The project report is submitted to the Institute of Communication Studies, University of

the

Punjab, for the fulfillment of the requirements of the BS (Morning)

Degree in Communication Studies

Batch 2017 – 2021

 CERTIFICATE OF APPROVAL

It is certified that this final project of Public Relations on “Breaking Chains: Ending Child
Labor” is an original work completed by Ahsan Sajjad under the supervision of Ms. Shazia
Ismail Toor. The study was conducted to fulfil the requirement for my BS (Morning) degree in
Mass Communication with the specialization in Advertising & Public Relations, Session 2017 –
2021 from the Institute of Communication Studies, University of the Punjab, Lahore.

Ahsan Sajjad (42) _________________

Dr. Shazia Ismail Toor (Project Advisor)

Associate Professor

____________________________________
 ACKNOWLEDGEMENT

One of the greatest pleasures of writing this study is acknowledging the efforts of many

people who may not appear on the cover. Still, their support, cooperation, friendship, and

understanding were instrumental in the making of this project.

I express my sincere gratitude to my Mentor & Supervisor, Ma’am Shazia Ismail Toor, who

guided and motivated me at every step. Her guidance was beneficial in doing this project. It

was due to her support, advice, and assistant that I have completed this study.

Finally, a big shout-out to all those people without whom this project would only be a

dream. I want to thank all those people who participated in making my TVC and my friends

who were always there for me whenever I needed them. Their support was more than

enough for me.

 May Allah Subhana Wa Ta’ala bless all of us & guide us to the right path (Ameen)

PR CAMPAIGN FOR CHILDREN

“BREAKING CHAINS: SHEDDING LIGHT ON LAHORE’S POST-COVID19

CHILD LABOR SURGE”
TABLE OF
CONTENTS
____________________________________________________________________________

CHAPTER 01
• What is PR?
• Child Labor in Pakistan
• Child Labor in Rural Areas
• Child Labor After COVID-19: A Fresh Surge

CHAPTER 02
• Lack of Awareness in Underdeveloped Areas of Lahore
• Consequences of Child Labor
• Necessity of a Two-folded Awareness Campaign

CHAPTER 03
• Rationale for Selecting This Topic
• Previous Campaigns on Child Labor in Pakistan
• Research sources

CHAPTER 04
• PR Campaign
• Campaign Name
• Slogan
• Logo
• Target Audience
• Duration
• Objectives & Goals
• Budget
TABLE OF
CONTENTS
_______________________________________________________________________

CHAPTER 05
• Recommendations
• Blog articles
• Radio message
• Seminar
• Press Release

CHAPTER 06
• PR Tools
• Print ad
• Banner
• Brochure
• Flyer
• Tiktok vidoes
• Whatsapp message
• Facebook page
• Tiktok videos
• Instagram Page
• Promotional Items
• References
CHAPTER
01
 WHAT IS PR?
Public relations (PR) involves the deliberate management of information disclosure,

dissemination, and distribution between individuals or entities (such as corporations,

government agencies, or non-profit organizations) and the public, with the goal of

shaping public perception. PR and advertising differ in that PR is internally controlled,

whereas advertising is provided by external parties. Public relations can utilize public-

interest issues and news items, which do not necessarily require direct payment from

organizations or individuals. This sets it apart from advertising, which falls under the

umbrella of marketing communications. Public relations aims to generate coverage and

build a positive image for clients without relying on paid marketing or advertising, often

referred to as paid media. PRlab defines Public Relations as a strategic communications

process that sets out to build and maintain mutually beneficial relationships between two

or more parties. (Rodsevich, 2022) However, advertising has also become integrated into

broader PR strategies in the early 21st century.

Raising awareness against child labor is crucial for society. It serves as a powerful tool

for liberation and can contribute to social equality. This project report emphasizes the

unparalleled role of awareness in combating and reducing the prevailing inequality

associated with child labor. The fight against child labor requires education to be

accessible to all, of high quality, equitable, free of charge, universally available,

adequately funded, with well-supported educators, and under responsible governmental

supervision. These factors are essential in achieving effective awareness and bringing an

end to the exploitation of children in the workforce.

