A PROJECT REPORT ON

INSURANCE AS AN INVESTMENT AVENUE

_________________________________________________________

NAME OF THE PROGRAMME: BACHELOR OF MANAAGEMENT

STUDIES
COURSE TITLE: INTERNATIONAL FINANCE
COURSE CODE: BMSFIN601

SUBMITTED BY

Sr.No Roll No Name of the Learner

1 34 Mathew Deon Jiju Bini
2 35 Mehta Chandrashekhar Brija Saraswati
3 36 -
4 37 Mhatre Aditi Nitin Manisha
5 38 -
6 39 Mhatre Divya Haresh Reshma
7 40 Mhatre Harsh Ramakant Usha
8 41 Mhatre Sairaj Dhananjay Savita
9 42 Mishra Manisha Harishankar Mamta
10 43 Naik Aashik Ashok Malathi
11 44 Nair Gayatri Govindankutty Rajeshwari
12 45 Nair Karthik Krishnanunny Padmaja

Date of Submission: 23 Feb 2024

Name of the Course Mentor: Ms Sreelatha S. Rajaram

1
 TABLE OF CONTENTS

Sr.No Description Page No

1 DECLARATION 1

2 GROUP MEETING ATTENDANCE RECORD 2

3 CHAPTER I INTRODUCTION 6-14

4 CHAPTER II CONCEPTUAL FRAMEWORK 16-25

5 CHAPTER III DATA ANALYSIS AND 27-37

INTERPRETATION

6 CHAPTER IV CONCLUSION 38-39

7 BIBLIOGRAPHY 42-43

2
 DECLARATION

WE DECLARE THAT THIS ASSIGNMENT IS AN ORIGINAL

WORK SUBMITTED BY THE FOLLOWING GROUP MEMBERS WHO
HAVE ALL ACTIVELY MADE A CONTRIBUTION. ANY OTHER WORK
OF SIMILAR NATURE HAS BEEN APPROPRIATELY REFERENCED
IN THIS ASSIGNMENT.

GROUP No:
PROGRAMME: BACHELOR OF MANAGEMENT STUDIES
COURSE TITLE: INTERNATIONAL FINANCE
COURSE CODE: BMSFIN601
ASSIGNMENT TITLE: A PROJECT REPORT ON INSURANCE
AS INVESTMENT AVENUE

Sr.No Name of the Student Roll No Signature

1 Mathew Deon Jiju Bini 34
2 Mehta Chandrashekhar Brija 35
3 - 36
4 Mhatre Aditi Nitin Manisha 37
5 - 38
6 Mhatre Divya Haresh Reshma 39
7 Mhatre Harsh Ramakant Usha 40
8 Mhatre Sairaj Dhananjay Savita 41
9 Mishra Manisha Harishankar Mamta 42
10 Naik Aashik Ashok Malathi 43
11 Nair Gayatri Govindankutty Rajeshwari 44
12 Nair Karthik Krishnanunny Padmaja 45

3
Sr.No Name of the Student Roll No DATE OF MEETING

12th 14th 15th 16th 22nd

feb feb feb feb

1 Mathew Deon Jiju Bini 34

2 Mehta Chandrashekar Brija 35

Saraswati

3 - 36

4 Mhatre Aditi Nitin Manisha 37

5 - 38

6 Mhatre Divya Haresh Reshma 39

7 Mhatre Harsh Ramakrant Usha 40

8 Mhatre Sairaj Dhananjay Savita 41

9 Mishra Manisha Hrishankar 42

Mamta

10 Naik Aashik Ashok Malathi 43

11 Nair Gayatri Govindankutty 44

Rajeshwari

12 Nair Karthik Krishnanunny 45

Padmaja

GROUP MEETING ATTENDANCE SHEET

4
 CHAPTER: 1
INTRODUCTION

5
 The insurance industry is one of the fastest growing industries in the country
and offers large growth Opportunity to the investors. When compared with the
developed foreign countries, the Indian life insurance Industry has achieved only a
little because of the lack of insurance awareness, ineffective marketing Strategies,
poor affordability and low investment in life insurance products. The study is
beneficial to Understand the comparative rate of return of insurance companies
further it is important from insurance Companies’ point of view. What are the
difficulties and limitations faced by them, it also helps to understand The role
performed by the advisor to achieve the desired goal through planned strategy. The
huge and ever Rising population levels in our country provide an attractive
opportunity but still majority of Indian lives are Un-insured. The study is basically
intended to discover and examine the factors affecting investor’s decision Towards
investment in insurance policy.

Understanding Insurance as an Investment:

Insurance, at its core, functions as a contract between an individual and an

insurance company. In exchange for regular premium payments, the insurer agrees
to provide financial protection against specific risks outlined in the policy. These risks
can range from life events such as death or disability to property damage, liability
claims, and healthcare expenses. However, beyond its protective function, certain
types of insurance also offer opportunities for investment and wealth accumulation.

