GOALS AND

SCOPE OF
COMMUNICATION
WHAT IS COMMUNICATION?

 Theword communication is derived

from the Latin word ‘communicare’,
which means to share, impart,
participate, exchange. Transmit or to
make common.
 •GOALS OF COMMUNICATION
 Communication goals can include motivating, educating,
raising awareness amongst, and influencing decision making
in target groups. Examples of strong, specific, clear, and
measurable communication objectives could include:
 Building awareness of a project or program among a tightly
defined audience.
 Securing the commitment of a defined group of stakeholders
to the project’s aims.
 Influencing specific policies or policymakers among key and
defined aspects.
 Encouraging increased stakeholder participation on specific
issues type.
 Scope of
communication
1.Communication in Personal life:

 Communication is closely related with

every sphere of human life. From dawn
to sleep at night, a person
communicates with others. This reveals
that communication is the part and
parcel of human life.
2. Communication in social life:
In social life, people need to
develop social bondage.
Communication helps us in
creating and strengthening this
social bondage.
 3. Communication in the state
affairs:
 Communication is also pervaded in all
areas of state affairs. Without
communication, state neither can
administer its various wings nor can
maintain relationships with the other part
of the world. Due to revolutionary change
in communication technologies, the
whole world has turned into a global
village.
4. Communication in business:

Communication is the
lifeblood of business as it
provides necessary information
in formulating business plans
and policies.
5. Communication in management:
 Management is the means of
achieving organizational goals.
Efficiency and effectiveness of
management depend on effective
communication with the various
internal and external parties.
6. Communication in international
affairs:
 In order to facilitate cooperation and
communication among countries, various
regional and international bodies namely
the United Nations, World Bank, NAFTA,
SAFTA, ASEAN, SAARC, EU etc. Have been
formed. Through these bodies, counties
communicate various bilateral and
multilateral issues among them.
7. Communication in religion:
 Communication is also present in
perching, spreading and circulation
various religious doctrines. Prophets
and saints have preached the verses
of almighty to their followers and
even now, many religious thinkers are
performing the duty of preaching
and circulating religious verses.
 8. Communication in industrial
relations:
 Industrial
relation means a labor
management relationship in the
industry or in an organization.
Congenial industrial relation is a
precondition for business success.
7C/PRINCIPLES OF
COMMUNICATION
7C/PRINCIPLES OF COMMUNICATION

 Complete
 Clarity
 Concise
 Courtesy
 Correct
 Concrete
 Consideration
 Complete - The message must contain all
facts needed for desired reaction.
 Clarity - There must be clarity in terms of
thought and expression.
 Concise - The message must be to the
point and all unnecessary words must be
eliminated.
 Courtesy - One must communicate in a
friendly and polite manner.
 Correct - All facts, words, language,
information of the message must be
accurate.
 Concrete - The message to be
communicated must be specific and
not vague.
 Consideration - One must understand
the emotions and sentiments of the
receiver.
•COMMUNICATION PROCESS
 1. Sender
 2. Message
 3. Encoding
 4. Transmission
 5. Receiver
 6. Decoding
 7. Noise
 8. Feedback
1. Sender
 Sender is the person who initiates,
generates and sends the message. He
represents the source of message. The
communication process begins when
the sender develops an idea or
message he wants to transmit.
2. Message:


 Message is the idea or information

that the sender wants to convey. He
may convey it verbally (by writing or
speaking) or non-verbally (through
gestures or body language).
3. Encoding:
 Once the sender is clear of what
message to transmit, he decides the
code through which the message
shall be transmitted. Encoding means
converting the message into symbols.
4. Transmission:
 Transmission involves selecting the
medium or channel of
communication. Once decided that
the message has to be sent in writing,
the sender may select the electronic
channel and the medium of e-mail or
fax.
5. Receiver:
 Receiver is the person or a group of
persons to whom the message is
conveyed. The message must be
designed, encoded and transmitted
in a manner that receiver can
understand it easily..
6. Decoding:
 Decoding means giving meaningful
interpretation to the message. On
receiving the message, the receiver
translates the symbols into meaningful
information to the best of his ability.
7. Noise:
 It represents the disturbing factor
in the process of communication.
It interferes with effective
communication and reduce
sclarity of the message.
8. Feedback:
Feedback is receiver’s
response to sender’s message.
The receiver communicates his
reaction to the sender through
words, symbols or gestures.
QUIZ:
 1-3.The word communication is derived from the
Latin word ‘______________’, which means to
share, impart, __________, __________. Transmit or
to make common.
 4-11. Enumerate the Scope of Communication.
 12-18. Enumerate the 7 Principles of
Communication.
 19-25. Enumerate the Communication Process.