 CHILD LABOR IN PAKISTAN

A significant social issue plaguing Pakistan is the prevalence of child labor. Millions of

Pakistani children are engaged in various forms of labor, depriving them of their right to

education. Among the numerous challenges they face, the absence of awareness and

understanding regarding child labor exacerbates the problem. Efforts should be focused on

raising awareness about the detrimental effects of child labor and advocating for its

eradication. By emphasizing the importance of awareness against child labor, we can strive to

provide a conducive environment that enables children to enjoy their right to education and

safeguard their future.

About 3.3 million of Pakistani children are trapped in child labor, depriving them of their

childhood, their health and education, and condemning them to a life of poverty and want.

Only 34% of children under five are registered at birth nationally. (Child Protection, n.d.)

Birth registration is a fundamental right of all children as legal proof of a child’s existence and

identity. As an accurate record of age, it can help prevent child labor.

CHILD LABOR IN RURAL AREAS

Child labor in rural areas of Pakistan remains a pressing issue, hindering the educational

prospects and well-being of countless children. The Annual Status of Education Report

(ASER) for Pakistan reveals that in rural areas, around 22% of children aged 6-16 are out

of school, with many of them compelled to work instead. The persistence of child labor

in rural areas undermines efforts to achieve sustainable development goals, perpetuating

poverty, social inequality, and limited socio-economic progress.

Addressing child labor in rural areas of Pakistan requires a multi-faceted approach,

community engagement, and increased awareness campaigns. Efforts should focus on

providing quality education, improving economic opportunities for families, and

enforcing legislation to protect children from exploitation and ensure their right to a

childhood free from labor.

Child Labor After COVID-19: A Fresh Surge

Million more children risk being pushed into child labor as a result of the COVID-19

crisis, which could lead to the first rise in child labour after 20 years of progress,

according to a new brief from the International Labor Organization (ILO) and UNICEF.

(Wylie, 2020) Children already in child labour may be working longer hours or under

worsening conditions, the report says. More of them may be forced into the worst forms

of labour, which causes significant harm to their health and safety.

According to the brief, COVID-19 could result in a rise in poverty and therefore to an

increase in child labour as households use every available means to survive. Some studies

show that a one percentage point rise in poverty leads to at least a 0.7 per cent increase in

child labour in certain countries.

Evidence is gradually mounting that child labour was rising as schools close during the

pandemic. “In times of crisis, child labour becomes a coping mechanism for many

families,” said UNICEF Executive Director Henrietta Fore. (Wylie, 2020) Temporary

school closures affected more than 1 billion learners in over 130 countries. Even when

classes restarted, some parents were no longer be able to afford to send their children to

school.
CHAPTER

02
 CAUSES OF CHILD LABOR IN UNDERDEVELOPED

AREAS OF LAHORE

290,000 (OOSC) children do not attend to school every day over the globe. This isn't because

they're unwell or because they are forced to do labor by their parents or other influential

guardians. And this isn't why kids don't want to be at school. These 290,000 children who miss

primary school right now are yearning to sit and study every day in a classroom.

So why are they not?

Because their Parents say ‘education being expensive’, ‘children too young’ and their children

say ‘parents not allowing us to attend’ and also because they are a child laborer, their country

is too poor to cater them properly, some of them have disabilities and also they are girls.

POVERTY

Poverty is the greatest single cause behind child labour. A middle-class person earns around Rs

1200 a day on average. He has to feed nine or ten people with their daily wage. A large number

of girls and boys are employed in the wholesale and retail industry in urban areas.

CONSEQUENCES OF CHILD LABOR

Child labour includes the use of dangerous tools or forcing the child to carry heavy objects. The

difficulty of task creates a problem as malnutrition, depression, drug addiction etc. If a person
strives for unemployment, it is apparent that he chooses a non-ethical attitude which involves

devastation, wrath, and no cohesion with peace.