Types of Insurance Products for Investment:

1. Life Insurance: Life insurance policies come in various forms, including

term life, whole life, and universal life. While the primary purpose of life insurance is
to provide a death benefit to beneficiaries upon the insured’s passing, certain
policies, such as whole life and universal life, also accumulate cash value over time.
This cash value component can serve as an investment vehicle, offering tax-deferred
growth and potential for borrowing against the policy’s value.

6
 2. Annuities: Annuities are insurance contracts designed to provide a
steady stream of income during retirement. They come in several types, including
fixed, variable, and indexed annuities. Fixed annuities offer guaranteed interest
rates, while variable annuities allow for investment in a selection of underlying funds,
and indexed annuities provide returns linked to the performance of a market index.
Annuities offer tax-deferred growth potential and can serve as a reliable source of
retirement income.

3. Health Insurance: Health insurance is essential for managing medical

expenses and safeguarding against unforeseen healthcare costs. Certain health
insurance plans, such as health savings accounts (HSAs) and flexible spending
accounts (FSAs), offer opportunities for tax-advantaged savings and investment
growth. Contributions to these accounts are tax-deductible, and funds can be
invested in a variety of investment options, including mutual funds and stocks.

4. Long-Term Care Insurance: Long-term care insurance provides

coverage for expenses associated with extended medical and custodial care,
typically required as individuals age. Some long-term care insurance policies offer a
cash value component or a return of premium feature, providing potential investment
benefits in addition to protection against long-term care expenses.

Benefits of Using Insurance as an Investment Avenue:

1. Diversification: Incorporating insurance products into an investment

portfolio can enhance diversification by adding assets with unique risk and return
characteristics not correlated with traditional investments like stocks and bonds
.
2. Tax Advantages: Many insurance products offer tax-deferred growth,
meaning that investment earnings within the policy are not taxed until withdrawn.
Additionally, certain insurance policies offer tax-free death benefits to beneficiaries,
making them an attractive estate planning tool.

7
 3. Protection: Insurance provides a layer of protection against various
risks, including premature death, disability, illness, and long-term care needs. By
addressing these risks, insurance can safeguard assets and provide financial
security for individuals and their families.

Considerations and Risks:

While insurance can offer compelling investment opportunities, it’s essential to

consider several factors and risks before incorporating insurance products into an
investment strategy:

1. Costs and Fees: Insurance products often come with fees and
expenses, including premium payments, administrative charges, and fund
management fees. It’s crucial to understand these costs and assess their impact on
overall investment returns.

2. Complexity: Insurance contracts can be complex and may involve

intricate terms, conditions, and provisions. It’s essential to thoroughly review and
understand the terms of any insurance policy before purchasing to ensure it aligns
with your financial objectives and risk tolerance.

3. Liquidity: Some insurance products, such as annuities and permanent

life insurance policies, may have restrictions on liquidity and access to cash value.
Withdrawals or surrenders may incur penalties or tax consequences, limiting
flexibility in managing financial needs.

4. Market Risk: Certain insurance products, such as variable annuities

and indexed universal life insurance, expose investors to market risk, as investment

8
returns are tied to the performance of underlying assets or market indices. It’s crucial
to assess your risk tolerance and investment horizon when considering these
products

The insurance sector is fundamentally rooted in risk management. All policies

written are analyzed with various risks considered, and actuarial analysis is
performed to understand the statistical likelihood of certain outcomes better. Based
on variances between statistical data and projections, policyholder premiums are
adjusted, or benefits are reevaluated. Generally, premium amounts paid within the
insurance sector are a function of the risk associated with the related individual,
property, or item being insured. One of the more interesting features of insurance
companies is that they are essentially allowed to use their customers' money to
invest for themselves. This makes them similar to banks, but investing happens to an
even greater extent. This is sometimes referred to as "the float." Not all insurance
companies offer the same products or cater to the same customer base. Among the
largest categories of insurance companies are accident and health insurers; property
and casualty insurers; and financial guarantors. The most common types of personal
insurance policies are auto, health, homeowners, and life. Most individuals in the
United States have at least one of these types of insurance, and car insurance is
required by law. Life insurance companies mainly issue policies that pay a death
benefit as a lump sum upon the death of the insured to their beneficiaries. Life
insurance policies may be sold as term life, which is less expensive and expires at
the end of the term or permanent (typically whole life or universal life), which is more
expensive but lasts a lifetime and carries a cash accumulation component. Life
insurers may also sell long-term disability policies that replace the insured's income if
they become sick or disabled

Current status of insurance companies in India

1. The insurance industry in India has witnessed an impressive growth rate

over the last two decades driven by the greater private sector participation and an
improvement in distribution capabilities, along with substantial improvements in

9
operational efficiencies. In FY24 (until September 2023), non-life players’ saw a
premium income increase by 14.86% year-over-year to Rs. 1,43,802 crore (US$
17.29 billion) due to strong demand for health and motor policies. The Indian non-life
insurance industry logged 14.86% growth during the first half of FY24 as compared
to 15.30% growth for the same period the previous year. The business growth for the
first half of FY24 was driven by health (especially the group segment), motor, and
crop insurance.

