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ABSTRACT
The main purpose of this study is to identify CSR practiced by Nepalese businesses. Similarly, the study has
also explored the mandatory issues of CSR in Nepal. So, to test the CSR practice, the data regarding this
have been collected from structured questionnaire for descriptive analysis. Besides this, experts opinions
have also been collected to diagnose mandatory issues of CSR in Nepal’s real perspective. The result of the
studys hows that CSR should be made mandatory but with an added responsibility of transparency,
stringency, and innovation on part of government and corporates. Hence, in Nepalese business society, the
legal and ethical domains of CSR are found to be poor in practice . Furthermore, diverse views of experts
are found on CSR mandatory issues in Nepal. Hence, it can be concluded that, it is not enough just to make
CSR policy mandatory. Along with policy, CSR has to be accountable and transparent, showing their fund
allocation and observed sectors. Further, implication of this study, strategic economic motivation of CSR is
increasing in the Nepalese context. Thus, the value of the paper is perhaps the first to substantiate the
relevance of CSR in Nepalese context by tying together contemporary and contentious issues of CSR in
Nepal.
Keywords: CSR, issues, mandatory, business, society, experts, Nepal.
that may help raise their brand image, Nepal‘s case to have comprehension of CSR at
competitiveness and profits (Adhikari, et. al, an individual, institutional, and national level.
2016). Here, it must be kept in mind that many However, the changes and developments are
private companies in Nepal are following a much too slow for Nepalese society to reap its
family style of management, which means that benefits as of now.
entrepreneurs run their business in their own
Furthermore, according to Chaudhary (2016),
way—mostly for pecuniary profit and family
social pressure and consumer groups are not
name.
found to be as strong as their counterparts in
According to Wetzel (2006), Nepalese some other developed countries. As a result, the
companies can be divided into two clusters in CSR movement is still inchoate in nature.
terms of CSR situation. The first cluster of Therefore, the growth of CSR should be linked
companies respects employee rights, such as with the growth of consumer beneficiaries in
written appointments for jobs, regular working Nepalese settings. Chaudhary further claims that
hours and safety measurement. Such companies the role of the state, NGO, and INGOs have
are connected to Indian companies or are part been found to enhance CSR activities in Nepal.
of supply chains reaching out to Europe. A It is heartening that in recent years, quite a few
second cluster of companies are small or mid- business firms in Nepal have incorporated CSR
sized family-owned businesses. The majority of in their business practices. The attention towards
them belong to the private sector, and their social obligation has made them amenable to
activities are driven by the owners‘ convictions sacrificing a minimum level of profit for societal
and interests rather than by international welfare (Sharma, 2016). Therefore, it can be
standards. The potential for business and discerned that the real involvement of Nepalese
societal benefits thorough CSR are not fully business community in CSR activities is still not
realized in these companies (Adhikari, et. al, clear. However, the concept of CSR is emerging
2016). in Nepal with different motives. Thus, there are
very few researches related to CSR practice in
Another study jointly done by Upadhyay and
Nepalese context based on Carroll Model
Dhungel (2013) on 14 public and private
(1997). So, this study seeks to explore and
commercial and development banks indicates
investigate experts‘ opinions regarding CSR
that only 71 per cent of them are reporting about
dimensions, its benefits, and mandatory issues
their CSR activities. According to this study,
in both qualitative and quantitative ways.
most of the CSR activities in which these banks
are involved are related to education and Should Csr Be Done Voluntarily Or Be Made
training; welfare to the underprivileged, arts/and Mandatory?
cultural protection; contribution to associations,
CSR has been studied over decades, and it has
clubs and other organizations; contributions for
received a large amount of attention from
health care; and environment and so forth. Their
people, organizations and governments around
study also reveals that women empowerment
the globe. Because CSR has become a high
and rural development are not high priorities of
priority worldwide, shouldn‘t CSR be made
Nepalese business houses.
