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Chapter20520 20Community20Development20and20Organizing
Chapter20520 20Community20Development20and20Organizing
INTRODUCTION
In the previous chapters, you have learned
LEARNING OBJECTIVES
about the different issues our country has been
experiencing. As citizens of the Philippines,
Thomasians, and members of the global
community, we have a responsibility to respond In this chapter, you will be able to:
to these social issues. For us to be able to
contribute, we must first learn the basic
Analyze different community contexts
concepts in community development and
and complexities of social issues that a
organizing. You will find out more about it community may be experiencing.
further in the chapter.
Identify the concepts and principles of
community development and community
organizing.
Think about it!
Recognize the importance of community
What communities are you a part of? organizing towards the development of
communities.
As you go further in the chapter, do not
forget to think back and identify all the
communities that you belong to! Examine the role of participatory
development in empowering communities.
The community is a central concept in community development and organizing. The word is so common
that its meaning is often oversimplified. In this chapter, you will be taught concepts and skills that will
develop your understanding of what a community is and how you, as a student and future professional, can
contribute to the task of developing your community.
Community
The community is an essential part of daily life. Our daily activities revolve around the communities we are
part of. A community can be described in so many ways, that some researchers have agreed that it can
never have a universal definition. We, therefore, define a community according to its characteristics. Some
examples are:
A group of people found in the same geographical location.
A group of people with similar interests, such as sports or games.
A group of people with the same religious beliefs.
A group of people with the same occupation, such as teachers working in the same institution,
and engineers or architects working in the same firm.
A group of people with the same cultural identity, such as Thomasians, the Lumad, urban or
rural settlers, among others.
A group of people working towards the same goals.
Why is this important? Click the picture to open or play the video
Communities exist because of the relationships that people nurture over time. Directly or indirectly, people
existing together have dependencies that affect their way of life. For example, communities of place must
share local resources with everyone. Otherwise, conflicts of interest may arise. Communities of identity may
have different concepts of identity, such as how different groups of people see differently-abled people
(Person with Disability [PWD]), while communities of interest may have different approaches to solving a
community issue.
COMMUNITY DEVELOPMENT
Earlier in the chapter, the community was defined as a group of people with shared interests or common
identity. Development is a process of creating change for the advancement and propagation of
opportunities. Together, community development pertains to people collaboratively striving for change to
improve their social, economic, and environmental situation (Cavaye, n.d.)
In the University of Santo Tomas, community development is directed towards 8 program areas:
1. Health and Wellness
2. Equitable and Inclusive Education
3. Leadership, Organization Development and Good Governance
4. Employability and Social Enterprise Development
5. Socio-pastoral Ministry and Evangelization
6. Heritage, Culture and Sports and Development
7. Environmental Sustainability and Action
8. Disaster Risk Reduction and Management
Community Development in a formal definition is a way of strengthening civil society by prioritizing the
action of communities, and their perspectives in the development of social, economic and environmental
Innovations
Decentralization of projects
Income generation
Mentorship, training, and seminars must be a routine for community members to be updated; as the human
capital, they have to be developed. With the ever-changing dynamic of a community, its residents must be
mentored on different scenarios that they may encounter. Monitoring by community organizers must be
consistent to make sure that the community projects are following the planned direction.
Establishing partnerships and creating networks is also a vital skill for community members to have in
preparation for the phase-out of community organizers. By being able to do this, the community empowers
itself to look for resources that are not available in the community. These resources include human, natural,
and capital which are necessary for projects to happen. Concerning this is effective and efficient resource
utilization which will assure that as many people as possible will benefit from a project with the resources
used.
Sustainable Projects
As early as 1998 Berkes and Folke found that there has been an increasing trend in linking ecological and
social systems to create a culture of sustainability, utilizing social processes and developing resilience (as
cited in Ayala, Bautista, Pajaro, Raquino & Watts, 2016). This is saying that as early 1998, community
workers have been trying to involve the community in the creation of sustainable projects. Over decades,
projects which did not have community participation have failed. These were attributed to the lack of
funding, lack of technical support, absence of a strong community group, and lack of will to continue the
project after the exit of partner organizations. What lacked in these projects was a sense of ownership which
S.M.A.R.T OBJECTIVES
The use of the mnemonic S.M.A.R.T. was first recorded in 1981 by George T. Doran (as cited in Haughey,
2014). It is one of the simplest and most accepted objectives writing frameworks used by project managers
in the world. It revolves around five criteria namely: Specific, Measurable, Assignable, Realistic, and Time-
bound. Throughout its use, the words have been interchanged according to the needs of community
organizers or organizations. Here in the university, SMART is defined as Specific, Measurable, Attainable,
Relevant, and Time-bound.
As an example, the Yellow Kitchen Feeding Program by the UST NSTP has the following objectives.
“To conduct a sixteen-session feeding program for two months that will provide nourishment to
school-age children normalizing the BMI of 40% of the participants.”
When put inside the framework each item converts into something tangible in the actual implementation of
the project will make it easier to implement, monitor, and evaluate.
COMMUNITY ORGANIZING
If community development deals with the goal, the thrust, and the tool, community organizing is the
approach and methodology to achieve it (Asian NGO Coalition [ANGOC], 2010). It is the process of
motivating community members to initiate change for the development of their community, as projects
without community involvement will most likely fall short of being a sustained project or program.
Community organizers are the initial movers of the community. They are responsible for three roles: the
facilitator, the animator, and the enabler (ANGOC, Centre on Integrated Rural Development for Asia and the
Pacific [CIRDAP] & International Fund for Agricultural Development [IFAD}, 2007).