2. According to the latest data released by the insurance regulator – the

Insurance Regulatory and Development Authority of India - LIC improved its market
share by 67.72% as of October, a gain of 447 basis points (bps). At the end of 2021-
22, private players had a 36.75% share of the life insurance market, while LIC had
63.25%.

3. According to S&P Global Market Intelligence data, India is the second-

largest insurance technology market in Asia-Pacific, accounting for 35% of the US$
3.66 billion insurtech-focused venture investments made in the country

Importance of insurance:

Insurance works like a cushion which helps you or your family bounce back
financially after an unfortunate event. Whether it's business or family both can benefit
immensely from insurance. It plays a crucial role in safeguarding individuals,
businesses, and society as a whole against financial risks and uncertainties. Its
importance cannot be overstated due to several key reasons.

Firstly, insurance provides financial protection against unforeseen events

such as accidents, natural disasters, illness, and death. In times of crisis, insurance
can alleviate the burden of hefty medical bills, property damage costs, or loss of
income, allowing individuals and families to recover and rebuild their lives without
facing crippling financial hardships.

Secondly, insurance promotes economic stability and growth by spreading

risks across a large pool of policyholders. This risk-sharing mechanism helps
10
mitigate the impact of large-scale losses on businesses, communities, and the
overall economy. Without insurance, businesses might hesitate to invest or expand
due to the fear of significant losses, hindering economic development.

Moreover, insurance fosters a sense of security and peace of mind among

individuals and businesses. Knowing that they are protected against potential risks
enables people to pursue their goals, invest in their future, and make long-term plans
without constant worry about the uncertainties of life.

Additionally, insurance plays a vital role in risk management by encouraging

preventive measures and risk reduction strategies. Insurers often offer incentives
and discounts for implementing safety measures, which not only minimizes the
likelihood of losses but also promotes safety awareness and responsible behavior.

Furthermore, insurance is instrumental in fulfilling legal and contractual

obligations. Many laws and agreements require individuals and businesses to carry
insurance coverage, such as auto insurance for drivers or liability insurance for
businesses operating in certain industries.

1. Peace of Mind: Having insurance coverage offers individuals and

businesses peace of mind, enabling them to pursue their goals, make long-term
plans, and invest in their future without constant worry about potential financial
setbacks.

2. Encouraging Preventive Measures: Insurers often incentivize

preventive measures and risk reduction strategies, promoting safety awareness and
responsible behavior among policyholders.

3. Legal and Contractual Obligations: Many laws and agreements

mandate insurance coverage for certain activities, such as auto insurance for drivers

11
or liability insurance for businesses, ensuring compliance with legal and contractual
requirements.
4. Fulfilling Financial Responsibilities: Insurance helps individuals and
businesses fulfill their financial responsibilities by providing compensation for
damages or losses caused to third parties, as required by law or contractual
agreements.

5. Supporting Social Welfare: Insurance contributes to social welfare by

providing financial assistance to individuals and families in times of need, helping
them recover from adversity and rebuild their lives.

6. Promoting Long-Term Planning: With insurance coverage in place,

individuals and businesses can engage in long-term planning with confidence,
knowing that they are protected against unexpected risks and uncertainties.

7. Enhancing Resilience: By offering financial protection and support

during challenging times, insurance enhances the resilience of individuals,
businesses, and communities, enabling them to bounce back stronger from setbacks
and adversity.

8. Supporting Retirement Planning: Certain types of insurance, such as

life insurance and annuities, can serve as valuable components of retirement
planning, providing financial security and income replacement during retirement
years

9. Preserving Intergenerational Wealth: Life insurance can help preserve

intergenerational wealth by providing beneficiaries with a financial cushion to
maintain their lifestyle, pay off debts, or invest in the future after the policyholder's
death.

12
 10. Promoting Innovation: Insurance encourages innovation by providing
coverage for new technologies, products, and ventures, allowing businesses to take
calculated risks and explore new opportunities without the fear of catastrophic
financial losses.

Features of Insurance:
1. Coverage of unexpected events: Insurance provides financial protection
against unexpected events like accidents, natural disasters, or health issues. It helps
cover the costs associated with these events, reducing the financial burden on
individuals or businesses.

2. Financial Compensation: Insurance policies often include benefits that

provide financial compensation in case of covered events. For example, health
insurance can reimburse medical expenses, while property insurance can cover the
cost of repairs or replacements.