mandatory? In this regard some scholars assert
There are many reasons as to why developing that CSR initiatives should be made mandatory
economies like Nepal conceive, incentivize, and by law to make business more responsible
push for CSR. Visser (2009) identifies ten towards society, while some other scholars think
possible reasons as drivers of CSR in the move to make CSR a legal compulsion is
developing countries. Cultural tradition, unnecessary (Sharma, 2016). Robin (2008)
political reform, socio-economic priorities, pointed out that CSR should be popularized but
governance gaps, crisis response, market access, not be imposed. Whether the state has to use its
international standardization, investment power to make it mandatory or not, quite a few
incentives, stakeholder activism, and supply organizations take CSR as a burden (Agrawal,
chain are ten identified ones. Many of these 2015). The right answer to the question,
metrics seem to align with the ones indicated by whether or not CSR should be made mandatory,
perceived necessity of CSR. The correlation needs to come after sufficient weighing of its
between societal benefits (as well as harms pros and cons. The pros and cons of voluntary
mitigated by the adoption of CSR) and the CSR (one done without any legal enforcement)
increased shift of focus towards Corporate can rightly be measured with the pros and cons
Social Responsibility makes it evident in of mandatory CSR (one with legal
enforcement). Adhikari (2014) discusses the many CSR programmes dovetail with the
advantages of Voluntary CSR with a wide array priorities of the local or provincial governments,
of benefits: Supply chain management, such as CSR, health care and environment
maintaining relationships with business partners, protection (Mullich, 2011). As in India, the
safeguarding brand equity and reputation, Nepal government has also introduced a
effective risk management, producing provision in the recently amended Industrial
efficiency, managing relations with NGOs, Enterprises Act which requires companies to
minimizing friction with shareholders, behaving spend at least one percent of their net profit for
consistently with the company‘s stated social initiatives. Earlier, Nepal Rastra Bank in
principles and ethics, and reducing legal risks. the Monetary Policy for FY 2016/17 also asked
He furthers the discussion with the challenges of banks to spend at least one percent of their profit
CSR in terms of stakeholder analysis of vendor in CSR activities (Sharma, 2016).
employees, factory management and owners,
Depending on what best suits specific nations
NGOs, and companies. In a similar vein,
and society, the way corporate social
advantages of mandatory CSR can be seen in its
responsibility is seen can shift from ―obligatory
benefits resulting in avoidance of exploitation of
and enforced‖ to ―opportunity enhancing‖.
labor, promotion of a level playing field,
Contributing to society is not simply a charitable
redressing of the balance between companies
gesture, but can be a value creating activity
and employees, and improvement in the
when utilized with an appropriate strategy
profitability, growth and sustainability for
(Moon and Parc, 2019). In order for the firms to
business and legislation.
have sustainable development through CSR, the
All over the world, every nation has its own way incorporation of environmental, economic and
of encouraging CSR practices. Great Britain has social aspects is obligatory. So the issue of
a minister for CSR, who is an expert of making CSR mandatory or not is also tied with
company law, so that environmental and social the ideas of socio-cultural values, especially in
performance may be effectively monitored developing country like Nepal. In Nepal, where
(Douglas, et. al., 2004). However, in America business and corporate sector reflects values and
this kind of monitoring is not in practice culture of country, it wouldn‘t be wrong to
because there the organizations themselves presume that CSR should be voluntary, as most
police the implementation of CSR which they business organizations would already be doing
project to the public through external it. However, the flip side to this exists. Nepal‘s
communications. The system works well in business and corporations largely follow profit
America because of the long tradition of the making motives, like the rest, so their
involvement of corporate in social benevolence. contribution in terms of direct connection with
Unlike America, Denmark more or less toes the community has been missing too. So business
British line (Kampf, 2007). In Malaysia, all organizations have more or less been divorced
publicly listed companies are required to from this concept. So the concept of making
disclose their CSR activities in their annual CSR mandatory or not with the framework of
reports. CSR disclosure, however, remains concomitant benefits is associated with CSR is
voluntary (Othman, 2011). In India, the worth exploring.
amendment of the Companies Act in 2013
sparked debate as the Act mandated companies
RESEARCH METHODOLOGY
to spend at least two percent of their average net The method of study has been classified into
profit in CSR activities. However, in India, the two parts: descriptive and exploratory. For
practice of CSR is at an early phase as there is descriptive research design, primary data were
no mandatory rule to report CSR to all. In collected through the survey approach by
China, creating more and more employment distributing questionnaire personally. A
opportunities is regarded as the main dimension judgmental sampling method was used to collect
of CSR (Xu and Yang, 2010). The Central data from the faculty members of Central
Government adopted circular economic policy Departments of Management, Economics and
as an official development strategy in 2002, Law at Central Campus, Tribhuvan University,
aiming to protect environmental degradation and Kathmandu, Nepal (basically with those faculty
resource scarcity issues due to poor industrial members who are involved in teaching
practices. Indeed, in China, members of the profession for at least 5 years and above).
general public may not even be aware of a Altogether 160, 5-point liker-type scale
company's CSR initiatives. For this reason, questionnaires were distributed amongst them,
but only 148, questionnaires were received. important to note that their viewpoints and
Among 148, 6 questionnaires were excluded due rationale are representative of all 76 experts
to their incompleteness. Therefore, 142 valid which speaks about the different level of
questionnaires were used in this study to apply organizational perspective of Nepal. In
Carroll‘s CSR Model (1997) to the Nepalese addition, all the participants involved believed
context in order to know the real scenario of that the outcome of the discussion will be
benefits associated with CSR and its influence helpful and in line with the final decision:
on CSR‘s mandatory issue. whether CSR in Nepal should be made
mandatory or not.
