Introduction

Welcome to Chick-fil-A's Mobile Thru—the future of

fast, convenient, and rewarding dining! Say goodbye to
long lines and hello to a new level of dining ease. With
Mobile Thru, you're in control. Simply use our Chick-fil-A
App to order ahead, and when you arrive, breeze
through our dedicated lane. Download the app, check
in, and let our friendly team members serve you with a
smile. Plus, every order earns you Chick-fil-A One
points, bringing you closer to delightful rewards. It's
time to experience dining your way, the Chick-fil-A way!

LEARN MORE

https://www.chick-fil-a.com/
 Buyer Persona
Island Explorer Ema
"Savoring Moments, Sharing Aloha: Chick-fil-A Mobile Thru, Where
Family Time Meets Flavorful Delights!"

Demographics Psychographics
Name: Ema (Female) Family-Centric: Ema places a strong
Age: 35-45 emphasis on family time and experiences,
Location: Kapolei, Ewa Beach including dining out as a family.
area in Oahu, Hawaii Tech-Savvy Convenience: Ema is tech-
Marital Status: Married savvy and appreciates mobile apps for
Family: Ema is a parent with streamlining daily tasks, including food
ordering and reservations.
two children.
Quality-Seeker: She prefers dining options
that offer quality food, service, and
family-friendly environments.
Budget-Conscious: While she enjoys dining
out often, Ema is mindful of her family's
budget and seeks value for money.

Behaviors
Family Dining: Ema frequently dines out with her spouse and
two children, seeking family-friendly restaurants that cater to
all ages.
Local Exploring: She enjoys exploring local eateries and
cultural attractions, making her an active participant in the
community.
Mobile Convenience: Ema appreciates services like Mobile Thru
for its convenience, especially when ordering meals for the
entire family.
Rewards Enthusiast: Actively participates in loyalty and
rewards programs to maximize value and occasionally treats
her family to special meals.

For Ema, using Chick-fil-A's Mobile Thru service in Kapolei or Ewa Beach aligns
perfectly with her family-oriented, island lifestyle. It offers the convenience, quality,
and family-friendly atmosphere she seeks when dining out with her spouse and two
children. The rewards earned through the Chick-fil-A One program are an added
bonus for treating her family to special meals while staying within her budget
 Buyer Persona
Aloha Adventurer Alex
"Hawaii's Adventure Awaits, Chick-fil-A Navigates: Explore More, Wait
Less with Mobile Thru!"

Psychographics
Demographics Tech-Savvy Traveler: They rely on their
Name: Alex (Gender-neutral) smartphone for navigation,
Age: 25-35 recommendations, and travel-related
Location: Tourist visiting activities.
Kapolei, Ewa Beach area in Quality Seeker: Alex appreciates high-
Oahu, Hawaii quality, familiar food options, like Chick-
Marital Status: Single fil-A, during their travels.
Time-Conscious: They want to make the
most of their trip and seek convenient
dining options that save time.
Flexible Spender: While budget-conscious,
Alex is willing to spend on enjoyable
dining experiences.

Behaviors
Sightseeing: Alex spends their days exploring Hawaii's natural
beauty and cultural sites, often on a tight schedule.
App-Dependent: They frequently use travel apps for
information, including dining recommendations and order-
ahead options.
Quick Dining: Alex values speed and convenience in dining
choices, allowing more time for sightseeing.
Brand Loyalty: As a Chick-fil-A fan, they seek opportunities to
enjoy their favorite meals, even when traveling.
Value-Seeking: They are open to loyalty rewards or
promotions that enhance their dining experience.

For Alex, Chick-fil-A's Mobile Thru service in Kapolei or Ewa Beach offers a
convenient, familiar dining option while exploring Hawaii. It allows them to enjoy
their favorite Chick-fil-A meals quickly, saving time for sightseeing and other
activities during their visit. The service's integration with the Chick-fil-A App aligns
with their tech-savvy travel approach, making it easy to order ahead and savor their
favorite flavors even while away from home.
Mobile Thru

Resources
Eva Beach HI Database

Tourists‘ monthly and daily expenditures

Visiitors’ number and age

Chick-fill-A target audience