Q1 Q2 Q3 Q4 Q5

Briefcase Ranking 1 2 1 2 2
Cabin Ranking 2 1 2 1 1
Holdall Ranking 3 3 3 3 3
North America Ranking 1 1 1 1 1
Europe Ranking 2 2 2 2 2
Asia Pacific Ranking 3 3 3 3 3
Latin Amercia Ranking 4 4 4 4 4
Quarters Revnuew Target (GBP) 160000000 120000000 120000000 1.2E+08 1.4E+08
Quarters Profit Target (GBP) 50000000 20000000 20000000 20000000 30000000

R&D in millions (G
3.5
3.05 3
3 2.75 2.75
2.54 2.5
2.5 2.25
2
1.5
1.5
1
1

0.5

0
Q2 Q3 Q4
Q2 Q3 Q4 Q5 Q6
Briefcase Ranking 3.05 2.75 2.75 2.75 Ranking2.85
Briefcase Cabin Rankin
Cabin Ranking 1.5 2.25 3 3 3.25
Holdall Ranking 2.54 1 2.5 2.5 2.65
 Q6
2
1
3
1 Targets
2 180000000
3
160000000
4
140000000
1.4E+08
120000000
30000000
100000000
80000000
60000000
40000000
20000000
R&D in millions (GBP) 0
Q1 Q2 Q3 Q4 Q5 Q6
3.25
3 3 Quarters Revnuew Target (GBP) Quarters Profit Target (GBP)
2.75 2.75 2.75 2.85
2.65
2.5 2.5
2.25

Q3 Q4 Q5 Q6

e Ranking Cabin Ranking Holdall Ranking

% of revenues 1.5 Total Marketing co
Trade Magazines Billboard Online Advertising Online Product Vidoes
1200000
Cabin Marketing (Q 155000 175000 240000 125000
1005000 1005000
Cabin Marketing (Q 155000 175000 300000 1000000 180000
870000
Cabin Marketing (Q 155000 175000 300000 180000
795000 810000 810000
800000
Cabin Marketing (Q 155000 175000 300000 180000
Cabin Marketing (Q 155000 175000 300000 600000 180000
400000 394000 394000
400000

200000
Q1 Q2 Q3 Q4
Cabin Pricing 225 225 249 0 220
1 2 3

Cabin Holdall Briefca

Trade Shows Trade MagaOnline Advertising Online Social media

Holdall Marketing ( 80500 85500 82500 71500
Holdall Marketing ( 80000 80000 82500 71500
Holdall Marketing ( 80000 80000 82500 71500
Holdall Marketing ( 82000 85000 85500 75500
Holdall Marketing ( 82000 85000 85500 75500

Q1 Q2 Q3 Q4
Holdall Pricing 120 120 125 135

Trade Shows Trade MagaOnline Advertising Luxury Magazines

Briefcase Marketing 155000 175000 165000 175000
Briefcase Marketing 155000 175000 180000 175000
Briefcase Marketing 155000 175000 180000 175000
Briefcase Marketing 155000 175000 190000 190000
Briefcase Marketing 155000 175000 190000 190000

Q1 Q2 Q3 Q4
Briefcase Pricing 395 395 400 400
 Total Marketing cost
TV campaigns Cabin Holdall Briefcase Cabin
175000 870000 400000 795000 350000
1005000 1005000 1005000 1005000
195000 1005000 394000 810000 300000
0000 840000810000 840000 250000
795000 195000 1005000
810000 810000 394000 200000
195000 1005000 408000 840000 150000
100000
195000 1005000 408000 840000 50000
400000 394000 394000 408000 408000 0
es rd in
g es
z in oa tis i do
a llb er V
ag Bi v ct
e
M Ad odu
e
Q5 Q6 Holdall
ad lin Pr
Tr n e
O lin
1 2 250 3 250 490000 5 On
85000
Cabin Holdall Briefcase 80000 Cabin Marketing (Q2) Cabin Marketing (Q3) Cabin M
75000 Cabin Marketing (Q5) Cabin Marketing (Q6)
Actibve events Total 70000
65000
80000 400000 60000
80000 394000 s es g ia p
ow in s in ed hi
Sh z rti ors
80000 394000 ga ve lm s
ad
e
M
a d cia on
80000 408000 Tr e e
A So Sp
ad lin e ts
Tr n lin en
80000 408000 O O n ev
ve
tib
Ac

Holdall Marketing (Q2) Holdall Marketing (Q3) Holdall Marketing (Q4)

Holdall Marketing (Q5) Holdall Marketing (Q6)

Q5 Q6
140 140

Briefcase
200000
160000
TV campaigns Total
120000
125000 795000
125000 810000 80000

125000 810000 40000

130000 840000 0
s es in
g es gn
s
130000 840000 ow z in tis z in i
Sh ga er ga pa
e a v a m
ad M Ad M ca
Tr e e ry TV
ad lin xu
Tr O n Lu

Briefcase Marketing (Q2) Briefcase Marketing (Q3) Briefcase Marketing (Q4)

Briefcase Marketing (Q5) Briefcase Marketing (Q6)
Q5 Q6
450 450
 Cabin

in
g es gn
s
tis i do i
er V pa
v ct m
Ad odu ca
in
e
Pr TV
e
lin
On

in Marketing (Q3) Cabin Marketing (Q4)

in Marketing (Q6)

ip
sh
or

(Q4)

s s
i gn
pa
m
ca
TV

efcase Marketing (Q4)

