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ChatGPT for

Architects

www.nikitamorell.com NIKITA MORELL© 2023


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Nikita Morell
COPYWRITER FOR ARCHITECTS

✗ Not an architect

✗ Not techy

✓ Copywriter for Architects

✓ Use ChatGPT on a daily basis

www.nikitamorell.com NIKITA MORELL© 2023


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Today’s masterclass:
01
PRESENTATION - 30 mins

02
LIVE DEMONSTRATION - 50 mins

03
Q&A - 10 mins

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ChatGPT is a tool.

It’s there to support your


brilliance not replace it.

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ChatGPT Explained

Data built in

Trained to speak & respond like a human

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Limitations of ChatGPT
Not accurate — need to fact-check

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Limitations of ChatGPT
Not accurate — need to fact-check

Responses depend on how you talk to it

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Limitations of ChatGPT
Not accurate — need to fact-check

Responses depend on how you talk to it

No real world experience

www.nikitamorell.com NIKITA MORELL© 2023


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Limitations of ChatGPT
Not accurate — need to fact-check

Responses depend on how you talk to it

No real world experience

And a BIG limitation: It can’t match your tone of voice

www.nikitamorell.com NIKITA MORELL© 2023


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But it’s not all
doom & gloom….

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Why architects should use ChatGPT?
Saves time

Beat writer’s block

Polish your writing

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Reminder.

ChatGPT is a powerful tool,


but it’s not a replacement for
your expertise and creativity.

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What can architects use ChatGPT for?
#1
WRITING

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What can architects use ChatGPT for?

#1 WRITING

Website Emails to clients Onboarding manual


(employee or client)
Project descriptions Social media
Briefing consultants
Fee proposals Blog content
Job descriptions when
Award submissions Press releases recruiting new staff

Email newsletters Design & access Repurposing content


statements

www.nikitamorell.com NIKITA MORELL© 2023


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What can architects use ChatGPT for?
#1
WRITING

#2
IDEA GENERATION & RESEARCH

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What can architects use ChatGPT for?
#1
WRITING

#2
IDEA GENERATION & RESEARCH

#3
EDITING & FORMATTING

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What does a good prompt look like?

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What does a good prompt look like?
#1
BACKGROUND
Who are you?

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Examples
I’m an [insert type of architect]

Who helps homeowners create [insert goal - their dream


home]

I offer [insert your services - residential architecture]

I want my ideal client to feel [insert intention - proud of


their home]

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What does a good prompt look like?
#1
BACKGROUND
Who are you?

#2
AUDIENCE
Who are you writing to?

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Example
Act as a [insert who you are] writing to [ideal client]

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What does a good prompt look like?
#1 #3
BACKGROUND PURPOSE
Who are you? Why are you creating this content?

#2
AUDIENCE
Who are you writing to?

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Examples
I’m writing this [insert type of content] to help [ideal
client] so they can [insert intention]

This [insert media type] will be mostly seen by [reader]

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What does a good prompt look like?
#1 #3
BACKGROUND PURPOSE
Who are you? Why are you creating this content?

#2 #4
AUDIENCE STYLE
Who are you writing to? What do you want it to look
& sound like?

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Examples
Use a friendly and casual tone of voice

Make it read like it’s been written by a friend (or ‘expert’ or


‘trusted colleague’)

Avoid phrases: [insert phrases]

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What does a good prompt look like?
#1 #3 #5
BACKGROUND PURPOSE STRUCTURE
Who are you? Why are you creating this content? How do you want to organise the content?

#2 #4
AUDIENCE STYLE
Who are you writing to? What do you want it to look
& sound like?

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What does a good prompt look like?
#1 #3 #5
BACKGROUND PURPOSE STRUCTURE
Who are you? Why are you creating this content? How do you want to organise the content?

#2 #4 #6
AUDIENCE STYLE CALL TO ACTION
Who are you writing to? What do you want it to look What do you want your
& sound like? audience to do?

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Pro Tip

If at first you don’t succeed,


keep prompting ChatGPT to
generate a better response.

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NOW IT’S TIME FOR A ….

Live demo!

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QR Code for
Cheatsheet

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Keep experimenting!

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