Professional Documents
Culture Documents
CHAPTER 6 – COMMUNICATION
Communication methods/media:
1. Newsletter And Posters
2. Websites
3. Multimedia Presentations
4. Media Streaming
5. E-Publications
Newsletter:
very useful method for getting important information to a target group
Newsletters can be either printed out or available online as an e-publication
depending upon the target audience
Printing the newsletter makes it certain that people have received it
However, it is never certain if people read it.
General features of a newsletter:
o Do not squeeze in too much information onto one page
o Use clear, easy-to-read fontsvisible font like Arial and appropriate font size
like 12-14 pt
o Decide on whether to use columns (a useful feature if there are diagrams
and photos)
o Avoid using capital letters as this appears to be ‘shouting’!
o Use bold text in headings rather than underlining text.
o Use real photos rather than clip art to make the newsletter more
interesting.
o For instance, for a sporting event, the poster will include information
regarding the venue, timings , admission fee (if any) and contact details etc.
Can be printed using a high quality printer or read online
Advantages of posters:
Printed posters can be any size. Large posters have the advantage
that they are eye-catching and usually very difficult to miss.
By placing the posters in strategic positions, it is possible to target
certain people rather than the general public
Disadvantages:
Subjected to weather conditions hence have a limited life.
The drawback is the cost of display (the advertising areas can only be
rented)