Besides, this study was carried out taking into
consideration whether CSR should be made ANALYSIS OF RESULT
mandatory or not. For this purpose, 76 experts
from different backgrounds were requested to This part of the research presents the acquired
participate in the focus group discussion. In the data in tabular form which simplifies the
discussion, the line of reasoning and rationale of analysis process for easy comprehension. In this
perceptual analysis of data, the following part
many responders were found to be similar, and
presents dimension of CSR related to
therefore redundant. So researchers have
presented statements of seventeen participants organizational benefit based on its adoption with
verbatim. Although the statements of only 17 CSR measures.
out of 76 participants have been considered, it is
Table1. Main Benefits of Adopting CSR
Main Benefits N Mean Std. Deviation Rank
Rank enhancing corporate reputation 142 2.09 1.355 1
Rank improve relation with employees, institution and
142 2.33 1.457 2
community
Rank efficiency increment 142 3.91 1.626 3
Rank acquisition of commercial benefits 142 3.65 1.226 4
Rank identification of reputational risks 142 4.48 1.41 5
For ranking, respondents are asked to rank the Then improving relation with employees,
most important events and accordingly for the institution and community gained second most
main benefits of the adoption of measures of attention. The World Bank (2003) has a concise
CSR. On the basis of mean analysis in the above and precise definition for CSR: the commitment
table, what comes to the fore is that the of business to contribute to sustainable
respondents give most priority to enhancing economic development working with
corporate reputation. According to Mckinsey employees, their families, the local community,
global survey results (MGSR), 55 percent of and society to improve their quality of life, in
executives agree that the sustainability of CSR ways that are both good for business and good
helps their companies build strong reputation. for development. This identification of
The results from this study corroborates employees, institution and community as
MGSR‘s survey findings, with most of the indispensable actors is also seen as the resultant
respondents (as shown in the table 1) perceiving of this study where improved relations with the
enhancement of corporate reputation as the most aforementioned stakeholders holds key to both
important outcome of the companies adopting the company, society and CSR activity as a
CSR measures. whole.
Likewise, Colleoni, 2013 posits that the Likewise, respondents rank efficiency
enhancement of corporate reputation results increment, acquisition of commercial benefits
from the effective communication and and identification of reputational risks as third,
dissemination of the CSR information between fourth and fifth important benefits in the
ethical company and stakeholders. This focus to adoption of CSR activities in the organization.
educate stakeholders, which also incorporates Young and Tiley, 2006 discussed six criteria as
academicians, CEOs, and management efficiency brought forth as CSR‘s concomitant
personnel, present as respondents of this study, benefits to the organization: eco-efficiency,
about one‘s CSR activities also answers why socio-efficiency, eco-effectiveness, socio-
most respondents give most priority to effectiveness and sufficiency and ecological
enhancing corporate reputation. equity. Although not seen as the most
significant aspect of CSR by most respondents, Before a company thinks about being a good
these ideals of efficiency when integrated with corporate entity in the society, it first needs to
company‘s business model provides one of the make sure that it can be profitable. Similarly,
strongest forms of operation and large profits. corporate social responsibility offers
This study sustains this notion with respondents organizations various opportunities not only to
placing this yardstick as the third most differentiate themselves from competitors, but
important benefit in consideration of corporate also, for reducing costs (Nolan et al 2009; cited
responsibility. in Ali, et al, 2010). As the foregoing suggests,
procurement of commercial benefits—
Respondents of this survey accordingly saw this
represented largely by profit and reduction in
as potential harms from reputational risks and
costs—should be a significant priority for its
marked it a considerable aspect of CSR‘s benefit
sustenance. Not surprisingly, the respondents of
too. Because corporate reputation (ranked first)
this study too saw its importance to
and identification of reputation risks (ranked
organizations‘ profitability, ranking it as the
fifth) go hand in hand, it can be understood
fourth important element of CSR. Although not
simultaneously as to why responders of this
as high as the rest which is determined largely
survey considered it and placed it fifth among
by judgmental perception, commercial benefits,
other considerations of the benefits of CSR to
nevertheless, is found to be extremely important
organizations.
by this study.
