COMMUNICATION AND

STRATEGIES USING
TOOLS OF TECHNOLOGY
TABLE OF CONTENTS

MAJOR TYPES OF COMMUNICATION AIDS

FUNCTIONS OF COMMUNICATION AIDS

PREPARING COMMUNICATION AIDS

INTRODUCTION

Putting communication at the front of your mind and becoming more aware of how
you communicate in a given contextcan be informative and have many positive effects.
Multimodaltexts require a new set of skills to enable a communicator to make
informed choices within and across the available communication modes to construct
meaning effectively.
MAJOR TYPES OF COMMUNICATION AIDS

1. Computer-based Media.
• Computer-based communication aids are the norm. In most careers, speakers
are expected to be skillful and comfortable in using PowerPoint or web-based
alternatives to create and display communication aids.
MAJOR TYPES OF COMMUNICATION AIDS

2. Audiovisual Media.
• Audiovisual is a communication aid that has both a sound and a visual
component (i.e., slide tape presentations, films, videoclips, podcasts, online
videos, documentaries, television programs, and live theater productions).
ADVANTAGES OF AUDIOVISUAL MEDIA

a. Clarity.
• Using both audio and visual components provide clarity in communication.
Enables the designer and the audience to observe facial expressions, hear tones
and inflections, and clarify each other’s meanings and positions.
b. Speed.
• Communication is immediate, with the use of audiovisual media such as, videos,
phones, webcams, and face-to-face meetings.
ADVANTAGES OF AUDIOVISUAL MEDIA

c. Retention.
• Presentation software and video conferencing can be effective tools in meetings
and lectures because your audience receives and processes the information more
effectively than it would with more traditional approaches.
d. Media.
• Using a variety of media (i.e., from mp3s to video footage to still-image
slideshows and online social media) in communication helps you become more
engaging to your audience.
MAJOR TYPES OF COMMUNICATION AIDS

3. Low-Tech Media.
• In some cases, computer-based or audiovisual media may be accompanied by
low-tech media to achieve a more effective communication. One of the
advantages of low tech-media is that they are very predictable.
EXAMPLES OF LOW-TECH MEDIA

a. Chalk or Dry-Erase Board. b. Flipchart.

d. Handouts.
c. Foam Board or Poster Board.
FUNCTIONS OF COMMUNICATION AIDS

Following are the functions of communication aids:

1. To clarify or emphasize a point.
2. To enhance retention and recall of your message.
3. To add variety and interest to your speech.
4. To enhance your credibility as a speaker.
PREPARING COMMUNICATION AIDS

Those communication tools should stand on their own in delivering information.

Work toward a goal of delivering your speech. Explain your presentation aids so that
your audience will know why you are using them. Putting too much information on an
aid is one mistake you should avoid. Match your speech with your presentation aids by
narrowing the topic and content of your speech. Your presentation aids should not
represent every idea in your speech.
GUIDELINES IN PREPARING QUALITY COMMUNICATION AIDS

1. They must be easily seen or heard by your audience.

2. They should be easily handled.
3. They should be aesthetically pleasing.
4. Text type must only be used when needed.
5. Control the size and lines of graphic images.
6. Computer presentations should be used purposively.
7. Always have a backup plan.