On the occasion of Durga Pooja, we celebrate the different

avatars of Maa Durga and power each of them hold. Each of the
women we have chosen represent an avatar of Maa Durga.

The initiatives they take, the stories they tell and the work they
do is a testimony to their standing as women of power.
 The Cultural Truth:

In Bengal’s gender-equal society, the Bengali woman grows up around strong women
who inspire her progressive actions.
Maa represents the divine feminine energy from where a Bengali woman derives
strength, power and reassurance from.

The Insight:

The Bengali woman wants to be an active contributor to the cycle of progressiveness,

being an inspiration to the next generation of women with the belief that Maa is always
there with me.

Role of the brand:

Celebrating the Bengali Woman’s progressive actions, that elevate her to the status of
being the role model that inspires the next generation of progressive Bengali women
 The Proposition:

Every woman is the creator of a new narrative.

“Shorboroope Debi, Shorboroope Shokti”
An illustrious persona in the realm of
Bengal, who has adeptly etched her
identity not merely within one, but two
arduous domains: the cinematic realm
and the sphere of politics.

This remarkable accomplishment

unquestionably attests to her prowess.
Whether confronted with the shackles of
gender stereotypes or the courage of
online vitriol, she fearlessly confronts the
myriad challenges that beset her daily
existence, staunchly advocating for the
amplification of her voice.
This year, Tanishq Pujo campaign endeavors to
honor the often-overlooked, yet remarkably
commendable, unheralded heroines hailing from
diverse walks of life within the Bengali
community.

These are individuals who have shattered various

societal constraints and preconceived notions,
forging paths where none were previously
charted. They have ingeniously carved
opportunities for their own advancement in
domains previously unexplored.

These women are dedicated to the noble cause

of fostering a more harmonious world, one
marked by equity and inclusivity, drawing their
inspiration and strength from the embodiment of
maternal divinity.

Mimi herself, an influential figure, will be casting

a luminous spotlight upon these remarkable
women, illuminating their journeys and
accomplishments.
.
The first of the series here we see Mimi kicking off the Pujo
festivities in a striking visual. She is the harbinger of this
celebration, the one who single handedly brings together a
group of Bengal’s unsung debis.
The power of Strength.
SHOT 1: MIMI SOLO SHOT (INTRODUCTORY SHOT, IN PUJO SETUP)
POSE REFERENCE

Mimi will look directly into the camera, her

resolute expression will be reflecting her
diverse and powerful persona.
The power of Grace.
SHOT 2: MIMI SOLO SHOT (GENERIC FESTIVE SHOT) - DAY OPTION
SHOT 2: MIMI SOLO SHOT (GENERIC FESTIVE SHOT)
POSE REFERENCE
Mimi will be seating on a staircase, while her
surroundings are transformed into a vibrant
and joyous festive setting.
The power of Auspiciousness.
SHOT 3: MIMI SOLO SHOT: GENERIC FESTIVE SHOT
SHOT 3: MIMI SOLO SHOT: GENERIC FESTIVE SHOT - DAY OPTION
POSE REFERENCE
Mimi will gracefully lean against a
beautifully adorned wooden table on
which some puja elements and lotus
flowers are kept, evoking a festive
atmosphere.
The power of Knowledge.
Sanghamitra Bandopadhya

Indian computer scientist specializing in computational biology. A professor at

the Indian Statistical Institute, Kolkata, she is one of Bengal’s leading statisticians
and a Padma Sri recipient.
Her research is mainly in the areas of evolutionary computation, pattern
recognition, machine learning and bioinformatics. Currently she is on the Prime
Ministers' Science, Technology and Innovation Advisory Council.

Tanishq Bengal Lens –

Representative of the curious Bengali Woman by leveraging the power of
innovation to break barriers in technology
SHOT 4: MIMI WITH BHASWATI
The power of Nurture.
Paromita Banerjee
A sustainable design brand working with handmade - handcrafted
artisans to create products for a global audience.
The brand works with weaver clusters across India, innovating
fabrics at the loom stage which is then fashioned into sarees,
garments and accessories from our studio in Kolkata in West
Bengal, India.