3. Liability Coverage: Insurance can also offer liability coverage, protecting

individuals or businesses from legal claims and expenses if they are found
responsible for causing harm or damage to others.

4. Customization Options: Insurance policies can be tailored to meet specific

needs. You can choose coverage limits, deductibles, and additional coverage options
based on your individual requirements.

5. Peace of Mind: One of the most significant features of insurance is the

peace of mind it provides. Knowing that you have financial protection in place can
alleviate worries and uncertainties, allowing you to focus on other aspects of your life
or business.

Types of insurance:

13
 1 Health Insurance: Health insurance helps individuals and families manage
the costs of medical care. It typically covers expenses such as doctor visits, hospital
stays, prescription medications, preventive care, and sometimes dental and vision
care.
2 Life Insurance: Life insurance is a contract between an individual (the
policyholder) and an insurance company, where the insurer agrees to pay a
designated beneficiary a sum of money upon the death of the insured person.

3 Auto Insurance: Auto insurance provides financial protection against

physical damage and bodily injury resulting from traffic collisions and against liability
that could arise from incidents involving vehicles.

4 Homeowner’s Insurance: Homeowner’s insurance is a type of property

insurance that provides financial protection against damages to a home and its
contents, as well as liability for accidents that occur on the property.

5 Travel Insurance: Travel insurance is a type of insurance designed to cover

unexpected expenses and losses that can occur while traveling, both domestically
and internationally.

6 Business Insurance: Business insurance, also known as commercial

insurance, is a type of coverage designed to protect businesses from financial losses
arising from various risks and liabilities.

7 Long-Term Care Insurance: Long-term care insurance is a type of coverage

that helps cover the costs of long-term care services, such as nursing home care,
assisted living facilities, and home health care, for individuals who have difficulty
performing everyday activities due to chronic illness, disability, or cognitive
impairment.

8 Umbrella Insurance: Umbrella insurance is a type of liability insurance that

provides additional coverage beyond the limits of other insurance policies, offering
broader protection against lawsuits and financial losses.

14
 9 Cyber Insurance: Cyber insurance, also known as cyber liability insurance
or cyber risk insurance, is a type of coverage designed to protect businesses from
financial losses and liabilities resulting from cyberattacks, data breaches, and other
cyber incidents.
10 Earthquake Insurance: Earthquake insurance is a type of coverage that
helps protect homeowners and renters against financial losses resulting from
earthquakes, including damage to structures, personal belongings, and additional
living expenses incurred due to displacement

Benefits of Insurance:

1.Financial Safety for Family: They provide cover against life’s uncertainties
and protect you against losses arising from different unexpected events in life
.
2.Safety of Financial Status: Certain events like medical emergencies can
have a significant impact on your cash flow management. Insurance ensures you
don’t have to pay out of pocket for such situations.

3.Wealth Creation Goals: Insurance policies like ULIPs give you investment
opportunities and help you fulfil your essential financial goals.

4.Wealth Preservation: Life insurance policies like endowment and money

back plans are some of the safest long-term investments possible. These plans help
you preserve your wealth from inflation and taxes for long periods.

5.Wealth Distribution: Few investment plans offer the kind of safety offered by
life insurance pension plans. After retiring at the age of 60, you can live up to 100.
Only life insurance pension plans can guarantee a regular income for that period.

15
CHAPTER: 2
REVIEW OF
LITERATUR

16
 1)Josni Jose 2)Prajitha Prasannan
The authors M C Garg and Anju are of the opinion that “the Insurance market is likely
to see changes in the Spheres of Marketing Mix. They feel that the customer-driven market
would result in many flexibilities and Innovations in Product, Pricing, distribution channels
and Communication mechanism. The authors have Attempted to study the nature, process
and pattern of Marketing Mix in Life Insurance companies in India”. According to Mr. Vinay
Kumar Sinha, “LIC aims to sell about 42 lakhs policies to the financially weaker Section of
the society during the current fiscal against 15.4 lakhs sold in the last year. With the
establishment Of a technology platform and tie-up with NGO’s, micro finance institutions and
the Self Help Groups, the Penetration of such products are growing. Micro insurance
products of LIC are customized offerings to cater To the distinct needs of the most
vulnerable low income sections of Indian population”.Mr. Mohan Kumar, MD, Link-Insurance
Broker Company (P) Ltd., “strongly feels that the high rate of Attrition among Life Insurance
agents is resulting in large number of policies remaining under services”.The author T Sri
Jyothi “opines, even after taking so many measures to educate the rural people about the
Benefits of Insurance, still the penetration in rural areas has not improved much. This is
because the lack of Awareness, motivation of rural customers and failure of timely
settlements of claims by insurers. In some Cases, the claim settlement process took years
and has become a demotivating factor for the development of Rural insurance. If tapped
properly, this segment is poised to become one of the most profitable segments for
Insurance”. Her article, author Sabera says, “that the Insurance Industry in India is
undergoing a major change. As the Private players entered into the market, the competition
has risen for the public sector companies. The Competition has also increased among the
private players and the main competition lies in a variety of Products provided to customers,
in the pricing of the products and the service they are providing.