Table2. Descriptive Statistics
N Mean Std. Deviation
Economic 142 3.11 0.277
Legal 142 3.02 0.436
Philanthropic 142 3.05 0.434
Ethical 142 2.79 0.347
Growth 142 2.94 0.369
Economic, legal, philanthropic, ethical, and society. So, it is ethical that they should give
growth dimensions form five cornerstones of back to the society. Also, it is evident from the
CSR. Each one carries its associated values and history of Nepal‘s business sector that majority
adopted strategies. So when CSR issue is of the companies are not proactive in engaging
discussed within this frame, the subsequent in CSR activities and that they should try to find
discussion to mandate CSR for this study ways out to invest in social development. Once
becomes even more streamlined. Even more it is made mandatory, we can see significant
crucially, these dimensions underpin the funds available to be invested in social welfare.
comprehension and standpoints of the
Statement 2
participants providing for easy transition into
the understanding of the outcome of this study: CSR should be made mandatory because
Should CSR be mandated in corporate sectors? business flourishes through society. Investing in
Based on the perception of academicians towards philanthropy is like disposing garbage in the
CSR dimension, what is revealed is that middle of the river which is ultimately going to
economic dimensions have received high come back to the ones who threw it there.
attention followed by philanthropy in the Nepalese Statement 3
context. Besides the above empirical analysis, 76
experts from different background like CSR should be voluntary and not mandatory
academicians, lawyers, industrialists, bankers, because businesses themselves have started
entrepreneurs and member of Federation of realizing that they are nothing without society.
Nepalese Chambers of Commerce and Industry If they can stand for the society when in need,
(FNCCI) were invited to participate in the the society will definitely reciprocate.
focused group discussion on CSR mandatory Statement 4
issues. Among them, 17 concrete statements
were collected. These are presented below: If it is imposed under legislation, it is a legal
responsibility and not a social one. The road for
Statement 1 CSR begins right from the dead-end of law. To
I strongly feel that CSR should be made earmark, the extra spending should be up to the
mandatory. Business makes profit from the choice of corporate themselves.
creation of employment opportunities are growth, gross domestic product education, less
emerging in the philanthropic domain (Adhikari capital formation, unemployment, and the like,
et al ; 2017). This finding automatically leads to CSR should be enforced compulsorily.
an implication: in the future, with more Therefore, in order to achieve competitiveness
acceptance, preference of adopting CSR and its of the Nepalese business society in the global
dynamics might change. context, it is essential that CSR be made
mandatory in order to improve, create healthier
It is evident from the responses of 76 experts
business environment, support millennium
(results are summarized in table 2) that
development goals of the country and contribute
economic domains followed by philanthropic
to the society‘s overall welfare.
activities of CSR are more predominant than the
legal and ethical domains of CSR in the Although the eventual findings and outcomes
Nepalese context. So, from the result, it can be may be the understanding that CSR should be
inferred that the strategic economic motivation legally made mandatory, equal preparations as
of CSR is in increasing trend in Nepal. This preemptive must be made in order to buffer the
follows and plays into Coutinho and Macedo- backlashes and the ramifications.
Soares‘s observation (2002): There is a trend
It can have drastic effects on economic, legal,
toward promoting corporate changes with deep
and social spheres in the Nepalese communities.
strategic implications that must be associated
In a close- knit community, the relationship
with business strategies in the company in order
often hinges on a perceptive dynamic, which
to be efficient.
can be largely altered with a legal enforcement
At present, philanthropy CSR is also found to be of CSR in business organizations. This can
in a strong position in Nepal. However, it is a affect cyclically to all the concerning bodies—
must for Nepalese business to pay attention companies, consumers, society, and the
towards making the stakeholders happy for a government. So a comprehensive and cautious
smooth functioning as Market constituents (e.g., study and action prior to the implementation of
employees, customers, suppliers, creditors) can the policy is a must.
directly trigger a shortfall in economic rents by
So, to round off the overarching proposition of
making unfavorable economic choices (Delmas
this paper, The researcher would like to state
&Toffel ; 2008). Besides this, legal and ethical
that the economic motivation as a strategic
domains of CSR are found to be in poor shape
approach to CSR is gaining more momentum.
in the Nepalese context. What this means is that
And making CSR mandatory in Nepal‘s context
government role has not been effective in
is a need and must be accompanied by the
maintaining its policy act which is formulated
government and the corporate bodies‘ effective
by the government itself.
approaches.
The question, whether or not CSR should be
mandatory in the Nepalese context, doesn‘t have REFERENCE
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