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Instructions: Answer the following questions to test your knowledge of general business concepts and
practices. Choose the best answer for each question.
a) Return on Investment
b) Return on Income
c) Revenue on Investment
d) Revenue on Income
a) Planning
b) Selling
c) Organizing
d) Controlling
3. What is the term for the process of gathering, analyzing, and interpreting information about a
market?
a) Market research
b) Product development
c) Sales forecasting
d) Marketing strategy
4. What is the financial statement that reports a company's revenues and expenses over a specific
period of time?
a) Balance sheet
b) Income statement
a) Limited liability
b) Single ownership
c) Simple to establish
6. What is the term for the process of dividing a market into distinct groups of buyers who have different
needs, characteristics, or behaviors?
a) Market segmentation
b) Product differentiation
c) Competitive analysis
d) Target marketing
8. What is the term for the amount of money that remains after deducting expenses from revenue?
a) Gross profit
b) Net profit
c) Operating income
d) Gross margin
a) Corporation
b) Partnership
c) LLC (Limited Liability Company)
a) Business to Business
b) Business to Consumer
c) Buy to Build
d) Barter to Buy
Answers:
1. a) Return on Investment
2. b) Selling
3. a) Market research
4. b) Income statement
5. a) Limited liability
6. a) Market segmentation
8. b) Net profit