34 – Deon Mathew
 Dr. A. Mustafa (2012) This book name clearly gives an indication that it is an
Overview of entire Insurance Industry. The chapters included in this book are Introduction
about Insurance, Risk In Insurance, Insurance Agency, Annuities, Company’s Profile,
Indemnification, Fundamental Principles Of Life Insurance, Marines Insurance, Fire
Insurance, And Miscellaneous and is has concluded with the Last chapters on contracts of
insurance. In this book, third chapter gives details about the Insurance-Agency. In most
insurance transactions, there is an intermediary, usually an Insurance agent or broker,
between the buyer and the insurer. The role of the Intermediary is to scan the market match
buyers with insurers who have the skill, to Capacity, risk appetite and financial strength to
underwrite the risk, and then help the Client select from competing offers.

35 – Chandrashekhar Mehta
 Bhavani, G., & Shetty, K. (2017).
Impact of demographics and perceptions of insurance on investment avenues.
SSRN The primary purpose of this study is to investigate how investment choice gets
affected by the demographics and perceptions of the investor. Investor's behavior is
influenced by many factors at the time of investment decision making. Demographic profile
and perceptions play an important role to select a particular choice of investment. This paper
helps to enhance the knowledge on different investment avenues like bank deposits, life
insurance policies, mutual funds and equity which in turn will be highly useful to the financial
advisors as it will help them advise their clients regarding these avenues with respect to their
demographic profiles, the results of this research shows that the most investors have little
knowledge on the investment avenues for their investments. Mann Whiteny 'U'test, Kruskal-
Wallis has been conducted to test the hypotheses with the help of SPSS.Logistic regression
results of this study proves that investors' age, gender, education and occupation
significantly influences the selection of investment avenues. Behavioral finance is new
emerging science which focuses on understanding the psychology effects on investment
decision.

37 – Aditi Mhatre
 Palanivelu, V. R., & Chandrakumar, K. (2013, March).
A study on preferred investment avenues among salaried peoples with reference to
Namakkal Taluk, Tamil Nadu, India. In International conference on business and accounting,
Thailand (pp. 20-23). Venture is the work of assets on resources determined to acquire pay
or capital appreciation. Today, the most significant factor is investment. Individuals are
acquiring more, yet they don't have any idea where, when and how to contribute it. A
legitimate comprehension of cash, its worth, the accessible roads for speculation, different
monetary foundations, the pace of return/risk and so on, are fundamental to effectively deal
with one's money for accomplishing all consuming purpose. Through this review, an
examination has been made into favored speculation roads among salaried people groups in
Namakkal Taluk, Tamilnadu, India. The outcomes feature that specific variables like training
level, mindfulness about the ongoing monetary framework, period of financial backers and
so on… have huge effect while choosing the speculation roads. Using a structured
questionnaire, the study is based on personal interviews with salaried individuals. In fact, a
self-assessment test is used in this study to determine individual investors' preferred
investment options. The distribution of a closed-ended questionnaire serves as the primary
source of data for the study. The information has been broke down utilizing rate and chi-
square test with the assistance of measurable programming. There are huge quantities of
venture open doors accessible today. In this paper will momentarily look at how the salaried
people groups dealing with their speculations.

39 – Divya Mhatre
 Dadhich, Manish. An Empirical Study of Investment Pattern of Indian Insurance
Companies:
A Case Study of Public and Private Insurance Companies. Book Rivers, 2022. Life is
brimming with gambles; man generally attempts to lessen risk by being a social individual
and chance unwilling. An advanced age technique for sharing gamble through monetary co-
activity prompted the improvement of the idea of protection. Extra security is all around
recognized as a foundation that disposes of hazard, subbing conviction for vulnerability and
comes to the ideal guide of the family in lamentable occasions. The protection business is
the foundation of the economy and assumes a unique part in giving one of the most
imperative administrations required for the country's quick development. In India, the
protection area was nationalized with a target to arrive at each circle of this nation yet in
January 2000, Legislature of India laid out Protection Administrative Advancement Authority
(IRDA) to oversee, control and improvement of this area. India has 24 life safety net
providers, including Life coverage Enterprise of India which overwhelms in the business.