Education can lead to peace and harmony, but when you are uneducated, on the other hand peace

and harmony transforms into a materialistic rage of hunger. Because society will lead to

unemployment and poverty when there is no education. New analysis by Oxfam, using

UNESCO data, finds that a child from a poor Family in developing nations is seven times less

likely than a child of a rich Family to graduate high school. Moreover child labor causes

hundreds of thousands of children being out of school. Currently, Pakistan has the world’s

second-highest number of out-of-school children (OOSC) with an estimated 22.8 million

children aged 5-16 not attending school, representing 44 per cent of the total population in this

age group. (Education)

• Adult Literacy Rate of Lahore

Lahore's literacy rates is 65%. Roughly 8.8% of children between 5 and 9 years of age in Lahore

are away from school. The number of children growing older dramatically increases - over 26%

of children 14-16 years old are out of school. Every seventh child is out of school in Lahore

district.

• Primary and Secondary school enrolment rate of Lahore

In the 3-16 age group, the overall registration rate is 87% of all children and nearly 12% of

preschool ages 3-6. The registration percentage is 92% for children aged 5-16 years.

• Primary school drop-out rate of Lahore

The overall rate of dropout from Grade I through V has been 31.3% (Male=40.2%,

Female=19.2%).
 • Continuation Rate in Lahore

After primary education, the retention rate declines substantially. 69 pc are kept for Class 5 and

just 28pc for Class 10 of all primary children in Pakistan. 62 p.c. students go to government

schools, but just 20 p.c. make it to higher education. The situation of continuation rate in Lahore

is not much different than national average.

NECESSITY OF A TWO-FOLDED AWARENESS CAMPAIGN

(WHAT PEOPLE NEED TO UNDERSTAND)

During this campaign, we will run a two-pronged awareness campaign to effectively combat

child labor in Lahore. This campaign will primarily target two distinct but interrelated groups:

1. Parents in Affected Areas: Many parents, often due to economic hardships,

unknowingly send their children into hazardous labor conditions. Our first target group

consists of these parents who need to be informed about the risks and legal implications

of child labor. We aim to empower them with the knowledge and resources to make

alternative, safer choices for their children's futures.

2. Higher Education Institutions, Students, and Teachers: Recognizing the importance

of mobilizing change agents within society, we will also focus on students and educators

from higher institutions. By raising awareness among them about the issue of child labor,

we hope to inspire individuals who can actively engage with affected communities,

advocate for policy changes, and initiate grassroots initiatives to eradicate child labor in

Lahore.
This two-pronged approach ensures that both the affected families and potential change-makers

in society are informed and empowered to contribute to our campaign's success which essential

for the following reasons:

 Prevention of Child Labor and Early Intervention

 Empowering Communities

 Changing Social Attitudes

 Collaboration and Advocacy:

 Holistic Approach:
CHAPTER

03

RATIONALE OF SELECTING THIS TOPIC

To tackle the issue of child labor in Lahore, especially after the Covid19, we are launching a

campaign 'Breaking Chains: Ending Child Labor’. This campaign will begin its mission in

Lahore by launching several initiatives with the goal of rooting out the child labor system

through running an effective campaign against child labor, helping poor family by meeting their

financial needs and ensuring accessibility to quality education for hundreds of thousands out-of-

school children in less developed areas of Lahore like Misri Bazaar, Gujjarpura ,Mughalpura,

Shahdara and Androon etc.

Previous Campaigns Against Child Labor In Pakistan

UNICEF Pakistan:

UNICEF has been working to eliminate child labor and promote child rights in Pakistan. They

collaborate with the government, civil society organizations, and communities to develop and

implement programs that address child labor issues.

Bachpan Bachao Andolan (BBA):

BBA is a movement led by Nobel laureate Kailash Satyarthi that fights against child labor, child

trafficking, and child exploitation. While BBA is based in India, they have also been active in

advocating for the rights of children in neighboring countries like Pakistan.