Tanishq Bengal Lens-

Inspires by taking Bengali craftsmanship to the world and ensuring
better working conditions for the weavers by focusing on just her
ambition but the collective welfare.
SHOT 5: MIMI WITH PAROMITA - OPTION 1
POSE REFERENCE

Mimi and Paromita will be shown in a

boron space. This poignant tableau serves
to establish a link with Paromita’s
sustainable range of clothing.Mimi and
Paromita here will be playing with sindoor,
while Preeyam holds a platter of the usual
borondala, with betel leaves, sondesh,
flowers, Paromita’s fabric,etc.
SHOT 5: MIMI WITH PAROMITA - OPTION 2
POSE REFERENCE

Mimi and Paromita will be captured in a

cheerful moment as they adorn a pillar with
fabric sourced from Paromita's sustainable
clothing collection. This serves as a
beautiful expression of their alignment with
Paromita's commitment to fostering a
sustainable environment.
The power to Lead by example.
Jhulan Nishit Goswami
Indian former cricketer. She played for Indian women's cricket team from
2002 to 2022.

She played as a right-arm medium fast bowler and right-handed batter.

She is one of the fastest (female) bowler of all times and considered one
of the greatest bowlers to ever play the sport.She played 204 ODI
matches before her retirement from international cricket in 2022, taking
255 wickets, and holds the record for taking the greatest number of
wickets in Women's One Day International cricket.
SHOT 6: MIMI WITH JHULAN
POSE REFERENCE

We will show a fun moment between Mimi

and Jhulan where Mimi will toss a flower to
Jhulan, who deftly catches it, to show a
symbolic bond with Jhulan's realm of
cricketing prowess, but still connecting it
back to a pujo context.
The many avatars of Power.
SHOT 7: MIMI WITH ALL THE INFLUENCERS,
A LIGHTHEARTED MOMENT WITH PUJO DECORATIONS
 On the occasion of Durga Pooja, we celebrate the different
avatars of Maa Durga and power each of them hold. Each of the
women we have chosen represent an avatar of Maa Durga.

The initiatives they take, the stories they tell and the work they
do is a testimony to their standing as women of power.
 The Cultural Truth:

In Bengal’s gender-equal society, the Bengali woman grows up around strong women
who inspire her progressive actions.
Maa represents the divine feminine energy from where a Bengali woman derives
strength, power and reassurance from.

The Insight:

The Bengali woman wants to be an active contributor to the cycle of progressiveness,

being an inspiration to the next generation of women with the belief that Maa is always
there with me.

Role of the brand:

Celebrating the Bengali Woman’s progressive actions, that elevate her to the status of
being the role model that inspires the next generation of progressive Bengali women
 The Proposition:

Every woman is the creator of a new narrative.

“Shorboroope Debi, Shorboroope Shokti”
An illustrious persona in the realm of
Bengal, who has adeptly etched her
identity not merely within one, but two
arduous domains: the cinematic realm
and the sphere of politics.

This remarkable accomplishment

unquestionably attests to her prowess.
Whether confronted with the shackles of
gender stereotypes or the courage of
online vitriol, she fearlessly confronts the
myriad challenges that beset her daily
existence, staunchly advocating for the
amplification of her voice.
This year, Tanishq Pujo campaign endeavors to
honor the often-overlooked, yet remarkably
commendable, unheralded heroines hailing from
diverse walks of life within the Bengali
community.

These are individuals who have shattered various

societal constraints and preconceived notions,
forging paths where none were previously
charted. They have ingeniously carved
opportunities for their own advancement in
domains previously unexplored.

These women are dedicated to the noble cause

of fostering a more harmonious world, one
marked by equity and inclusivity, drawing their
inspiration and strength from the embodiment of
maternal divinity.

