Professional Documents
Culture Documents
NAME : E.I.M.ARIYASENA
REG NO :ENT/18/19/011
INDEX NO : 0868
DATE OF SUB : 30/01/2023
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TABLE OF CONTENT
1. Introduction
4. Future Prospects
5. Conclusion
6. References
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INTRODUCTION
The traditional pottery industry in Sri Lanka has a rich cultural heritage and plays a significant role
in the livelihood of artisans in rural areas. Pottery is a timeless craft deeply embedded in the
cultural fabric of Sri Lanka. Traditional potters in rural villages have been the custodians of this
ancient art form for generations. However, since recent times, artisans of traditional pottery have
been facing many challenges, especially with the competition from mass-produced pottery and the
arrival of various substitutes.They have also had to face the economic and legal background in Sri
Lanka. This report aims to explore the life and challenges of a traditional potter in a rural Sri
Lankan village and examine strategies for overcoming these challenges and sustaining traditional
pottery.
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CONTEX OF THE CASE STUDY SCENARIO
For generations, rural families have been involved in the pottery industry. They have honed their skills
and passed their knowledge from one generation to another. Their traditional pottery, decorated with
intricate designs, was once in high demand in the local market, but is now in decline due to the market
economy.
challenges:
• Competition from mass-produced ceramics: The most important challenge they face is stiff
competition from mass-produced ceramics. Large factories and corporations flood the market
with profits, uniforms, and machine-made products. These products not only reduce the cost
of their handmade pottery but also attract a wide customer base due to their affordability.
• Economic Struggles: Their income from pottery has gradually decreased. With less and less
buyers willing to pay for the craftsmanship and uniqueness of his products, Jeet struggles to
make ends meet. This economic pressure reduces the mother industry's ability to invest and
ceramics that fit a contemporary aesthetic. They consider traditional pottery old-fashioned and
• Limited access to technology: Potters' artisan methods depend on old methods passed down
from generation to generation, so the efficiency and production capacity is low compared to
modern substitutes.
• Lack of marketing and exposure: The pottery of rural producers is hidden in the village. Lack
of resources and knowledge to reach the consumer to market the products effectively.
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Personal reflections, opinions, or experiences related to the topic
In a rural village in Sri Lanka, a traditional potter faces many challenges in the life of a
traditional potter who faces the competition of mass-produced pottery and still continues his
traditional pottery industry. In discussing the challenges they face in light of my experience,
• The grant problem is that the new generation of these industrialists have left this traditional
industry, so there is a possibility that this business will almost disappear from Sri Lanka in the
future.
• Another problem is the difficulty in procuring the clay needed to produce these pots and the
legal problems that occur during their transportation have forced these potters to leave.
• And it takes a lot of effort to grind the found clay mixture. Besides, the mixture must be
• If the process of baking these products is not done properly, the quality of the products will be
affected. It should be done with proper quality because there is no purchase in the market of
these products.
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FUTURE PROSPECTS
• Online Market :
The growth of e-commerce and online marketplaces provides a platform for artisans to
reach a global audience. With the right support and training, they can establish an online
presence and sell their products worldwide.
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CONCLUSION
Traditional pottery in Sri Lanka's rural villages faces many challenges, especially in the face
of competition from mass-produced ceramics. However, traditional pottery artisans
They have demonstrated resilience and adaptability by implementing various strategies to
overcome these challenges and sustain their craft. Through preservation of traditional
techniques, product diversification, collaboration and networking, marketing and promotion,
creation of value-added products and community support and awareness, traditional pottery
artisans have been able to navigate changing market dynamics and preserve their cultural
heritage. By appreciating and appreciating the craftsmanship and cultural significance of
traditional pottery, we can contribute to the preservation and growth of this unique art form.
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REFERENCE
2. https://ceylonempiretravels.com/pottery-industry-in-sri-lanka/