Society for the Protection of the Rights of the Child (SPARC):

SPARC is a non-governmental organization in Pakistan that focuses on child rights advocacy.

They have undertaken several initiatives to raise awareness about child labor and work towards

its eradication.

Child Rights Movement (CRM):

CRM is a coalition of various organizations working together to promote and protect child rights

in Pakistan. They undertake advocacy campaigns and initiatives to address child labor and other

issues affecting children.

ILO’S

“Call for Action: Accelerating efforts towards prevention and elimination of child labour”

In commemoration of World Day Against Child Labour (WDACL), the ILO Country Office for

Pakistan, hosted a symposium at Ramada Hotel, Islamabad, Wednesday, 29 June 2022, under

Asia Regional Child Labour (ARC) Project, being implemented with the financial support of the

Foreign Commonwealth and Development Office (FCDO). (Call for Action: Accelerating efforts

towards prevention and elimination of child labour, 2022)

Ms Munawar Sultana, National Project Coordinator for ARC Project, set the scene by

acquainting the participants with the key objectives of the project, progress made so far, the on-

going and planned activities. showcased the knowledge products and shared the programs/

partnerships and mobilizing stakeholders for accelerated joint efforts towards prevention and

elimination of child labour in Pakistan.

RESEARCH SOURCES

Here are some sources that helped us in collecting data on child labor:

International Labor Organization (ILO): The ILO is a specialized agency of the United

Nations that deals with labor-related issues. They provide comprehensive data, research reports,
and publications on child labor, including statistics, case studies, and policy recommendations.

Their website is a valuable resource for information on child labor worldwide.

UNICEF: The United Nations Children's Fund (UNICEF) works to protect children's rights and

improve their well-being. They publish research reports, surveys, and studies on child labor,

focusing on its impact on education, health, and overall child development. UNICEF's website

contains a wealth of information on child labor, particularly from a child rights perspective.

World Bank: The World Bank conducts research on various global development issues,

including child labor. They publish reports, studies, and data on child labor prevalence, its

causes, and its economic and social consequences. The World Bank's website offers access to

their research publications and databases, which can be useful for your research.

National and International NGOs: Numerous non-governmental organizations (NGOs)

actively work to combat child labor and publish research on the topic. Organizations such as

Anti-Slavery International, Human Rights Watch, Save the Children, and Global March Against

Child Labour produce reports, case studies, and policy briefs that can provide valuable insights

into child labor practices and efforts to address them.

 CHAPTER

04

PR CAMPAIGN

• Campaign name

“BREAKING CHAINS: SHEDDING LIGHT ON LANHORE’S POST-COVID19 CHILD

LABOR SURGE”
• Slogan

ZINDAGI NA BARBAAD KARO BACHPAN KO AZAAD KARO

• Logo

Target Audience

Parents and Guardians in Affected Areas:

This group includes parents and guardians living in underdeveloped areas of Lahore who may be

sending their children to work in child labor. They are the primary focus because they make

decisions regarding their children's involvement in child labor. Your campaign aims to raise

awareness among them about the risks and consequences of child labor and provide them with

alternative options and support.

Higher Education Institutions, Students, and Teachers:

This group consists of students and educators from higher education institutions, such as

universities and colleges, located in Lahore. They are potential change-makers and advocates

who can play a crucial role in addressing the issue. By educating this group about child labor and

its consequences, you aim to mobilize them to actively participate in awareness campaigns,

advocate for policy changes, and engage with affected communities.

Duration of Our Campaign

Duration of our campaign is 3 months. We will try to reach at least 30% of our target audience

and involve at least 1000 volunteers for our campaign.

 • OBJECTIVES AND GOALS

• Focusing and improving out-of-school children (OOSC) enrollment and retention, aged

5-16 years, in primary and secondary schools across Lahore.

