Friendship Beyond Boundaries

A Corporate Social Responsibility Compass for Petra Energy

By

eYHY Network
enabling the young helping the young

eYHY Network (002226331-T)

26 Jalan Rahim Kajai, Taman Tun Dr Ismail, 60000 Kuala Lumpur, Malaysia
+6017 232 2464, +6017 872 2968 email:eyhy.network.my@gmail.com
eyhy.wordpress.com
The Challenge

To define Petra Energy’s Corporate Responsibility and social

initiatives which promote healthy lifestyle amongst employees,
social equity in combination with support of sports and
education. As this journey unfolds Petra Energy has expanded
its community engagement to providing aid for under-
privileged children.

eYHY has had the privilege to define the current CSR journey
of social equity to foster;

 Petra Energy’s internal community bonding

 Ethical community outreach to underprivileged children

and children with special needs

 The extension of the Petra Energy’s HSSE culture

 The creation of Petra Energy’s internal CSR team

Through the Friendship Beyond Boundaries program, the

focus on children and youths will lead the way forward.
Friendship Beyond Boundaries

Friendship Beyond Boundaries spans over 2 phases within 12

months.
Phase 1: Meeting immediate needs of Staff and Beneficiaries
Phase 2: Defining long term needs of the beneficiaries &
Enabling capacity of the Petra Energy CSR team

In phase1 Friendship Beyond Boundaries aspires to engage the

Petra Energy community and their children in a holistic
program with children of Rumah Titian Kaseh and the
Malaysian Rare Disorders Society.

eYHY tailored the Friendship Beyond Boundaries program to

raise awareness, skill build and facilitate the understanding of
the different needs of each beneficiary group through the
Health, Safety, Security and Environment spectrum defined by
Petra Energy.
Friendship Beyond Boundaries – Phase 1

To foster an internal community movement, Petra Energy

families will participate in 3 activities which focuses on raising
awareness, creating bonds of friendship and fundraising.

Introduction to CSR
A Lunch & Learn and the introduction of Friendship Beyond
Boundaries

Safety When Alone

A program developed for children and their primary
caregivers which explores proactive steps to avoid potentially
dangerous situations.

Getting to know you

Excursions to Rumah Titian Kaseh and a picnic with Children
from the Malaysian Rare Disorders Society to encourage
bonding and observation of their needs.

Friendship Carnival
A fundraising bazaar conducted by the Petra Energy
community and children from Rumah Titian Kaseh and the
Malaysian Rare Disorders Society for both organizations. The
children and youth of Friendship Beyond Boundaries program
will participate in a pre carnival skill building workshop and
will present the carnival report.

*Please refer to the Phase1 Activity for further description of these activities
Friendship Beyond Boundaries – Phase 2

To define long term needs of the beneficiaries and enable

capacity of the Petra Energy CSR team in delivering social
equity programs.

Defining the community engagement outline for

• Underprivileged children’s home assessment
• Aid and assistance for children with special needs
• Disaster preparedness programs for children

Enabling the Petra Energy CSR team and the internal volunteer
capacity
• Skill building of the Petra Energy CSR team
• Developing a volunteer program which is endorsed by Petra
Energy management
• Developing CSR program templates
• Developing best practices, records and reference archives

*Please refer to the Phase 2 Activity for further description of these activities
Petra Energy’s CSR working group

The Friendship Beyond Boundaries will be executed by the CSR

working group which comprises of the eYHY team and
representatives of Public Relations, Human Resources, Finance
and volunteers amongst staff.

As part of the working group Petra Energy staff will gain

exposure to the process of planning delivery of a CSR program,
understand how to define the framework and will have the
advantage in developing future CSR initiatives with an internal
perspective.

The eYHY team will conduct an Introduction to CSR as a Lunch

& Learn session that will double as a recruitment drive.

*Please refer to the Phase 1 Activity for further description of these activities
 Phase 1 Activities
Meeting immediate needs of Staff and Beneficiaries
Introduction to CSR
Lunch & Learn, an introduction to Corporate Social
Responsibility, Petra Energy’s CSR journey ahead with HSSE
values and a recruitment drive for the working group
volunteers.
Audience Petra Energy’s staff
Petra Energy representatives of Public
Relations, Human Resources and Finance
Facilitators eYHY team
Method i. Introduction to CSR and
Friendship Beyond Boundaries
ii. Media introduction of the beneficiaries and
sample activities throughout the program
iii. Q&A
iv. Recruitment drive for the CSR Working
Group
Venue Petra Energy meeting room /office where staff
get box lunches
Duration 1 hour per session for max of 50pax per group
Safety When Alone
An experiential program and simulation developed for
children and their primary caregivers which explores
proactive steps to avoid potentially dangerous situations.
Audience Petra Energy community’s children & youth
Parents & caregivers
Facilitators eYHY team
Skilled trainers
Volunteers Petra Energy CSR working group
Method i. Simulations challenges
Handicap challenge where team
members are working blindfolded or in a
wheel chair
Internet safety
ii. Learning stations
First Aid : How to ease a nose bleed