40 – Harsh Mhatre
 Sathiyamoorthy, C. & Krishanmurthy, K. (2015)
studied that the investment is undertaken with the expectation of return. He explained
that the insurance companies should design their products on the basis of the customers’
needs and should try their best in conveying what they have to offer that will bring them
more benefits than the others’ policies or ventures. However, while taking investment related
decisions various factors are taken into account such as age, education, income of the
investors etc. He Examined the various indicators such as growth in total number of offices
life insurance companies, growth with regard to individual agents workings in life insurance
industry, growth of premium income and life insurance business growth etc. compared with
the performance of private players of this with LIC. However the study concluded that the
Life insurance industry has progressed marvellously from 2000 onwards in terms of the
above mentioned indicators. However, this study further concluded that salaried class
investors will concern about the safety of the investment rather than high returns.

41 – Sairaj Mhatre
 Sanjay Kanti Das Asian Journal of research in Banking and Finance 2 (6), 70-
86, 2012
Structural changes have followed the transformation of India in 1991 from a highly
regulated & inward oriented to an outward looking economy in which the state domination in
most spheres of activity is giving way to private enterprise. The service sector in general &
financial sector in particular has to play an important role in this change. In the various
studies on the financial markets, it is observed that the share of rural & semi-urban areas in
both money & capital market are too low. All of them suggested that for the balanced
development of financial market, taping of rural & semi-urban savings is necessary. In this
paper, an effort is made to study the investment habit and preferred investment avenues of
the households. This study examines the investment attitude, their preferences & knowledge
about capital market institutions & instruments. The study reveals that in most cases
investors across all categories found them to be safer with taking up the insurance policies.
It is also observed that most of the respondents show their keen interest towards the
insurance products so as to get tax benefits, life protection and average profitable
investment avenues. This is perhaps the most striking features of general investors and the
most important factor that influences the investment decisions. Further, it is observed that
the level of income also influences the investment decisions. Higher income group shows
relatively high preference towards investment in share market, conversely lower and
average income group shows keen preference towards insurance and banks as the most
preferred investment avenues.

42 – Manisha Mishra
 SAMRIDDHI: A Journal of Physical Sciences, Engineering and Technology 14
(01 SPL), 72-75, 2022
Life is full roller coaster and twist and turns. Insurance policies are safeguard against
uncertainties of life. Human life is a most important property and for keeping this properly
financially safe with minimum risk, life insurance is the tool which provides financial
protection to the person and his family at the time of uncertain risk or damage. Life insurance
provides both safety and protection to individual and also encourages savings among
people. LIC plays a crucial role in the wellbeing of human being by assisting insurance to
millions of peoples. In this paper we tried to identify investor attitude towards different
investment product of the LIC from Nagpur region. The primary object of the study is to
analyze the variety of investment options of the investors and to study the customer’s
attitude on investing in life insurance companies. The second objective of this research are
analyzing the factors influencing the investor for investing in insurance.

43 – Aashik Naik
 International Journal of Advanced Engineering and Recent Technology 29 (1),
47-60, 2018
Investors have a lot of investment avenues to park their savings. The risk and returns
available from each of these investment avenues differ from one avenue to another. The
investors expect more returns with relatively lesser risks. In this regard, the financial advisors
and consultants offer various suggestions to the investors. The available literature relating to
the investors’ attitude towards investment avenues is very little and failed to provide a lot of
information. The main features of investments are security of principal amount, liquidity,
income stability, approval and easy transferability. Investment avenues are available such as
shares, bank, companies, gold and silver, real estate, life insurance, postal savings and so
on. The required level of returns and the risk tolerance decided the choice of the investor.
The investment may be differ choices from national savings certificates, provident fund,
mutual fund schemes, insurance schemes, chit funds, bank fixed deposits, and company
fixed deposits, company shares, bonds/debentures, government securities, postal savings
schemes and real estate. It would be concluded that in this fast affecting world, we save get
extra money. Added risk directs to more profit. Therefore, in this paper, the researcher wants
to check the earlier research work based on investors among the investment avenues to get
a thought about the investment pattern.

44 – Gayatri Nair
 Sonali Patil, Kalpana Nandawar IOSR Journal of Economics and Finance 5 (2),
09-17, 2014
Investment is an activity that is engaged in by people who have savings ie
investments are made from savings, or in other words people invest their savings. A variety
of investment options are available such as bank, Gold, Real estate, post services, mutual
funds & so on. Investors are investing their money with the different objectives such as profit,
security, appreciation, Income stability. Researcher has studied the different avenues of
investments as well as the factors while selecting the investment with the sample size of 40
salaried employees by conducting the survey through questionnaire in Pune, India. The
study is based on personal interviews with salaried peoples, using a structured
questionnaire. Actually, the present study identifies the preferred investment avenues among
the individual investors using self assessment test. The study is based on primary sources of
data which are collected by distribution of a close ended questionnaire. The data has been
analyzed using percentage, chi-square test, and Person Correlation Coefficient with the help
of statistical software. The researcher has analyzed that salaried employees consider the
safety as well as good return on investment on regular basis. Respondents are aware about
the investment avenues available in India except female investors.

