brand

guidelines
The Brand Book of Cooking-up-Advice
This document will help you understand
the elements of our brand.
It explains how to use the uniform system and
serves to build a brand that people
love and serves as an inspiration for you.
 04
logo & usage
logo brand guidelines 2022

page 5
 06
clear space

Exclusion zones
Always allow a minimum space around the logo
logo size brand guidelines 2022

MINIMU M WI DT H

WEB P RI NT
300 PX 30MM

page 7
 08
color palette
color palette brand guidelines 2022

#f89b3a #f27030 #d52128

248, 155, 58 242, 112, 48 213, 33, 40

0%, 38%, 77%, 3% 0%, 54%, 80%, 5% 0%, 85%, 81%, 16%

page 9
 10
suggestion color
suggestion color brand guidelines 2022

#042139 #04bad2 #8C4929 #febf1a

4, 33, 57 4, 186, 209 140, 73, 41 255, 191, 25

93%, 42%, 0%, 78% 98%, 11%, 0%, 18% 0%, 48%, 71%, 45% 0%, 25%, 90%, 0%

page 11
suggestion color brand guidelines 2022

#ccda3d #10a194 #32a2f4 #f5523f

204, 217, 61 16, 161, 148 49, 164, 245 245, 81, 64

6%, 0%, 72%, 15% 90%, 0%, 8%, 37% 80%, 33%, 0%, 4% 0%, 67%, 74%, 4%

page 12
suggestion color brand guidelines 2022

#444444 #C5844D #1B687E #DB0A00

68, 68, 68 197, 132, 77 27, 104, 126 219, 10, 0

0%, 0%, 0%, 73% 0%, 33%, 61%, 23% 79%, 17%, 0%, 51% 0%, 95%, 100%, 14%

page 13
 14
typography
typography brand guidelines 2022

MAIN FONT

Ubuntu
AB CDEFGHIJ KL M NOPQRSTU V W X Y Z
a bcdefgh ijklmnopqrstuv w x y z
1234 5 6 7 8 9 #$ @&*%( )?: ” < >

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page 15
typography brand guidelines 2022

suggestion font

Comfortaa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789#$@&*%()?:”<>

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page 16
typography brand guidelines 2022

suggestion font

Arial
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789#$@&*%()?:”<>

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page 17
typography brand guidelines 2022

suggestion font

Lato
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789#$@&*%()?:”<>

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page 18
typography brand guidelines 2022

suggestion font
Roboto
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789#$@&*%()?:”<>

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page 19
do & dont’s brand guidelines 2022

Deformation Outline Rotate

page 20
 21
brand imagery
imagery brand guidelines 2022

page 22
imagery brand guidelines 2022

page 24
 25
stationery mockup
business card brand guidelines 2022

page 26
envelope brand guidelines 2022

page 27
letter head brand guidelines 2022

page 28
facebook cover brand guidelines 2022

page 29
 30
logo mockup
cap mockup brand guidelines 2022

page 31
t-shirt mockup brand guidelines 2022

page 32
cup mockup brand guidelines 2022

page 33
bag mockup brand guidelines 2022

page 34
usb mockup brand guidelines 2022

page 35
truck mockup brand guidelines 2022

page 36