iii. Parents workshop

An insight to the world of children
iv. Sharing & debriefing
Venue Function space with multiple break out rooms
and plenary hall with meals and snacks
Duration 9am -4pm
Getting to know you : Rumah Titian Kaseh
Excursions to Rumah Titian Kaseh for activities, needs
assessment and foster bonding amongst the children
Audience Petra Energy community’s children & youth
Children from Titian Kaseh
Parents & caregivers
Facilitators eYHY team
Skilled trainers
Volunteers Petra Energy CSR working group
Method i. Children & youth activities
Carnival Games
Recycle Relay
Life Skill games
Theater games
ii. Needs survey with Rumah Titian Kaseh
Educational aid assessment
iii. Tea
Venue The Petra Energy Families will meet at Rumah
Titian Kaseh
Duration 2pm – 6pm
Getting to know you : Malaysian Rare Disorders Society
A picnic in the park for activities, needs assessment, foster
bonding amongst the children and their families
Audience Petra Energy community’s children & youth
Children from Malaysian Rare Disorders
Society
Parents & caregivers
Facilitators eYHY team
Malaysian Rare Disorders Society support team
Volunteers Petra Energy CSR working group
Method i. Children & youth activities
Carnival Games
Recycle Relay
Fruit arrangement playshop
Sandwich making
ii. Needs survey with MRDS parents
Educational and healthy lifestyle aid
assessment
iii. Tea
Venue The Petra Energy and Malaysian Rare
Disorders Society families will meet at a park
Duration 2pm – 6pm
Friendship Carnival : Pre Carnival
Pre Carnival planning will involve all members of the
Friendship Beyond Boundaries to participate in identifying
their fundraising activity, budget, collection target and
marketing campaign. Children and adults form teams and
host booths, activities and raise funds in various interactive
ways.
Audience Petra Energy community’s children & youth
Children from Rumah Titian Kaseh &
Malaysian Rare Disorders Society
Parents & care givers
Facilitators eYHY team
Volunteers Petra Energy CSR working group
Method Pre carnival planning
Children decide on activities they want
to host to raise funds
Petra Energy Staff to assist on the
children’s vision; resources/materials
Promoting event
Venue Petra Energy meeting room
Duration Half a day for the workshop.
Teams work independently and participate in
email updates
Friendship Carnival : Pre Carnival workshops
Pre Carnival workshop for kids on money management, arts
& crafts and building playshops in preparation of the
Friendship Carnival.
Audience Petra Energy community’s children & youth
Children from Rumah Titian Kaseh &
Malaysian Rare Disorders Society
Parents & care givers
Facilitators eYHY team
Volunteers Petra Energy CSR working group
Method Pre carnival workshops
Money Sense
Arts & Crafts
Fabric painting
Upcycle art

Make workshops
Air plane & boat model making

Baking and food art

Venue Function space or event friendly restaurant
Duration Each workshop may take up to 2 hours and
will be held on separate days.
Friendship Carnival
A carnival for children by children where all stakeholders
come together and can be open to the public.
Booths and activities at the Friendshp Carnival will
demonstrate skills acquired through phase1, activities will be
age appropriate, safe, fun and will challenge the children
and youth.
Audience Petra Energy community’s children & youth
Children from Rumah Titian Kaseh &
Malaysian Rare Disorders Society
Parents & care givers
Facilitators eYHY team
Volunteers Petra Energy CSR working group
Method Friendship Carnival
Edutainment activities
Sales & auctions
Games
Award Ceremony
Venue Function space or event friendly restaurant
Duration 10am -4pm
Friendship Carnival : Post Carnival
A wrap up session where the children report the amount of
funds they raised and submit their teams post carnival
report. Petra Energy can host the cheque giving ceremony.
Audience Petra Energy community’s children & youth
Children from Rumah Titian Kaseh &
Malaysian Rare Disorders Society
Parents & care givers
Facilitators eYHY team
Volunteers Petra Energy CSR working group
Method Post Friendship Carnival
Post project report
Friendship Carnival video screening
Distribution of funds / Cheque giving
ceremony
Venue Function space or event friendly restaurant
Duration 11am – 2pm
 Phase 2 Activities
Defining long term needs of the beneficiaries & Enabling
capacity of the Petra Energy CSR team
Workshop & work sessions
1.Defining the community engagement outline
The Petra Energy CSR team will develop terms of engagement,
resources and assign weightage to aid decision making for
programs that are catered to;
i. Underprivileged children's home assessment
ii. Aid and assistance for children with special needs
iii. Disaster preparedness programs for children

