Professional Documents
Culture Documents
I f you’re stuck trying to find ways to achieve a goal or solve a problem, there’s a quick analysis tool that can put
you back in perspective and save you hours of frustrated brainstorming. It’s as effective as it’s simple: all it
takes is asking ‘why’…
Knowing your motivation is the most fundamental step before taking any action; after all, if you don’t know the
reason for doing something, why do it in the first place? While this may seem blatantly obvious, the truth is
that we often don’t consciously clarify the reasons for our actions beforehand.
Don’t try to be particularly clever about your answer: just give the first and most evident reason. While you may
regard “to increase sales” as the most obvious of the possible answers, consciously bringing it to light
accomplishes a lot: it gives you a fresh new perspective about your challenge.
That simple answer gives you an entire new dimension of brainstorming possibilities: if what you really want to
accomplish is increasing sales, you don’t necessarily need to get more customers — What about making bigger
sales each time? What about making your customers return more often?
Focusing too narrowly on a goal or problem without understanding your underlying motivations prevents you from
coming up with many creative and effective solutions.
https://litemind.com/boostbrainstormeffectivenesswhyhabit/ 1/3
9/7/2016 Boost Your Brainstorm Effectiveness with the Why Habit Litemind
Working the motivation ladder in this manner is a great way to find the perspective you’re more comfortable
working with. You may be paralyzed about “getting more customers”, but brainstorming ways to “spend more
time with family” may be much more appealing to you.
The trick is to find the motivation layer that resonates better with you and then work from there. When you
purposefully think in terms of motivations, problems become multidimensional: you can always choose more
effective approaches to get unstuck immediately.
More surprisingly, each level of motivation can bring you new insights that may drastically change the direction
you approach your goal. In the example above, consider the highlevel motivation “to spend more time with my
family”: blindly tackling your lowerlevel motivation of “getting more customers to my business” may force you to
spend even more hours at the office — which is the exact opposite of what you really want, isn’t it?
3. Spotting Misalignments
Just like in the example of discovering that ‘getting more customers’ really meant ‘spending more time with family’,
you may find that a lowerlevel goal is misaligned or conflicting with a higherlevel motivation. In this case, simply
drop your lowerlevel goal and approach your objective from a higherlevel one instead.
It’s a Habit
We’re so used to just spitting out solutions to problems that, more often than not, we just get into autopilot
mode — forgetting to connect with our underlying motivations. But asking ‘why’ is nothing more than a habit. In
https://litemind.com/boostbrainstormeffectivenesswhyhabit/ 2/3
9/7/2016 Boost Your Brainstorm Effectiveness with the Why Habit Litemind
fact, it’s so simple and effective that all you need to do is to just get started.
https://litemind.com/boostbrainstormeffectivenesswhyhabit/ 3/3