THE ULTIMATE GUIDE

to having

by working
“Productivity is not about our ability to work faster or longer, it’s about
our ability to spend more time doing what we love, and less time
doing what we hate.”

What’s up!

This is Michael. Founder of Productivity & Performance – A business

established with one purpose – to help coaches & consultants create the
income and impact they want, while reclaiming the time freedom they
deserve.

Over the years I’ve invested upwards of $100,000 into courses, mentors
and programs on productivity, marketing, and building a thriving client-
business.

Some were better than others, but there’s one big gap to the equation
that kept my team & I from operating at our full potential. That same gap
also led to (a lot) of burnouts and periods that left me buried in
overwhelm.

Here’s the gap:

Most productivity resources out there teach you how to manage time
and work faster, but doesn’t necessarily help you move the needle
forwards.

Compounded with the daily bombardment of new tactics & tools from
the modern digital marketing world... more and more business owners
became very good at working fast, yet still find themselves faced with an
endless to-do list... with their time availability being the biggest
bottleneck to their business growth.

Not fun. Especially with flexibility, fulfilment and freedom being the
main motivators that led most coaches & consultants to incorporate
their LLCs in the first place.
When the only path to revenue growth is to grow your work hours, not
only will it be a matter of time before the business plateaus, it’ll
eventually start retracting as workload becomes unsustainable.

Not to mention the huge cost of not being able to create experiences
with the people who matter most because you're "busy”.

Now you might be asking...

Michael, I’ve tried training salespeople, outsourcing my marketing, and

even onboarded a full-time executive assistant... on top of higher
expenses, I still find myself spread thin and maxed out.

How can I possibly hit my revenue goals AND have more free time?

Well... here’s the caveat.

Unless you’re able to disassociate your “income” with your “time”, it’ll be
very tough to unshackle yourself from those golden handcuffs.

Otherwise, the business’s growth potential will always be limited by your

personal output capacity.

On the flip side,

while the amount of time you have throughout the day is fixed, the
VALUE of your time can be scaled up infinitely.

That being said, the best path to freedom and abundance is NOT to work
faster, or adopt a “more is more” approach to growth.

Instead, it is to harness the power of Addition by Subtraction. As proven

again and again by me, my clients, and top industry leaders that I had
the privilege to study closely with.

By fully focusing on activities and opportunities that provide outsized

returns while eliminating all the trivial many... not only are there fewer
moving parts, fewer projects to jump between, fewer chances of being
spread thin,

scaling up your Return-On-Time-Invested (ROTI) becomes infinitely more

doable.

Because at the end of the day...

simplicity scales and complexity fails.

What I’m going to share with you here is the exact blueprint that
allowed me to create new revenue records for 8 consecutive quarters,
while going from “hustling” 80 hours per week to slashing my work
hours in half.

This is also what allowed my clients across 14 different countries and 21

different niches to experience an average revenue increase of 170% while
slashing 10+ hours off their work week.

Reclaiming their date nights, workout times, easy evenings, guilt-free

vacations, and weekend family adventures.

I would have failed if I only helped my clients generate wealth, because

that’s just one part of the equation.

What matters most is to create a life aligned with our core values, and
fuelling it with a business that brings meaning, impact & fulfilment over
the long term.

If you’re a coach and/or consultant with a vision and goal that resonates
with me & my clients’, read every word of this guide. As it might just be
the most impactful freebie you’ve ever downloaded.

Ready?
Here we go!

(By the way, if you want to access the free course and worksheets giving
you the EXACT steps on how to implement what I'm about to teach,
simply head to the Productivity & Performance Facebook™ group.)

Growing a coaching / consulting business through Addition by

Subtraction comes down to implementing these 3 pillars.

Pillar #1) High Performance Blueprint

Pillar #2) Streamlined Client Journey

Pillar #3) Simple Scalable Systems

When each of these 3 pillars are working in conjunction, it’ll be inevitable

for your business goals to be achieved with predictability & consistency,
while enjoying a surplus of time & energy for what matters most in life.

For starters, let's talk about

Pillar #1 – Building A High Performance Blueprint

You’ve probably come across a ton of mainstream productivity advices

out there.

> Wake up at 5AM

> Fill out a 20-minute journal every day & night
> Take cold showers
> Do crazy 75-day challenges for discipline
> Have a “power hour” to get ready
...etc.

Truth is, while certain routines might work for certain individuals, there’s
no such thing as a one-size-fits-all approach to developing high
performance and insane productivity.
That’s why we need a Blueprint. One that’s customizable according to

> The season of life you (and your family) are in

> Your circadian rhythm (natural body clock)
> The stage of growth your business is in
> How YOU want your business and lifestyle to look like

Taking all that into account, we’re going to blend in a specific set of
healthy boundaries, high-performance routines, and key needle movers
that aligns with you and your goals specifically.

This results in a daily & weekly schedule (personal operational system)

that gets you crystal clear on what to do and when. So you can invest
your time in the best way possible, create tangible progress towards your
goals, while experiencing new levels of satisfaction, energy and
fulfilment.

In other words, this is what helps us to not only achieve our most
ambitious targets in business, but also protects us from becoming slaves
to our business and sacrificing our health, relationship or wellbeing.

What’s more? Because everything in your custom blueprint is designed

to be developed into a habit, you can literally live out your perfect days
on autopilot, without relying on discipline.

And guess what a perfect life is made out of?