• The goal is to create awareness about education in masses to boost enrolment rate of

children in schools. In addition,' Taleem Tamaam Ke Liye' will also coordinate with education

department officials, parents, members of different NGOs, journalists, etc.

• To establish an urgent and consequential breakthrough that provides OOSC with an

opportunity for a full course in quality primary education in the face of severe poverty, cultural

barriers, and conflict-afflicted backgrounds.

• Providing education at doorsteps to facilitate more girls to schools is also main objective

of this campaign.

• All women's faculty for girls and a student gender ratio of 50

• Holistic education to uplift the whole community

• Catering the most deserving

• Incorporation of schools in urban slums and rural areas of Lahore

Budget:

1. Print ads
Grand Total of Radio PSM = 94500
2. Banner

We published 50 standard banner which costed 42500 Pkr

3. Brochure

2000 A4 2 way folded have cost of 8500 pkr

4. Flyer
The cost of A4 size Flyer with four-way colors with the quantity of 2000 is 13150 PKR

5. Caps

Cost of 1 Cap=200

Quantity of caps= 150

Total price = 30000

6. Notebooks

Cost of 1 Notebook= 150

Quantity of Notebooks=200
Total Price= 30000

7. Shirts

Cost of 1 shirt = 300

Quantity of shirt = 100

Total Price = 30000

8. Bags

Cost of 1 bag = 500

 Quantity of Bags = 100

Total Price = 50000

• Instagram, WhatsApp, Facebook and blogs articles are free to use online tools so they
are effectively cost- effective ways of communication.

Grand Total of all the above Expenditures= 5464640 PKR (All mentioned above currencies is
in PKR)
 CHAPTER

05

RECOMMENDATIONS

1) Enhancing Access to Education:

 • Establish community-based schools: Create small-scale schools within or

near the communities, providing free education, textbooks, and necessary

school supplies.

• Mobile education units: Implement mobile classrooms or learning centers

that can reach remote areas, allowing children to receive education closer to

their homes.

• Financial support: Provide financial assistance such as scholarships,

stipends, or subsidies to cover education-related expenses for families with

limited means.

2) Empowering Families and Communities:

• Livelihood programs: Introduce vocational training and skill development

programs for parents and caregivers to improve their income-generating

opportunities, empowering them to support their children's education.

• Microfinance initiatives: Facilitate access to microcredit or small loans for

families to start or expand their businesses, enabling them to improve their

financial situation.

• Community awareness campaigns: Conduct campaigns to educate

communities about the importance of education, the hazards of child labor,

and the long-term benefits of investing in children's education.

3) Strengthening Child Protection Mechanisms:

 • Enforce labor laws: Strengthen enforcement mechanisms to ensure strict

compliance with child labor laws, penalizing employers who exploit child

laborers and raising awareness about legal consequences.

• Establish reporting mechanisms: Set up hotlines or platforms for reporting

child labor cases, encouraging community members to report instances of

child labor and ensuring their anonymity and protection.

• Enhance child protection services: Develop and expand social services,

including counseling, rehabilitation, and reintegration programs for rescued

child laborers, with a focus on their education and overall well-being.

4) Public-Private Partnerships:

• Collaborate with NGOs: Forge partnerships with non-governmental

organizations (NGOs) that specialize in child welfare and education to

leverage their expertise, resources, and networks in addressing child labor.

• Corporate social responsibility: Encourage businesses, particularly those

operating in the local area, to actively engage in corporate social

responsibility initiatives that contribute to ending child labor and supporting

education.

• Donor support: Seek financial and technical assistance from international

organizations, governments, and philanthropic entities to fund and sustain

programs aimed at eradicating child labor and promoting education.

5) Parental Awareness Programs:

 • Parenting workshops: Organize workshops and sessions for parents in

underdeveloped areas to educate them about the importance of education and

the harmful effects of child labor. These workshops can cover topics such as

child rights, the long-term benefits of education, and alternative income-

generating opportunities.

