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  • Reyes and Friends Group 2

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    reyes.ericrunelle
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    The document summarizes the results of a sensory evaluation of a vegetable carrot pichi-pichi product. It provides data on indicators such as color, texture, appearance, palatability, aroma and level of acceptability. It also reports data on the perceived affordability and marketing strategy of the product. Overall, the majority of respondents found the product's color, texture, appearance, palatability and aroma to be acceptable and its price to be affordable. Social media was viewed as the most effective marketing strategy.

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    The document summarizes the results of a sensory evaluation of a vegetable carrot pichi-pichi product. It provides data on indicators such as color, texture, appearance, palatability, aroma and level of acceptability. It also reports data on the perceived affordability and marketing strategy of the product. Overall, the majority of respondents found the product's color, texture, appearance, palatability and aroma to be acceptable and its price to be affordable. Social media was viewed as the most effective marketing strategy.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    3 views2 pages

    Reyes and Friends Group 2

    Uploaded by

    reyes.ericrunelle
    The document summarizes the results of a sensory evaluation of a vegetable carrot pichi-pichi product. It provides data on indicators such as color, texture, appearance, palatability, aroma and level of acceptability. It also reports data on the perceived affordability and marketing strategy of the product. Overall, the majority of respondents found the product's color, texture, appearance, palatability and aroma to be acceptable and its price to be affordable. Social media was viewed as the most effective marketing strategy.

    Copyright:

    © All Rights Reserved
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    of 2

    SENSORY ATTRIBUTES INDICATORS

    COLOR 9 8 7 6
    1. The color of the product is light orange. 28 31 10 11
    2. The color of the product is orange. 26 28 20 10
    3. The color of the product is yellow orange. 11 25 25 13
    TEXTURE
    1.The product has a slightly chewy texture. 15 22 22 17
    2. The product has a soft texture. 25 27 21 19
    3. The product has a slightly sticky texture. 30 20 18 14
    4. The product has a hard texture. 5 9 2 1
    5. The product has a chunky texture. 28 25 17 15
    APPEARANCE
    1. The product has a vibrant color of grated carrot. 30 22 17 3
    2. The grated coconut complemented the appearance of the p 33 22 15 9
    3. The appearance of a product is like the usual cassava pichi-p 25 33 10 14
    PALATABILITY
    1. The taste of the product is sweet. 27 33 19 4
    2. There is a carrot taste in the product. 25 26 20 13
    3. The product has a bitter aftertaste. 5 6 6 3
    AROMA
    1. The product has sweet aroma. 24 30 15 15
    2. The product has a pleasant aroma of coconut. 18 22 27 14
    3. The product has a natural aroma of carrot. 27 29 17 9

    LEVEL OF ACCEPTABILITY INDICATORS 9 8 7 6


    COLOR 25 31 22 9
    TEXTURE 32 30 20 6
    APPEARANCE 29 27 19 15
    PALATABILITY 30 28 24 7
    AROMA 30 26 21 14

    LEVEL OF ACCEPTABILITY IN SELLING PRICE 9 8 7 6


    21
    1. The selling price of ₱13.65 per piece of vegetable carrot pichi-pichi is affordable. 28 18 11
    11
    2. The selling price of ₱13.65 per piece of vegetable carrot pichi-pichi is not overpriced. 35 25 12
    12
    selling price of reasonable ₱109.20 per 8 pieces of vegetable carrot pichi-pichi is affordable. 33 15 15

    MARKETING STRATEGY
    1. Social media (Facebook, Instagram, Tiktok, Grab, Food Panda). 42 35 13 5
    2. Flyers 15 19 24 15
    3. Word of mouth 26 21 14 19
    5 4 3 2 1 TOTAL
    4 4 3 0 5 96
    5 0 0 7 0 96
    8 4 7 2 1 96

    5 4 4 4 3 96
    4 0 0 0 0 96
    6 2 2 2 2 96
    4 1 4 20 50 96
    3 2 4 2 0 96

    9 6 5 2 2 96
    6 5 2 2 2 96
    0 5 7 2 0 96

    5 4 2 0 2 96
    2 3 4 0 3 96
    2 2 12 29 31 96

    6 4 0 2 0 96
    10 0 2 1 2 96
    6 5 0 3 0 96

    5 4 3 2 1
    5 2 2 0 0 96
    5 2 0 1 0 96
    2 1 2 1 0 96
    2 3 1 1 0 96
    4 1 0 0 0 96

    5 4 3 2 1
    12 3 0 3 0 96
    10 2 1 0 0 96
    12 4 2 1 2 96

    0 0 0 0 1 96
    13 6 2 1 1 96
    11 2 2 0 1 96

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