Identify the demographic, condition of facilities,

access to health & sports activities and areas of
IDENTIFY improvement for education

Develop a mid term engagement program which

meets Petra Energy’s CSR vision
DEVELOP

Reflect against the Petra Energy timeline and

schedule the program for best exposure and impact
SCHEDULE

Mobilize internal staff participation by skills,

through departments or by availability
COORDINATE

Measure impact and assess results for Annual Report

ASSESSMENT
Workshop & work sessions
2. Enabling the Petra Energy CSR team and the internal
volunteer capacity
• Skill building of the Petra Energy CSR team
• Developing a volunteer program which is endorsed by Petra
Energy management
• Developing CSR program templates
• Developing best practices, records and reference archives

Develop annual CSR program vision, create a

template and a budget outline
VISION

Identify parameters for best practices, network of

organizations to collaborate with, establish baseline
PARAMETERS and goals for each CSR project.

Develop a volunteer program and volunteer

opportunities eg: work time volunteering and
DEVELOP personal time volunteering

Participate in CSR awards program to benchmark

against industry standards
COMPETE

Measure impact and assess results for Annual Report

RECORD
 External Beneficiaries
The Friendship Beyond Boundaries community
Rumah Titian Kaseh

Established in 1988, Persatuan Pengurusan Rumah Jagaan Titian Kaseh

is an NGO that provides shelter and safety to single mothers, the
elderly, persons with disability (PWDs), youths and orphans (children
and babies).
Currently, RTK accommodates about 80 children, 14 disabled, 20
single mothers and 4 elderly. This number will vary from time to time,
under the circumstances and situations.

Vision
To provide a stable, safe and secure one stop centre in Kuala
Lumpur, for all Muslims in need of protection, security, self-
reliance and education.

To ensure all residents have their self-confidence and self-esteem.

Mission
To acquire a house / one-stop center in Kuala Lumpur for all
residents in need of shelter and guidance.

To empower the single mothers and ensure they can develop their
skill level in their respective fields, so as to build their confidence
and become financially independent.

To strengthen and remain steadfast in faith in God, to build their

self-confidence and self-worth and enable them to face the outside
world and its challenges.
Malaysian Rare Disorders Society

Malaysian Rare Disorders Society (MRDS) was formed in 2004, with

the help and guidance of the Genetic Unit, Department of Pediatrics,
University Malaya Medical Centre. It is a voluntary organization set-
up to represent and look out for the welfare of individuals including
their families that are affected by rare disorders.
Rare disorders including those of genetic origin, are life threatening of
chronically debilitating diseases which are of such low prevalence that
special combined efforts are needed to address them.
MRDS challenges
Low scientific knowledge (false perception about rare disorders -
‘not important’ enough)
Absence of cure and treatment that could improve quality of life
Low knowledge amongst health professionals & public

Negative social consequences.

MRDS Family Challenges

Coping & management of patient
Health maintenance eg specific exercise regime
Health surveillance eg: health decline
Behavioral challenges
Learning difficulties
 Impact Measure
Making the case for soft skills development and raising the
bar of social welfare awareness
Petra Energy’s CSR impact measure mechanism

Friendship Beyond Boundaries is a CSR program focused on

developing soft skills and raising awareness on social equity.

eYHY is able to demonstrate the commercial value of the CSR

impact through rigorous surveys conducted pre event and post
event.
The surveys are designed to demonstrate prior knowledge and
enhanced awareness as a positive outcome of the Friendship
Beyond Boundaries program. The surveys will also demonstrate
employee satisfaction as part of the CSR engagement.

