Consumer Behavior

And
Public Relations
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Presentation

Presented By:
Tariq Mehmood

Roll No :
6178 FMS/BBA/F-20
Class:
BBA 42-B
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Consumer Behavior

Consumer behavior refers

to the activities and
choices that individuals or
households make when
they select, procure, utilize,
and discard a good or
service.
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Consumer Behavior And Public
Relations

Public relations and consumer behavior are intricately

linked and have different effects on one another.
Effective public relations techniques require an
understanding of consumer behavior because it enables
PR specialists to customize their messaging and
communication strategies to appeal to their target
audience. Let's delve deeper into the connection
between public relations and customer behavior.
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Message Targeting

The target audience's views,

preferences, and motives can be
better understood through
consumer behavior research. PR
specialists can use this knowledge
to create messages that reflect the
beliefs and interests of their target
audiences. PR professionals may
develop focused ads that speak
directly to the needs and desires of
the audience by analyzing
consumer behavior.
 Reputation Management
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The management of a brand's

reputation and image depends
heavily on public relations. PR
experts may address concerns,
lessen negative sentiment, and
maintain a positive company
reputation by tracking and
responding to consumer input.
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Influencer Marketing

With the emergence of social media and the influence

of online personalities, consumer behavior has changed.
Influencer marketing is frequently used by public
relations to connect with and engage target audiences.
Consumer behavior and purchase decisions can be
influenced by influencers who are relevant to a brand's
target market. PR professionals work with influencers
to market goods and services by making use of their
authority and credibility in the eyes of their audience.
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Crisis Communication

In times of crisis or controversy, consumer behavior is vital.

When faced with bad news or occurrences involving a
business, public relations professionals need to understand
how people respond and act. PR teams can create crisis
communication plans that address consumer concerns, offer
clear information, and reestablish confidence by
understanding consumer behavior.
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Consumer feedback and
engagement

Initiatives in public relations frequently involve asking

for and answering consumer input. PR specialists can
develop efficient feedback methods and platforms that
promote engagement and participation by
understanding customer behavior. PR professionals can
increase consumer loyalty and improve connections by
actively listening to consumers and taking their opinion
into account when making decisions about a business.
 Social and environmental
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responsibility

More and more consumers are

making decisions that are both
socially and environmentally
responsible. Public relations is
essential for highlighting a brand's
adherence to these principles and its
sustainability initiatives.
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Summary

Consumer behavior offers useful information that helps

firms identify their target audience and engage with
them successfully through their public relations tactics.
Building solid relationships, enhancing brand
reputation, and fostering consumer loyalty are all
achieved by organizations through coordinating PR
activities with consumer preferences, values, and
motivations.
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In public relations, consumer behavior is of utmost

importance. PR teams may strengthen their
communication plans, create more powerful
brands, and create enduring connections with
their target market by studying consumer
behavior.
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Thank You