Role Responsibility
Facilitator Provide a process that will help the community discuss their
situation, issues, and problems.
Animator Assists the community to discover and use its innate potentials for
creative and constructive teamwork.
Enabler Initiates or helps release the creative initiatives of the people.
These roles are utilized as needed in the process of organizing the community. The community organizer,
therefore, must be able to judge when to use each role effectively.
The ANGOC, CIRDAP, and IFAD in their 2007 publication also presented 10 steps in community organizing
that was the result of a workshop in 1985 by community organizers in Manila.
INTEGRATION
This step involves the immersion of an organizer within the community with the purpose
of gaining the same direct experiences as that of the local people. Immersion leads to
mutual respect, trust, and cooperation. This can be done through participation in
community activities, social functions, house visits, and conversations.
SOCIAL INVESTIGATION
This is a continuous, ongoing and systematic process that studies the community’s
various structures and forces. This step identifies the community's problems and issues
that need immediate and long-term solutions. The organizer determines potential leaders,
approaches to organizing and how the community responds to issues. This step may
include interviews, dialogues, discussions, reviews, and examinations.
ROLE PLAYING
In issue-based organizing, simulations are done by the organizer which helps community
members practice their communication with target persons, authorities and adversaries.
The organizer envisions every possible scenario that may take place during a confrontation
or dialogue which prepares the community for the negotiation process and possible
outcomes.
PHASE OUT
As an enabling process, the organizer must become dispensable so that the people’s
organization (PO) can take over. When the indicators for success set by the NGO has been
met, the organizing process may finally be turned over to the people. This transfer includes
organizing roles, responsibilities, and documents. This does not necessarily mean a
complete pullout, as the organizer and NGOs can still assist the community in forming
groups, federations and in engaging in national advocacies.
Networking
Networking is to establish contact with other organizations that may assist the accomplishment of
your projects. At the end of the community organizing process, this becomes a necessary skill for
the core group. It is a skill that helps the community establish their partnerships for future projects
as well as the maintenance of existing ones.
Communicating ‘IMPACT’
Communication of impact is one important
act in community development and Why is this important?
organizing. It is a form of feedback that Communicating the results of your
involves research and data analysis of the research/program/project/activity will help
outcomes of your project. The impact is the community and community organizers
measured according to the parameters of improve on it! It is also a good way of
your project. First, the project must be initiating your turn over of management
measured whether it attained your SMART
responsibilities to the core group!
objectives. And second, it must be evaluated
either quantitatively, qualitatively or both. The
measured impact of the project will indicate if the community development and organizing effort
was a success. Some tools that can help you measure the outcome of the project will be shown in
the next topic.
S.W.O.T. ANALYSIS
S.W.O.T. stands for strengths, weaknesses, opportunities, and threats. It is a framework used in the personal
assessment and evaluation of either an organization or a person to determine avenues for development.
Strengths Weaknesses
Opportunities Threats
S.W.O.T. analysis is done using a 2 by 2 grid. In each of the grids, you write down one of the dimensions of
S.W.O.T. and your assessment of the subject.
P.E.S.T.L.E. FRAMEWORK
P.E.S.T.L.E. stands for political, economic, socio-cultural, technological, legal, and environmental. It is a
framework used in the assessment and evaluation on a macro perspective level.
Using the framework is simple. You first need to layout the different dimensions as shown on the table
above then assess the project according to each of the dimensions. For example, there is a project proposal
for a farm development activity, to assure that you are aware of all potential outcomes of the project you
utilize the P.E.S.T.L.E. framework.
There are many variants of the P.E.S.T.L.E. framework, but for community development projects, P.E.S.T.L.E.
is the preferred version as it accounts for the legal and environmental dimensions of projects.
These two frameworks can be used together in the feasibility assessment, planning, and evaluation of a
project. Doing so will help your project be guided as it progresses in your implementation. It will also help
you deal with potential problems through brainstorming activities in the course of using the framework.
SKILLS
FACILITATION
To facilitate is to encourage the participants to use the three thinking skills namely: critical, reflective, and
creative thinking. Each type of thinking presents a different response to the identified issues in the
community. An example:
Thinking Skill Sample Questions
Critical What is the cause and effect of the problem?
(Fact-based) What have other people done to resolve the issues the community encountered?
Is it applicable in the community setting given the locally available resources?
Reflective In my previous experiences, what proved to be detrimental towards the identified
(Experienced-based) community need?
In my previous experiences, what proved to help resolve the problem?
Creative What technologies already exist that I can improve to help with the community’s
(Innovation-based) concern?
What technology or strategy can I create to help with the community needs?
SUMMARY
Congratulations on reaching the end of Chapter 5 eREAD on Community Development and Organizing!
Here are a few points to remember:
1. A community is (1) a group of people (2) with similarities or shared interests (3) who have direct or
indirect relationships among those living in the same community.
2. There is no one correct way of doing community development. It must be a collection of input from
both the government and the people to work. This is called a participatory approach since all
stakeholders are part of the discussion and implementation.
3. Community development’s goal is empowerment, its current thrust is sustainability, and the tool
used to initiate it are project proposals.
4. Community organizing is the lifeline of community development. It is the method to which
community development is achieved.
5. It is not enough that projects are implemented, there must be a transfer of skills from community
developers and organizers to the community members.
6. Communities are not just sources of data. It is proper etiquette to inform them of the impact of the
community development projects to their community.
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