PRATICAL NO - 9

N am –OMKAR SONAWANE
Class -TYCE Roll no 36 Batch - B
Subject - Entrepreneurship Development (22032)

Title :- Prepare Technological feasibility report of a chosen product / services

____________________________________________________________________________

➢ COMPANY NAME :- KIA MOTORS

➢ PRODUCT :- SELTOS CARS

Kia (Korean: 기아, IPA: [ki.a], formerly known as Kyungsung Precision Industry (京城精密
工業) and Kia Motors Corporation) is a South Korean multinational automobile
manufacturer headquartered in Seoul, South Korea. It is South Korea's second largest automobile
manufacturer, after its parent company, Hyundai Motor Company, with sales of over 2.8 million
vehicles in 2019. As of 2015, Kia is owned by Hyundai, which holds a 33.88% stake valued at just
over US$6 billion. Kia in turn is a minority owner of more than twenty Hyundai subsidiaries
ranging from 4.9% up to 45.37%, totaling more than US$8.3 billion.

Origins and early expansion[

Kia was founded on June 9, 1944, as Kyungsung Precision Industry, a manufacturer of steel tubing and bicycle
parts, eventually producing Korea's first domestic bicycle, the Samchuly, in 1951. In 1952, Kyungsung Precision
Industry changed its name to Kia Industries and later built Honda-licensed small motorcycles (starting in 1957)
and Mazda-licensed trucks (1962) and cars (1974). The company opened its first integrated automotive assembly
plant in 1973, the Sohari Plant. Kia built the small Mazda-based Brisa range of cars until 1981, when production
came to an end after the new military dictator Chun Doo-hwan enforced industry consolidation. This forced Kia
to give up passenger cars and focus entirely on light trucks. Kia assembled a few hundred more cars in 1982 and
1983, after the ban had taken effect, but no passenger cars were built in 1984 and 1985.
Prior to the forced 1981 shutdown, Kia had rounded out its passenger car lineup with two other foreign models
assembled under license: the Fiat 132 and the Peugeot 604. The import of these knock-down kits was permitted
as long as Kia exported five cars for every single Fiat or Peugeot brought in (Hyundai had to meet the same
requirement).
Starting in 1986 (when only 26 cars were manufactured, followed by over 95,000 the next year), Kia rejoined
the automobile industry in partnership with Ford. Kia produced several Mazda-derived vehicles for both
domestic sales in South Korea and for export into other countries - where they were positioned at the budget end
of the market. These models included the Kia Pride, based on the Mazda 121 and the Avella, which were sold
in North America and Australasia as the Ford Festiva and Ford Aspire. In 1992, Kia Motors America was
incorporated in the United States. The first Kia-branded vehicles in the United States were sold from four
dealerships in Portland, Oregon, in 1992. Since then, Kia methodically expanded one region at a time. Dealers
in 1994 sold the Sephia and a few years later the United States segment expanded their line with the Sportage.
Over one hundred Kia dealerships existed across thirty states by 1995, selling a record 24,740 automobiles.
Hyundai Motor Company takeover[edit]
Kia declared bankruptcy in 1997, during the Asian financial crisis, and in 1998 reached an agreement
with Hyundai Motor Company to diversify by exchanging ownership between the two companies. Hyundai
Motor Company acquired 51% of the company, outbidding Ford Motor Company, which had owned an interest
in Kia Motors since 1986. After subsequent divestments, Hyundai Motor Company owns about one third of Kia
Motor Corporation. While Hyundai Motor Company remains Kia's largest stakeholder, Kia Motor Company
also retains ownership in some 22 Hyundai Motor Company subsidiaries.
Later development[edit]
Since 2005, Kia has focused on the European market and has identified design as its "core future growth engine"
– leading to the hiring of Peter Schreyer in 2006 as chief design officer and his subsequent creation of a new
corporate grille known as the 'Tiger Nose'. In October 2006, Kia Motors America broke ground for Kia Motors
Manufacturing Georgia in West Point, Georgia, representing a US$1 billion investment for the company. Kia
Motors Manufacturing Georgia opened in February 2010, after Kia recorded its 15th consecutive year of
increased U.S. market share.
Kia started using an angular "KIA" wordmark logo in early 2021.
 2024 EV6 Light RWD
RS 60.95 LAKH TO RS 65.95 LAKH starting price ( on road )

1. Capabilities and Comfort

1) 58.0 kWh Battery w/ up to 232 Miles of EPA-Estimated Range

2) 167 Horsepower & 258 lb-ft. of Torque
3) 800V System Ultra-Fast DC Charging Capability
4) LED Headlights & Taillights
5) 19-in Alloy Wheels, Dark Gray Finish
6) Heated Front Seats
7) Front Power Seats, Driver's Memory Seat
8) Industry-leading Kia 10-year/100,000 mile battery warranty

2. Convenience and Innovation

1) 12.3-inch Dual Panoramic Displays w/ Navigation, Kia Connect & SiriusXM® Satellite
Radio
2) Apple CarPlay® and Android Auto™
3) Wireless Phone Charger
4) Wi-Fi Hotspot
5) Smart Key w/ Push Button Start & Remote Start
6) Dual-Zone Auto Climate Control
7) 5 USB Ports
 3. Kia Drive Wise Driver Assist Technology

1) Auto Emergency Braking Technology w/ Junction Turning Detection

2) Blind Spot Detection Technology
3) Rear Cross-Traffic Collision Avoidance Assist
4) Lane Keeping & Following Assist Technology
5) Smart Cruise Control w/ Stop & Go
6) Highway Driving Assist
7) Safe Exit Assist
8) Rear Parking Sensors

4. Colors

Exterior Paint
Interstellar Gray
Snow White Pearl
Gravity Blue

5. Exterior Features

1) 19-inch Alloy Wheels w/ Dark Gray Finish

2) Tire Size: 235/55R19
3) Tire Mobility Kit
4) Auto Headlight Control
5) LED Headlights
6) LED Tail Lights
7) LED Daytime Running Lights (DRL)
8) High Beam Assist
9) Front Grille, Gloss Black
10) Lower Body Cladding, Matte Black
11) Window Surrounds, Gloss Black
12) Wheel Arch Molding, Matte Black
13) Flush Door Handles, Body Color
6 Infotainment & Connected Car Technologies

1) 12.3-inch Touchscreen Display w/ Navigation

2) 12.3-inch Instrument Display
3) Apple CarPlay®
4) Android Auto™
5) SiriusXM® Satellite Radio
6) Kia Connect
7) Wireless Phone Charger
8) Pre-Cooling & Heating through Kia Access App
9) 6-Speaker Audio System
10) USB Data Port, Front Console
11) Front USB Charging Ports: 2
12) 2nd-Row USB Charging Ports: 2
13) Wi-Fi Hotspot
14) Bluetooth® Wireless Technology Hands-Free Connectivity
15) Steering Wheel-Mounted Audio, Hands-Free Phone, Drive Mode Select and Cruise
Control Buttons
 ➢ QUESTIONS

1. What is the range of the Kia EV6?

The ARAI range of Kia EV6 is 708 Km.

2. Which country is Kia from?

Yeongdeungpo-gu, Seoul, South Korea

Kia/Place founded
It is headquartered in Seoul, South Korea, which is also the country that Kia is from.

3. When did Kia Motors launch in India?

Kia commenced mass production in August 2019 and has an annual production capacity of
approximately 300,000 units.

MARKS OBTAINED DATED &

SIGNED BY
PRODUCT PROCESS TOTAL TEACHER
RALEATED (15) RELEATED (15) (30)