the feasibility of this project
In accordance with the privacy notice required by R.A. 10173 Data Privacy Act of 2012,
this information will be used for forecasting and assessment purposes only. Rest
assured that all the information gathered will be kept confidential.
Name(Optional):
Location:
Do you prefer eating shrimps than other Have you encountered no shrimp when
seafood? you buy at the market?
[ ]Yes [ ]Yes
[ ]No [ ]No
How many kilos of shrimp does your How often do you eat shrimp?
family consume in a month? [ ]Everyday
[ ]1kg [ ]Once a week
[ ]2kg [ ]Twice a week
[ ]3kg [ ]Once a month
[ ]4kg Iba pa:__________
Iba pa:__________
How many are you in your household
How much are you willing to spend on that eat shrimp?
cultured shrimp? [ ]1
[ ]350 per kilo [ ]2
[ ]400 per kilo [ ]3
[ ]450 per kilo [ ]4
[ ]500 per kilo Iba pa:__________
How long have you been eating shrimp? When buying shrimp what aspect(s) is
[ ]1-2 years the most important to you?
[ ]2-3 years [ ]Price
[ ]3-4 years [ ]Quality
[ ]More than 5 years Iba pa:__________
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Name(Optional):
Location:
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CURRICULUM VITAE
PERSONAL DATA
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CURRICULUM VITAE
PERSONAL DATA
CURRICULUM VITAE
Allan Arroyo
3rd Year Hospitality Management Student
School of Business, Hospitality and Tourism Management
Divine Word College of Calapan
Governor Infantado St. Calapan City, 5200 Oriental Mindoro
E- mail: marketingandmediaaffairsoffice@dwcc.edu.ph
PERSONAL DATA
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BIBLIOGRAPHY
https://m.facebook.com/upddcalapan/?mibextid=LQQJ4d
https://mpm.ph/philhealth-contribution-table-2021-2022-2023-2024-2025/
https://techpilipinas.com/pag-ibig-contribution-table-payment-schedule/
https://newstogov.com/sss-contribution-table-2023/
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