COMMUNICATION

WHAT IS COMMUNICATION?
• The word communication is derived
from the Latin word
‘communicare’, which means to
share, impart, participate, exchange,
transmit or to make common.
 Scope of communication

• Communication in personal life:

Communication is closely related with
every sphere of human life. From
dawn to sleep at night, a person
communicates with others. This
reveals that communication is the
part and parcel of human life.
• Communication in social life:
In social life, people need to
develop social bondage.
Communication helps us in
creating and strengthening this
social bondage.
• Communication in the state
affairs: Communication is also
pervaded in all areas of state
affairs. Without communication,
state neither can administer its
various wings nor can maintain
relationships with the other part
of the world.
• Communication in
business: Communication is
the lifeblood of business as it
provides necessary
information in formulating
business plans and policies.
• Communication in
management: Management is
the means of achieving
organizational goals. Efficiency
and effectiveness of management
depend on effective
communication with the various
internal and external parties.
• Communication in industrial
relations: Industrial relation
means a labor management
relationship in the industry or in an
organization. Congenial industrial
relation is a precondition for 
business success. 
• Communication in international
affairs: Countries are exchanging
their cultural, economical, social,
political, educational and technological
affairs with each other continuously. In
order to facilitate cooperation and
communication among countries,
various regional and international
bodies namely the United Nations,
World Bank, NAFTA, SAFTA, ASEAN
• Communication in religion:
Communication is also present in
perching, spreading and circulation
various religious doctrines. Prophets
and saints have preached the verses
of almighty to their followers and
even now, many religious thinkers are
performing the duty of preaching and
circulating religious verses.
COMMUNICATION PROCESS
• 1. Sender:
• Sender is the person who
initiates, generates and sends the
message. He represents the
source of message. The
communication process begins
when the sender develops an idea
or message he wants to transmit.
• 2. Message:
• Message is the idea or
information that the sender wants
to convey. He may convey it
verbally (by writing or speaking)
or non-verbally (through gestures
or body language).
• 3. Encoding:
• Once the sender is clear of what
message to transmit, he decides
the code through which the
message shall be transmitted.
Encoding means converting the
message into symbols.
• 4. Transmission:
• Transmission involves selecting
the medium or channel of
communication. Once decided
that the message has to be sent in
writing, the sender may select the
electronic channel and the
medium of e-mail or fax.
• 5. Receiver:
• Receiver is the person or a group of
persons to whom the message is
conveyed. The message must be
designed, encoded and transmitted in
a manner that receiver can
understand it easily.
• 6. Decoding:
• Decoding means giving meaningful
interpretation to the message. On
receiving the message, the receiver
translates the symbols into
meaningful information to the best of
his ability.
• 7. Noise:
• It represents the disturbing factor
in the process of communication.
It interferes with effective
communication and reduces
clarity of the message.
• 8. Feedback:
• Feedback is receiver’s response to
sender’s message. The receiver
communicates his reaction to the
sender through words, symbols or
gestures.