45 – Karthik Nair
 CHAPTER: 3
DATA ANALYSIS AND
INTERPRETATION
GENDER:-

INTERPRETATION:-
The above pie charts shows that out of 74 samples

● 55.41% of respondents are male

● 44.59% of respondents are female

2
 OCCUPATION:-

INTERPRETATION :-
● Students: 76.7% Students represent the largest demographic group in the
dataset, comprising over three-quarters of the total population.
● Salaried Employees: 16.4% Salaried employees make up a substantial portion
of the population, accounting for more than one-sixth of the total.
● Businessmen/Businesswomen: 4.4% Business professionals, including both
businessmen and businesswomen, constitute a smaller segment of the population.
● Retired Individuals: 1.4% Retired individuals form a relatively small fraction
of the population, representing those who have ceased full-time employment due to age or
other reasons.
● Others: 0% The "Others" category, which includes occupations not explicitly
mentioned or unspecified individuals, accounts for zero percent in the dataset.

43 – Aashik Naik
 Q.Do you know about Investing in insurance?

INTERPRETATION:-
● The pie chart indicates a substantial disparity in the level of familiarity with
investing among the surveyed population. With 82.2% of respondents indicating that they are
knowledgeable about investing, it suggests a prevalent understanding or experience in
financial markets, asset allocation, or other investment strategies
● The 17.8% of respondents who reported not knowing about investing may lack
exposure to financial concepts, possibly indicating a need for education or resources to
increase their financial literacy.

45 – Karthik Nair
 Q.How frequently do you invest money?

INTERPRETATION:-
This data suggests that a significant portion, 34%, of respondents invest money
irregularly, meaning they don't adhere to a specific schedule. Monthly investments are the
next most common at 18%, followed by annually at 11%. Daily and quarterly investments are
less common, each at 4% and 3% respectively. Weekly investments are the least common at
3%. This indicates a variety of investment habits among respondents, with irregular
investments being the most prevalent.

44 – Gayatri Nair
 Q.What types of insurances are you familiar with?

INTERPRETATION:-
The pie chart shows that, 47 people responded to Life Insurance, 56 people
responded to Health Insurance, 34 people responded to Family Insurance, 31 people
responded to House Property insurance and 1 person responded to Others. This shows that
most people are interested in investing in Health Insurance as compared to other insurance

39 – Divya Mhatre
 Q.What are your primary reasons for investing in insurance?

INTERPRETATION:-
According to the above pie chart, 56.2% of the respondents choose financial security
as their primary reason for investing in insurance. This shows that a majority of the
respondents prioritize insurance for securing their financial well-being. 23.8% of the
respondents selected assets protection as their primary motivation for investing in insurance.
This suggests that a significant portion of the respondents value insurance for safeguarding
their assets.20% of the respondents chose tax benefits as their primary reason for investing in
insurance. This shows that a smaller but still notable group of respondents see insurance as a
way to gain tax advantages.

42 – Manisha Mishra
 Q.How would you rate your understanding for investing in any
insurance company?

INTERPRETATION:-
My understanding of investing in insurance companies falls within the "Excellent"
range, around 28 out of 30. I possess a comprehensive knowledge of the insurance industry,
including its regulatory framework, key performance indicators, and risk factors. I can
analyze financial statements, evaluate underwriting practices, assess investment portfolios,
and understand the impact of macroeconomic trends and regulatory changes. Additionally, I
can identify competitive advantages, such as brand strength, distribution channels, and
technological innovations, that can drive long-term value for investors. My expertise enables
me to make informed investment decisions and navigate the complexities of the insurance
sector effectively.

35 – Chandrashekhar Mehta
 Q.What are your expectations regarding returns on your
investment?

INTERPRETATION:-
The above table shows that out of 100 samples,
● 38% respondents have high expectations on returns, these individuals are
optimistic and hopeful about the potential gains they can achieve.
● Also 58% people have moderate expectations on returns, they are taking a
balanced approach, not aiming too high or too low, and are likely looking for steady and
reliable outcomes.
● 4% respondents have low expectations on returns, these individuals might be
more cautious or conservative in their investment

37 – Aditi Mhatre
 Q.How much risk you are comfortable with when it comes to
investing in insurance?

INTERPRETATION:-

● Analyzing the chart can give us insights into people's risk tolerance and their

willingness to invest in different ways.

● It can also help us understand the overall sentiment towards investing and

how people perceive the potential risks and rewards.

● In the given pie chart 75.3% people are comfortable with moderate risk 16.4%

with high ani 8.3% with low risk

41 – Sairaj Mhatre
 Q.How long do you plan to hold your insurance investment ?

