ITC Limited, formerly known as Imperial Tobacco Company of India Limited, is a

diversified conglomerate based in Kolkata, West Bengal, India. The company was
founded in 1910 under the name Imperial Tobacco Company of India Limited. It
was later renamed as I.T.C. Limited in 1974. ITC has a rich and varied history that
has seen the company evolve and diversify into a wide range of sectors.

One of the key turning points in ITC's history was the appointment of Yogesh
Chander Deveshwar as the CEO of the company in 1996. Under his leadership, the
company underwent a major transformation, moving away from its traditional
focus on tobacco and diversifying into other businesses such as hospitality, FMCG
(Fast-Moving Consumer Goods), paper, and packaging.

ITC has always been noted for its innovative spirit and commitment to
sustainable business practices. The company has long been at the forefront of
corporate social responsibility, focusing on areas such as environmental
sustainability, supporting rural development, and empowering local
communities. This commitment has been reflected in the company's various
ventures, including its e-Choupal initiative, which aims to empower farmers
through the use of technology.

Over the years, ITC has continued to expand its presence in various sectors. The
company's FMCG segment includes products such as cigarettes, snacks, personal
care items, and packaged food. ITC's lifestyle retailing segment includes popular
brands such as Wills Lifestyle and John Players. The company also has a strong
presence in the hospitality sector, with its ITC Hotels offering luxury
accommodations and dining experiences.

In addition to its presence in consumer goods and hospitality, ITC also has a
significant presence in the paperboards, paper, and packaging segment. Through
its Paperboards and Specialty Papers Division, ITC manufactures and markets a
wide range of paper and paperboard products.

One of ITC's notable accomplishments has been its focus on sustainability and
environmental responsibility. The company has been internationally recognized
for its efforts in this area, including being the only company in the world to be
carbon positive, water positive, and solid waste recycling positive for over a
decade.

In recent years, ITC has also expanded into the technology sector, with a focus on
digital solutions and e-commerce. The company has launched several digital
initiatives aimed at leveraging technology to enhance its business operations and
reach a wider customer base.

In 2019, ITC announced the inauguration of its largest integrated manufacturing

facility in Kapurthala, Punjab, further strengthening its presence in the FMCG
segment.

Despite the challenges posed by the COVID-19 pandemic, ITC has continued to
adapt and innovate, focusing on strengthening its digital capabilities and
expanding its product offerings to meet changing consumer needs.

Throughout its history, ITC has remained committed to its core values of
innovation, sustainability, and corporate social responsibility. The company's
diverse portfolio, strong focus on quality, and commitment to sustainable
business practices have contributed to its success and its status as one of India's
leading conglomerates.
ITC's journey has been marked by a commitment to creating enduring value for
all its stakeholders, including shareholders, employees, customers, and the
community at large. The company's forward-looking approach and dedication to
innovation position it well for continued success in the future.