Republic of the Philippines

BATANGAS STATE UNIVERSITY

The National Engineering University
Rosario Campus
Brgy. Namunga, Rosario, Batangas, Philippines 4225
Tel Nos.: (+63 43) 980-0385; 980-0387; loc. 4211
E-mail Address: cabeihmdc.rosario@g.batstate-u.edu.ph | Website Address: http://www.batstate-u.edu.ph

College of Accountancy, Business, Economics & International Hospitality Management

Title: Entrepreneurship Challenge

Objective: To provide students with hands-on experience in running a business in a market
economy, making strategic decisions, and understanding the challenges entrepreneurs face.

Guidelines
1. Students will utilize the team formulated during the opening of the class
2. Each team will be given an assigned simulated business scenario or industry to work with
3. Each team will refer to the 4 sections of the activity, indicated below
 Planning and Research
- Each team conducts market research to understand consumer preferences,
competitor analysis, and market trends.
- Each team will develop a business plan outlining their product or service,
target market, pricing strategy, marketing plan, and financial projections.
 Decision Making
- Groups make strategic decisions based on their research and business plan.
- Decisions may include setting prices, allocating resources, hiring employees,
marketing tactics, and adjusting business strategies based on market feedback.
 Implementation and Execution
- Groups execute their business plans, monitor sales and expenses, and adapt to
changing market conditions.
- They track key performance indicators (KPIs) such as revenue, profit margins,
customer satisfaction, and market share.
 Reflection and Analysis
- After a set period, groups analyze their performance and financial statements.
- Each group prepares a presentation summarizing their business journey, key
learnings, and strategies for future growth.
4. The following are the fictional scenarios each team will work on

TEAM 1

Tech Startup Scenario

Business Scenario: You are founding a tech startup specializing in developing mobile
applications. Your target market includes tech-savvy individuals aged 18-35. The initial capital
for your startup is $50,000.
Simulated Financial Data:
Initial Capital: $50,000
Monthly Operating Expenses: $7,000
Cost per App Development: $5,000
Projected Monthly Revenue: Based on app sales and in-app purchases
Market Conditions:
High demand for innovative and user-friendly apps.
Intense competition in the tech industry.
Growing interest in sustainability and ethical tech practices.
Key Decisions:
Choose the type of app to develop.
Set pricing strategies for the apps.
Plan marketing and promotion strategies to stand out in a competitive market.

Leading Innovations, Transforming Lives, Building the Nation

 Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
Rosario Campus
Brgy. Namunga, Rosario, Batangas, Philippines 4225
Tel Nos.: (+63 43) 980-0385; 980-0387; loc. 4211
E-mail Address: cabeihmdc.rosario@g.batstate-u.edu.ph | Website Address: http://www.batstate-u.edu.ph

College of Accountancy, Business, Economics & International Hospitality Management

TEAM 2
Restaurant Business Scenario
Business Scenario: You are opening a casual dining restaurant specializing in healthy and locally
sourced ingredients. Your target market includes health-conscious individuals and families. The
initial capital for your restaurant is $100,000.
Simulated Financial Data:
Initial Capital: $100,000
Monthly Operating Expenses: $15,000
Cost per Dish: $8 (on average)
Projected Monthly Revenue: Based on average spending per customer and daily customer footfall.
Market Conditions:
Increasing demand for healthier food options.
Competition with other local restaurants.
Positive consumer sentiment towards supporting local businesses.
Key Decisions:
Develop a menu emphasizing local and healthy options.
Determine pricing to balance affordability and quality.
Plan marketing strategies to attract and retain customers.

TEAM 3
Clothing Store Business Scenario
Business Scenario: You are starting a clothing store focusing on sustainable and eco-friendly
fashion. Your target market includes environmentally conscious consumers aged 25-45. The
initial capital for your clothing store is $75,000.
Simulated Financial Data:
Initial Capital: $75,000
Monthly Operating Expenses: $10,000
Cost per Garment: $15 (on average)
Projected Monthly Revenue: Based on sales volume and pricing strategy.
Market Conditions:
Growing demand for sustainable and ethical fashion.
Competition with traditional and online clothing retailers.
Increasing awareness of environmental issues among consumers.
Key Decisions:
Source and showcase eco-friendly clothing brands.
Determine pricing strategies to reflect the value of sustainability.
Implement marketing campaigns to promote the store's commitment to ethical fashion.