Mimi herself, an influential figure, will be casting

a luminous spotlight upon these remarkable
women, illuminating their journeys and
accomplishments.
.
The first of the series here we see Mimi kicking off the Pujo
festivities in a striking visual. She is the harbinger of this
celebration, the one who single handedly brings together a
group of Bengal’s unsung debis.
The power of Strength.
SHOT 1: MIMI SOLO SHOT (INTRODUCTORY SHOT, IN PUJO SETUP)
POSE REFERENCE

Mimi will look directly into the camera, her

resolute expression will be reflecting her
diverse and powerful persona.
The power of Grace.
SHOT 2: MIMI SOLO SHOT (GENERIC FESTIVE SHOT)
SHOT 2: MIMI SOLO SHOT (GENERIC FESTIVE SHOT) - DAY OPTION
POSE REFERENCE
Mimi will be seating on a staircase, while her
surroundings are transformed into a vibrant
and joyous festive setting.
The power of Auspiciousness.
SHOT 3: MIMI SOLO SHOT: GENERIC FESTIVE SHOT
SHOT 3: MIMI SOLO SHOT: GENERIC FESTIVE SHOT - DAY OPTION
POSE REFERENCE
Mimi will gracefully lean against a
beautifully adorned wooden table on
which some puja elements and lotus
flowers are kept, evoking a festive
atmosphere.
The power of Knowledge.
SHOT 4: MIMI WITH SANGHAMITRA (SCIENTIST)
POSE REFERENCE

A warm moment shared between Paromita

and Mimi, where a book serves as a
tangible symbol of their profound
connection to the realm of knowledge. We
will see Sanghamitra pointing out
something to Mimi from the book.
The power of Nurture.
Paromita Banerjee
A sustainable design brand working with handmade - handcrafted
artisans to create products for a global audience.
The brand works with weaver clusters across India, innovating
fabrics at the loom stage which is then fashioned into sarees,
garments and accessories from our studio in Kolkata in West
Bengal, India.

Tanishq Bengal Lens-

Inspires by taking Bengali craftsmanship to the world and ensuring
better working conditions for the weavers by focusing on just her
ambition but the collective welfare.
SHOT 5: MIMI WITH PAROMITA - OPTION 1
POSE REFERENCE

Mimi and Paromita will be shown in a

boron space. This poignant tableau serves
to establish a link with Paromita’s
sustainable range of clothing.Mimi and
Paromita here will be playing with sindoor,
while Preeyam holds a platter of the usual
borondala, with betel leaves, sondesh,
flowers, Paromita’s fabric,etc.
SHOT 5: MIMI WITH PAROMITA - OPTION 2
POSE REFERENCE

Mimi and Paromita will be captured in a

cheerful moment as they adorn a pillar with
fabric sourced from Paromita's sustainable
clothing collection. This serves as a
beautiful expression of their alignment with
Paromita's commitment to fostering a
sustainable environment.
The power to Lead by example.
Jhulan Nishit Goswami
Indian former cricketer. She played for Indian women's cricket team from
2002 to 2022.

She played as a right-arm medium fast bowler and right-handed batter.

She is one of the fastest (female) bowler of all times and considered one
of the greatest bowlers to ever play the sport.She played 204 ODI
matches before her retirement from international cricket in 2022, taking
255 wickets, and holds the record for taking the greatest number of
wickets in Women's One Day International cricket.
SHOT 6: MIMI WITH JHULAN
POSE REFERENCE

We will show a fun moment between Mimi

and Jhulan where Mimi will toss a flower to
Jhulan, who deftly catches it, to show a
symbolic bond with Jhulan's realm of
cricketing prowess, but still connecting it
back to a pujo context.
The many avatars of Power.
SHOT 7: MIMI WITH ALL THE INFLUENCERS,
A LIGHTHEARTED MOMENT WITH PUJO DECORATIONS