“AÑO DE LA UNIDAD, LA PAZ Y EL DESARROLLO”

UNIVERSIDAD PRIVADA SAN JUAN BAUTISTA.

FACULTY CIENCIAS Y COMUNICACIONES ADMINISTRATIVAS.

TEACHER TARYNS ELIZABETH GARCIA RAMOS.

MEMBERS

-ECHEGARAY HUAYTA CESAR GERARDO.

-RIOS ROMANO PIERO ALEXANDER.

- TIPISMANA CABRERA HEEIDY JOSETY.

-OLARTE CCANCCE CLARITA SONIA.

-PARRA GARRIAZO CARLOS.

ICA-PERÚ.

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 DEDICATION

- We dedicate this elaborate and researched work to GOD for giving us wisdom and strengths
to overcome every inconvenience that occurred in the course of the work, and helping us move
forward to meet the goals we set for ourselves as students.

- We also thank our parents for their effort and unconditional support that they give us every
day so that in the future we develop as great professionals and good humans, and finally to all
the people who read this work that has been prepared with a lot of love and dedication.

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 GRATITUDE

We express our gratitude to God, who always fills our lives with his blessing and helps us daily
to continue fighting for our goals. To our family for always being present in every step we take.

Similarly, our thanks to the teacher of this beautiful course and to our San Juan Bautista Private
University, we also thank each of our teachers who, with the teaching of their valuable
knowledge, allow us to grow day by day as professionals, thanks to each one of you for your
patience, dedication, unconditional support and your friendship.

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 INDEX

INTRODUCTION-------------------------------------------------------------------------------------------------- 5

HISTORY OF THE KFC COMPANY--------------------------------------------------------------------------6

THE CANVA MODEL IN THE PICTURE-------------------------------------------------------------------10

CANVA MODEL INFORMATION-----------------------------------------------------------------------------14

GLOSSARY. ------------------------------------------------------------------------------------------------------15

CONCLUSIONS. ------------------------------------------------------------------------------------------------17

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 INTRODUCTION
- In this training article, we will discuss the canvas model, which we know is a strategic
planning tool that allows companies to visualize and communicate their business model in a
concise and understandable way. It consists of a canvas divided into nine blocks or key
areas that represent the fundamental aspects of a business.

- In this case we will deal with the company Kfc, this company whose acronym stands for
Kentucky Fried Chicken, is a famous chain of fast food restaurants specializing in fried
chicken. Founded by Colonel Harland Sanders in 1930 in Kentucky, United States. Known
for its secret recipe of eleven herbs and spices used in the preparation of fried chicken. KFC
is an international chain with restaurants in numerous countries around the world.

- The Canvas model provides a comprehensive view of KFC's business model, allowing the
company to clearly understand and communicate how it creates, delivers and captures
value. This tool is useful for identifying opportunities for improvement, designing strategies
and promoting innovation within the company.

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 HISTORY ABOUT THE COMPANY KFC

KFC's history dates back to the 1930s, when

Harland Sanders, known as Colonel Sanders,

began selling fried chicken at a gas station in

Corbin, Kentucky. His secret recipe of 11

herbs and spices became famous in the

region. In 1936, Sanders received the

honorary title of "Colonel" for his contribution

to gastronomy.

In the 1950s, Sanders franchised his recipe to other restaurants, and in 1952 he opened the

first KFC restaurant in Salt Lake City. The popularity of fried chicken grew, and KFC

expanded rapidly in the United States and then internationally.

Over the years, KFC has experienced ownership changes. In 1964, Sanders sold the

company but continued to be the advertising face. The brand has passed through various

hands, and is currently part of Yum! Brands, a parent company that also includes other fast

food chains such as Pizza Hut and Taco Bell. KFC has maintained its position as one of the

world's leading fast food chains, recognized for its distinctive fried chicken.

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 Key partnerships.

KFC Corporation is the first partner of

the business. The corporation will

provide the necessary resources and

branding to help manage operations.