TEAM 4
E-commerce Startup Scenario
Business Scenario: You are launching an e-commerce startup specializing in handmade artisanal
products sourced from local artisans and craftsmen. Your target market includes ethically
conscious consumers interested in unique and sustainable goods. The initial capital for your e-
commerce startup is $50,000.
Simulated Financial Data:
Initial Capital: $50,000
Monthly Operating Expenses: $8,000
Cost per Product: Varies by item
Projected Monthly Revenue: Based on sales volume and pricing strategy
Market Conditions:
Growing trend towards supporting small-scale artisans and independent makers.

Leading Innovations, Transforming Lives, Building the Nation

 Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
Rosario Campus
Brgy. Namunga, Rosario, Batangas, Philippines 4225
Tel Nos.: (+63 43) 980-0385; 980-0387; loc. 4211
E-mail Address: cabeihmdc.rosario@g.batstate-u.edu.ph | Website Address: http://www.batstate-u.edu.ph

College of Accountancy, Business, Economics & International Hospitality Management

Increasing demand for sustainable and ethically sourced products.

Competition with larger e-commerce platforms and brick-and-mortar retailers.
Key Decisions:
Curate a diverse selection of handmade products appealing to your target market.
Develop pricing strategies that reflect the value of artisanal craftsmanship.
Implement digital marketing campaigns to reach potential customers and differentiate from
competitors.

TEAM 5

Software Development Firm Scenario

Business Scenario: You are establishing a software development firm specializing in providing
customized software solutions for small and medium-sized businesses. Your target market
includes businesses seeking innovative and cost-effective software solutions. The initial capital
for your software development firm is $150,000.
Simulated Financial Data:
Initial Capital: $150,000
Monthly Operating Expenses: $20,000
Cost per Project: Varies by scope and complexity
Projected Monthly Revenue: Based on number of projects and pricing model
Market Conditions:
Increasing demand for technology-driven solutions to streamline business operations.
Competition with established software development firms and freelance developers.
Growing importance of cybersecurity and data privacy concerns among clients.
Key Decisions:
Define the range of services offered and target industries to specialize in.
Determine pricing models (e.g., hourly rates, project-based pricing) based on market research and
competition analysis.
Develop a marketing strategy to attract clients and build a reputable brand in the industry.

TEAM 6

Fitness Studio Business Scenario

Business Scenario: You are launching a fitness studio offering a variety of group exercise
classes, personal training sessions, and wellness programs. Your target market includes health-
conscious individuals and fitness enthusiasts of all ages. The initial capital for your fitness studio
is $80,000. Simulated Financial Data:
Initial Capital: $80,000
Monthly Operating Expenses: $12,000
Cost per Class/Session: Varies by type and duration
Projected Monthly Revenue: Based on class attendance, membership sales, and additional
services Market Conditions:
Growing demand for specialized fitness classes and personalized training programs.
Competition with other fitness studios, gyms, and wellness centers in the area.
Increasing interest in holistic health and wellness among consumers.
Key Decisions:
Design a class schedule offering diverse fitness programs to cater to different preferences and
fitness levels.

Leading Innovations, Transforming Lives, Building the Nation

 Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
Rosario Campus
Brgy. Namunga, Rosario, Batangas, Philippines 4225
Tel Nos.: (+63 43) 980-0385; 980-0387; loc. 4211
E-mail Address: cabeihmdc.rosario@g.batstate-u.edu.ph | Website Address: http://www.batstate-u.edu.ph

College of Accountancy, Business, Economics & International Hospitality Management

Determine pricing structures for classes, memberships, and additional services (e.g., personal
training, nutrition counseling).
Implement marketing campaigns to attract new members and retain existing clients, emphasizing
the studio's unique offerings and community atmosphere.