• Information dissemination: Utilize multiple communication channels,

including community gatherings, local media, and social networks, to

disseminate information about the risks associated with child labor and the

available educational opportunities.

• Peer influencers: Identify influential community members who can act as

advocates for education and engage them in spreading awareness among

parents. These individuals can include local leaders, respected elders, or parents

who have successfully withdrawn their children from labor and enrolled them

in schools.

• Home visits: Train community workers or volunteers to conduct home visits

and engage in one-on-one conversations with parents. During these visits, they

can address concerns, clarify misconceptions, and provide personalized

guidance on accessing educational resources and support.

These recommendations provide a starting point for addressing child labor in

underdeveloped areas of Lahore. However, it is crucial to adapt and tailor these

suggestions to the specific local context and engage stakeholders at various levels to

ensure their effective implementation.

 BLOG ARTICLE

Introduction

Child labor is a grave violation of human rights that robs children of their childhood,

education, and well-being. Despite global efforts to eradicate this issue, millions of

children worldwide continue to toil in hazardous conditions, perpetuating a cycle of

poverty and exploitation. However, by recognizing the importance of education,

implementing stricter regulations, promoting responsible business practices, and

fostering international collaboration, we can work towards ending child labor and

creating a better future for all children.

Understanding the Problem

Child labor refers to the employment of children in work that is mentally, physically,

socially, or morally harmful to them. It deprives them of their fundamental rights,

denies access to education, jeopardizes their health, and hinders their overall

development. Poverty, lack of access to quality education, inadequate social protection

systems, and demand for cheap labor are some of the underlying causes of child labor.

Education as a Path to Freedom

Education is key to breaking the cycle of child labor. By providing free, compulsory,

and quality education to all children, we can empower them with the knowledge and

skills needed for a brighter future. Governments and international organizations must
invest in education infrastructure, train teachers, and remove barriers that prevent

children, especially those from marginalized communities, from accessing education.

Education not only equips children with the tools to escape the clutches of exploitation

but also contributes to their personal growth and the development of societies as a

whole.

Strengthening Legal Frameworks

Enacting and enforcing legislation that explicitly prohibits child labor is essential.

Governments must establish comprehensive legal frameworks that protect children

from exploitation, ensuring that they are not engaged in hazardous work and that their

rights to education and a safe environment are safeguarded. Additionally, strict

penalties should be imposed on those who violate these laws, serving as a deterrent

and creating a culture of accountability.

Responsible Business Practices

Businesses, both large and small, have a crucial role to play in eradicating child labor.

They must adopt responsible practices throughout their supply chains, ensuring that

child labor is not utilized in any stage of production. Companies should conduct

regular audits, provide fair wages, and create safe working conditions for employees.

By prioritizing ethical sourcing and supporting suppliers who uphold human rights,

businesses can contribute to the eradication of child labor and set a positive example

for others to follow.

Collaboration and Partnerships

Addressing the complex issue of child labor requires collaboration among

governments, civil society organizations, businesses, and individuals. International

cooperation is crucial for sharing best practices, gathering data, and implementing

effective strategies. Governments should work together to harmonize laws and

policies, while civil society organizations can raise awareness, advocate for children's

rights, and provide support to affected communities. Individuals can support fair trade

initiatives, make informed purchasing decisions, and contribute to organizations

dedicated to ending child labor.

Conclusion

Ending child labor is a collective responsibility that requires unwavering commitment

and action at all levels. By prioritizing education, strengthening legal frameworks,

promoting responsible business practices, and fostering collaboration, we can create a

world where all children can enjoy their right to childhood, education, and a promising

future. Together, let us break the chains that bind them and work towards a brighter,

more equitable world for every child.

Link for Blog:

https://hibaatbloggers.blogspot.com/2023/06/putting-end-to-child-labor-moral.html?

m=1

Public Service Radio Message

A public service message through radio is given below.

 Seminar

We arranged seminar in which people from different sections of society participated.