Local suppliers, such as food suppliers,

contractors and other essential service

providers in the vicinity, will also

participate in the operations. This ensures that KFC has access to the necessary supplies,

equipment and services required to run the business. Additionally, advertising and marketing

companies will be key players in the success of the business. This can be done by increasing

brand reach and visibility, allowing them to capture new markets and embrace emerging

opportunities. Finally, banks and investors are important external partners who can provide the

necessary financial support. The funds can be used to invest in expansion and other growth

strategies.

• KFC Corporation

• Local suppliers, such as food suppliers and contractors

• Advertising and marketing companies

• Banks and investors

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 KEY ACTIVITIES

Building a KFC franchise restaurant: This is the core activity for any KFC business, as having

the building and its necessary components is the main need for the success of the business.

This includes deciding the location, selecting appropriate equipment, designing the interior

space, and setting up registration and other systems.

Structuring and managing business operations: This includes tasks such as documenting

inventory, creating and maintaining a budget, developing staffing needs, and planning

restaurant hours. It also requires that store policies and procedures be documented, as well as

any necessary legal requirements.

Hiring Staff: KFC needs to have permanent and seasonal staff to manage its operations. This

includes cooks, cashiers, customer service representatives, and other personnel responsible for

working shifts, maintaining cleanliness and order, preparing food, and providing prompt

customer service.

Advertising and marketing efforts: This includes activities such as distributing flyers and

direct mail to potential customers, sponsoring local events, running online and newspaper

advertisements, and creating campaigns to promote the KFC brand.

Processing orders and payments: This includes setting up systems to process incoming

orders and payments, whether through cash, credit cards or other forms of payment. It also

requires knowledge of handling customer complaints and ensuring accurate addresses for

delivery.

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Maintaining a safe and sanitary kitchen and dining room: This requires KFC staff to follow

food safety regulations and hygiene standards to maintain a safe and healthy environment. This

includes activities such as cleaning the kitchen and dining room, removing and controlling any

hazardous materials, complying with health and safety regulations, and properly storing food.

KEY RESOURCES

KFC requires several resources to operate successfully. A combination of financing, specialized

software, real estate, kitchen equipment, marketing, and staff members must be acquired to

develop and manage a KFC franchise.

Funds: This is necessary for initial investments for the restaurant, as well as ongoing costs

such as rent and staff salaries.

KFC Franchise Software and Tools: This includes official KFC software and tools, including

the KFC Franchise Agreement, Operating Manual, and other online resources.

Real Estate: A suitable location for the restaurant must be acquired, either by purchasing or

leasing space.

Kitchen equipment and supplies: stoves, ovens, freezers, refrigerators, grills, fryers and other

kitchen equipment, as well as ingredients, packaging materials and other supplies for preparing

and serving KFC items.

Advertising and Marketing Resources: A variety of resources, both digital and physical, are

needed to create and promote awareness of the KFC restaurant.

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Staff: This includes management and operational staff to ensure smooth running of the

business.

VALUE PROPOSITIONS

KFC provides its customers with numerous value propositions that make their experience

pleasant, convenient and reliable.

Convenience: KFC strives to create a hassle-free experience for customers by offering several

convenient delivery options and easy online ordering.

Trust: KFC seeks to provide customers with consistent offers and reliable delivery service

Enthusiastic Customer Service: KFC cares about its customers and seeks to create an

atmosphere of trust and loyalty through friendly customer service.

Enjoyable dining experience: KFC offers its customers a unique, fun and enjoyable dining

experience through its wide range of products. Fresh ingredients and vibrant atmosphere

CUSTOMER RELATIONS

KFC has many ways to build positive relationships with customers. KFC offers customers a

variety of promotions and events that help build relationships. Customers can also take

advantage of services such as online ordering and delivery.

The goal of these activities is to build loyalty and trust with

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customers, while consistently providing the highest quality products and services.