TEAM 6

Coffee Shop Business Scenario

Business Scenario: You are opening a cozy coffee shop in a bustling downtown area, targeting
busy professionals, students, and local residents. The ambiance of your coffee shop will focus on
creating a welcoming and relaxing environment for customers to socialize, work, or unwind.
Simulated Financial Data:
Initial Investment: $50,000
Monthly Operating Expenses: $8,000
Cost per Cup of Coffee: Varies by type and size
Projected Monthly Revenue: Based on daily foot traffic, average spending per customer, and
sales of snacks and merchandise
Market Conditions:
High demand for specialty coffee and artisanal beverages among urban dwellers.
Competition with established coffee chains, independent cafes, and trendy eateries in the
vicinity. Growing preference for sustainable and ethically sourced coffee beans among
environmentally conscious consumers.
Key Decisions:
Curate a menu of premium coffee blends, espresso drinks, teas, and specialty beverages to cater
to diverse tastes and preferences.
Establish competitive pricing strategies while maintaining quality and value for customers.
Implement creative marketing initiatives such as loyalty programs, social media promotions, and
themed events to attract patrons and build brand loyalty.

TEAM 7

Handout 2: Dog Grooming Salon Business Scenario

Business Scenario: You are launching a boutique dog grooming salon specializing in
personalized grooming services for pampered pooches. Your target market comprises pet owners
who prioritize the health, well-being, and appearance of their furry companions.
Simulated Financial Data:
Initial Investment: $40,000
Monthly Operating Expenses: $6,000
Cost per Grooming Session: Varies by breed, size, and requested services
Projected Monthly Revenue: Based on appointment bookings, walk-in clients, and retail sales of
pet care products
Market Conditions:
Increasing pet ownership rates and spending on pet care services, including grooming, boarding,
and daycare.
Competition with established pet grooming salons, mobile groomers, and pet supply stores
offering grooming services.
Growing demand for premium grooming products and spa-like treatments for pets in affluent
neighborhoods.
Key Decisions:
Offer a range of grooming packages tailored to different breeds, coat types, and grooming needs.

Leading Innovations, Transforming Lives, Building the Nation

 Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
Rosario Campus
Brgy. Namunga, Rosario, Batangas, Philippines 4225
Tel Nos.: (+63 43) 980-0385; 980-0387; loc. 4211
E-mail Address: cabeihmdc.rosario@g.batstate-u.edu.ph | Website Address: http://www.batstate-u.edu.ph

College of Accountancy, Business, Economics & International Hospitality Management

Set transparent pricing structures and communicate the value of your services, including bathing,
trimming, nail clipping, ear cleaning, and dental care.
Develop a customer-centric approach focusing on pet safety, comfort, and individualized
attention, building trust and rapport with pet owners.

TEAM 8

Handout 3: Organic Farming Cooperative Business Scenario

Business Scenario: You are establishing an organic farming cooperative dedicated to sustainable
agriculture practices, community engagement, and local food production. Your cooperative aims
to support small-scale farmers, promote organic farming methods, and provide fresh, seasonal
produce to consumers.
Simulated Financial Data:
Initial Investment: $100,000 (shared among founding members)
Monthly Operating Expenses: $15,000 (including labor, seeds, equipment maintenance, and
marketing)
Cost per Crop: Varies by type, season, and cultivation method
Projected Monthly Revenue: Based on crop yields, sales at farmers' markets, community-
supported agriculture (CSA) subscriptions, and direct-to-consumer sales
Market Conditions:
Growing consumer demand for organic and locally sourced fruits, vegetables, and artisanal
products.
Competition with conventional supermarkets, grocery chains, and online grocery delivery
services offering organic produce.
Increasing interest in sustainable farming practices, regenerative agriculture, and farm-to-table
dining experiences among urban and suburban consumers.
Key Decisions:
Plan crop rotations, companion planting, and soil enrichment techniques to maximize yield and
minimize environmental impact.
Establish fair pricing structures that reflect the true cost of organic production, ensuring farmers
receive equitable compensation for their labor and resources.
Cultivate relationships with local restaurants, food cooperatives, schools, and community
organizations to expand distribution channels and promote food sovereignty.

Leading Innovations, Transforming Lives, Building the Nation