You guessed it! Perfect days, weeks, months and years.

Now, of course, the question is: how can I customize my own high
performance blueprint?

I'll get to that in just a sec.

But first, let's cover

 Pillar #2 – Creating a Streamlined Client Journey

As a coach and/or consultant, your business has one purpose.

To bring people in your target market from “Stranger”-> to “Follower” ->

to “Client” -> to “Success Story” in a profitable manner.

The simpler and more streamlined this process can be, the easier it is to
establish a healthy, scalable business that performs with consistency
and predictability.

Unfortunately, when it comes to client acquisition, most mainstream

advices out there fall along the lines of cramming as many complexities
to your business as possible.

“Go create as much content as possible!”

“You must be on FB, LI, IG and YT... don’t forget TW, TT and Podcasts so
you won’t miss out!”

“Go create other offers for up-sells, down-sells and upside-down sells!”

“Write a book! Build a website! Do a 5-day challenge! Launch ads!”

“oh, and go buy a journal if you feel overwhelmed...”

... That’s a recipe for disaster.

Not only does a “more is more” approach to growth lead to higher

expenses, lower margins and insane workloads...

It also creates too many hurdles for your audiences to complete their
journey of going from a stranger to a success story.

Still not convinced? Here’s a quick illustration:

Scenario 1 - You want to generate 100 leads per week.

Would you go build 10 different lead sources that each

generate 10 leads per week and try to keep everyone of them afloat?

Or would you rather establish one scalable lead source that feeds you
100 leads per week like clockwork?

Scenario 2- You want to land (a lot of) high-ticket clients

Would you rather bring a follower from your Instagram profile, then get
lost in your Linktree, then stumble on your website, then subscribe to
your email list, then buy your book, then join you Facebook group, then
go through a 5-day challenge, then book a call, then have them say yes
to your offer?

Or would you rather gather your audiences in one platform, turn them
into raving fans through one power content strategy, have them pre-sold
before a call, then have them happily pay you for your transformational
offer?

If you value you and your audiences’ time and sanity,

One core offer

One client acquisition journey
One client fulfilment process

is all you need to build a million-dollar business (83k / month).

Using the Content Flywheel™, our clients spend approximately 2 hours a

week to create content that fills their pipeline.

And because people are coming to them to solve one focused problem
and achieve one specific outcome...

They’re able to stand out with their offer, close 50% of their calls, and
scale up their clientele without overwhelm.

Now you might be wonding... "How can I scale up my clientele without

working more hours?"

Glad you asked, because we're going to dive straight into

Pillar #3 – Building Simple Scalable Systems

Let’s be honest.

If your every attempt to scale up your business has translated to an

increase in work hours, expenses and headache...

Not only is this dangerous and unsustainable... it also destroys more

dreams than anything else.

Because when you’re already fully maxed out just to maintain a decent
business earning decent income... the thought of working even harder to
take on more clients will just induce a panic attack.

Adding to setbacks around appointment setters leaving, ads not

converting, hiring expensive agencies that didn’t work out ...etc.

The thought of giving up on that grand vision and settling for a small job
business only becomes more and more tempting.

What happened to transforming thousands of lives?

What happened to building a business that runs predictably without

you?

What happened to making long weekends the norm and going on

vacations with the family 3-4 times a year?
When done right, getting more leads and clients should NOT translate to
an increase in work hours.

That’s why instead of running ourselves to the ground, we build Simple

Streamline Systems that hustle FOR us.

After using Pillar #1 and Pillar #2 to eradicate overwhelm and establish a

consistent stream of clients,

we don’t proceed to throw our time & money on funnels, ads, or new
strategies that “might add more revenue” just yet.

Instead, the first thing we do is reverse-engineer what’s been proven to

work for your specific business:

By documenting what works and identifying the exact steps that

brought your target market along the journey of Stranger -> Client ->
Success story.

We can turn each step into processes that can be easily delegated and
automated.

In other words, by having a system to multiply what works while

eliminating inefficiencies...

not only can you create a bulletproof revenue baseline, you can also free
up time to re-invest into more leveraged activities as your business
scales.

The reason why this works so well is because every system stems from
exact action steps that are already proven to produce results for your
specific business.

On top of that, because we’ve already minimized the number of moving

parts required for your business to bring in clients on demand.
we've eliminated the risk of you having to juggle a lot of balls in the air or
spend time putting out fires all day long.

There you have it. Those are the 3 pillars our clients are using to increase
their revenue by 50% to 400%, while slashing 10 to 30 hours off their
work week.

What’s next?

Well, there’s only so much I can explain about harnessing the power of
addition by subtraction in a short PDF guide. So if you’re happy with
what you’re reading so far, here’s the best next step:

Join our free Productivity & Performance Facebook™ group

My goal is to eliminate any and all overwhelm for you, as you enrol more
clients, transform more lives, and reclaim the freedom & flexibility you
deserve.

And a huge component of the “how” is in this free resource group.

Inside the guides section, I've created a free course with worksheets to
help you implement the 3 pillars to having more clients by working LESS.

Plus – I host free weekly live trainings with worksheets and Q&As... would
love to see you there. We’ve also built an engaging “ecosystem” of prolific
coaches & consultants who're on the same journey as you :)

Tap here to join.

See you inside.

- Michael, Team Productivity & Performance

P.S. If you know anyone who would benefit from this guide, simply copy
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https://www.productivityandperformance.net/ultimateguide