They shared their thoughts, problems and possible solutions. During the seminar we

distributed flyers, brochures, caps, shirts, bags and notebooks.

9. Press Release

We released a press release to further promote our campaign’s goals and objectives and

main cause behind the campaign. Press release is given below.

“BREAKING CHAINS: SHEDDING LIGHT ON LAHORE’S POST-COVID19

CHILD LABOR SURGE”

Lahore, Pakistan, Release: July 07, 2021, for immediate release.

The students of Punjab University eagerly stepped forward to launch to this campaign against
child labor. For this purpose, an event will be held at School of Communication Studies, PU on
10th of July. Students from different universities will be attending this event. HOD and
professors will be part of this event as guests and to give better recommendations to young
students.
This campaign basically raises voice against child labor in Lahore and works for poor
children’s education because if a child receives an excellent education and upholds high
ethical standards, the country will progress.

The purpose of this is to ensure that not a single child remain out of school in Lahore. This
is a critical reason to donate money for child education in backward and slum areas of
Lahore for children whose parents cannot afford to send their children to school.

Ahsan Sajjad

Student of Punjab University

Email: Ahsanbaryar931@gmail.com

Ph. #03354165344
CHAPTER

06
 PR TOOLS
This stage includes several communication techniques that we employed to reach out to our

target audience. We used these techniques to reach out to our target audience and inform

them.

1. Print ad

The main focus of our print ad is emphasizing the awareness of child labor in

supporting our campaign's goal while also inviting them to join us in a noble

cause. The appeal in the print ad is both rationale and emotive

2. Banner

The banner we created is for awareness purposes, with an image of our campaign, and

it invites people to participate in this healthy activity and to be a part of the awareness

campaign. A banner is used to inform the general public about an upcoming event.
 3. Brochure

We distributed brochures to the college and university students so that they discuss it

among themselves and gather funds for this campaign. The brochure is as follows
 4. Flyers

We handed flyers to people from all walks of life. Because having a physical appearance

and the more information they receive about our campaign will aid in the success of our

“Breaking Chains: Shedding Light on Lahore’s Post-Covid19 Child Labor Surge”

campaign.

5. Social Media
Social media is a powerful tool for communicating and interacting with individuals. We are

all aware that nowadays rarest individuals do not use social media and do not have an

account on any website of social media.

• Instagram page

• Facebook page.

• Tiktok Page

• WhatsApp Message

Facebook Page

Given the importance of Facebook in today's world, we have launched a Facebook

page called "Breaking Chains: Ending Child Labor" The only goal is to communicate

with the general public in order to make them as aware of the situation of child labor

and its consequences as possible. We will post images related to the goals of our

campaign. Quote messages and slogans will also be available to entice people to join

our campaign.
Instagram Page

Instagram is a social networking website that allows users to share photos and videos.

We attempted to target folks who do not use Facebook by using Instagram. Because

Instagram is so popular over the world. We created an Instagram account to reach out

to our audience with interesting and appealing photographs and video posts of the

street art. “Breaking Chains: Ending Child Labor” is the name of the page.
Tiktok videos
WhatsApp Message

WhatsApp message is more targeted and personalized type of communication. People

read it carefully that’s why we developed WhatsApp reach out masses.

 PROMOTIONAL ITEMS

Caps, Shirts, School Bags and Notebooks:

Bibliography
Call for Action: Accelerating efforts towards prevention and elimination of child labour. (2022). World
Day Against Child Labour 2022. Islamabad: ILO.

Child Protection. (n.d.). Retrieved from www.unicef.org: https://www.unicef.org/pakistan/child-

protection-0

(n.d.). Education. New York: unicef.

Rodsevich, M. (2022, March 22). What is Public Relations? The Definition of PR. Retrieved from prlab.co:
https://prlab.co/blog/what-is-pr-meaning-and-definition-of-public-relations/

Wylie, H. (2020). COVID-19 may push millions more children into child labour – ILO and UNICEF. New
York: unicef.