INTERPRETATION:-
The pie chart illustrates your intended duration for holding your insurance investment,
showcasing a balanced approach across short, medium, and long-term horizons. Notably, a
significant portion, 45.2% is allocated for long-term holding, indicating a strategic focus on
stability and growth over a moderate timeframe. Moreover, the substantial allocation of
42.5% for medium-term holding reflects a commitment to wealth accumulation over an
extended period, leveraging the benefits of compounding and allowing for the weathering of
market fluctuations. While short-term holding constitutes a smaller proportion at 12.3%, it
likely serves as a liquidity buffer or opportunistic allocation for shorter-term goals.

34 – Deon Mathew
 Q.What factors do you consider while evaluating the base for
investment in Insurance?

INTERPRETATION:-
22.11% of the respondents prioritize potential returns, indicating that they are focused
on the financial gains they can potentially achieve through their insurance investments.
14.74% of the respondents consider risk level as a crucial factor. 12.63% of the respondents
take fees into account. 14.74% of the respondents prioritize company reputation. This
suggests that they value the reputation and credibility of the insurance company they choose
to invest with, as it can provide them with a sense of trust and security.35.79% of the
respondents chose "all of the above." Lastly, it seems that none of the respondents selected
"others" as a factor. This implies that the majority of respondents found the provided options
to be comprehensive in capturing the factors they consider when evaluating their insurance
investments.

40 – Harsh Mhatre
CHAPTER: 4
CONCULSION
 In conclusion, while insurance can be considered as an investment avenue, its
inherent purpose primarily revolves around providing financial protection rather than solely
focusing on investment returns. Although some insurance products offer the opportunity for
cash value accumulation, it’s important to recognize that these policies often come with
higher fees and lower returns compared to traditional investment vehicles such as stocks or
bonds. Therefore, individuals should approach insurance with the understanding that its
main function is to mitigate financial risks and safeguard against unforeseen events rather
than serving as a standalone investment strategy. Insurance is a lager investment and the
investors will most likely purchase multiple policies Throughout their Life time. It is essential
that investors know what each type of insurance And how it works so the investors Can
make the best decision about what to buy. Insurance Protects people from unplanned
expenses when Unexpected situations arise. The key Benefit of insurance is it helps you to
meet your needs of life cover and Investment. The Investors choose insurance as an
Investment avenue because it offers risk coverage and Returns. Most of the investors
consider insurance as a Safer and profitable investment Avenue. Majority of investors state
that they are satisfied in their investment Schemes. And Also majority of investors thinks that
investing in insurance is better than investing in other Avenues. By acknowledging the dual
nature of insurance as both a protective tool and an investment vehicle, individuals can
make more informed decisions about how to allocate their financial resources. It’s essential
to carefully assess one’s financial goals, risk tolerance, and overall investment strategy
when incorporating insurance into a comprehensive financial plan. While insurance can play
a valuable role in diversifying an investment portfolio and providing long-term financial
security, it’s crucial to maintain a balanced approach and not rely solely on insurance for
wealth accumulation. Insurance is like a safety net that protects you financially. It helps
cover the costs of unexpected Events, whether it’s a car accident, medical emergency, or
damage to your property. It also gives You peace of mind by transferring the financial
responsibility to the insurance company. With Insurance, you can focus on living your life
without worrying about the financial burden. It’sDefinitely a smart move to have insurance in
place to protect yourself and your belongings. Ultimately, by understanding the nuanced
relationship between insurance and investment, individuals can effectively leverage
insurance products to meet their specific financial needs and objectives. Whether it’s
protecting loved ones against unexpected expenses or building cash value for future goals,
insurance can be a valuable tool when integrated thoughtfully into a broader financial
strategy. By working with trusted financial advisors and conducting thorough research,
individuals can optimize the benefits of insurance while ensuring their overall financial well-
being.
 BIBLIOGRAPHY

Websites visited :
https://testbook.com/banking-awareness/history-of-insurance
 https://www.investopedia.com/terms/i/insurance.asp

https://www.investopedia.com/ask/answers/051915/how-does-insurance-
sector-work.asp

https://www.hdfclife.com/insurance-knowledge-centre/about-life-insurance/10-
reasons-why-you-need-to-invest-in-life-insurance

https://www.maxlifeinsurance.com/blog/life-insurance/types-of-insurance

Questionnaire:

Q.Gender:
 Male
 Female
 Others

Q. Agr:
 18-25
 26-35
 36-45
 45-55
 56 and above

Q. Occupation
 Salaried
 Self employed
 Student
 Retired
 Others
 Q. Do you know about investing in insurance ?
Q. How frequently do yon invest money ?
Q. What types of insurance are you familiar with ?
Q. What factors do you consider while evaluating the base for investing in
insurance ?
Q. How whould you rate your understanding for investing in any insurance
company ?
Q. How much risk you are comfortable with when it comes to investing in
insurance ?
Q. What are your expectations regarding returns on your investment ?
Q. How long do you plan to hold your insurance investment ?