CONSUMER PREFERENCES ON CHIPS – A CASESTUDY ON ITC BINGO!

Questionnaire on consumer preferences

22. Which type of snack foods you‟d like to eat/consume most?

a. Potato Chips b. Namkeens
c. Local made chips
23. Do you like to prefer bingo! to eat
a. Yes b. No
24. Which kind of product you‟d like to prefer in Bingo!
a. Potato Chips b. Mad Angles
c. Hatke Jatke d. Focus variant- Tedhe Medhe
25. Around which price of bingo! You‟d like to prefer most in Bingo!
a. MRP 5/- b. MRP 10/-
c. MRP 20/-
26. With whom you prefer to eat Bingo!
a. Friends b. Relatives
c. Neighbor d. Others
27. Which of the following features impress you most to go for Bingo!
a. Price b. Extra offers
c. Quantity and quality d. None of the above
28. Do you like to prefer other snack foods rather than bingo!
a. Yes b. No
If yes, please mark the following

 Lays  Haldiram‘s Halke Fulke

 Parle smart chips  Others
29. Please mention your first preference level on the snack foods below by numbering
 Bingo!  Lays
 Parle  Kurkure
 Haldirams
30. How you prefer in taking any sack food to consume
Through their
a. Quality and quantity b. Price
c. Popularity d. All the above
31. Do you appreciate the adaptations that Bingo! Is introducing time to time
a. Appreciated b. Unappreciated
c. Not sure
32. In general, preferences of consumers changes regularly. Is there any need for reforms in
the Bingo! in reaching the preferences of consumers
a. Major reforms b. Minor reforms
c. Not at all
33. Reforms in which area(Please mark this question if you marks a & b
options in above question)
 In quality and quantity  In packaging
 Providing extra offers  Promotional activities
34. Your preferences towards Bingo! day-by-day is
a. Improving a lot b. Getting better
c. Getting worse d. Staying the same
35. How do you rate Bingo!(Please circle those
applicable given below) FAIR
GOOD EXCELLENT SUPERB
1 2 3 4

36. Is advertisement of Bingo! impress you or not

a. Yes b. No
37. Somewhat modification should be there in their promotional activities such
as…….
 New style of packaging
 Effective advertisement
 Color of the packet
Is this a good idea or bad one?
a. Good idea b. Bad idea c. Not
sure
38. Before bingo which one you preferred to consume/eat
a. Lays b. Haldirams halke fulke
c. Parle d. Kurkure
39. Are you satisfied with their effort in reaching consumers effectively
a. Very satisfied b. Satisfied
c. Neutral d. Dissatisfied
e. Very dissatisfied

Personal details

 Name:
 Age:
 Below 10  10-20  20-30
 30-40  40 and above
 Gender:
 Male  Female
 Occupation:
 Student  Business man  Employee
 Others………………………

Thank you for your participation