The Measurement Step Ladder

Business
KPI
Ease of Measurement

Performance
against Increased employee
objective satisfaction
Efficiency Engaged employees
% who feel
Improved CSR
empowered
engagements
Feel Good Volunteer % who advocate
participation the cause
Positive
feedback
Testimonials

Value to Business
 Social Equity Investment
The Friendship Beyond Boundaries disbursement
 Min
Work Program Participants Duration group Total
size

Phase 1
1Lunch & Learn: Introduction to CSR Facilitator 2
Support 2
PE Staff 1 hour 20 1,700.00

2Safety When Alone Facilitators 5

Support 5
Coordinator
s 2
Put yourself in someone’s shoes Children 20
Walk in The Dark Children 20
First Aid Children 6 hours 20
Wheelchair Bound Children 20
An insight to the world of children Parents 20 8,800.00

3Getting to Know You: Titian Kaseh Facilitators 4

Support 5
Coordinator
s 2
Carnival games 20
Recycle Relay 20
4 hours
Life skills safety games 20
Theatre games 20 6,100.00

4Getting to Know You: MRDS Facilitators 4

Support 10
Coordinator 2
Carnival games 20
Recycle Relay 20
4 hours
Fruit arrangement playshop 60
Sandwich making 60 7,400.00
 Min
Work Program Participants Duration group Total
size
5Pre Carnival workshop Facilitators 4
Support 10
Coordinator 2
iMoney Sense 2 hours 20
iiArts & Crafts 2 hours 20
iiiMake workshops 2 hours 20
ivBaking and food art 2 hours 20 14,400.00

6Friendship Carnival event Facilitators nil

Support 10
Coordinator 5
MC
Decoration & stalls
Childrens award (10 pax)
Printing
Event videography
Event photography 18,000.00

7Post Carnival Facilitator 2

Support nil
Coordinator 2
Facilitation of the Carnival Report
Mockcheque 1,700.00

Activity Cost for 20pax for each activity in Phase 1 RM 58,100.00

 Min
Work Program Participants Duration group Total
size

Phase 2: CSR team development

1Defining community engagement outline Facilitator 2

Support 2
Coordinator nil
Work sessions
iIdentify
iiDevelop
iiiSchedule
ivCoordinate
vAssess 11,400.00

2Enabling Petra Energy CSR capacity Facilitator 2

Support 2
Coordinator nil
Work sessions with CSR team
iVision
iiParametres
iiiDevelop
ivCompete
vRecord 11,400.00

Activity Cost for 20pax for each activity in Phase 2 RM 22,800.00

 Administration Cost breakdown

Activities Personel Total

1Lunch & Learn
Administration 1 750.00
Module development 2 2,000.00

2Simulation Workshops
Adminisration 1 750.00
Put yourself in someone’s shoes 1 2,000.00
Walk in The Dark 1 2,000.00
First Aid 1 1,000.00
Wheelchair Bound 1 2,000.00

An insight to the world of children 1 2,000.00

3Getting to know you : Titian Kaseh

Administration 1 750.00
Module Development 1 1,000.00
Purchasing 2 1,000.00
Set up 5 1,500.00

4Getting to know you : MRDS

Adminitration 1 750.00
Module Development 1 1,000.00
Purchasing 2 1,000.00
Set up 5 1,500.00
Dry run 200.00
 Activities Personel Total
5Pre Carnival Planning
Administration 1 750.00
Module Development 2 2,000.00

6Pre Carnival Workshop

Administration 1 750.00
Module Development 2 2,000.00
Money Sense 2 800.00
Arts & Crafts 2 4,000.00
Make workshops 2 4,000.00
Baking and food art 2 4,000.00
Purchasing 2 2,000.00
Set up 2 5,000.00

7Friendship Carnival event

Administration 1 750.00
Set up 5 1,500.00
Purchasing 5 2,500.00
Logistics (Lorry) 1,000.00

8Post Friendship Carnival

Administration 1 750.00
Report coordination 1 1,000.00

Administration Cost for activities in Phase 1 54,000.00

 Phase 2

1Defining community engagement outline

Administration 1 750.00

Module development

iIdentify 2 2,000.00

iiDevelop 2 2,000.00

iiiSchedule 2 2,000.00

ivCoordinate 2 2,000.00

vAssess 2 2,000.00

2Enabling Petra Energy CSR

Administration 1 750.00

Module development

iVision 2 2,000.00

iiParametres 2 2,000.00

iiiDevelop 2 2,000.00

ivCompete 2 2,000.00

vRecord 2 2,000.00

Administration Cost for activities in

Phase 2 21,500.00
Friendship Beyond Boundaries Program Cost

Phase 1 & Phase 2 engagement

*for minimum 20 pax/activity 80,900.00
Administration cost
*fix for each workshop of any quantity 75,500.00
Concept and CSR compass 25,000.00
Event management cost for 5 events 25,000.00
Friendship Beyond Boundaries program minimum cost RM 206,400.00

* Quotation includes;
Facilitator fees, Consultation fee, Event management fee, preparation
and administration cost

** Quotation does not include;

Transport, Venue, Meals, Miscellaneous and prizes/gifts

This quotation is valid until 16th of September 2013