PROMOTIONS AND EVENTS

• Organize special events in stores and provide promotional offers

• Collaborating with other businesses for joint promotions

• Organization of gifts and contests for clients

SERVICES

• Offer online ordering and delivery

• Provide catering services for events

• Offering customer loyalty programs

CHANNELS

• Dinner on site at the restaurant

• Online ordering and delivery

• Take away service

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• Advertising and marketing through various media channels such as television, radio, print,

digital and social media.

CUSTOMER SEGMENTS

KFC operates within many different markets and cities, so the customer base of each specific

local establishment may vary. However, typical customer segments associated with KFC outlets

may include:

• Local residences in a given market or city

• Visitors and tourists in the area

• KFC fans

KFC can also target other segments such as students, business professionals and corporate

customers by promoting its products and services.

COST STRUCTURE

Rent and operating costs: Items such as rent, heating, lighting, and equipment needed to run

the business.

Food and supply costs: Ingredients, condiments, containers, and other supplies for making,

packaging, and serving food.

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Marketing and advertising costs: media advertising, public relations and promotion across all

channels.

Personnel costs: salaries, wages, bonuses, employee benefits, training and development

programs, and other related costs.

INCOME STREAMS

Revenue streams are one of the main components of a business model canvas. For KFC,

revenue sources can be classified as follows:

On-site food sales: This revenue stream is

generated from customers coming to the

restaurant and purchasing food items.

Online Ordering and Delivery Sales: This

revenue stream is generated from customers who

place orders over the phone or online, as well as customers who receive their orders through

delivery.

Franchisables: This revenue stream is generated from fees paid by franchisees for the use of

the KFC brand and its associated trademarks, logos and products.

1. Catering Fees: This revenue stream is generated from fees paid by businesses.
Organizations and individuals for catering services provided by KFC.

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14
 GLOSSARY.

1.Key activities: are those that make it possible for the value proposition to exist and for the
solution to the problem or need of the customer segment to be viable. Therefore, key activities
are specific and vary depending on customer segment and value proposition.

2.franchise: It is a business relationship

between two parties, whereby one of them
pays a certain amount of money to have the
license to start a business using a brand
already established in the market.

3.The income flow: it is the way in which a business or company designs the strategy to
monetize its value proposition and thus survive in the market and be profitable.

4. structuring: Arrangement, organization and distribution of the parts that make up a whole:
structuring of economic factors, social classes.

5. corporation: is a legal entity, formed by natural persons to fulfill a specific objective. A

corporation has rights and obligations established by law, very similar to a natural person.

6. supplier: is a person or business that sells products or provides services for profit.

7. inventory: is a list or list of goods, products, resources or any object that belongs to a
company, organization or person. Thanks to this list, belongings and their value can be counted.

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8. collaborator: is a person who makes a personal contribution voluntarily where there is no
relationship of subordination or dependency with respect to another person, that is, a
collaborator is not obliged to collaborate and does not recognize superior leadership.

9. Marketing: process by which a company or organization generates strategies for the

promotion and sale of products or any type of service provision so that they can reach the
consumer effectively. By definition, it is an activity entirely of a commercial nature.

10. Customer segmentation: It is the process of dividing customers into groups based on
common characteristics so that companies can market each group effectively and appropriately.

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 CONCLUSIÓN.

The canvas model has provided a holistic and detailed view of our company. We have
clearly identified our customer segments, unique value propositions, and effective
distribution channels. The customer relationship is highlighted by its focus on
personalization and customer satisfaction.

Our key activities and key resources are aligned to ensure the efficient delivery of our
products/services. The key partnership with [mention strategic partners] will strengthen our
supply chain and contribute to sustainable growth.

The cost structure reflects efficient management of resources, and revenue streams are
diversified to ensure financial stability. Overall, the Canvas provides a clear roadmap for
the development and execution of our business strategy. We will continue to adapt as we
evolve, maintaining our focus on innovation, quality and customer satisfaction for long-
term success.

The canvas model has not only

provided us with strategic insight, but
has also served as a reflective tool
to evaluate and refine our approach.
We will continue to innovate and
maintain a rigorous focus on quality
and customer satisfaction to meet
and exceed our long-term business
goals.

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