 Team Lockw
Travele
12: Xpr ood Colum
rs
ess Lugga bus
Choice
Bags ge 70,000
Salary Q2 58,500 59,000 60,000 60,000 60,000
Bonus Q2 11,700 13,500 20,000 15,000 50,000
Salary Q3 60,000 59,000 60,500 60,000 40,000
Bonus Q3 13,000 20,000 20,000 16,000 30,000
Salary Q4 60,000 60,000 60,500 60,000
20,000
Bonus Q4 13,000 20,000 20,000 18,000
10,000
Salary Q5 60,000 60,000 60,500 60,000
Bonus Q5 13,000 20,000 20,000 18,000 0
Salary Bonus
Salary Q6 60,000 59,000 60,250 60,000 Q2 Q2
Bonus Q6 13,000 18,500 19,000 18,000
 Compensation
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
Salary Bonus Salary Bonus Salary Bonus Salary Bonus Salary Bonus
Q2 Q2 Q3 Q3 Q4 Q4 Q5 Q5 Q6 Q6

Team 12: Xpress Bags Travelers Choice

Lockwood Luggage Columbus
Income
Round
Statem Round 1 Round 2 Round 3 Round 4 Round 5
2
ent
Sales 145,100,400 146,988,295 158,207,676 154,963,065 143,857,200 1.30%
Cost of
73,577,190 83,489,081 86,357,806 95,196,281 80,895,274
Sales 13.47%
Gross
71,523,210 63,499,214 71,849,870 59,766,784 62,961,926
Profit -11.22%
Selling
Expens 4,857,300 4,936,275 6,532,000 6,230,875 8,781,000
es 1.63%
Marketi
ng
1,990,000 2,065,000 2,209,000 2,559,000 2,253,000
Expens
es 3.77%
Invento
ry
277,293 83,691 242,628 152,179 50,561
Holding
Costs -69.82%
Depreci
2,689,474 2,644,828 2,600,924 2,583,105 2,560,685
ation -1.66%
Admin
Expens 23,984,622 24,103,949 24,223,275 24,342,602 24,461,928
es 0.50%
Resear
ch &
7,100,000 7,090,000 6,000,000 9,335,000 8,750,000
Develo
pment -0.14%
Total
Operati
ng 114,475,880 124,412,825 128,165,634 140,399,043 127,752,449
Expens
es 8.68%
Operati
ng 30,624,520 22,575,470 30,042,042 14,564,022 16,104,751
Income -26.28%
Interest
Expens 771,455 771,455 790,549 805,955 821,361
e Net 0.00%
Income
Before 29,853,066 21,804,016 29,251,494 13,758,067 15,283,390
Taxes -26.96%
Income
8,657,389 6,323,164 8,482,933 3,989,840 4,432,183
Taxes -26.96%
Other
0 0 0 0 0
Income
Other
Expens 0 50,000 0 0 0
e
Net
21,195,677 15,430,851 20,768,560 9,768,228 10,851,207
Income -27.20%
Round Round Round Round Round Round Round Round
3 4 5 1 2 3 4 5

7.63% -2.05% -7.17% GPM 49.29% 43.20% 45.41% 38.57% 43.77%

3.44% 10.23% -15.02% OPM 21.11% 15.36% 18.99% 9.40% 11.19%

13.15% -16.82% 5.35% NPM 14.61% 10.50% 13.13% 6.30% 7.54%

32.33% -4.61% 40.93%

6.97% 15.84% -11.96%

189.91% -37.28% -66.78%

-1.66% -0.69% -0.87%

0.50% 0.49% 0.49%

-15.37% 55.58% -6.27%

3.02% 9.54% -9.01%

33.07% -51.52% 10.58%

2.48% 1.95% 1.91%

Income Statement
40.00%
34.16% -52.97% 11.09%
30.00%
20.00%
34.16% -52.97% 11.09%
10.00%
0.00%
le
s
le
s fit se
s e e
-10.00% Sa a Pro en co
m
co
m
fS s p In In
-20.00% t o os Ex ng t
Co
s Gr ng ati Ne
 40.00%
30.00%
20.00%
10.00%
0.00%
le
s es fit se
s e e
-10.00% Sa al Pro en co
m om
fS s xp In Inc
-20.00% to os E ng t
Co
s Gr ng ati Ne
-30.00% rati per
e O
-40.00% l Op
ta
-50.00% To
34.59% -52.97% 11.09% Performance
-60.00%
160,000,000
Round 2 Round 3 Round 4 Round 5
120,000,000
80,000,000
40,000,000
0
le
s es fit se
s e e
Sa al Pro en co
m om
fS s xp In Inc
to os E ng t
Co
s Gr ng ati Ne
rati per
e O
l Op
ta
To

Round 1 Round 2 Round 3 Round 4 Round 5

 e e
m m
co co
In t In
ng Ne
 e e
m om
co nc
In t I
ng Ne

und 5

es m
e e
co om
In Inc
ng t
ati Ne
per
O

und 4 Round 5
Scor
Round 6 Round 1
ecard

Share
11.17 20.24
Price

Invest
ment
in the 91.24% 72.50%
Futur
e

Produ
94.67% 67.05%
cts

Brand 80.84% 72.54%

Huma
n
85.64% 66.37%
Reso
urces

Lead
70.00% 70.00%
ership

Total 37.74 56.42

Scor Scor
ecard e

Share
20.24
Price

Invest
ment
in the ###
Futur
e

Produ
###
cts

Brand ###

Huma
n
###
Reso
urces

Lead
###
ership
Total 56.42